Gambling in the USA
iovation Prepares for U.S. Online Gambling Fraud and Legal Complications With Rush to Onboard Players
With American football season beginning and more states legalizing online gambling, TransUnion company anticipates challenges with bonus abuse, fraud, self-exclusion and underage gambling that it’s seen in Europe for decades
iovation, a TransUnion company, announced it anticipates challenges in the U.S. online gambling market and is responding by launching a new package of solutions through iovation and TransUnion. The product suite focuses around the onboarding of new players and helps U.S. online gambling operators comply with new regulations, combat fraud and improve the player experience. The company is making its prognostication based on its experience in the European market during the past 15 years supporting over 100 operators and platform providers there including eight of the world’s ten largest gambling infrastructure providers.
“The online gambling gold rush today in the U.S. is akin to what we saw nearly two decades ago when iovation first began working with European operators as countries there began to legalize online gambling,” said iovation Co-Founder Greg Pierson. “With states legalizing online gambling and the American fantasy football season kicking off, operators are sprinting to launch apps and websites. They are putting most of their efforts into getting users with less emphasis on preventing gambling issues.”
Specific issues that iovation anticipates around player onboarding and solves for U.S. gambling operators include:
- Age verification – In all states, the legal online gambling age is 21. Much like anything else where there is an age limit, underage people are going to try and participate.
- Bonus abuse – Many online gambling companies provide incentives like money or credit for betting to attract new players and grow existing relationships. But often, fraudsters exploit these programs which result in real losses for operators. iovation has seen bonus abuse rise 287 percent from 2015 to 2018.
- Credit card fraud – Since 2014, iovation found credit card fraud increased in online gambling–predominantly outside the U.S.–by 155 percent with an average annual growth of 39 percent.
- Managing play by boundaries – With online gambling being legal in one state and then illegal within a neighboring state, operators are going to need to pinpoint a gamblers’ location and limit play if needed.
- Self-exclusion – When a player admits they have a gambling problem and “self-excludes” from a gambling site, the operator is now accountable for ensuring the player does not resume gambling activities or potentially face penalties. In many instances, a self-excluded gambler tries to set up a new account when they have a change of heart. Or fraudsters set up a new account using a stolen credit card, deposit funds using that card and then self-exclude before the chargeback hits.
iovation has a service provider license in Nevada, with many iovation partners operating in the United States. This includes SBTech which will power online sports betting in iovation’s home state for the Oregon State Lottery’s new sports betting brand, “Scoreboard.”
“SBTech puts player protection and anti-money laundering at the heart of our platform operations for our partners in regulated regions across the U.S., Europe and emerging markets,” said Andrew Cochrane, Chief Development Officer at SBTech. “Thanks to our expanded partnership with iovation, these partners now have access to the industry’s most advanced device recognition technology enabling them to instantly identify and authorize verified players and significantly reduce levels of potential fraud.”
The U.S. gambling solution offerings available through iovation and TransUnion combine iovation’s digital identity solutions that uses device behavior and TransUnion’s identity verification solutions, helping to protect the entire player’s journey.
Account registration
- Verified prefill to expedite onboarding
- Added identity verification with a one-time password (OTP) and knowledge-based authentication (KBA)
- Age verification checks
- Address validation
- Email and phone verification
- Stop bonus abuse
- Manage player self-exclusion
- Block non-compliant accounts
Login
- Manage player self-exclusion
- Stop account takeover
- Authenticate players
- Block noncompliant access
- Reduce login friction
Deposit
- Prevent credit card and payment fraud
- Anti-money laundering
Play
- Uncover insider threats
- Stop cheating and abuse
- Prevent bonus abuse
- Detect player collusion
- Manage play by geographic boundaries
- Authorize large bets
Cash Out
- Expedite withdrawals
- Prevent withdrawal fraud
- Non-repudiation for Monday morning chargebacks
- Prevent fraudulent self-exclusion
- Block non-compliant accounts
About iovation:
iovation, a TransUnion company, was founded with a simple guiding mission: to make the Internet a safer place for people to conduct business. Since 2004, the company has been delivering against that goal, helping brands protect and engage their customers, and keeping them secure in the complex digital world. Armed with the world’s largest and most precise database of reputation insights and cryptographically secure multifactor authentication methods, iovation safeguards tens of millions of digital transactions each day.
SOURCE iovation
Gambling in the USA
BMM INNOVATION GROUP SHOWCASES ITS SUPPORT FOR TRIBAL SOVEREIGNTY AT INDIAN GAMING CONFERENCE & EXPO MARCH 31 – APRIL 3 AT SAN DIEGO CONVENTION CENTER
Company to sponsor, attend, and speak at the San Diego, California show.
BMM Innovation Group (“BMM,” “BIG Group,” or “BIG”), a technology conglomerate focused on product compliance testing, cybersecurity solutions, and virtual training for the global gaming industry, today announced its sponsorship and participation in the Indian Gaming Association’s (“IGA”) annual IGA Conference & Expo, March 31-April 3 at the San Diego Convention Center.
With over three decades of experience supporting Tribal gaming, BIG will be on-site as sponsors, speakers, and attendees to reinforce the Company’s steadfast commitment to Tribal sovereignty and self-regulation.
Proud Partners in Tribal Progress
The BIG Group’s Chairman, President, and Chief Executive Officer Martin Storm said, “BMM proudly partners with Tribal governments, Tribal casinos, and Tribal gaming equipment and technology suppliers to advance Tribal sovereignty, self-determination, and economic development. We are honored to continue supporting the growth and integrity of Tribal gaming through our trusted product compliance services, world-class training and virtual education, and our cybersecurity solutions to protect Tribal enterprises.”
BMM’s long-standing relationships with Tribal gaming suppliers and regulators are at the heart of its mission. As active members of IGA and other key Tribal organizations, BIG is committed to elevating Tribal voices and ensuring Tribal interests remain at the forefront of industry growth.
BIG Group Shares Thought Leadership on Conference Panels and Trainings
- In addition to sponsoring and attending, the BIG Group’s expert thought leaders will speak and provide in-person training at the conference:
- Tuesday, April 1 at 9 am: Innovation vs. Regulation: Keep Pace with Emerging Gaming Technologies – Sean Mason, Senior Director of Tribal Services
- Tuesday, April 1 at 4 pm: Gaming and Cyber Risk Best Practices – Mitigate Risk and Sleep Better at Night – Heather Lee, Senior Director of Sales for BIG Cyber
- Wednesday, April 2 at 9 am: Level III Commissioner Certification Training – Peter Nikiper, Director of Technical Compliance
Unmatched Expertise in Product Compliance and Certification
As a trusted testing laboratory for Tribal gaming jurisdictions across North America, BMM’s focus is fairness, integrity, and security in every gaming environment. IGA attendees are invited to connect with BMM experts to learn more about the Company’s comprehensive product compliance programs.
Education & Training for Long-Term Success
BIG continues to empower Tribal gaming employees through exclusive education and training programs, including free access to RG24seven Virtual Training. These knowledge-sharing initiatives are designed to support responsible gaming, regulatory compliance, and the long-term sustainability of Tribal gaming operations.
Cybersecurity Solutions Tailored for Tribal Gaming
The BIG Group is focused on bolstering cybersecurity defenses for Tribal enterprises through its BIG Cyber services, which includes penetration testing, vulnerability assessments, PCI:DSS evaluations, and a host of managed security services featuring CYREBRO’s Security Operations Center, KnowBe4’s security awareness training, and Maxxsure’s risk management platform.
Gambling in the USA
Bruce Smith Enterprise and The Cordish Companies Break Ground on New Live! Casino & Hotel in Petersburg, Virginia
Bruce Smith Enterprise and The Cordish Companies celebrated the groundbreaking of the new LIVE! CASINO & HOTEL VIRGINIA in Petersburg. The milestone officially commences construction on a transformative project that will generate billions of dollars in economic benefits and spinoff development, create thousands of new jobs, and set a new standard for gaming, hotels, and entertainment in the Commonwealth. Live! Casino & Hotel Virginia is part of a larger $1.4 billion master plan by the partnership, scheduled to be developed in phases, that will bring a world-class mixed-use resort destination to Petersburg.
Executives from Bruce Smith Enterprise, The Cordish Companies, and Cordish Gaming were joined by Petersburg City Mayor Sam Parham and members of Petersburg City Council, Virginia State Senator Lashrecse Aird, Virginia State Delegate Kim Taylor, and many other business and community leaders at the project site in Petersburg. The development site, ideally located on Brasfield Parkway at the intersection of Wagner Road and Interstate I-95 just 20 miles south of Richmond, will provide easy access on and off the East Coast’s major north-south interstate.
“It has been a source of immense satisfaction and pride to partner in this incredible development. For far too long people have simply driven by the City of Petersburg, but today marks the beginning of a new era in which Petersburg will become a prime destination. This pivotal project will ignite tourism, create jobs, and ultimately deliver on the promise of greater opportunity and upward mobility for local families. As a champion of Petersburg and its residents, I am happily confident that this historic development will uplift, empower, and enrich this community for years to come,” said Bruce Smith, founder of Bruce Smith Enterprise.
Live! Casino & Hotel Virginia is slated to open in 2027. A temporary gaming facility will open by the end of 2025 to immediately begin creating an estimated 500 new jobs, vendor opportunities and economic benefits for the City. In its first 10 years, the project is expected to generate $2.8 billion in economic stimulus to the region; $504 million in tax revenues including $240 million to the City of Petersburg; $802 million in economic benefits during construction; $201 million in annual economic benefits each year after opening; and 7500 new jobs including 6100 during construction and 1400 new permanent jobs.
“Today marks a monumental day for The Cordish Companies as we expand our Live! brand into the Central Virginia region with the development of Live! Casino & Hotel Virginia. Our company is a national leader in successfully developing and managing large-scale urban revitalization projects across the country. Live! Casino & Hotel will be a transformative development that will bring a world-class gaming and entertainment experience to millions of visitors, create significant new jobs, and generate millions of dollars in economic benefits for the community that will provide a beneficial impact for generations. We look forward to making an immediate impact on the region with the construction of a temporary gaming facility that will be operational before the end of 2025, so that we can begin creating jobs, vendor opportunities and economic benefits for the City,” said Zed Smith, Chief Operating Officer for The Cordish Companies.
PENN Entertainment announced that its stand-alone Hollywood Casino app has launched in New Jersey. The new Hollywood Casino platform is available on Android, iOS, and desktop and can also be accessed via the ESPN BET app. Customers can login to Hollywood Casino using their ESPN BET credentials, allowing for a seamless experience across PENN’s online betting and casino platforms.
Ranked by Eilers & Krejcik as the #2 overall iCasino product in the US, Hollywood Casino offers a variety of online slots, table games, and live dealer content, including original titles from PENN Game Studios, the company’s in-house casino game development studio. Hollywood Casino also includes bespoke live dealer tables and exclusive games such as the recently launched Devils Blackjack, an original title leveraging PENN’s partnership with the New Jersey Devils.
“We’re thrilled to introduce our dedicated, casino-first experience to customers across New Jersey. Hollywood Casino delivers a best-in-class experience with an extensive game library, seamless gameplay, and exclusive content from our in-house studio. This launch builds on the strong momentum we’ve gained since introducing our enhanced standalone app in December,” said Aaron LaBerge, Chief Technology Officer of PENN Entertainment.
The stand-alone Hollywood Casino platform debuted in Pennsylvania last December and is also available in Michigan.
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