Gambling in the USA
MGM Resorts Debuts BetMGM Sports Betting Experiences In Las Vegas
Redefined Sports Betting Portfolio to Include Launch of BetMGM Mobile Betting App, Gaming Kiosks and Rebranded Sportsbooks
MGM Resorts unveiled new sports betting experiences across its Las Vegas properties, as well as announced the launch of BetMGM in Nevada. In partnership with Roar Digital, LLC – MGM Resorts’ joint venture with GVC Holdings – the launch of BetMGM in Nevada includes a state-of-the-art mobile betting app, the rebranding of MGM Resort’s sportsbooks, and more than 100 gaming kiosks across MGM’s Las Vegas properties.
“MGM Resorts has emerged as a leader in sports betting, striking significant partnerships with professional sports leagues, expanding our market reach and harnessing best-in-class mobile technology from Roar Digital, powered by GVC,” said Scott Butera, President of Interactive Gaming for MGM Resorts. “Beyond sports, we continue to offer new and exciting amenities at our properties as we’ve found our sport bettors appreciate world-class hotels, restaurants and entertainment; BetMGM allows us to incorporate them into the ecosystem of everything MGM has to offer.”
BetMGM offers bettors in Nevada the flexibility to play from the convenience of their phones, in person at MGM Resort’s sportsbooks, or from easily accessible gaming kiosks. Both the app and gaming kiosks offer intuitive and simple navigation of the full suite of wagering opportunities guests can find at the sportsbook, including pre- and in-game bets, parlays, prop bets and more. Through its connection with MGM Resorts’ loyalty program M life Rewards, with each bet BetMGM’s players earn points, benefits and rewards that can be used at MGM’s resorts.
Adam Greenblatt, CEO of Roar Digital, said, “We’re proud to formally introduce the new BetMGM app in Nevada today. MGM Resorts’ iconic properties across Las Vegas and GVC’s technology combine to deliver a streamlined sports betting experience that’s easy to use and exciting to play, giving BetMGM a leading edge in the industry.”
BetMGM Sportsbooks and Gaming Kiosks
In the coming weeks, rebranded BetMGM sportsbooks will debut at Bellagio, ARIA, MGM Grand, Mandalay Bay, The Mirage, Park MGM, New York-New York, Luxor and Excalibur – along with more than 100 gaming kiosks across the sportsbooks for quick and easy wagers.
BetMGM Mobile App
Currently available for download on iOS and Android, the BetMGM mobile app is a new customer experience as well as a rebranding of the mobile sports betting app PlayMGM first introduced in 2017.
BetMGM offers sports fans a seamless betting experience and allows them to place an expanded range of pre-match and in-play bets on professional and collegiate football, MLB, MLS, NBA and NHL games, among other sporting events. The app features the latest betting odds, enhanced offers and multiple betting formats, from money line and point spread bets to parlays and futures.
After downloading the app, players can expedite enrollment by completing the in-app registration. They’ll need to visit the dedicated BetMGM window at any MGM Resorts’ sportsbook in Las Vegas to activate their account, place a cash deposit and make a first bet. After completing this enrollment process, they’re free to place wagers through the app from anywhere in Nevada and make deposits and withdrawals right on their phone.
Key app features:
- All the perks and betting options of MGM Resorts’ traditional sportsbooks, right on your phone
- Easy in-app registration to expedite the process with dedicated BetMGM windows at MGM Resorts’ Vegas sportsbooks to quickly activate account and make a first cash deposit
- Following account registration and first bet placed at sportsbook, all deposits and withdrawals can be made directly inside the app with a credit/debit card via the BetMGM Play+ pre-paid card or at the sportsbook counter
- Robust menu of prop bets and live, in-game wagering; see odds change real-time as games unfold
- Wagering opportunities 24 hours a day, 7 days a week from anywhere in Nevada (must be 21 years or older)
- Clean, simple user interface allows instant access to desired games and bet types
- Preferred access and perks with MGM Resorts’ properties and amenities across the country
As MGM Resorts continues to expand and evolve its sports betting platforms, responsible gambling education remains a key focus. GameSense is an industry-leading program, developed and licensed to MGM Resorts by the British Columbia Lottery Corporation (BCLC), focusing on positive, transparent and proactive conversations with players about how to gamble responsibly. The program comes alive through personal interactions between guests and trained staff based at each property’s M life Rewards desk. In addition to speaking to trained employees – known as GameSense Advisors – guests also utilize interactive GameSense touchscreens and educational materials and other resources found at the M life Rewards Desk. Players can also visit www.mgmresorts.com/gamesense.
BetMGM is now live in Nevada, New Jersey, West Virginia and Indiana. Subject to receipt of all applicable gaming approvals, it also will soon go live in Michigan with retail sportsbook betting at MGM Grand Detroit, with statewide mobile betting to follow. MGM Resorts also recently announced partnerships with Buffalo Wild Wings and Yahoo Sports to further the reach of the BetMGM brand and experience across the country.
Compliance Updates
Arizona Department of Gaming Releases October Sports Betting Figures
Bettors in Arizona wagered approximately $791 million on sports in October of 2024, according to a new report by the Arizona Department of Gaming. This represents an approximate 22% increase when compared to October of 2023.
The state collected approximately $2.35 million in privilege fees in the month.
Gambling in the USA
Neosurf & Betting Hero to reveal results of their in-depth study into US online gambling and payment habits in exclusive two-part webinar series
Neosurf, the globally trusted provider of swift and secure cash-to-digital payment solutions, has announced it will be sharing the findings of a recent study into the online betting habits, preferences and frustrations of US players in an exclusive two-part webinar series beginning on January 14th.
Neosurf commissioned the research via Betting Hero – a leading US-based iGaming portal with expertise in casino, sports betting and DFS. The webinars will see Neosurf CEO Americas, Sue Page, Betting Hero’s Co-Founder and President, Jai Maw, and Senior Director of Product and Research, Ernie Ropas, dive into the report’s key findings and discuss what some of the more surprising results could mean for operators.
The survey, which featured respondents from New Jersey, Colorado and North Carolina, aimed to help operators and regulators within the gambling industry better understand the typical US bettor – how and why they bet, what tools they use to manage their budget and what Responsible Gaming means to them. The findings will be revealed in the webinars and used to identify areas where Neosurf’s products can help operators provide a better user experience.
The research highlighted several aspects of payments and responsible gaming that bettors felt could be improved. Problems with payments remain an issue – 52% of respondents said that they’d experienced payment issues in the past year, and with over 50% depositing and withdrawing multiple times each month, there is a significant cost impact to the operators.
Additionally, respondents indicated they’d be in favour of using a service that could share pre-verified ID information with operators, with ease of use for new payment methods and seamless integration across multiple platforms identified as important factors in their choosing and remaining loyal to a single sports betting platform.
Sue Page, Neosurf CEO Americas, said: “It was important to us to gain a more detailed insight into the US sports bettor. We wanted to talk to the players and ask questions that no one else is asking, and through our collaboration with Betting Hero I’m delighted that we now have a comprehensive piece of research.
“Offering valuable insights into player habits – how and why they bet, the ongoing pain points they’re experiencing with payments and their thoughts on Responsible Gaming—we’ll be taking a deep dive into the results of the survey in our two-part webinar series starting at 10:00 ET on January 14th, and we encourage all US-focused operators and regulators to join us.”
Gambling in the USA
Saracen Casino Resort Chooses QCI Chatalytics to Enhance Casino Operations with Integrated AI Solutions
Saracen Casino Resort has selected Quick Custom Intelligence’s (QCI) Chatalytics, an integrated AI-driven suite, to revolutionize its casino operations and elevate guest experiences. The QCI Chatalytics solution, which includes Slot Copilot, Player Copilot, Dashboard, and the Robot Button, leverages OpenAI integration to provide real-time insights and streamlined decision-making across the casino floor.
QCI Chatalytics offers a powerful blend of AI-powered tools designed to optimize both player and slot management. With Slot Copilot, operators gain enhanced capabilities for real-time slot performance monitoring, predictive analytics, and dynamic task assignment. Player Copilot delivers personalized player engagement by analyzing customer data to inform service decisions and reward recommendations. The Dashboard component offers an intuitive, real-time display of key metrics, enabling data-driven insights at a glance. Additionally, the innovative Robot Button automates routine processes, allowing staff to focus on higher-value tasks and improve overall efficiency.
Clayton Mason, Senior Director of Marketing of Saracen Casino Resort, expressed enthusiasm about the partnership: “Integrating QCI Chatalytics into our operations marks a significant step in our strategy to harness the power of AI. With advanced tools like the Robot button, Slot Copilot and Player Copilot, we can deliver a more tailored and efficient experience for our guests while gaining deeper insights into our gaming operations.”
Dr. Ralph Thomas, CEO of QCI, shared his vision for the collaboration: “We’re excited to bring the capabilities of QCI Chatalytics to Saracen Casino Resort. By integrating OpenAI technology, our solution provides unprecedented levels of automation and insight. We believe Chatalytics will play a crucial role in optimizing floor operations and enhancing guest satisfaction through real-time, data-driven decision-making.”
The QCI Chatalytics platform is part of Quick Custom Intelligence’s commitment to driving innovation in the gaming industry, offering a comprehensive suite of solutions to streamline operations and enhance the player experience.
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