Bleacher Report has launched a new live interactive game at the Caesars Palace Las Vegas Sports Book.
“When we launched our partnership with Caesars Entertainment almost a year ago, it was with this type of content in mind. Something that can engage fans at the most iconic sports book in the world, while providing B/R Betting compelling programming that can be distributed to our hyper-engaged fanbase. The B/R Betting Game Show reflects the B/R voice in a unique format that we know audiences will love,” Sam Toles, chief content officer of Bleacher Report said.
The B/R Betting Game Show puts fans at the centre of the action by inviting them to participate in a series of fun, interactive games with the chance to win cash and prizes. The weekly B/R Betting Game Show will be shot in front of a live audience with content distributed across the B/R app and B/R Betting social handles throughout the week.
The addition of a new show to the B/R Betting portfolio comes as video views have increased by four times over the past two months, averaging 13.3 million views per month across all platforms.
