Gambling in the USA

New Jersey sportsbooks, online casinos turn September into a month of milestones

Published

6 years ago

October 16, 2019

The first month of the NFL season propelled New Jersey’s online and retail sportsbooks to a record handle and win in September and past $4 billion in bets since the industry launched in June 2018, according to PlayNJ.com analysts.

“New Jersey more than doubled its handle from September 2018, which is staggering growth,” said Dusin Gouker, lead analyst at PlayNJ.com. “After such an impressive debut, the question now becomes how much room is there to grow? The upward trajectory will continue, it is just a matter of how steep the growth will be.”

In September, bettors made $445.6 million in wagers through New Jersey sportsbooks, a 142% jump from $183.9 million in September 2018, according to official reporting released Tuesday. Those bets yielded a record $37.9 million in revenue, up 59% from $23.9 million in September 2018 and breaking the record $31.7 million set in March. September’s revenue injected $4.5 million into state coffers.

New Jersey reached a number of milestones in September, including:

$4.2 billion in lifetime handle
$284.8 million in lifetime sports betting revenue
$33.5 million in tax revenue collected

In addition, September’s handle bested New Jersey’s previous record of $385.3 million set in January. But as good as September was for New Jersey, its handle is still likely to be shy of Nevada’s, which generated $571 million in September 2018. If so, it will break a string of two consecutive months that New Jersey posted the country’s largest handle.

“Football betting is massive in Nevada, so it won’t be shocking if New Jersey doesn’t overtake the Silver State in September,” Gouker said. “But what September did show us it that football betting is still an overwhelmingly powerful force in New Jersey, and that will help it keep pace.”

$374.3 million in bets were made online in September, accounting for 84% of New Jersey’s handle. That is down from 85% in August.

FanDuel Sportsbook/PointsBet remains the online market leader, gaining $13.3 million in gross revenue, up from $9.3 million in August. Still driven primarily by DraftKings in September, Resorts license generated $10.7 million, up from $6.7 million in August. But Resorts, which after the launch of Fox Bet on Sept. 13, is now anchored by two of the most recognizable brand names in sports betting. The online market leaders were followed by:

Monmouth/William Hill/Sugarhouse ($2.4 million, up from $1.4 million in August)
Ocean Casino/William Hill ($1.3 million, up from $915,129)
BetMGM/Borgata ($721,801, up from $261,312)
Caesars Sportsbook/888sport ($486,668, up from $340,832)
Golden Nugget/BetAmerica ($336,740, up from $181,427)
Hard Rock/Bet365/Unibet ($178,255, up from $106,487)
Tropicana/William Hill ($29,783, down from $39,638)

Earlier this month, FanDuel owner Flutter Entertainment PLC agreed to buy Stars Group Inc., which operates Fox Bet as a joint venture with Fox Sports. Though the brands will likely remain separate, the merger will create a behemoth in online sports betting.

“The launch of Fox Bet adds another instantly recognizable brand name to New Jersey, and it could eventually challenge the DraftKings and FanDuel brands,” Gouker said. “In the end, though, the merger puts the company that owns both FanDuel and Fox Bet in position to be the big winner.”

FanDuel Sportsbook at The Meadowlands posted $3.6 million in September gross revenue, up from $2.6 million in August, to lead retail sportsbooks. FanDuel was followed in gross revenue by:

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Ocean Casino ($1.8 million, up from $353,832 in August)
Monmouth Park ($996,844, up from $697,075)
Borgata ($756,416, up from $669,669)
Resorts AC ($340,117, down from $527,158)
Bally’s AC ($241,703, down from $278,169)
Hard Rock AC ($231,150, up from $182,995)
Tropicana Casino ($170,792, down from $284,335)
Golden Nugget ($150,698, down from $263,030)
Harrah’s AC ($118,102, down from $155,715)

Online casinos surpass $300 million in annual revenue for the first time

Another record month in September pushed New Jersey’s online casino and poker industry past the $300 million annual revenue mark for the first time. In September, online casino games and poker generated $41.14 million, up 59% from $25.8 million in September 2018, and edging the $41.1 million gained in August.

The industry has now generated $339 million through the first nine months of the year, easily outpacing the $298.7 million full-year record set in 2018.

With three months to go before the end of the year, online casino games and poker are on pace to surpass $450 million in annual revenue, which would be a 50% gain over 2018.

“The emergence of sports betting over the last year has lifted online casinos more than most would have guessed,” said Eric Ramsey, online gambling analyst for PlayNJ.com. “New Jersey online sportsbooks and online casinos have been aggressive in cross-marketing to sports bettors and casino gamblers, which has benefited the bottom line of both.”

Some other important online casino and poker data from the September report:

Online casinos generated $6.2 million in tax revenue in September and has now injected $237.3 million into government coffers since launch in November 2013.
The Golden Nugget generated $15.6 million in September, up from $15 million in August, to easily pace the market. Resorts Digital was second with $8.9 million, up from $7.5 million in August.
The industry generated $1.4 million per day during the 30 days of September, up from $858,415 per day in September 2018.
Online casino games generated $39.5 million in September, up from $39.4 million in August. Online poker hit $1.6 million, down from $1.7 million in August.

For more information and analysis on regulated sports betting and online gaming in New Jersey, visit PlayNJ.com/news.

The PlayUSA.com Network is a leading source for news, analysis, and research related to the market for regulated online gaming in the United States. With a presence in over a dozen states, PlayUSA.com and its state-focused branches (including PlayNJ.com and PlayPennsylvania.com) produce daily original reporting, publish in-depth research, and offer player advocacy tools related to the advancement of safe, licensed, and legal online gaming options for consumers. Based in Las Vegas, the PlayUSA Network is independently owned and operated, with no affiliations to any casino — commercial, tribal, online, or otherwise.

Gambling in the USA

Scientific Games’ iLottery Games Portfolio Expands as Pixiu Gaming Joins SG Content Hub

Published

2 weeks ago

July 21, 2025

Zoltan Tundik

Exciting New Hasbro-Licensed MONOPOLY and BATTLESHIP iLottery Games Coming Via SG Content Hub

Scientific Games welcomed Pixiu Gaming as the newest studio partner to the SG Content Hub. Pixiu Gaming joins the government-regulated lottery industry’s premier iLottery content delivery platform, featuring an expanding, highly curated selection of iLottery games from Scientific Games and partner studios around the globe. The games are available to lotteries in multiple languages and in a variety of play styles for all player segments.

Widely recognized as the leading supplier of Keno games in North American regulated gaming markets, Pixiu Gaming is a boutique developer focused on authentic, engaging and player-centric games. Founded in 2014 and based in London, UK with a remote global team, Pixiu is named after a fierce Chinese mythical creature that attracts and preserves great wealth.

Scientific Games, the world’s largest lottery games company, is collaborating with Pixiu Gaming to bring exciting new MONOPOLY and BATTLESHIP iLottery games to lotteries through its exclusive licensing agreement with Hasbro. Games created by Pixiu Gaming will be available in the SG Content Hub, in addition to games from Scientific Games’ own SG Studios and other premier partner studios worldwide.

Tony Plaskow, Pixiu Gaming Co-Founder, said, “Pixiu Gaming is thrilled to join the SG Content Hub to bring our games to more lotteries. We look forward to working with Scientific Games and Hasbro to create exciting, brand-sensitive MONOPOLY and BATTLESHIP-themed iLottery game experiences. These iconic brands are familiar worldwide, and each provides the perfect mix of strategy and luck. We will weave a true-to-brand digital game experience with fun, simple-to-understand content that entertains players.”

Matt Lynch, President, Digital for Scientific Games, said, “We are very excited to partner with Pixiu Gaming, an up-and-coming studio. Their unique approach to game development and artistic vision brings a differentiated offering to market that will add depth to iLottery portfolios by expanding game play options for existing players while bringing new game experiences to attract new players. Scientific Games is focused on creating an unparalleled range of playstyles and game mechanics for players with the SG Content Hub, and we are proud to soon include play experiences from Pixiu Gaming.”

SG Content Hub offers partner studios select exclusively licensed brands from the company’s portfolio of more than 100 licensed brands, which also includes other Hasbro-licensed games such as CONNECT 4, THE GAME OF LIFE and YAHTZEE. MONOPOLY is perennially the lottery industry’s top performer, with 33 lotteries worldwide offering MONOPOLY-themed games in fiscal year 2025, resulting in more than $2 billion in retail and digital sales during the year.

Scientific Games provides retail and digital games, technology, analytics and services to 150 lotteries in 50 countries worldwide. The company is a digital lottery innovator offering lotteries entertaining game content featuring the most extensive portfolio of licensed brands in the industry, and world-leading digital programs, including CRM, loyalty, promotions, second chance, mobile and web applications.

The MONOPOLY name and logo, the distinctive design of the game board, the four corner squares, the MR. MONOPOLY name and character, as well as each of the distinctive elements of the board and playing pieces are trademarks of Hasbro for its property trading game and game equipment. © 1935, 2025 Hasbro. All Rights Reserved. Licensed by Hasbro.

Gambling in the USA

Caesars Entertainment Bolsters Online Casino Live Dealer Offering with the Launch of Branded Live Dealer Studio in Michigan

Published

2 weeks ago

July 17, 2025

Niji Narayan

Caesars Entertainment Inc. announced the launch of its third branded online casino live dealer studio, available now to players on Caesars Palace Online Casino, Horseshoe Online Casino and Caesars Sportsbook & Casino in Michigan. Developed in partnership with Evolution, the new studio reinforces Caesars’ commitment to delivering world-class, immersive experiences across its online platforms, inspired by the iconic atmosphere of its Caesars Rewards destinations.

The debut of the new studio marks Caesars’ third branded live dealer studio that has opened in 2025 and draws inspiration from table game play at the Las Vegas Strip’s most iconic casino, Caesars Palace. Its opening follows the successful launch of Caesars’ first branded studio with Evolution in Pennsylvania in January. In April, the Company also debuted its first studio inside a Caesars Rewards destination at Tropicana Atlantic City in New Jersey.

“Our third live dealer studio expands our fully customized live dealer experience that is already extremely popular in Pennsylvania and New Jersey into another key jurisdiction where our online casino platforms are live. The studio design takes inspiration from our flagship destination, Caesars Palace, to authentically recreate the atmosphere of Las Vegas for online players. We look forward to our Michigan players enjoying the new experience,” said Matthew Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital.

The new live dealer studio in The Great Lakes State is composed of five blackjack tables, including a VIP-exclusive blackjack table, one roulette table, and one baccarat table. The tables are adorned with custom-branded felts featuring iconic Caesars destinations and each marquee online casino platform, including Caesars Palace Online Casino, Caesars Sportsbook & Casino, Horseshoe Online Casino, and, for the first time, Tropicana Online Casino.

Select tables also feature custom felts co-branded through partnerships with professional sports teams. Like Caesars Rewards destinations across North America, the studio caters to VIP players with an exclusive high-limit blackjack table offering an authentic 1-to-1 live experience that could previously only be found in a physical casino.

“As the global leader in online live casino with nearly two decades of experience, Evolution is proud to partner once again with Caesars to launch this bespoke live dealer studio in Michigan. The studio brings the unmistakable character of Caesars’ iconic destinations to the online space, offering players in the state a polished, immersive entertainment experience that mirrors the energy and elegance of the casino floor. It’s another bold step forward in our shared commitment to innovation and quality at scale in the online live casino market,” said Marcus Huber, Chief Commercial Officer of Evolution North America.

Caesars Palace Online Casino, Horseshoe Online Casino and Caesars Sportsbook & Casino are available on iOS, Android, and desktop for those 21 and older in New Jersey, Pennsylvania, Michigan, Ontario, and West Virginia. Each platform offers a dynamic online casino experience with a range of unique Caesars-branded games alongside hundreds of classic land-based casino favorites and core casino game mechanics, including high limit slots, private live dealer tables, linked progressive jackpots, variations of poker and roulette, and more.

Gambling in the USA

Snoqualmie Casino & Hotel Unveils Expanded Non-Smoking Gaming Floor

Published

3 weeks ago

July 8, 2025

Niji Narayan

Snoqualmie Casino & Hotel has officially opened its newly expanded non-smoking gaming floor, marking a significant milestone in the property’s continued commitment to exceptional guest experiences.

Located adjacent to the hotel lobby, the new, larger non-smoking slot floor will feature nearly 400 of today’s most popular slot machines in a fresh, modern environment designed exclusively for non-smoking guests. This addition enhances the casino’s dedication to providing smoke-free gaming options in a luxury setting. For convenience and ease of access, non-smoking guests can also take advantage of the smoke-free entrance via the hotel’s valet parking.

This new space complements Snoqualmie Casino & Hotel’s existing fully enclosed, non-smoking slot area near Falls Buffet and Snoqualmie Café & Deli, offering guests even more choice and accessibility when it comes to their preferred gaming environment.

In addition to these gaming enhancements, all restaurants on property are 100% non-smoking, making Snoqualmie Casino & Hotel a premier destination for guests seeking an elevated, smoke-free entertainment and dining experience.

“We’re thrilled to offer our guests even more smoke-free options. The expansion of our non-smoking gaming floor reflects our ongoing efforts to listen to our guests and create an atmosphere that’s both exciting and comfortable for everyone,” said Mary Lou Patterson, CEO of Snoqualmie Casino & Hotel.