Banach Technology provides The Stars Group with market leading US product

Banach Technology today announced an agreement that will allow The Stars Group to utilize Banach’s advanced mathematical models and high-performance, cloud-based technology solutions to provide customers with an industry leading, pre-match and in-play betting product across Banach’s sports portfolio, which includes Soccer, Basketball, American Football, Baseball and Ice-Hockey.

As a recognised leader in products such as build-a-bet and player props on all four US professional sports leagues – MLB, NBA, NHL, NFL – Banach are uniquely positioned to work together with The Stars Group to deliver a superior customer experience through minimised suspension times, pricing accuracy, flash markets, and increased customer engagement via innovative and exciting new products.

Mark Hughes, CEO: We’re delighted that an industry leader like The Stars Group have chosen Banach to develop new products and to provide The Stars Group’s U.S. customers with the best available betting experience. We share a unified vision on the products and features required to achieve lasting success.”

About Banach Technology

Banach Technology products allow sports betting operators to create and then maintain an edge on competition through innovative betting opportunities and a product enhancement pipeline which continually enhances customer engagement. With extensive B2C and B2B sports betting experience Banach Technology develops differentiated and intelligence-driven betting product for the sports betting industry.