Gambling in the USA
Free-to-play planets align for SportCaller with Sports Equinox
FanDuel partnership sees FTP specialist ramp fan engagement at milestone intersection of major US sports
SportCaller, the free-to-play (FTP) sports-game specialist, has bolstered its partnership with US operator FanDuel through the success of its latest game-rollout to fresh audiences countrywide across North America.
Having integrated SportCaller’s easy-to-deploy FTP platform – initially targeting March Madness, the MLB and then the new NFL season – FanDuel’s latest game targeted that rarest of sporting phenomena, the Sports Equinox, which had occurred only 18 times previously.
A Sports Equinox takes place when all four major sports (NBA, NHL, MLB and NFL) play a game on the same day. Twenty-six games took place across each of the four tentpole sports and users were asked to pick at least 20 correct results in order to win a share of the $500k jackpot. This FTP game was a first for FanDuel in that it was open to both Sportsbook and Fantasy customers, resulting in record-breaking take-up rates from players countrywide.
Alongside this SportCaller-powered FTP game, FanDuel also launched a mini-site with a data-driven Sports Equinox countdown clock to the first games of the day, which was even projected on to the side of a skyscraper in New York’s Times Square for the lead-up to the games. Sports Equinox followed hot on the heels of Keep the Cash, another $1 million game launched in time for the start of the NFL season in order to enhance fan engagement throughout the regular season and the playoffs.
This is a unique FTP offering in the US market, leveraging the success and learnings from Paddy Power Betfair whose original concept, Beat The Drop, shattered best-case projections at the 2018 World Cup. The instant acclaim for this product rollout (turning the tables on traditional operator-player dynamics by awarding customers their “winnings” up front) underlines the synergies delivered from a wider global collaboration with Flutter Entertainment, for whom SportCaller’s market-leading platform is fast becoming a key cog in a brand-wide localisation strategy.
Lorcan Kelly, VP of sportsbook product at FanDuel, said: “With this platform, we can now deploy new games, like Sports Equinox and Keep the Cash, as a targeted approach towards key sporting events, each offering a tailored solution with efficient real-time reporting.”
SportCaller MD Cillian Barry added: “After the breakout success of Beat The Drop for Flutter Entertainment over the last World Cup, it’s a real validation to now be delivering similar record-breaking retention results for FanDuel in the States. It’s an exciting time in an embryonic market.
“It’s so rare that the planets align for a Sports Equinox. Therefore, it was great that we could respond by creating a game that immediately captured the public’s imagination and attention. It consolidates the traction already generated by games such as Keep the Cash, which offers free games for the duration of an enthralling NFL season that is coming to the boil over the next few months.”
All SportCaller games ride on the back of a unique account-management platform, which is equipped with the industry’s finest CRM and geolocation tools. This helps overcome any local regulatory challenge across fragmented legislative landscapes, above all in the US where regulation continues to show varied hands state-by-state.
SportCaller’s pioneering performance in the domain of enhanced acquisition and retention remains second-to-none across a raft of different sports, which will now include: college sports, NBA, MLB, golf, tennis, UFC, boxing and NFL.
Gambling in the USA
Aristocrat Interactive™ to Showcase Innovative iLottery Solutions at NASPL 2025 Annual Conference & Trade Show

Aristocrat Interactive™, the Real Money Gaming (RMG) division of Aristocrat, today announced its participation as a Level II Sponsor at the North American Association of State and Provincial Lotteries (NASPL) 2025 Annual Conference & Trade Show.
NASPL, the leading trade association representing 53 lottery organizations across North America, serves as a platform for collaboration, research, standards, and best practices that drive the future of the industry. Taking place September 8–11, 2025 at the Niagara Falls Convention Center in Ontario, Canada, the event, themed “Here to Play”, will gather lottery leaders from across North America to explore the evolving future of the industry.
Aristocrat Interactive will be showcasing its latest innovations for the iLottery sector through an interactive booth setup, one-on-one director’s dialogue sessions, a product and services showcase, and more. Attendees will get a first look at new eInstant titles, featuring fresh game mechanics and the business’s first cross-over game with its iGaming & Sports division. Aristocrat Interactive will also highlight its successful omnichannel solutions, which connect retail and online play to enhance player engagement and experience.
Building on this momentum, Aristocrat Interactive recently launched the New Hampshire Lottery’s new digital platform, signed long-term contracts with the Michigan Lottery and the Massachusetts Lottery, and secured a two-year extension with its NeoPollard Joint Venture in North Carolina—where Aristocrat Interactive provides the iLottery platform. These partnerships underscore Aristocrat Interactive’s commitment to helping lotteries deliver engaging digital experiences and sustainable growth.
“NASPL always sets the table for engaging discussions that can advance our customer-driven strategies to drive real digital growth for lotteries,” said Chris Shaban, Managing Director, iLottery at Aristocrat Interactive. “We’re looking forward to another opportunity to showcase Aristocrat Interactive as a solidified, future-ready unit with global gaming expertise.”
Attendees can connect with Aristocrat Interactive at Booth #209 and meet the team for one-on-one discussions in Room #205. Aristocrat Interactive will also hold a showcase on Wednesday, September 10 at 1:30 p.m. at its booth.
For more information about Aristocrat Interactive and its iLottery solutions, please visit aristocratinteractive.com.
Gambling in the USA
Scientific Games Introduces Obsidian, All-Black Holographic Lottery Scratch Games

Premium Instant Scratch Game Innovation Adds Luxury and Uniqueness at Retail with Exclusive Play Experience
Scientific Games announces Obsidian, its latest breakthrough in instant scratch game innovation. A revolutionary addition to the global lottery company’s holographic product offerings, Obsidian will debut at the North American Association of State & Provincial Lotteries 2025 Conference taking place September 8 to September 11 in Ontario, Canada.
With 18 unique design concepts, Obsidian games feature a dramatic combination of all-black tones and holographics to create a sleek, glasslike appearance. Named after naturally occurring volcanic rock, the Obsidian line offers a bold, ultra-premium look and scratch experience.
Obsidian is one of a number of new product designs from Scientific Games to be unveiled at NASPL 2025. The new products were developed by Scientific Games’ Innovation and Discovery teams at its metro Atlanta global headquarters, the largest lottery instant game production facility in the world. Obsidian games will also be produced at the company’s Canadian and UK facilities.
“Our game innovators have followed holographic trends on high-end luxury items and were inspired to create fresh, new games centered on value proposition design for our lottery partners,” said Danielle Hodges, Senior Director, Global Product Innovation & Development for Scientific Games. “At a time when the market basket average is increasing, holographic games allow lotteries to differentiate their games by adding a touch of luxury and uniqueness. In sneak previews of Obsidian with several lotteries, the response we’ve received is pure excitement.”
The company continues to lead the industry in scratch game innovation, using holographics to heighten retail appeal and create immersive player experiences.
Scientific Games, the world’s largest creator, producer and manager of lottery instant games, offers more than 100 strategic enhancements for its world-leading scratch products. The company’s products represent 70% of global instant game retail sales.
Innovating products and solutions that move the global lottery industry forward since 1973, Scientific Games provides retail and digital games, technology, analytics and services to 150 lotteries in 50 countries around the globe, including nearly every North American lottery.
Obsidian™ is a trademark of Scientific Games, LLC. © 2025 Scientific Games, LLC. All Rights Reserved.
Gambling in the USA
ETPL APPOINTS LONDON-BASED OAKVALE CAPITAL AS EXCLUSIVE INVESTMENT BANKER TO LEAD CAPITAL RAISE AND GROWTH STRATEGY

The European T20 Premier League (ETPL), an ICC-approved T20 league co-owned by Abhishek Bachchan and backed by Cricket Ireland, Cricket Scotland, and the Royal Dutch Cricket Association, has appointed Oakvale Capital as its exclusive investment banker.
“Oakvale’s deep expertise in sports finance will be a game-changer for ETPL’s long-term vision. We look forward to working closely with their expert team to help bring our event to fruition,” said Warren Deutrom, CEO, Cricket Ireland.
“Oakvale is one of the leading London-based investment banks in the sports and gaming ecosystem. Their sector depth, global network, and track record advising rights-holders, clubs, and technology platforms make them the right partner for ETPL as we scale,” said Saurav Banerjee, Co-owner and Director, ETPL.
“We’re excited to support ETPL’s bold and innovative approach to cricket. The vision to elevate the sport in Europe with a premium, differentiated offering aligns well with Oakvale’s strategic focus in global sports properties,” said Sandford Loudon, Partner, Oakvale Capital.
Blending world-class cricket with a distinctively European experience, ETPL aims to redefine the sport through elite talent, immersive fan experiences, and data-driven innovation. In addition, KPMG in India has been appointed as ETPL’s strategic advisor.
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