Gambling in the USA
Indiana Sportsbooks End Year With $160 Million Month
Sportsbooks close 2019 with more than $430 million in bets, giving industry momentum heading into 2020, according to PlayIndiana.com analysts
Indiana retail and online sportsbooks capped their inaugural year in the state by surpassing $160 million in bets in a month for the first time. Indiana’s record handle in December pushed the state to more than $430 million in bets since the first wager was accepted in September, a staggering pace that has set the stage for a momentous 2020, according to analysts from PlayIndiana.
“Indiana’s ascent to one of the largest sports betting markets in the country has been impressive by most any measure,” said Dustin Gouker, lead analyst for PlayIndiana. “The question for 2020 is whether Indiana can sustain its rate of expansion, especially as neighboring states become more likely to legalize sports betting. That has already happened in Michigan, which could take a bite out of the handle at some of northern Indiana’s retail sportsbooks.”
In December, the state’s retail and online sportsbooks generated a combined $161.8 million in bets, up 10% from November’s $147.3 million handle, according to official reporting released Friday. December’s handle produced $12 million in adjusted gross revenue, up 29% from $9.3 million in November. The “win” yielded $1.1 million in tax revenue for the state.
Indiana sportsbooks have now generated $433.4 million in bets and $42.7 million in revenue since launch, and is easily the fourth-largest sports betting marketing in the country, trailing only Nevada, New Jersey, and Pennsylvania. To put Indiana’s growth into perspective, it took Pennsylvania, the No. 3 market in the U.S., 10 months to surpass $400 million in lifetime handle. Indiana surpassed $400 million in its fourth month.
A boost could come in January. Football betting has accounted for $178.6 million since launch and $59.1 million in bets in December, and that will likely surge with the NFL Playoffs and college football’s national championship in January. In addition, basketball, which has accounted for $82.2 million since launch and $42.3 million in December, should grow as college basketball enters conference season and the NBA season heats up.
“With the NFL Playoffs at hand and college basketball in full swing, it is possible that Indiana will surpass $1 billion in bets by March, making Indiana one of the quickest legal U.S. jurisdictions to reach that mark,” Gouker said.
The relatively rapid growth of Indiana, which launched online sportsbooks in October, can be attributed to the adoption of online sports betting far earlier than states such as Pennsylvania. In Indiana, $110.6 million of December’s bets were made online representing 69.5% of the state’s total handle, up from 65% of the November handle.
Online sports betting is also growing in the number of sportsbooks. BetAmerica, operating under the Rising Star Casino license, became Indiana’s fourth online sportsbook when it launched in late December.
Still, DraftKings, which operates under the Ameristar Casino license, led the online market once again. In December, DraftKings attracted $66.7 million in bets, up from $64.1 million in November. That generated $5 million in gross receipts, up from $4.3 million. DraftKings was followed by:
FanDuel/Blue Chip Casino ($36 million handle in December, up from $23.7 million; $2.2 million win, up from $1.7 million)
BetRivers/French Lick Resort ($7.9 million handle, down from $8.4 million; $528,200 win, up from $476,284)
BetAmerica/Rising Star Casino ($2,129 handle; -$1,173 win)
Once again, the top retail sportsbooks were those closest to large out-of-state markets. The top retail sportsbook in Indiana continues to be Horseshoe Hammond, near Chicago. The market leader generated $13.4 million in December, up from $13 million in November. Those bets generated $1.1 million in gross receipts, up from $800,208. Horseshoe Hammond was followed by:
Hollywood Lawrenceburg ($8.9 million handle, up from $8.8 million in November; $824,235 win, down from $1.1 million)
Ameristar Casino ($8.3 million handle, up from $8 million in November; $928,211 win, up from $735,103)
Harrah’s Hoosier Park ($5.7 million handle, down from $7 million; $441,112 win, down from $557,764)
Indiana Grand ($4.6 million handle, up from $4.2 million; $208,275 win, up from $171,205)
Blue Chip Casino ($4.2 million handle, down from $4.5 million; $186,802 win, down from $310,955)
Tropicana Evansville ($2 million handle, even with November; $185,176 win, up from $174,841)
Caesars Southern Indiana ($1.6 million handle, up from $1.4 million; $170,884 win, down from $106,081)
French Lick Resort ($1.5 million handle, up from $1.2 million; $13,587 win, down from $45,357)
Belterra Casino ($948,810 handle, up from $920,344; $151,640 win, up from $92,233)
“Indiana’s strong start is unquestionably tied to the state’s relatively early launch of online sports betting,” Gouker said. “Online sports betting should make up an increasing share of the state’s handle, too. That will help steady Indiana’s sports betting industry, even as increasing competition from neighboring states affect retail sportsbooks, which is inevitable.”
For more revenue information on Indiana sportsbooks, visit PlayIndiana.com/revenue.
Gambling in the USA
Aristocrat Interactive™ to Showcase Innovative iLottery Solutions at NASPL 2025 Annual Conference & Trade Show
Aristocrat Interactive™, the Real Money Gaming (RMG) division of Aristocrat, today announced its participation as a Level II Sponsor at the North American Association of State and Provincial Lotteries (NASPL) 2025 Annual Conference & Trade Show.
NASPL, the leading trade association representing 53 lottery organizations across North America, serves as a platform for collaboration, research, standards, and best practices that drive the future of the industry. Taking place September 8–11, 2025 at the Niagara Falls Convention Center in Ontario, Canada, the event, themed “Here to Play”, will gather lottery leaders from across North America to explore the evolving future of the industry.
Aristocrat Interactive will be showcasing its latest innovations for the iLottery sector through an interactive booth setup, one-on-one director’s dialogue sessions, a product and services showcase, and more. Attendees will get a first look at new eInstant titles, featuring fresh game mechanics and the business’s first cross-over game with its iGaming & Sports division. Aristocrat Interactive will also highlight its successful omnichannel solutions, which connect retail and online play to enhance player engagement and experience.
Building on this momentum, Aristocrat Interactive recently launched the New Hampshire Lottery’s new digital platform, signed long-term contracts with the Michigan Lottery and the Massachusetts Lottery, and secured a two-year extension with its NeoPollard Joint Venture in North Carolina—where Aristocrat Interactive provides the iLottery platform. These partnerships underscore Aristocrat Interactive’s commitment to helping lotteries deliver engaging digital experiences and sustainable growth.
“NASPL always sets the table for engaging discussions that can advance our customer-driven strategies to drive real digital growth for lotteries,” said Chris Shaban, Managing Director, iLottery at Aristocrat Interactive. “We’re looking forward to another opportunity to showcase Aristocrat Interactive as a solidified, future-ready unit with global gaming expertise.”
Attendees can connect with Aristocrat Interactive at Booth #209 and meet the team for one-on-one discussions in Room #205. Aristocrat Interactive will also hold a showcase on Wednesday, September 10 at 1:30 p.m. at its booth.
For more information about Aristocrat Interactive and its iLottery solutions, please visit aristocratinteractive.com.
Gambling in the USA
Scientific Games Introduces Obsidian, All-Black Holographic Lottery Scratch Games
Premium Instant Scratch Game Innovation Adds Luxury and Uniqueness at Retail with Exclusive Play Experience
Scientific Games announces Obsidian, its latest breakthrough in instant scratch game innovation. A revolutionary addition to the global lottery company’s holographic product offerings, Obsidian will debut at the North American Association of State & Provincial Lotteries 2025 Conference taking place September 8 to September 11 in Ontario, Canada.
With 18 unique design concepts, Obsidian games feature a dramatic combination of all-black tones and holographics to create a sleek, glasslike appearance. Named after naturally occurring volcanic rock, the Obsidian line offers a bold, ultra-premium look and scratch experience.
Obsidian is one of a number of new product designs from Scientific Games to be unveiled at NASPL 2025. The new products were developed by Scientific Games’ Innovation and Discovery teams at its metro Atlanta global headquarters, the largest lottery instant game production facility in the world. Obsidian games will also be produced at the company’s Canadian and UK facilities.
“Our game innovators have followed holographic trends on high-end luxury items and were inspired to create fresh, new games centered on value proposition design for our lottery partners,” said Danielle Hodges, Senior Director, Global Product Innovation & Development for Scientific Games. “At a time when the market basket average is increasing, holographic games allow lotteries to differentiate their games by adding a touch of luxury and uniqueness. In sneak previews of Obsidian with several lotteries, the response we’ve received is pure excitement.”
The company continues to lead the industry in scratch game innovation, using holographics to heighten retail appeal and create immersive player experiences.
Scientific Games, the world’s largest creator, producer and manager of lottery instant games, offers more than 100 strategic enhancements for its world-leading scratch products. The company’s products represent 70% of global instant game retail sales.
Innovating products and solutions that move the global lottery industry forward since 1973, Scientific Games provides retail and digital games, technology, analytics and services to 150 lotteries in 50 countries around the globe, including nearly every North American lottery.
Obsidian™ is a trademark of Scientific Games, LLC. © 2025 Scientific Games, LLC. All Rights Reserved.
Gambling in the USA
ETPL APPOINTS LONDON-BASED OAKVALE CAPITAL AS EXCLUSIVE INVESTMENT BANKER TO LEAD CAPITAL RAISE AND GROWTH STRATEGY
The European T20 Premier League (ETPL), an ICC-approved T20 league co-owned by Abhishek Bachchan and backed by Cricket Ireland, Cricket Scotland, and the Royal Dutch Cricket Association, has appointed Oakvale Capital as its exclusive investment banker.
“Oakvale’s deep expertise in sports finance will be a game-changer for ETPL’s long-term vision. We look forward to working closely with their expert team to help bring our event to fruition,” said Warren Deutrom, CEO, Cricket Ireland.
“Oakvale is one of the leading London-based investment banks in the sports and gaming ecosystem. Their sector depth, global network, and track record advising rights-holders, clubs, and technology platforms make them the right partner for ETPL as we scale,” said Saurav Banerjee, Co-owner and Director, ETPL.
“We’re excited to support ETPL’s bold and innovative approach to cricket. The vision to elevate the sport in Europe with a premium, differentiated offering aligns well with Oakvale’s strategic focus in global sports properties,” said Sandford Loudon, Partner, Oakvale Capital.
Blending world-class cricket with a distinctively European experience, ETPL aims to redefine the sport through elite talent, immersive fan experiences, and data-driven innovation. In addition, KPMG in India has been appointed as ETPL’s strategic advisor.
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