Gambling in the USA
PlayUSA.com predicts $400 million to be legally bet on Super Bowl

Thirteen states representing a population of 70 million people will offer some form of legal sports betting for NFL’s showcase game
Legal online and retail sportsbooks across the country will take in $400 million in total bets for Super Bowl LIV, analysts for PlayUSA.com project. Even if less money comes in, the matchup between the San Francisco 49ers and the Kansas City Chiefs, set for Sunday, Feb. 2, will almost certainly bring in more money via legal sportsbooks than ever before.
“With the proliferation of legal sports betting across the U.S., there is no doubt that this will be a record year for legal bets on the Super Bowl,” said Dustin Gouker, lead analyst for PlayUSA.com. “An interesting matchup that is nearly a pick ’em will help spur action, too. As a result, records in states such as Nevada and New Jersey, where both online and retail sports betting were legal for last year’s game, are also in jeopardy.
The Super Bowl is easily the most bet-on sporting event in the U.S., drawing an estimated $6 billion in legal and illegal bets in 2019, according to estimates from the American Gaming Association. That number will reach almost $7 billion in 2020, the AGA estimates.
For this year’s game, consider:
- Thirteen states — Nevada, New Jersey, Pennsylvania, Indiana, Iowa, Rhode Island, West Virginia, Oregon, Arkansas, Delaware, Mississippi, New Mexico, and New York — representing a combined population of 70 million, will offer a means to place a legal bet on this year’s Super Bowl.
- Eight of those states — Nevada, New Jersey, Pennsylvania, Indiana, Iowa, Rhode Island, West Virginia, Oregon — offer both online and retail sports betting.
- Seven states, representing a combined population of 30 million, accepted legal bets for last year’s game between the New England Patriots and the Los Angeles Rams. In addition, some states had yet to launch online sportsbooks, leaving retail sportsbooks as the only vehicle to place a bet in states such as Pennsylvania.
- The country’s two largest sports betting markets, Nevada and New Jersey, combined to generate more than $180 million in bets for the 2019 game.
- New Jersey sportsbooks, which offered legal wagering on the Super Bowl for the first time in 2019, attracted $34.9 million in bets but lost $4.6 million.
- Nevada’s $145.9 million handle was the state’s second-best all-time, but down from the record $158.6 million in 2018.
“Not only has the number of legal sports jurisdictions doubled from last year’s game, states such as New Jersey and Pennsylvania have boomed,” Gouker said. “That all adds up to a historic weekend ahead for sports betting.”
Kansas City is currently a consensus 1.5-point favorite over the 49ers. And with the Chiefs’ top-ranked passing attack matched up against the 49ers’ second-ranked pass defense, the over/under is now set at 54 points.
Prop bets should once again bring added attention from bettors to the game. Books will offer odds on aspects of the game that range from what player will score the first touchdown to the color of the Gatorade dumped on the winning coach.
“Online and mobile sportsbooks are a key tool in driving in-game and prop betting, giving states with a robust digital presence a significant advantage,” Gouker said. “In New Jersey, nearly 88% of all bets were made online in December. And that allows operators to attract bettors with prop bets and keep them engaged with in-game betting.”
For more information, visit www.playusa.com/super-bowl-betting.
Gambling in the USA
Aristocrat Interactive™ to Showcase Innovative iLottery Solutions at NASPL 2025 Annual Conference & Trade Show

Aristocrat Interactive™, the Real Money Gaming (RMG) division of Aristocrat, today announced its participation as a Level II Sponsor at the North American Association of State and Provincial Lotteries (NASPL) 2025 Annual Conference & Trade Show.
NASPL, the leading trade association representing 53 lottery organizations across North America, serves as a platform for collaboration, research, standards, and best practices that drive the future of the industry. Taking place September 8–11, 2025 at the Niagara Falls Convention Center in Ontario, Canada, the event, themed “Here to Play”, will gather lottery leaders from across North America to explore the evolving future of the industry.
Aristocrat Interactive will be showcasing its latest innovations for the iLottery sector through an interactive booth setup, one-on-one director’s dialogue sessions, a product and services showcase, and more. Attendees will get a first look at new eInstant titles, featuring fresh game mechanics and the business’s first cross-over game with its iGaming & Sports division. Aristocrat Interactive will also highlight its successful omnichannel solutions, which connect retail and online play to enhance player engagement and experience.
Building on this momentum, Aristocrat Interactive recently launched the New Hampshire Lottery’s new digital platform, signed long-term contracts with the Michigan Lottery and the Massachusetts Lottery, and secured a two-year extension with its NeoPollard Joint Venture in North Carolina—where Aristocrat Interactive provides the iLottery platform. These partnerships underscore Aristocrat Interactive’s commitment to helping lotteries deliver engaging digital experiences and sustainable growth.
“NASPL always sets the table for engaging discussions that can advance our customer-driven strategies to drive real digital growth for lotteries,” said Chris Shaban, Managing Director, iLottery at Aristocrat Interactive. “We’re looking forward to another opportunity to showcase Aristocrat Interactive as a solidified, future-ready unit with global gaming expertise.”
Attendees can connect with Aristocrat Interactive at Booth #209 and meet the team for one-on-one discussions in Room #205. Aristocrat Interactive will also hold a showcase on Wednesday, September 10 at 1:30 p.m. at its booth.
For more information about Aristocrat Interactive and its iLottery solutions, please visit aristocratinteractive.com.
Gambling in the USA
Scientific Games Introduces Obsidian, All-Black Holographic Lottery Scratch Games

Premium Instant Scratch Game Innovation Adds Luxury and Uniqueness at Retail with Exclusive Play Experience
Scientific Games announces Obsidian, its latest breakthrough in instant scratch game innovation. A revolutionary addition to the global lottery company’s holographic product offerings, Obsidian will debut at the North American Association of State & Provincial Lotteries 2025 Conference taking place September 8 to September 11 in Ontario, Canada.
With 18 unique design concepts, Obsidian games feature a dramatic combination of all-black tones and holographics to create a sleek, glasslike appearance. Named after naturally occurring volcanic rock, the Obsidian line offers a bold, ultra-premium look and scratch experience.
Obsidian is one of a number of new product designs from Scientific Games to be unveiled at NASPL 2025. The new products were developed by Scientific Games’ Innovation and Discovery teams at its metro Atlanta global headquarters, the largest lottery instant game production facility in the world. Obsidian games will also be produced at the company’s Canadian and UK facilities.
“Our game innovators have followed holographic trends on high-end luxury items and were inspired to create fresh, new games centered on value proposition design for our lottery partners,” said Danielle Hodges, Senior Director, Global Product Innovation & Development for Scientific Games. “At a time when the market basket average is increasing, holographic games allow lotteries to differentiate their games by adding a touch of luxury and uniqueness. In sneak previews of Obsidian with several lotteries, the response we’ve received is pure excitement.”
The company continues to lead the industry in scratch game innovation, using holographics to heighten retail appeal and create immersive player experiences.
Scientific Games, the world’s largest creator, producer and manager of lottery instant games, offers more than 100 strategic enhancements for its world-leading scratch products. The company’s products represent 70% of global instant game retail sales.
Innovating products and solutions that move the global lottery industry forward since 1973, Scientific Games provides retail and digital games, technology, analytics and services to 150 lotteries in 50 countries around the globe, including nearly every North American lottery.
Obsidian™ is a trademark of Scientific Games, LLC. © 2025 Scientific Games, LLC. All Rights Reserved.
Gambling in the USA
ETPL APPOINTS LONDON-BASED OAKVALE CAPITAL AS EXCLUSIVE INVESTMENT BANKER TO LEAD CAPITAL RAISE AND GROWTH STRATEGY

The European T20 Premier League (ETPL), an ICC-approved T20 league co-owned by Abhishek Bachchan and backed by Cricket Ireland, Cricket Scotland, and the Royal Dutch Cricket Association, has appointed Oakvale Capital as its exclusive investment banker.
“Oakvale’s deep expertise in sports finance will be a game-changer for ETPL’s long-term vision. We look forward to working closely with their expert team to help bring our event to fruition,” said Warren Deutrom, CEO, Cricket Ireland.
“Oakvale is one of the leading London-based investment banks in the sports and gaming ecosystem. Their sector depth, global network, and track record advising rights-holders, clubs, and technology platforms make them the right partner for ETPL as we scale,” said Saurav Banerjee, Co-owner and Director, ETPL.
“We’re excited to support ETPL’s bold and innovative approach to cricket. The vision to elevate the sport in Europe with a premium, differentiated offering aligns well with Oakvale’s strategic focus in global sports properties,” said Sandford Loudon, Partner, Oakvale Capital.
Blending world-class cricket with a distinctively European experience, ETPL aims to redefine the sport through elite talent, immersive fan experiences, and data-driven innovation. In addition, KPMG in India has been appointed as ETPL’s strategic advisor.
-
Latest News5 days ago
Spintec Strengthens its Partnership with Merkur in Colombia and Peru
-
Canada4 days ago
iGaming Ontario Appoints Joseph Hillier as its New President and CEO
-
Canada4 days ago
Playson strengthens Ontario foothold with Casino Time integration
-
Gambling in the USA4 days ago
$50 MILLION GUARANTEED IN ACR POKER’S BIGGEST-EVER TOURNAMENT SERIES: THE ONLINE SUPER SERIES XL, LAUNCHING THIS WEEKEND
-
Gambling in the USA4 days ago
Georgia Lottery Takes Retail Experience to Next Level with Scientific Games’ SCiQ Technology
-
Canada3 days ago
Evoplay strengthens Ontario presence in partnership with Caesars Entertainment
-
Latest News2 days ago
Proper Loud and Galactic Announce Groundbreaking Global Partnership to Launch the World’s First Socially-Driven Prediction Market Platform
-
Latest News5 days ago
ACR POKER CONCLUDES MONSTER VENOM TOURNAMENTS, DELIVERING OVER $10 MILLION IN PRIZE POOLS AND EPIC FINAL TABLE BATTLES