Google Allows NJ iGaming Companies to Advertise Using Google Ads
Google has updated its Google Ads policy. The behemoth tech corporation will now allow sports betting companies in New Jersey to advertise using the Google Ads.
This decision is a complete reversal of a previous decision by the company to narrow down the presence of gaming apps in the Google Play Store. A number of high-level gaming executives especially in New Jersey have welcomed the new decision.
According to Yaniv Sherman, an 888 executive, the new Google Ads policy update would enable the company to have “a competitive edge, and it broadens the marketing pie for us to choose from.”
The new version of the Google Ads policy is very effective in helping its users to differentiate between regulated-market operators and unlicensed sites targeting users from other parts of the world.
“The Google ads policy on gambling and games will change in june 2019 to allow state-licensed gambling entities to promote sports betting content in new jersey, as part of a limited beta. After the update, advertisers who wish to promote online sports betting content in new jersey must submit a gambling certification request through the updated policy page,” reads a section of the update.”