Gambling in the USA
Scientific Games Reimagines Play at G2E 2019
Industry leader brings exciting new games, revolutionary technology and player-centric solutions to show floor
Scientific Games Corporation, through its subsidiary, Bally Gaming, Inc., showcases its commitment to Reimagine Play™ at the 2019 Global Gaming Expo (“G2E”) Oct. 14-17 in booth #1116 at the Sands Expo in Las Vegas.
Visitors will get a firsthand look at passion-filled, entertainment experiences, built on the games, technology and products that players and partners love. It all comes together in Scientific Games’ entertainment ecosystem powered by advanced solutions, systems and technology designed to increase player engagement and provide the most complete operational enhancements for the Company’s partners.
At G2E, Scientific Games will showcase its own great casino games like Ultra Hot Mega Link™ and Drop & Lock™ and its new licensed brand games such as MONOPOLY Money Grab™ and JAMES BOND™ DIE ANOTHER DAY™. The Company will be launching OpenGaming™, its new full-suite of engaging iGaming content and reliable platforms, and feature their thrilling new game Mega Drop™ Quest. The Company will also offer an incredible world of play with SG Game Service, which allows players to enjoy proven slots, keno, poker, electronic table games and sports wagering on a single device. In addition to these great games, Scientific Games will demonstrate the amazing capabilities of its turnkey, yet modular, sportsbetting solution, OpenSports™.
“At Scientific Games, we love to make great games that players and partners love,” said Barry Cottle, President and CEO of Scientific Games. “It’s our passion to create the best products and pioneering services for our players and partners, and we are thrilled to showcase our amazing new product line up at G2E.”
In recognition of Scientific Games’ commitment to excellence, the Company has been shortlisted for seven 2019 Global Gaming Awards: Land-Based Product of the Year, Industry Supplier of the Year, Customer Loyalty Program of the Year, Slot of the Year, Digital Industry Supplier of the Year, Digital Product of the Year and American Executive of the Year – Barry Cottle.
Great Games that Players Love
Leading the industry in the creation and design of gaming content, Scientific Games will bring together game series built on success, cutting-edge hardware and celebrated licensed brands for a dynamic player experience at this year’s show. Scientific Games will debut a great line-up of new games including:
- WILLY WONKA™ Everlasting Gobstopper on the Gamefield™ 2.0 cabinet
- JAMES BOND DIE ANOTHER DAY on Wave XL Horizon™
- MONOPOLY Big Wheel Railroads on TwinStar® 3RM Wheel
- Ultra Hot Mega Link on the TwinStar® Wave XL
- Dancing Drums® on the new TwinStar® 5 Reel Mechanical
- New Drop & Lock Series on the TwinStar® Wave XL
- Ultimate Cash Spin on the new TwinStar J43 Motion Wheel™
Technology Underpins Great Content
Scientific Games is also showcasing cutting-edge new technologies from outside the gaming industry, which makes games more dynamic, provides a more frictionless experience for players and enables operators to run their businesses more efficiently.
- SG Game Service allows players to enjoy proven slots, keno, poker, electronic table games and sports wagering on a new suite of low-cost gaming devices.
- SG Unified Wagering provides new ways for enabling sports wagering across an entire casino floor, not just the sports book. Cashless solutions utilizing SG Unified Wallet power not only the SG Game Service suite of new devices, but also the rest of the Scientific Games’ Entertainment Ecosystem ranging from Electronic Game Machines (EGM’s) to tables.
- Scientific Games is also showcasing SG Vision object recognition technology across tables for chip and biometrics, EGM’s, and new form factor gaming devices providing protection for players and the most accurate player tracking data solutions for operators.
- Finally, a new cellular telemetry solution for EGM’s, SG Connect, provides insights into machine health and player preferences to allow better content to be created while reducing operating costs for casino operators.
Systems Advance to New Heights
Scientific Games’ cashless solutions, engagement tools and data capabilities that can revolutionize the floor will be on display.
- SG Cardless and SG Unified Wallet offer player convenience.
- Rewards Quest enables customized player engagement through achievements, badges, and rewards.
- Player Boutique® automates gift programs to enhance the player experience and improve operating efficiency.
- Praxis Analytics® leverages big data to improve ROI on marketing expenditures.
- SG Vision technology enables new Systems products for patron identification and chip tracking to revolutionize player loyalty programs and table operations bringing bonusing to tables which is an industry first.
Revolutionary Table Game Technology
Scientific Games will display impressive table game products that up the ante for players and partners and include:
- The groundbreaking new, MDX™ shuffler, has the capacity to shuffle four to 10 decks of cards. MDX has a 10 deck sorting capacity and eliminates edge sorting as well.
- The table progressive game is reimagined with GM Atlas™, a next-level progressive operating system. The system offers new bonus and jackpot options and the ability to configure Must-Hit-By and random mystery prizes.
- The dramatically redesigned Quartz™ cabinet is Scientific Games’ latest electronic table game innovation. Quartz displays up to eight games concurrently on an immersive 26.5-inch LCD HD player touchscreen.
The Future of Sportsbetting
With an exciting debut earlier this year, Scientific Games’ OpenSports platform delivers all the services an operator needs and players expect. Reimagined from the ground up, the fully modularized solutions bring together a comprehensive suite of sports betting technologies and memorable sports betting experiences for players.
- OpenBet™ remains the core sports betting technology solution, the backbone for sportsbook operations, using Scientific Games’ proprietary betting engines tested for scale in global sporting events.
- OpenPlatform provides world-class, fully compliant player account and wallet services and functionality.
- OpenTrade, powered by Don Best Sports, offers 360-degree managed trading services including pricing, odds and feeds.
- OpenEngage powers sportsbook operators with player focused flexible and innovative interfaces for digital (mobile apps, mobile web and desktop) and retail (SSBT, EPOS and Content Display).
- OpenAccelerate helps operators implement, manage and run their day-to-day sportsbook operations. A team of experienced industry personnel designs and executes critical strategy to drive acquisition, retention, and player engagement.
Also new to the industry are Match HQ™ Scoreboards, immersing players in an onscreen, in-depth, game experience with play-by-play animations, commentary and real-time stats for live games across web and mobile. Another highlight for G2E is the OpenSports Retail Companion App. The app helps players bridge the gap between retail and digital wager by making selections and preparing wagers anywhere, anytime before setting foot in a venue.
The next phase of the OpenEngage digital front-end includes new betting features, an optimized user experience and engaging content to help operators maximize their players’ experiences in the new world of online sports betting across regulated states in the U.S.
Digital Casino Best-in-Class Solutions
Scientific Games’ recently unveiled its OpenGaming suite of products and features, which puts players at the heart of iGaming by packaging leading digital casino gaming technology and content into one seamless integration. As a scalable solution, the OpenGaming platform helps operators reach new players, manage player data and offer an unparalleled portfolio of online games from the world’s largest library of in-house and third-party studios.
OpenGaming‘s digital casino content is delivered to players through a global content aggregation platform. This market-leading network gives operators access to a growing portfolio of over 2,000 game titles from its worldwide studio network, supported by player-centric features including:
- Tournaments functionality for multiple games including time, wager size, and invite-only experiences. This provides players the chance to top the leaderboards and win great prizes.
- In partnership with Amazon’s GameSparks, Missions are set for players to win bonus features such as free spins, cash drops and exclusive event access. Missions is already available across more than 500 games and 25 independent studios.
- The Mega Drop™ Jackpot System is a must-drop, multi-level jackpot system that is accessible to all players at any level. Players are provided a chance to win one of three progressive jackpots that are not time-based for fairer delivery, filling a gap among existing must-hits jackpots.
At G2E, customers will also get a sneak peek at Pillars of Asgard, representing the highest volatility slot title from the renowned NextGen studio in Sydney, Australia. Offering an unprecedented one million ways to win with the new gaming engines, Wild Multipliers, Floating Wild Stacks and Buy Pass™, where players can purchase direct entry into the bonus round.
Industry-Leading Lottery Solutions
G2E visitors will also experience Scientific Games’ industry-leading lottery retail and digital innovations.
- PlayCentral®HD, now with advanced vision technology, is a high-definition player self-service experience that offers a full portfolio of lottery game entertainment and convenient mobile and payment card options.
- PlayCentral 54 makes its mark at G2E this year touting the Walmart Services Division 2019 Supplier of the Year Award for Product. Custom-innovated for one of the world’s largest retailers, PlayCentral 54 is the lottery industry’s first low-height player self-service machine in market.
- SCiQ® — an intelligent instant game ecosystem modernizing the lottery retail environment with technology that improves inventory management, accounting, merchandising and security, while providing big data to track, measure and optimize sales performance.
Learn more about Scientific Games iLottery solution, which is powering the most successful iLottery launch in North America for the Pennsylvania Lottery, surpassing the $500 million in sales milestone since May 2018 led by top-performing games such as Monster Wins®, Foxin’ Wins® and Volcano Eruption®.
Scientific Games’ digital solutions feature an advanced iLottery platform, expert managed services and an exciting portfolio of online/mobile lottery games. Since 2001, the Company has led digital lottery innovation with more than 700 interactive lottery games, mobile apps, player loyalty programs and other interactive products and services.
All ® notices signify marks registered in the United States. © 2019 Scientific Games Corporation. All Rights Reserved.
The MONOPOLY name and logo, the distinctive design of the game board, the four corner squares, the MR. MONOPOLY name and character, as well as each of the distinctive elements of the board, cards, and the playing pieces are trademarks of Hasbro for its property trading game and game equipment and are used with permission. © 2019 Hasbro. All Rights Reserved. Licensed by Hasbro.
WILLY WONKA & THE CHOCOLATE FACTORY and all related characters and elements © Warner Bros. Entertainment Inc. (s19)
007 and related James Bond Trademarks © 1962-2019 Danjaq, LLC and United Artists Corporation. 007 and related James Bond Trademarks are trademarks of Danjaq, LLC. All Rights Reserved.
About Scientific Games:
Scientific Games Corporation is a world leader in entertainment offering dynamic games, systems and services for casino, lottery, social gaming, online gaming and sports betting. Scientific Games offers the gaming industry’s broadest and most integrated portfolio of game content, advanced systems, cutting-edge platforms and professional services. Committed to responsible gaming, Scientific Games delivers what customers and players value most: trusted security, engaging entertainment content, operating efficiencies and innovative technology. For more information, please visit scientificgames.com.
SOURCE Scientific Games Corporation
Gambling in the USA
Scientific Games’ iLottery Games Portfolio Expands as Pixiu Gaming Joins SG Content Hub

Exciting New Hasbro-Licensed MONOPOLY and BATTLESHIP iLottery Games Coming Via SG Content Hub
Scientific Games welcomed Pixiu Gaming as the newest studio partner to the SG Content Hub. Pixiu Gaming joins the government-regulated lottery industry’s premier iLottery content delivery platform, featuring an expanding, highly curated selection of iLottery games from Scientific Games and partner studios around the globe. The games are available to lotteries in multiple languages and in a variety of play styles for all player segments.
Widely recognized as the leading supplier of Keno games in North American regulated gaming markets, Pixiu Gaming is a boutique developer focused on authentic, engaging and player-centric games. Founded in 2014 and based in London, UK with a remote global team, Pixiu is named after a fierce Chinese mythical creature that attracts and preserves great wealth.
Scientific Games, the world’s largest lottery games company, is collaborating with Pixiu Gaming to bring exciting new MONOPOLY and BATTLESHIP iLottery games to lotteries through its exclusive licensing agreement with Hasbro. Games created by Pixiu Gaming will be available in the SG Content Hub, in addition to games from Scientific Games’ own SG Studios and other premier partner studios worldwide.
Tony Plaskow, Pixiu Gaming Co-Founder, said, “Pixiu Gaming is thrilled to join the SG Content Hub to bring our games to more lotteries. We look forward to working with Scientific Games and Hasbro to create exciting, brand-sensitive MONOPOLY and BATTLESHIP-themed iLottery game experiences. These iconic brands are familiar worldwide, and each provides the perfect mix of strategy and luck. We will weave a true-to-brand digital game experience with fun, simple-to-understand content that entertains players.”
Matt Lynch, President, Digital for Scientific Games, said, “We are very excited to partner with Pixiu Gaming, an up-and-coming studio. Their unique approach to game development and artistic vision brings a differentiated offering to market that will add depth to iLottery portfolios by expanding game play options for existing players while bringing new game experiences to attract new players. Scientific Games is focused on creating an unparalleled range of playstyles and game mechanics for players with the SG Content Hub, and we are proud to soon include play experiences from Pixiu Gaming.”
SG Content Hub offers partner studios select exclusively licensed brands from the company’s portfolio of more than 100 licensed brands, which also includes other Hasbro-licensed games such as CONNECT 4, THE GAME OF LIFE and YAHTZEE. MONOPOLY is perennially the lottery industry’s top performer, with 33 lotteries worldwide offering MONOPOLY-themed games in fiscal year 2025, resulting in more than $2 billion in retail and digital sales during the year.
Scientific Games provides retail and digital games, technology, analytics and services to 150 lotteries in 50 countries worldwide. The company is a digital lottery innovator offering lotteries entertaining game content featuring the most extensive portfolio of licensed brands in the industry, and world-leading digital programs, including CRM, loyalty, promotions, second chance, mobile and web applications.
BATTLESHIP, CONNECT 4, THE GAME OF LIFE, YAHTZEE and HASBRO and all related trademarks and logos are trademarks of Hasbro, Inc. ©2025 Hasbro.
The MONOPOLY name and logo, the distinctive design of the game board, the four corner squares, the MR. MONOPOLY name and character, as well as each of the distinctive elements of the board and playing pieces are trademarks of Hasbro for its property trading game and game equipment. © 1935, 2025 Hasbro. All Rights Reserved. Licensed by Hasbro.
© 2025 Scientific Games, LLC. All Rights Reserved.
Gambling in the USA
Caesars Entertainment Bolsters Online Casino Live Dealer Offering with the Launch of Branded Live Dealer Studio in Michigan

Caesars Entertainment Inc. announced the launch of its third branded online casino live dealer studio, available now to players on Caesars Palace Online Casino, Horseshoe Online Casino and Caesars Sportsbook & Casino in Michigan. Developed in partnership with Evolution, the new studio reinforces Caesars’ commitment to delivering world-class, immersive experiences across its online platforms, inspired by the iconic atmosphere of its Caesars Rewards destinations.
The debut of the new studio marks Caesars’ third branded live dealer studio that has opened in 2025 and draws inspiration from table game play at the Las Vegas Strip’s most iconic casino, Caesars Palace. Its opening follows the successful launch of Caesars’ first branded studio with Evolution in Pennsylvania in January. In April, the Company also debuted its first studio inside a Caesars Rewards destination at Tropicana Atlantic City in New Jersey.
“Our third live dealer studio expands our fully customized live dealer experience that is already extremely popular in Pennsylvania and New Jersey into another key jurisdiction where our online casino platforms are live. The studio design takes inspiration from our flagship destination, Caesars Palace, to authentically recreate the atmosphere of Las Vegas for online players. We look forward to our Michigan players enjoying the new experience,” said Matthew Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital.
The new live dealer studio in The Great Lakes State is composed of five blackjack tables, including a VIP-exclusive blackjack table, one roulette table, and one baccarat table. The tables are adorned with custom-branded felts featuring iconic Caesars destinations and each marquee online casino platform, including Caesars Palace Online Casino, Caesars Sportsbook & Casino, Horseshoe Online Casino, and, for the first time, Tropicana Online Casino.
Select tables also feature custom felts co-branded through partnerships with professional sports teams. Like Caesars Rewards destinations across North America, the studio caters to VIP players with an exclusive high-limit blackjack table offering an authentic 1-to-1 live experience that could previously only be found in a physical casino.
“As the global leader in online live casino with nearly two decades of experience, Evolution is proud to partner once again with Caesars to launch this bespoke live dealer studio in Michigan. The studio brings the unmistakable character of Caesars’ iconic destinations to the online space, offering players in the state a polished, immersive entertainment experience that mirrors the energy and elegance of the casino floor. It’s another bold step forward in our shared commitment to innovation and quality at scale in the online live casino market,” said Marcus Huber, Chief Commercial Officer of Evolution North America.
Caesars Palace Online Casino, Horseshoe Online Casino and Caesars Sportsbook & Casino are available on iOS, Android, and desktop for those 21 and older in New Jersey, Pennsylvania, Michigan, Ontario, and West Virginia. Each platform offers a dynamic online casino experience with a range of unique Caesars-branded games alongside hundreds of classic land-based casino favorites and core casino game mechanics, including high limit slots, private live dealer tables, linked progressive jackpots, variations of poker and roulette, and more.
Gambling in the USA
Snoqualmie Casino & Hotel Unveils Expanded Non-Smoking Gaming Floor

Snoqualmie Casino & Hotel has officially opened its newly expanded non-smoking gaming floor, marking a significant milestone in the property’s continued commitment to exceptional guest experiences.
Located adjacent to the hotel lobby, the new, larger non-smoking slot floor will feature nearly 400 of today’s most popular slot machines in a fresh, modern environment designed exclusively for non-smoking guests. This addition enhances the casino’s dedication to providing smoke-free gaming options in a luxury setting. For convenience and ease of access, non-smoking guests can also take advantage of the smoke-free entrance via the hotel’s valet parking.
This new space complements Snoqualmie Casino & Hotel’s existing fully enclosed, non-smoking slot area near Falls Buffet and Snoqualmie Café & Deli, offering guests even more choice and accessibility when it comes to their preferred gaming environment.
In addition to these gaming enhancements, all restaurants on property are 100% non-smoking, making Snoqualmie Casino & Hotel a premier destination for guests seeking an elevated, smoke-free entertainment and dining experience.
“We’re thrilled to offer our guests even more smoke-free options. The expansion of our non-smoking gaming floor reflects our ongoing efforts to listen to our guests and create an atmosphere that’s both exciting and comfortable for everyone,” said Mary Lou Patterson, CEO of Snoqualmie Casino & Hotel.
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