Gambling in the USA
NEW JERSEY SPORTSBOOKS NEARLY HIT $500 MILLION MARK IN OCTOBER FanDuel fuels New Jersey’s sportsbooks to new benchmark; Golden Nugget online tops revenue of land-based counterpart, according to PlayNJ.com
New Jersey’s online and retail sportsbooks continued their string of record months and whopping year-over-year gains in October, nearly reaching its first $500 million month. And that growth should continue with the tip-off of basketball season, according to PlayNJ.com analysts.
“New Jersey has a real shot at surpassing Nevada again, if not in October, some time before the end of the NFL season,” said Dustin Gouker, lead analyst at PlayNJ.com. “The state’s handle is growing at a pace near 100%, year-over-year. And the overlapping of football and basketball should propel New Jersey into new territory.”
New Jersey’s sportsbooks accepted a record $487.9 million in bets in October, an 87% jump from $260.7 million in October 2018, according to official reporting released Thursday. October’s handle beat the previous record of $445.6 million, set in September.
October’s bets yielded a record $46.4 million in revenue, up from $11.7 million in October 2018 and breaking the record $37.9 million set last month. October revenue generated $5.7 million in taxes, and pushed the state’s sports betting industry past the $300 million mark ($331.2 million) in lifetime revenue.
New Jersey’s October handle will likely fall short of Nevada — which generated $528.5 million in October 2018 and will announce October 2019 data later this month — for the second straight month. Combined the two largest U.S. markets are generating $1 billion a month in bets. And the Garden State could use the popularity of basketball — which has generated $698.2 million in bets so far in 2019, the most of any sport — to propel it past Nevada once again.
“If New Jersey is going to pass Nevada during the NFL season, it will be in large part due to the comparative popularity of basketball in the Northeast,” Gouker said. “In Nevada, football betting is king, and it’s nearly as popular in New Jersey. But a key differentiator between the two markets is that New Jersey bettors’ have shown more interest in other major sports, especially basketball.”
$417 million of all October bets were made online, accounting for 85% of New Jersey’s handle. That is up from 84% in September.
FanDuel Sportsbook/PointsBet continued to pace the online market, gaining $20.7 million in gross revenue, up from $13.3 million in September. Resorts Digital’s license, which is now anchored by DraftKings and Fox Bet in addition to its self-branded sportsbook, lost ground by generating $10.6 million, down from $10.7 million in September. The online market leaders were followed by:
- Hard Rock/Bet365/Unibet ($1.8 million, up from $178,255 in September)
- Monmouth/William Hill/Sugarhouse/TheScore ($1.7 million, down from $2.4 million)
- Ocean Casino/William Hill ($1.6 million, up from $1.3 million)
- BetMGM/Borgata ($1.4 million, up from $721,801)
- Caesars Sportsbook/888sport ($536,600, up from $486,668)
- Golden Nugget/BetAmerica ($359,216, up from $336,740)
- Tropicana/William Hill ($40,014, up from $29,783)
FanDuel Sportsbook at The Meadowlands posted $4.1 million in October gross revenue, up from $3.6 million in September, to lead retail sportsbooks. FanDuel was followed in gross revenue by:
- Monmouth Park ($1.2 million, up from $996,844 in September)
- Ocean Casino ($697,659, down from $1.8 million)
- Borgata ($458,351, down from $756,416)
- Tropicana Casino ($350,230, up from $170,792)
- Resorts AC ($265,320, down from $340,117)
- Bally’s AC ($233,745, down from $241,703)
- Hard Rock AC ($123,616, down from $231,150)
- Golden Nugget ($176,890, up from $150,698)
- Harrah’s AC ($92,449, down from $118,102)
“The addition of Fox Bet under the Resorts Digital license has reset the race for the top spot in the online market,” Gouker said. “FanDuel is still the most popular single brand in the state, but it will be worth watching whether it can keep up with DraftKings and Fox Bet.
GOLDEN NUGGET’S ONLINE REVENUE TOP LAND-BASED REVENUE AS ONLINE CASINOS ENJOY RECORD MONTH
New Jersey’s online casino and poker industry continued its push toward $450 million in annual revenue after a record October, as the Golden Nugget’s online product generated more revenue than its land-based casino for the first time.
Online casino games and poker generated $45.2 million in October, up 69% from $26.8 million in October 2018, and blowing past the previous record of $41.14 million set in September. The industry has now generated an annual best $384.2 million in revenue so far in 2019 — 58% better than the $242.7 million generated in the first 10 months of 2018.
The importance of New Jersey’s digital product can be seen in the online casino market’s heaviest hitter. The Golden Nugget tallied $16.6 million in October, up 71% from $9.7 million in October 2018, to easily lead the online casino market. More importantly, for the first time its online revenue surpassed the revenue its land-based Atlantic City casino generated ($14.8 million).
“What the Golden Nugget continues to prove is that its online casino can generate millions in revenue and grow at an overwhelming pace without a negative impact on their own land-based operations,” said Eric Ramsey, online gambling analyst for PlayNJ.com. “When the first online casinos launched in 2013, many thought such a dynamic would be impossible. But clearly that has been proven wrong.”
Some other important online casino and poker data from the September report:
- Online casinos generated $6.8 million in tax revenue in October and has now injected $245.1 million into government coffers since launch in November 2013.
- The industry generated $1.5 million per day during the 31 days of October, up from $863,028 per day in October 2018.
- Online casino games generated $43.6 million in October, up from $39.5 million in September. Online poker was flat at $1.6 million.
For more information and analysis on regulated sports betting and online gaming in New Jersey, visit PlayNJ.com/news.
About the PlayUSA.com Network:
The PlayUSA.com Network is a leading source for news, analysis, and research related to the market for regulated online gaming in the United States. With a presence in over a dozen states, PlayUSA.com and its state-focused branches (including PlayNJ.com and PlayPennsylvania.com) produce daily original reporting, publish in-depth research, and offer player advocacy tools related to the advancement of safe, licensed, and legal online gaming options for consumers. Based in Las Vegas, the PlayUSA Network is independently owned and operated, with no affiliations to any casino — commercial, tribal, online, or otherwise.
Gambling in the USA
Scientific Games’ iLottery Games Portfolio Expands as Pixiu Gaming Joins SG Content Hub

Exciting New Hasbro-Licensed MONOPOLY and BATTLESHIP iLottery Games Coming Via SG Content Hub
Scientific Games welcomed Pixiu Gaming as the newest studio partner to the SG Content Hub. Pixiu Gaming joins the government-regulated lottery industry’s premier iLottery content delivery platform, featuring an expanding, highly curated selection of iLottery games from Scientific Games and partner studios around the globe. The games are available to lotteries in multiple languages and in a variety of play styles for all player segments.
Widely recognized as the leading supplier of Keno games in North American regulated gaming markets, Pixiu Gaming is a boutique developer focused on authentic, engaging and player-centric games. Founded in 2014 and based in London, UK with a remote global team, Pixiu is named after a fierce Chinese mythical creature that attracts and preserves great wealth.
Scientific Games, the world’s largest lottery games company, is collaborating with Pixiu Gaming to bring exciting new MONOPOLY and BATTLESHIP iLottery games to lotteries through its exclusive licensing agreement with Hasbro. Games created by Pixiu Gaming will be available in the SG Content Hub, in addition to games from Scientific Games’ own SG Studios and other premier partner studios worldwide.
Tony Plaskow, Pixiu Gaming Co-Founder, said, “Pixiu Gaming is thrilled to join the SG Content Hub to bring our games to more lotteries. We look forward to working with Scientific Games and Hasbro to create exciting, brand-sensitive MONOPOLY and BATTLESHIP-themed iLottery game experiences. These iconic brands are familiar worldwide, and each provides the perfect mix of strategy and luck. We will weave a true-to-brand digital game experience with fun, simple-to-understand content that entertains players.”
Matt Lynch, President, Digital for Scientific Games, said, “We are very excited to partner with Pixiu Gaming, an up-and-coming studio. Their unique approach to game development and artistic vision brings a differentiated offering to market that will add depth to iLottery portfolios by expanding game play options for existing players while bringing new game experiences to attract new players. Scientific Games is focused on creating an unparalleled range of playstyles and game mechanics for players with the SG Content Hub, and we are proud to soon include play experiences from Pixiu Gaming.”
SG Content Hub offers partner studios select exclusively licensed brands from the company’s portfolio of more than 100 licensed brands, which also includes other Hasbro-licensed games such as CONNECT 4, THE GAME OF LIFE and YAHTZEE. MONOPOLY is perennially the lottery industry’s top performer, with 33 lotteries worldwide offering MONOPOLY-themed games in fiscal year 2025, resulting in more than $2 billion in retail and digital sales during the year.
Scientific Games provides retail and digital games, technology, analytics and services to 150 lotteries in 50 countries worldwide. The company is a digital lottery innovator offering lotteries entertaining game content featuring the most extensive portfolio of licensed brands in the industry, and world-leading digital programs, including CRM, loyalty, promotions, second chance, mobile and web applications.
BATTLESHIP, CONNECT 4, THE GAME OF LIFE, YAHTZEE and HASBRO and all related trademarks and logos are trademarks of Hasbro, Inc. ©2025 Hasbro.
The MONOPOLY name and logo, the distinctive design of the game board, the four corner squares, the MR. MONOPOLY name and character, as well as each of the distinctive elements of the board and playing pieces are trademarks of Hasbro for its property trading game and game equipment. © 1935, 2025 Hasbro. All Rights Reserved. Licensed by Hasbro.
© 2025 Scientific Games, LLC. All Rights Reserved.
Gambling in the USA
Caesars Entertainment Bolsters Online Casino Live Dealer Offering with the Launch of Branded Live Dealer Studio in Michigan

Caesars Entertainment Inc. announced the launch of its third branded online casino live dealer studio, available now to players on Caesars Palace Online Casino, Horseshoe Online Casino and Caesars Sportsbook & Casino in Michigan. Developed in partnership with Evolution, the new studio reinforces Caesars’ commitment to delivering world-class, immersive experiences across its online platforms, inspired by the iconic atmosphere of its Caesars Rewards destinations.
The debut of the new studio marks Caesars’ third branded live dealer studio that has opened in 2025 and draws inspiration from table game play at the Las Vegas Strip’s most iconic casino, Caesars Palace. Its opening follows the successful launch of Caesars’ first branded studio with Evolution in Pennsylvania in January. In April, the Company also debuted its first studio inside a Caesars Rewards destination at Tropicana Atlantic City in New Jersey.
“Our third live dealer studio expands our fully customized live dealer experience that is already extremely popular in Pennsylvania and New Jersey into another key jurisdiction where our online casino platforms are live. The studio design takes inspiration from our flagship destination, Caesars Palace, to authentically recreate the atmosphere of Las Vegas for online players. We look forward to our Michigan players enjoying the new experience,” said Matthew Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital.
The new live dealer studio in The Great Lakes State is composed of five blackjack tables, including a VIP-exclusive blackjack table, one roulette table, and one baccarat table. The tables are adorned with custom-branded felts featuring iconic Caesars destinations and each marquee online casino platform, including Caesars Palace Online Casino, Caesars Sportsbook & Casino, Horseshoe Online Casino, and, for the first time, Tropicana Online Casino.
Select tables also feature custom felts co-branded through partnerships with professional sports teams. Like Caesars Rewards destinations across North America, the studio caters to VIP players with an exclusive high-limit blackjack table offering an authentic 1-to-1 live experience that could previously only be found in a physical casino.
“As the global leader in online live casino with nearly two decades of experience, Evolution is proud to partner once again with Caesars to launch this bespoke live dealer studio in Michigan. The studio brings the unmistakable character of Caesars’ iconic destinations to the online space, offering players in the state a polished, immersive entertainment experience that mirrors the energy and elegance of the casino floor. It’s another bold step forward in our shared commitment to innovation and quality at scale in the online live casino market,” said Marcus Huber, Chief Commercial Officer of Evolution North America.
Caesars Palace Online Casino, Horseshoe Online Casino and Caesars Sportsbook & Casino are available on iOS, Android, and desktop for those 21 and older in New Jersey, Pennsylvania, Michigan, Ontario, and West Virginia. Each platform offers a dynamic online casino experience with a range of unique Caesars-branded games alongside hundreds of classic land-based casino favorites and core casino game mechanics, including high limit slots, private live dealer tables, linked progressive jackpots, variations of poker and roulette, and more.
Gambling in the USA
Snoqualmie Casino & Hotel Unveils Expanded Non-Smoking Gaming Floor

Snoqualmie Casino & Hotel has officially opened its newly expanded non-smoking gaming floor, marking a significant milestone in the property’s continued commitment to exceptional guest experiences.
Located adjacent to the hotel lobby, the new, larger non-smoking slot floor will feature nearly 400 of today’s most popular slot machines in a fresh, modern environment designed exclusively for non-smoking guests. This addition enhances the casino’s dedication to providing smoke-free gaming options in a luxury setting. For convenience and ease of access, non-smoking guests can also take advantage of the smoke-free entrance via the hotel’s valet parking.
This new space complements Snoqualmie Casino & Hotel’s existing fully enclosed, non-smoking slot area near Falls Buffet and Snoqualmie Café & Deli, offering guests even more choice and accessibility when it comes to their preferred gaming environment.
In addition to these gaming enhancements, all restaurants on property are 100% non-smoking, making Snoqualmie Casino & Hotel a premier destination for guests seeking an elevated, smoke-free entertainment and dining experience.
“We’re thrilled to offer our guests even more smoke-free options. The expansion of our non-smoking gaming floor reflects our ongoing efforts to listen to our guests and create an atmosphere that’s both exciting and comfortable for everyone,” said Mary Lou Patterson, CEO of Snoqualmie Casino & Hotel.
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