NLL Signs Sports Betting Deal with MGM
National Lacrosse League (NLL) has signed a sports betting deal with MGM.
The deal is the first of its kind for the sport of lacrosse in the US. MGM subsidiary Roar Digital’s gambling platform, BetMGM, will serve as the NLL’s exclusive gaming partner. BetMGM will create weekly betting lines for NLL games and allow users to place wagers on the outcomes. The partnership’s financial terms were not disclosed.
“We are so proud to welcome BetMGM as yet another world-class brand to our family of national partners. The growth of our league as a sports and entertainment property and the amount of engagement we will be able to generate through this innovative partnership with MGM Resorts and Roar Digital will be very exciting and add tremendous value to avid, casual and new fans,” NLL Commissioner Nick Sakiewicz said.
“Lacrosse is a fast-paced, high scoring, and growing sport that presents exciting sports betting opportunities. We are greatly impressed by the management and operations of the NLL as evidenced by its strong roster of team owners. The NLL is the ideal partner for BetMGM in accessing a fast-growing Lacrosse fan base,” Scott Butera, president of interactive gaming at MGM Resorts, said.
