PointsBet Partners with Hawthorne Race Course
PointsBet, the global sportsbook operator, has entered into a 20-year partnership with Hawthorne Race Course, a family owned racetrack in North America. The partnership is highlighted by the launch of a premium retail sportsbook operation.
PointsBet and Hawthorne Race Course will work together to build a world-class, multi-faceted sports entertainment venue on the property of racecourse. The partnership will also launch sports betting at off-track betting establishments throughout the state and digital sports wagering via PointsBet’s mobile app and website.
“PointsBet is ecstatic to partner with Hawthorne Race Course, an iconic venue that has been part of the fabric of the Chicago sports and entertainment scene since its inception in 1891. Illinois sports fans are diehard in every sense of the word and we are elated to introduce them to our premium sportsbook and our innovative, bettor-first experience,” Johnny Aitken, PointsBet’s U.S. CEO said.
PointsBet will bring its proprietary technology, premium brand mentality, trading practices and marketing strategies to Illinois’ sports betting market.
“Governor Pritzker and the Legislature have given us an historic opportunity to transform the Illinois racing industry with the addition of casino gaming and sports betting. It’s an opportunity that we won’t take lightly and that’s exactly why we chose PointsBet as our partner. Our business has survived because we put players first, and PointsBet has proven they do as well. That is how we are going to succeed together,” Tim Carey, president and general manager of Hawthorne Race Course said.