Gambling in the USA
PlayIllinois.com says launch of sports betting first step in what could be $10B-a-year industry
Illinois officially has joined the ever-growing list of legal sports jurisdictions in the U.S. with the launch of BetRivers Sportsbook at Rivers Casino in Des Plaines, and by doing so took the first step in what could be one of the largest markets in the U.S.
If the Illinois market fully matures — which would have to include the widespread launch of online sports betting — the state could generate from $9 billion to $11 billion in wagers annually and $650 million in operator gross revenue, according to projections from PlayIllinois.com, which tracks regulated online and retail gaming in the state.
“Illinois’ potential is enormous, but it has a long way to go to become a major player relative to the largest markets in the U.S.,” said Dustin Gouker, lead analyst at PlayIllinois.com. “Launching the industry is obviously a momentous first step. But because of regulatory roadblocks to online sports betting, it will be years before Illinois can enjoy the same kind of boom that we’ve seen in New Jersey, Pennsylvania, and Indiana.”
On Monday, Illinois became the 15th state to allow legal sports betting. Of those, only New York and Pennsylvania have a larger population from which to draw. And Illinois’ retail sportsbook market is expected to ramp up quickly, with five more expected to open soon, including sportsbooks at Argosy Casino Alton, Hollywood Casino Aurora, Hollywood Casino Joliet, Grand Victoria Casino in Elgin, and Par-A-Dice Hotel Casino in East Peoria. Fairmont Park Racetrack in Collinsville, near St. Louis, has also been approved for a temporary operating permit.
Significant hurdles remain, though, particularly for online sports betting, which isn’t expected to launch until later this year. And when it does launch it will require in-person registration for mobile accounts.
The Illinois law, passed in December, allows for three “stand-alone” mobile operators such as DraftKings and FanDuel. But because of the state’s in-person registration requirement, those would-be operators will not be able to accept a bet for at least 18 months. And with a hefty $20 million fee to obtain one of those three licenses, it’s not clear which operators will apply.
“Illinois’ high licensing fees for online operators and its in-person registration requirements will undoubtedly stunt the growth of the industry,” Gouker said. “Even with the high fees, the appeal of the Illinois market will eventually be too much to resist for the country’s largest operators. But neighbor Indiana will be able to continue to cash in on the Chicago market until Illinois gets up to speed.”
Online sports betting is by far the most significant revenue driver in the major U.S. markets. In New Jersey, which has quickly grown to become the country’s largest market, 87% of all sports bets in January were made online. By contrast, Rhode Island, which put in place a similar in-person registration requirement as Illinois, draws just 15% of its bets from online sources.
Illinois’ 10 existing casinos, three racetracks, and as many as seven sports venues are eligible to apply to open retail sportsbooks. Those sportsbooks will also be able to set up mobile sports betting apps.
“The Illinois model isn’t ideal, but for Illinois bettors today is unquestionably a good day,” Gouker said. “Most of the state’s residents should be able to place a bet in relatively close proximity. And that is much better than the alternative.”
For more information and analysis on regulated sports betting in Illinois, visit PlayIllinois.com/news.
Compliance Updates
Arizona Department of Gaming Releases October Sports Betting Figures
Bettors in Arizona wagered approximately $791 million on sports in October of 2024, according to a new report by the Arizona Department of Gaming. This represents an approximate 22% increase when compared to October of 2023.
The state collected approximately $2.35 million in privilege fees in the month.
Gambling in the USA
Neosurf & Betting Hero to reveal results of their in-depth study into US online gambling and payment habits in exclusive two-part webinar series
Neosurf, the globally trusted provider of swift and secure cash-to-digital payment solutions, has announced it will be sharing the findings of a recent study into the online betting habits, preferences and frustrations of US players in an exclusive two-part webinar series beginning on January 14th.
Neosurf commissioned the research via Betting Hero – a leading US-based iGaming portal with expertise in casino, sports betting and DFS. The webinars will see Neosurf CEO Americas, Sue Page, Betting Hero’s Co-Founder and President, Jai Maw, and Senior Director of Product and Research, Ernie Ropas, dive into the report’s key findings and discuss what some of the more surprising results could mean for operators.
The survey, which featured respondents from New Jersey, Colorado and North Carolina, aimed to help operators and regulators within the gambling industry better understand the typical US bettor – how and why they bet, what tools they use to manage their budget and what Responsible Gaming means to them. The findings will be revealed in the webinars and used to identify areas where Neosurf’s products can help operators provide a better user experience.
The research highlighted several aspects of payments and responsible gaming that bettors felt could be improved. Problems with payments remain an issue – 52% of respondents said that they’d experienced payment issues in the past year, and with over 50% depositing and withdrawing multiple times each month, there is a significant cost impact to the operators.
Additionally, respondents indicated they’d be in favour of using a service that could share pre-verified ID information with operators, with ease of use for new payment methods and seamless integration across multiple platforms identified as important factors in their choosing and remaining loyal to a single sports betting platform.
Sue Page, Neosurf CEO Americas, said: “It was important to us to gain a more detailed insight into the US sports bettor. We wanted to talk to the players and ask questions that no one else is asking, and through our collaboration with Betting Hero I’m delighted that we now have a comprehensive piece of research.
“Offering valuable insights into player habits – how and why they bet, the ongoing pain points they’re experiencing with payments and their thoughts on Responsible Gaming—we’ll be taking a deep dive into the results of the survey in our two-part webinar series starting at 10:00 ET on January 14th, and we encourage all US-focused operators and regulators to join us.”
Gambling in the USA
Saracen Casino Resort Chooses QCI Chatalytics to Enhance Casino Operations with Integrated AI Solutions
Saracen Casino Resort has selected Quick Custom Intelligence’s (QCI) Chatalytics, an integrated AI-driven suite, to revolutionize its casino operations and elevate guest experiences. The QCI Chatalytics solution, which includes Slot Copilot, Player Copilot, Dashboard, and the Robot Button, leverages OpenAI integration to provide real-time insights and streamlined decision-making across the casino floor.
QCI Chatalytics offers a powerful blend of AI-powered tools designed to optimize both player and slot management. With Slot Copilot, operators gain enhanced capabilities for real-time slot performance monitoring, predictive analytics, and dynamic task assignment. Player Copilot delivers personalized player engagement by analyzing customer data to inform service decisions and reward recommendations. The Dashboard component offers an intuitive, real-time display of key metrics, enabling data-driven insights at a glance. Additionally, the innovative Robot Button automates routine processes, allowing staff to focus on higher-value tasks and improve overall efficiency.
Clayton Mason, Senior Director of Marketing of Saracen Casino Resort, expressed enthusiasm about the partnership: “Integrating QCI Chatalytics into our operations marks a significant step in our strategy to harness the power of AI. With advanced tools like the Robot button, Slot Copilot and Player Copilot, we can deliver a more tailored and efficient experience for our guests while gaining deeper insights into our gaming operations.”
Dr. Ralph Thomas, CEO of QCI, shared his vision for the collaboration: “We’re excited to bring the capabilities of QCI Chatalytics to Saracen Casino Resort. By integrating OpenAI technology, our solution provides unprecedented levels of automation and insight. We believe Chatalytics will play a crucial role in optimizing floor operations and enhancing guest satisfaction through real-time, data-driven decision-making.”
The QCI Chatalytics platform is part of Quick Custom Intelligence’s commitment to driving innovation in the gaming industry, offering a comprehensive suite of solutions to streamline operations and enhance the player experience.
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