Gambling in the USA
iovation Research Finds People in U.S. are Taking More Evasive Measures Than Others Worldwide to Gamble Online
According to iovation, gambling transactions from the U.S. are using evasion techniques 119 percent more than those internationally
iovation, a TransUnion company, released findings that show how people in the U.S. are bypassing system controls on gambling websites and apps.
The iovation analysis found that 4.13 percent of online gambling transactions originating from the United States, predominantly to European gambling operators, used evasion techniques such as trying to hide their location. This is 119 percent higher than iovation’s finding that 1.89 percent of online gambling transactions from outside the U.S. used evasion techniques. In many countries and states, online casinos are restricted from accepting payments from U.S. citizens and therefore are unable to offer them gambling services.
“There is indeed a pent-up demand in the U.S., where gamblers will go to rather extreme measures to try to get around restrictions to become a customer of a foreign gambling site,” said iovation Executive Vice President of Corporate Development and Co-Founder, Jon Karl.
Some of the most glaring types of evasion techniques iovation has detected with online gambling transactions include:
- The use of the Tor Browser: Tor is a privacy protocol that is intended to help people browse the Internet anonymously.
- Hiding behind a proxy: Accessing the Internet through a proxy, a service that masks users’ actual browser data, makes it more difficult to locate a user by means of an IP address.
- Geolocation mismatch: A person isn’t in the same time zone as their device displays.
“Device intelligence has proven effective at detecting customers trying to play on gambling sites from which they are restricted,” Karl continued. “This will be essential for gambling operators launching in the U.S. that will need to comply with interstate regulations and limit play by geographic boundaries.”
With the 2018 U.S. Supreme Court ruling in Murphy v. National Collegiate Athletic Assn. et al giving power to individual states to regulate sports betting, many states have introduced, or plan to introduce, legislation to legalize online sports gambling. Today there are a handful of states where online betting is authorized, with the highest profile being Nevada and New Jersey. With online gambling laws varying from state to state, gambling operators must be able to tell whether or not someone is placing a bet from inside a state where online betting has been legalized.
Methodology
iovation came to its conclusions by analyzing the more than half a billion online transactions it evaluated for its global gambling customers from March 2018 to March 2019. Those operators use iovation’s intelligence based on its experience with nearly 6 billion devices, insight into unique device behavioral patterns and cryptographically secure multifactor authentication methods to fight fraud, maintain security and ensure compliance.
iovation will discuss its findings at the ICE North America gambling conference that is underway in Boston at booth D50 or in two separate sessions today at 1:30 and 2:30 p.m. For other iovation intelligence about online gambling trends, read iovation’s 2019 Gambling Industry Report.
About iovation:
iovation, a TransUnion company, was founded with a simple guiding mission: to make the Internet a safer place for people to conduct business. Since 2004, the company has been delivering against that goal, helping brands protect and engage their customers, and keeping them secure in the complex digital world. Armed with the world’s largest and most precise database of reputation insights and cryptographically secure multifactor authentication methods, iovation safeguards tens of millions of digital transactions each day.
Source: iovation
Gambling in the USA
Inspired and bet365 Launch Next-Gen Virtual Sports: V-Play NHL, NBA Re-Play, and Re-Play eSports

Inspired Entertainment, Inc. (“Inspired” or the “Company”) (NASDAQ: INSE), a leading B2B provider of gaming content, technology, hardware, and services, is proud to announce the launch of three groundbreaking Virtual Sports titles – V-Play NHL, NBA Re-Play, and Re-Play eSports – available through bet365, one of the world’s premier online gambling brands.
These new products represent the next generation of Inspired’s award-winning Virtual Sports portfolio, featuring cutting-edge motion capture, ultra-realistic animation, and non-stop action to deliver an engaging player experience.
V-Play NHL is an officially licensed product that brings the speed and intensity of professional hockey into the virtual arena. Featuring real NHL teams and logos, the game delivers an authentic sports betting experience with broadcast-quality graphics and dynamic gameplay.
NBA Re-Play, officially licensed by the NBA and the NBPA, uses iconic archive footage and advanced rendering technology to recreate unforgettable basketball moments. Fans can engage with the action in innovative ways, thanks to new betting formats and cinematic presentation.
Re-Play eSports™ offers fast, always-on Counter-Strike: Global Offensive (CS:GO) virtual gameplay and betting opportunities for one of the most popular competitive video games globally and its captive audience of digitally native fans. The product utilizes official tournament archive footage from the Champion of Champions Tour, a top CS:GO event, with official in-game data and video feeds provided by data and technology company GRID.
These new titles are part of Inspired’s growing suite of officially licensed North American Virtual Sports products available through bet365, further reinforcing the companies’ shared leadership in the space.
“We’re excited to expand our partnership with bet365 through the launch of these groundbreaking products,” said Brooks Pierce, President & CEO of Inspired. “With V-Play NHL, NBA Re-Play, and Re-Play eSports, we continue to redefine what’s possible in Virtual Sports, delivering high-quality, immersive content that resonates with both fans and bettors.”
“Inspired continues to lead the way in Virtual Sports innovation,” said a bet365 spokesperson. “With compelling visuals, official league integrations, and thrilling gameplay, these titles are set to be a major hit with our global audience.”
The launch highlights the ongoing collaboration between Inspired and bet365 and their joint commitment to innovation and player-first entertainment.
All three products are now live on bet365’s global platform, fully optimized for desktop and mobile.
18+, GambleAware.org, Gambling can be addictive, please play responsibly.
Gambling in the USA
Virginia Casino Revenue Increases 42.8% to $84.7M in July

Virginia’s casinos have generated $84.7 million in adjusted gaming revenue in July, a 42.8% increase compared to $59.3 million in July 2024, boosted by Caesar Virginia opening its full casino in December.
According to the report from the Virginia Lottery, Caesars Virginia led the market with $35.1 million in AGR, up 86.5% year-over-year from the $18.8 million generated in 2024. Revenue from slots totaled $24.6 million, up from last year’s figure of $14.4 million. Table games saw an increase of 137% to $10.5 million in July.
Rivers Casino Portsmouth was the second-highest earner in the state but saw the smallest year-over-year increase. Revenues for table games and slots increased last month, with table games generating $7.9 million, up from $7.4 million, and slots rose by 3.4% from $18.3 million to $18.8 million.
Hard Rock Bristol posted the lowest AGR at $22.9 million, but it was a double-digit percent increase from the $14.8 million generated from the year prior, with slots accounting for 81.6%.
Virginia is close to welcoming its next casino in the form of an interim gaming hall. Boyd Gaming and the Pamunkey Indian Tribe will open the temporary casino in Norfolk in November, with the permanent resort slated for 2027.
Gambling in the USA
New Jersey Gambling Revenue Surges in July with Online Casinos Leading Growth

The gambling sector in New Jersey experienced impressive gains in July, hitting a total gaming revenue of $606.2 million. This figure marks an increase of 10.7% compared to July 2024, highlighting continued expansion within the state’s gaming market.
Online Casinos Set New Records with $247 Million Revenue
Online casino platforms played a key role in driving this growth, generating an unprecedented $247.3 million during the month. This amount represents a more than 25% rise from the same period last year and establishes a new monthly high for internet gaming in New Jersey. So far in 2025, online casinos have accumulated $1.63 billion in revenue, a year-over-year increase exceeding 23%. Major operators such as FanDuel, DraftKings, and BetMGM have been instrumental in positioning New Jersey as the leading state for legal online gambling in the US.
FanDuel maintained its position as the top online casino, earning $52 million in July—a 38% increase from the previous year. DraftKings followed with $48.6 million, while BetMGM generated $31.4 million. Additionally, Caesars Palace Online achieved a record $18.7 million, more than 50% above last year’s equivalent month. The fierce competition among these industry leaders has sparked innovation and increased player engagement, contributing to sustained market growth.
Land-based casinos in Atlantic City also experienced a positive month, collectively bringing in $284.1 million, a 4.3% increase compared to July 2024. The Borgata remained the highest-grossing casino with nearly $80 million in revenue, while Ocean Casino Resort recorded the fastest growth at over 18%. Hard Rock Atlantic City also noted gains. However, many of the older casinos continue to lag behind their pre-pandemic results, emphasizing the growing importance of newer venues in the market.
Conversely, sports betting revenue saw a decline. Earnings from bets placed at casinos, racetracks, and online platforms totaled $74.8 million in July, reflecting a 6.6% decrease year-over-year. The total amount wagered reached $664 million for the month, bringing the cumulative sports betting revenue for 2025 to $626.8 million—approximately 4% lower than last year’s figures.
Record-Breaking Year-to-Date Revenue and Tax Contributions
Despite the downturn in sports betting, New Jersey’s overall gambling industry has achieved record-breaking performance during the first seven months of 2025. Combined revenue from all gaming categories reached $3.92 billion, marking the highest year-to-date total on record for the state. In July alone, gambling-related tax revenues amounted to $81.7 million, contributing to a year-to-date total of $446.1 million to New Jersey’s fiscal resources.
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