Gambling in the USA
New Jersey sportsbooks, online casinos turn September into a month of milestones
The first month of the NFL season propelled New Jersey’s online and retail sportsbooks to a record handle and win in September and past $4 billion in bets since the industry launched in June 2018, according to PlayNJ.com analysts.
“New Jersey more than doubled its handle from September 2018, which is staggering growth,” said Dusin Gouker, lead analyst at PlayNJ.com. “After such an impressive debut, the question now becomes how much room is there to grow? The upward trajectory will continue, it is just a matter of how steep the growth will be.”
In September, bettors made $445.6 million in wagers through New Jersey sportsbooks, a 142% jump from $183.9 million in September 2018, according to official reporting released Tuesday. Those bets yielded a record $37.9 million in revenue, up 59% from $23.9 million in September 2018 and breaking the record $31.7 million set in March. September’s revenue injected $4.5 million into state coffers.
New Jersey reached a number of milestones in September, including:
- $4.2 billion in lifetime handle
- $284.8 million in lifetime sports betting revenue
- $33.5 million in tax revenue collected
In addition, September’s handle bested New Jersey’s previous record of $385.3 million set in January. But as good as September was for New Jersey, its handle is still likely to be shy of Nevada’s, which generated $571 million in September 2018. If so, it will break a string of two consecutive months that New Jersey posted the country’s largest handle.
“Football betting is massive in Nevada, so it won’t be shocking if New Jersey doesn’t overtake the Silver State in September,” Gouker said. “But what September did show us it that football betting is still an overwhelmingly powerful force in New Jersey, and that will help it keep pace.”
$374.3 million in bets were made online in September, accounting for 84% of New Jersey’s handle. That is down from 85% in August.
FanDuel Sportsbook/PointsBet remains the online market leader, gaining $13.3 million in gross revenue, up from $9.3 million in August. Still driven primarily by DraftKings in September, Resorts license generated $10.7 million, up from $6.7 million in August. But Resorts, which after the launch of Fox Bet on Sept. 13, is now anchored by two of the most recognizable brand names in sports betting. The online market leaders were followed by:
- Monmouth/William Hill/Sugarhouse ($2.4 million, up from $1.4 million in August)
- Ocean Casino/William Hill ($1.3 million, up from $915,129)
- BetMGM/Borgata ($721,801, up from $261,312)
- Caesars Sportsbook/888sport ($486,668, up from $340,832)
- Golden Nugget/BetAmerica ($336,740, up from $181,427)
- Hard Rock/Bet365/Unibet ($178,255, up from $106,487)
- Tropicana/William Hill ($29,783, down from $39,638)
Earlier this month, FanDuel owner Flutter Entertainment PLC agreed to buy Stars Group Inc., which operates Fox Bet as a joint venture with Fox Sports. Though the brands will likely remain separate, the merger will create a behemoth in online sports betting.
“The launch of Fox Bet adds another instantly recognizable brand name to New Jersey, and it could eventually challenge the DraftKings and FanDuel brands,” Gouker said. “In the end, though, the merger puts the company that owns both FanDuel and Fox Bet in position to be the big winner.”
FanDuel Sportsbook at The Meadowlands posted $3.6 million in September gross revenue, up from $2.6 million in August, to lead retail sportsbooks. FanDuel was followed in gross revenue by:
- Ocean Casino ($1.8 million, up from $353,832 in August)
- Monmouth Park ($996,844, up from $697,075)
- Borgata ($756,416, up from $669,669)
- Resorts AC ($340,117, down from $527,158)
- Bally’s AC ($241,703, down from $278,169)
- Hard Rock AC ($231,150, up from $182,995)
- Tropicana Casino ($170,792, down from $284,335)
- Golden Nugget ($150,698, down from $263,030)
- Harrah’s AC ($118,102, down from $155,715)
Online casinos surpass $300 million in annual revenue for the first time
Another record month in September pushed New Jersey’s online casino and poker industry past the $300 million annual revenue mark for the first time. In September, online casino games and poker generated $41.14 million, up 59% from $25.8 million in September 2018, and edging the $41.1 million gained in August.
The industry has now generated $339 million through the first nine months of the year, easily outpacing the $298.7 million full-year record set in 2018.
With three months to go before the end of the year, online casino games and poker are on pace to surpass $450 million in annual revenue, which would be a 50% gain over 2018.
“The emergence of sports betting over the last year has lifted online casinos more than most would have guessed,” said Eric Ramsey, online gambling analyst for PlayNJ.com. “New Jersey online sportsbooks and online casinos have been aggressive in cross-marketing to sports bettors and casino gamblers, which has benefited the bottom line of both.”
Some other important online casino and poker data from the September report:
- Online casinos generated $6.2 million in tax revenue in September and has now injected $237.3 million into government coffers since launch in November 2013.
- The Golden Nugget generated $15.6 million in September, up from $15 million in August, to easily pace the market. Resorts Digital was second with $8.9 million, up from $7.5 million in August.
- The industry generated $1.4 million per day during the 30 days of September, up from $858,415 per day in September 2018.
- Online casino games generated $39.5 million in September, up from $39.4 million in August. Online poker hit $1.6 million, down from $1.7 million in August.
For more information and analysis on regulated sports betting and online gaming in New Jersey, visit PlayNJ.com/news.
The PlayUSA.com Network is a leading source for news, analysis, and research related to the market for regulated online gaming in the United States. With a presence in over a dozen states, PlayUSA.com and its state-focused branches (including PlayNJ.com and PlayPennsylvania.com) produce daily original reporting, publish in-depth research, and offer player advocacy tools related to the advancement of safe, licensed, and legal online gaming options for consumers. Based in Las Vegas, the PlayUSA Network is independently owned and operated, with no affiliations to any casino — commercial, tribal, online, or otherwise.
Gambling in the USA
Snoqualmie Casino Announces Exciting Rebranding to Snoqualmie Casino & Hotel Ahead of Major Expansion
Snoqualmie Casino has announced its rebranding to Snoqualmie Casino & Hotel, reflecting an exciting new chapter in the venue’s history as it embarks on a much-anticipated expansion. Set for completion in mid-2025, this project promises to elevate the guest experience, making Snoqualmie Casino & Hotel a premier destination for entertainment, relaxation, and culinary excellence.
The cornerstone of the expansion is the construction of a luxurious hotel, which will offer guests unparalleled comfort and stunning views of the Snoqualmie Valley and Mount Si. With a focus on sustainability and modern design, the hotel will feature upscale accommodations, a full-service destination spa, and amenities that cater to both leisure and business travelers. Plus, there are architectural details inspired by Snoqualmie culture from a modern slant roof hotel design representing the original longhouses of the Snoqualmie Tribe’s ancestors to carefully chosen artwork placed throughout for guests to enjoy.
Snoqualmie Casino & Hotel’s destination spa will offer an immersive escape that blends relaxation with the healing power of nature. Nestled in the serene landscapes of the Pacific Northwest, the spa provides a range of rejuvenating treatments. Experience the perfect blend of wellness and nature where luxury, tradition and innovation come together for an incredibly transformative experience.
“It is my honor and privilege to announce that Snoqualmie Casino has now become Snoqualmie Casino and Hotel. Over the past three years, the Snoqualmie Tribe and Casino have been diligently working to bring a one-of-a-kind, world-class hotel to the Snoqualmie Valley,” said Interim CEO Mary Lou Patterson.
In addition, Snoqualmie Casino & Hotel will expand its gaming floor, introducing an array of new options to enhance the entertainment experience for guests. This expansion will include the latest slots, electronic and traditional table games, as well as a dedicated high-limit gaming area for discerning players seeking a more exclusive gaming experience.
One of the highlights of the expansion is the development of a state-of-the-art 2000-seat entertainment and convention center. This versatile venue will host a variety of events, from concerts to conferences, positioning Snoqualmie Casino & Hotel as a key player in the region’s entertainment landscape. With cutting-edge technology and a focus on guest comfort, the center will attract top-tier talent and events, making it a must-visit destination.
In addition to the award-winning Vista Prime Steaks & Seafood, 12 Moons, and Falls Buffet, a new sports bar and grill will be introduced to provide patrons with the ultimate game day experience. Other new dining options, set to open later, will showcase local ingredients and flavors, ensuring a memorable culinary experience for guests.
Snoqualmie Casino & Hotel recently launched a brand-new valet garage. The dual level indoor and outdoor structure, with 600 additional spaces, doubles the previous capacity for valet parking creating easier access into the casino. This is the first piece of new development at Snoqualmie Casino & Hotel that has opened for immediate use. The entire project anticipates creating numerous job opportunities for local residents, contributing to the economic growth of the Snoqualmie area.
Gambling in the USA
Wind Creek Chicago Southland to Open to the Public on November 11
Wind Creek Chicago Southland has announced that it will open to the public on November 11. The state-of-the-art casino represents the first step toward delivering a full-scale integrated resort experience, scheduled for completion in spring 2025.
Spanning an impressive 70,000 square feet, Wind Creek Chicago Southland features over 1400 slot machines, 56 table games, high-limit slot areas, a high-limit table games salon, a poker room, a dynamic sportsbook, and 4 “Hidden Gems” throughout the casino floor–offering visitors a unique and customizable private gaming and event microenvironment. Designed with an emphasis on curated entertainment spaces, this new offering aims to redefine leisure and hospitality for the entire region.
“The opening of Wind Creek Chicago Southland underscores our dedication to making a positive economic impact in the communities we serve. We’re committed to create opportunities that support the region, offer competitive benefits for Team Members, and further strengthen the vibrant Southland community,” said Jay Dorris, President and CEO of Wind Creek Hospitality.
Wind Creek Chicago Southland is expected to create more than 1000 full-time jobs in fields ranging from hospitality to technology. Roles will include security, gaming attendants, food service, IT technicians, and environmental services, reinforcing Wind Creek’s commitment to strengthening the local economy. Additionally, Homewood and East Hazel Crest will benefit from gambling revenue, along with 42 other south suburban communities—funding essential local services within the immediate and surrounding communities.
“Wind Creek Chicago Southland is more than a casino—it’s a community-driven destination. The Tribe and Wind Creek will continue to prioritize the Villages of Homewood and East Hazel Crest as we are committed to uplifting our neighbors,” said Stephanie Bryan, Tribal Chair and CEO, Poarch Creek Indians.
On Nov. 6th and Nov. 7th, the Illinois Gaming Board visited the casino for two mandatory test days, which also included an extended invitation to family friends and local dignitaries. Wind Creek Hospitality received notice of approval on Nov. 8th to operate on Monday, Nov. 11th at approximately 11:00 a.m.
The Nov. 11th opening marks only the beginning of what will become a flagship destination. High-limit gaming rooms, a hotel, spa, poker room, a sportsbook and more will be available for Guests seeking diverse experiences. Wind Creek’s partnership with Fabio Viviani Hospitality Group will also introduce an exceptional range of signature restaurants and food & beverage offerings to the highly anticipated property.
“Whether you’re looking for elevated dining, quick-service eateries, or something in between—you won’t be disappointed as we’re creating something truly unforgettable,” said Fabio Viviani.
“From the start, our mission has been to create jobs, spur economic growth, and offer the ultimate entertainment escape. We’re thrilled to welcome our Guests on Nov. 11th to experience the excitement firsthand,” said Roger Kuehn, EVP and General Manager of Wind Creek Chicago Southland.
Gambling in the USA
Spin Your Way to Political Fun in Slotland and WinADay’s Race for Office MegaMatrix Slot
The drama of the 2024 U.S. elections is here, and players can take advantage of extra bonuses to play Race for Office, Game of the Month.
Slotland and WinADay are bringing the excitement of the U.S. presidential election to life this month with the fan-favourite, Race for Office, packed with a wealth of bonuses.
Launched in 2020, Race for Office features a lively American theme with familiar political figures set against the U.S. Capitol. Updated for 2024, revamped to include Kamala Harris and Donald Trump with their running mates in a light-hearted style. With a 5-reel MegaMatrix setup and 15 paylines, players can bet anywhere from $0.60 to $30.
As the Game of the Month on Slotland and WinADay, Race for Office will be featured with special Match bonuses—55% at Slotland and 44% at WinADay. Players using cryptocurrency can enjoy a 75% Match on Slotland deposits of $5 to $500, and a 66% Match on WinADay deposits of $40 to $200!
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Players can also enter a random draw for a chance to win up to $300. Every 100 spins earns a ticket for the Monthly Contest, with winners announced by December 17, 2024. It’s the perfect incentive to keep spinning as the political season unfolds!
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View a video version of this story
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