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Gambling in the USA

March is Problem Gambling Awareness Month

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Awareness Plus Action Needed with Increased Sports Betting

As March Madness builds to a crescendo with an estimated $10 billion in bets that will be placed on the NCAA basketball championship games, calls to the National Problem Gambling Helpline (1-800-522-4700) are expected to spike significantly during the month. Sports betting is now legal in many states, and research demonstrates that young males and athletes have an increased risk of developing a gambling problem. So it is especially important to communicate this message to the public now.

For the eighteenth year in a row, the National Council on Problem Gambling (NCPG) is dedicating the month of March to helping people affected by problem gambling. Approximately 2 million U.S. adults (1 percent of the national population) are estimated to meet formal criteria for gambling addiction, and an additional 4 to 6 million (2 to 3 percent) are estimated to be experiencing gambling problems. On average, each individual affected by gambling addiction impacts an additional seven to twenty people in their families and communities. Yet for many, gambling remains a hidden addiction.

Using the tagline #AwarenessPlusAction, the National Council on Problem Gambling developed Problem Gambling Awareness Month (#PGAM) to raise awareness of the prevention, treatment and recovery services available to individuals adversely affected by gambling. This grassroots campaign brings together a wide range of stakeholders, among them public health organizations, advocacy groups including NCPG state affiliates, and gambling operators. They work collaboratively to publicize issues such as how to identify if someone has a gambling disorder, how to get help, and that treatment works – in short, that hope and help exist. NCPG is providing a special web page to give information on local state activities and events – participants may share them via a link on www.ncpgambling.org/pgam.

Problem Gambling Awareness Month (PGAM) is designed to achieve three goals:

-to increase public awareness of problem gambling
-to increase the availability of prevention, treatment and recovery services
-to encourage healthcare providers to screen clients for problem gambling

NCPG provides information materials and special graphics in the PGAM Toolkit on its website, which may be used without charge by anyone who wants to participate in advocacy and awareness activities this March. Each year, hundreds of organizations do.

“March Madness is a time when we see an increase in gambling and more outreach for our services. PGAM is important to me – and NCPG and our partners as a whole – because we want to help individuals with problem gambling, and this is the peak time for raising awareness of the issue,” said Keith Whyte, Executive Director of the National Council on Problem Gambling.

Problem gambling, gambling disorder and gambling addiction are formal terms that professionals working in this field use to describe a spectrum of gambling behavior patterns that compromise, disrupt or damage personal, family or vocational pursuits.

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PGAM will also include a Gambling Disorder Screening Day on March 10, 2020, hosted in collaboration with the Cambridge Health Alliance, a nonprofit health organization headquartered in Cambridge, Massachusetts. Gambling Disorder Screening Day is an international event designed to support health care providers in the identification of gambling disorder. All too often, this disorder leads to financial, emotional, social, occupational and physical harms, yet many cases go undetected due to the limited availability of accessible assessments to identify this problem. Screening Day addresses the issue and provides tools to detect gambling-related problems as early as possible.

The Louisiana Association on Compulsive Gambling (LACG) is one of many organizations preparing for PGAM. “Together we can help thousands of people this March to become Aware and to take Action towards getting help for gambling addiction,” said Janet Miller, Executive Director of LACG and member of NCPG’s Board of Directors. “We have provided highly successful treatment for many people. Please call or text 1-800-522-4700 today to get started. We understand. ”

About the National Council on Problem Gambling

Based in Washington DC, the National Council on Problem Gambling is the only national nonprofit organization that seeks to minimize the economic and social costs associated with gambling addiction by working with constituents in all facets of gambling.

If gambling becomes a problem, NCPG urges people who gamble, as well as their loved ones, to contact the National Problem Gambling Helpline, which offers hope and help without judgment or shame. If you or someone you know has a gambling problem, call or text 1-800-522-4700 or visit www.ncpgambling.org/chat. Help is available 24/7 – it is free and confidential.

Gambling in the USA

Caesars Entertainment Bolsters Online Casino Live Dealer Offering with the Launch of Branded Live Dealer Studio in Michigan

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Caesars Entertainment Inc. announced the launch of its third branded online casino live dealer studio, available now to players on Caesars Palace Online Casino, Horseshoe Online Casino and Caesars Sportsbook & Casino in Michigan. Developed in partnership with Evolution, the new studio reinforces Caesars’ commitment to delivering world-class, immersive experiences across its online platforms, inspired by the iconic atmosphere of its Caesars Rewards destinations.

The debut of the new studio marks Caesars’ third branded live dealer studio that has opened in 2025 and draws inspiration from table game play at the Las Vegas Strip’s most iconic casino, Caesars Palace. Its opening follows the successful launch of Caesars’ first branded studio with Evolution in Pennsylvania in January. In April, the Company also debuted its first studio inside a Caesars Rewards destination at Tropicana Atlantic City in New Jersey.

“Our third live dealer studio expands our fully customized live dealer experience that is already extremely popular in Pennsylvania and New Jersey into another key jurisdiction where our online casino platforms are live. The studio design takes inspiration from our flagship destination, Caesars Palace, to authentically recreate the atmosphere of Las Vegas for online players. We look forward to our Michigan players enjoying the new experience,” said Matthew Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital.

The new live dealer studio in The Great Lakes State is composed of five blackjack tables, including a VIP-exclusive blackjack table, one roulette table, and one baccarat table. The tables are adorned with custom-branded felts featuring iconic Caesars destinations and each marquee online casino platform, including Caesars Palace Online Casino, Caesars Sportsbook & Casino, Horseshoe Online Casino, and, for the first time, Tropicana Online Casino.

Select tables also feature custom felts co-branded through partnerships with professional sports teams. Like Caesars Rewards destinations across North America, the studio caters to VIP players with an exclusive high-limit blackjack table offering an authentic 1-to-1 live experience that could previously only be found in a physical casino.

“As the global leader in online live casino with nearly two decades of experience, Evolution is proud to partner once again with Caesars to launch this bespoke live dealer studio in Michigan. The studio brings the unmistakable character of Caesars’ iconic destinations to the online space, offering players in the state a polished, immersive entertainment experience that mirrors the energy and elegance of the casino floor. It’s another bold step forward in our shared commitment to innovation and quality at scale in the online live casino market,” said Marcus Huber, Chief Commercial Officer of Evolution North America.

Caesars Palace Online Casino, Horseshoe Online Casino and Caesars Sportsbook & Casino are available on iOS, Android, and desktop for those 21 and older in New Jersey, Pennsylvania, Michigan, Ontario, and West Virginia. Each platform offers a dynamic online casino experience with a range of unique Caesars-branded games alongside hundreds of classic land-based casino favorites and core casino game mechanics, including high limit slots, private live dealer tables, linked progressive jackpots, variations of poker and roulette, and more.

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Gambling in the USA

Snoqualmie Casino & Hotel Unveils Expanded Non-Smoking Gaming Floor

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Snoqualmie Casino & Hotel has officially opened its newly expanded non-smoking gaming floor, marking a significant milestone in the property’s continued commitment to exceptional guest experiences.

Located adjacent to the hotel lobby, the new, larger non-smoking slot floor will feature nearly 400 of today’s most popular slot machines in a fresh, modern environment designed exclusively for non-smoking guests. This addition enhances the casino’s dedication to providing smoke-free gaming options in a luxury setting. For convenience and ease of access, non-smoking guests can also take advantage of the smoke-free entrance via the hotel’s valet parking.

This new space complements Snoqualmie Casino & Hotel’s existing fully enclosed, non-smoking slot area near Falls Buffet and Snoqualmie Café & Deli, offering guests even more choice and accessibility when it comes to their preferred gaming environment.

In addition to these gaming enhancements, all restaurants on property are 100% non-smoking, making Snoqualmie Casino & Hotel a premier destination for guests seeking an elevated, smoke-free entertainment and dining experience.

“We’re thrilled to offer our guests even more smoke-free options. The expansion of our non-smoking gaming floor reflects our ongoing efforts to listen to our guests and create an atmosphere that’s both exciting and comfortable for everyone,” said Mary Lou Patterson, CEO of Snoqualmie Casino & Hotel.

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Gambling in the USA

Abbiati Casino Equipment and Hawkins Holdings Form Strategic Alliance to Expand Presence Across the Americas

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Abbiati Casino Equipment, a globally recognised leader in premium casino equipment and technologies, announced a strategic partnership with Hawkins Holdings to strengthen its presence across North and South America. As part of this initiative, seasoned gaming executive Roger Hawkins has been appointed Brand Ambassador and Strategic Consultant for the Americas.

With more than 20 years of executive leadership in the global casino and gaming industry, Hawkins will spearhead the company’s efforts to expand its footprint throughout the Western Hemisphere. His role will include market development, strategic partnerships, regulatory positioning, and the promotion of Abbiati’s legacy of Italian innovation, craftsmanship, and integrity.

“This partnership is about more than market entry – it’s about building deeper awareness, driving product adoption, and reinforcing Abbiati’s commitment to quality across every pit and poker room in the hemisphere,” said Hawkins.

Giorgio Abbiati, CEO of Abbiati Casino Equipment, said: “We have proudly served clients in the Americas for many years, but the time is right to deepen our focus. Roger’s knowledge of our products and his insight into the market make him the ideal partner to lead this next phase.”

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GamingAmericas.com (part of HIPTHER) is your one-stop portal for the latest news, insights, and analyses in the gaming industry across the Americas. From legislative updates and market trends to interviews with industry leaders, we provide a comprehensive look at the dynamic landscape of both online and land-based gaming. Whether you're a stakeholder looking to stay ahead of the curve or a gaming enthusiast eager for reliable updates, GamingAmericas.com has got you covered. Follow us on social media and subscribe to our newsletter for real-time updates and exclusive content. Make informed decisions and stay ahead in the game with GamingAmericas.com.

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