Gambling in the USA
Betfred debuts American Sports Betting platform at Betting on Sports America 2019 at Meadowlands, New Jersey
World’s largest privately owned retail bookmaker moves into US market with OptimaMGS and SCCG Management.
Betfred, the world’s largest privately owned retail book maker, debuts an unmatched suite of managed sports betting and trading products in Meadowlands, New Jersey at the Betting on Sports America 2019 Convention, booth 617, April 23-25, 2019.
Betfred incorporates the award-winning OptimaMGS platform, offering partners a full suite of managed products which includes BI/Analytics, Anti-Fraud, Trading, Compliance/GDPR, Customer Support, Payments and Marketing.
With over 50 years of market leading experience in the betting industry, as reflected in the over 1,600 retail stores in the United Kingdom, Betfred seeks to unlock and empower the newly opening US Sports Betting Market. Said Betfred Managing Director, Mark Stebbings regarding the event, “The entire team is energized by the opportunity to bring the totality of our experience and technology to the diverse and innovative US sports wagering leaders who are responding to the tremendous opportunity these markets present.” Betfred brings a wealth of expertise to the US market, in superior retail customer service, market automation, in-play sports betting offerings, innovative ideas such as “bet builder”, where customers may create their own bets, and powered by the best in class OptimaMGS sports wagering management platform.
Betfred has partnered with SCCG Management in Las Vegas, to represent the company in the US Native American and Non-Tribal gaming markets. SCCG is an internationally respected management consultancy focused on global sports betting, IP, esports and the casino entertainment industries. Stephen Crystal, Principal Partner of SCCG Management, said, “The scope and scale of the combined resources and experience of Betfred, Optima and SCCG Management allow us to bring a turnkey, industry leading set of tools and talent to the sports betting industry. We’re working tirelessly as a team to present flexible, comprehensive solutions to the US sports betting industry.”
ABOUT BETFRED:
Betfred was founded in 1967 by Fred Done, funded through a winning bet on England to win the 1966 Football World Cup. Operating across multiple gaming channels including LBO, Online & Mobile, positions the company as a leading gaming technology vendor, built on the OptimaMGS platform. Built over years of experience providing industry leading in-person and digital betting services, Betfred is poised for an expansion into the American market through SCCG Management. Headquartered in Warrington in the United Kingdom, Betfred has over 1600 licensed Betting Offices across the UK.
ABOUT SCCG:
SCCG specializes in the investment in and development of worldwide brands, governmental and regulatory management support, intellectual property, and strategic business development within international land-based casinos, sports wagering, internet gambling, gaming, esports and entertainment markets.
Source: SCCG Management, LLC
Gambling in the USA
Caesars Entertainment Bolsters Online Casino Live Dealer Offering with the Launch of Branded Live Dealer Studio in Michigan

Caesars Entertainment Inc. announced the launch of its third branded online casino live dealer studio, available now to players on Caesars Palace Online Casino, Horseshoe Online Casino and Caesars Sportsbook & Casino in Michigan. Developed in partnership with Evolution, the new studio reinforces Caesars’ commitment to delivering world-class, immersive experiences across its online platforms, inspired by the iconic atmosphere of its Caesars Rewards destinations.
The debut of the new studio marks Caesars’ third branded live dealer studio that has opened in 2025 and draws inspiration from table game play at the Las Vegas Strip’s most iconic casino, Caesars Palace. Its opening follows the successful launch of Caesars’ first branded studio with Evolution in Pennsylvania in January. In April, the Company also debuted its first studio inside a Caesars Rewards destination at Tropicana Atlantic City in New Jersey.
“Our third live dealer studio expands our fully customized live dealer experience that is already extremely popular in Pennsylvania and New Jersey into another key jurisdiction where our online casino platforms are live. The studio design takes inspiration from our flagship destination, Caesars Palace, to authentically recreate the atmosphere of Las Vegas for online players. We look forward to our Michigan players enjoying the new experience,” said Matthew Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital.
The new live dealer studio in The Great Lakes State is composed of five blackjack tables, including a VIP-exclusive blackjack table, one roulette table, and one baccarat table. The tables are adorned with custom-branded felts featuring iconic Caesars destinations and each marquee online casino platform, including Caesars Palace Online Casino, Caesars Sportsbook & Casino, Horseshoe Online Casino, and, for the first time, Tropicana Online Casino.
Select tables also feature custom felts co-branded through partnerships with professional sports teams. Like Caesars Rewards destinations across North America, the studio caters to VIP players with an exclusive high-limit blackjack table offering an authentic 1-to-1 live experience that could previously only be found in a physical casino.
“As the global leader in online live casino with nearly two decades of experience, Evolution is proud to partner once again with Caesars to launch this bespoke live dealer studio in Michigan. The studio brings the unmistakable character of Caesars’ iconic destinations to the online space, offering players in the state a polished, immersive entertainment experience that mirrors the energy and elegance of the casino floor. It’s another bold step forward in our shared commitment to innovation and quality at scale in the online live casino market,” said Marcus Huber, Chief Commercial Officer of Evolution North America.
Caesars Palace Online Casino, Horseshoe Online Casino and Caesars Sportsbook & Casino are available on iOS, Android, and desktop for those 21 and older in New Jersey, Pennsylvania, Michigan, Ontario, and West Virginia. Each platform offers a dynamic online casino experience with a range of unique Caesars-branded games alongside hundreds of classic land-based casino favorites and core casino game mechanics, including high limit slots, private live dealer tables, linked progressive jackpots, variations of poker and roulette, and more.
Gambling in the USA
Snoqualmie Casino & Hotel Unveils Expanded Non-Smoking Gaming Floor

Snoqualmie Casino & Hotel has officially opened its newly expanded non-smoking gaming floor, marking a significant milestone in the property’s continued commitment to exceptional guest experiences.
Located adjacent to the hotel lobby, the new, larger non-smoking slot floor will feature nearly 400 of today’s most popular slot machines in a fresh, modern environment designed exclusively for non-smoking guests. This addition enhances the casino’s dedication to providing smoke-free gaming options in a luxury setting. For convenience and ease of access, non-smoking guests can also take advantage of the smoke-free entrance via the hotel’s valet parking.
This new space complements Snoqualmie Casino & Hotel’s existing fully enclosed, non-smoking slot area near Falls Buffet and Snoqualmie Café & Deli, offering guests even more choice and accessibility when it comes to their preferred gaming environment.
In addition to these gaming enhancements, all restaurants on property are 100% non-smoking, making Snoqualmie Casino & Hotel a premier destination for guests seeking an elevated, smoke-free entertainment and dining experience.
“We’re thrilled to offer our guests even more smoke-free options. The expansion of our non-smoking gaming floor reflects our ongoing efforts to listen to our guests and create an atmosphere that’s both exciting and comfortable for everyone,” said Mary Lou Patterson, CEO of Snoqualmie Casino & Hotel.
Gambling in the USA
Abbiati Casino Equipment and Hawkins Holdings Form Strategic Alliance to Expand Presence Across the Americas

Abbiati Casino Equipment, a globally recognised leader in premium casino equipment and technologies, announced a strategic partnership with Hawkins Holdings to strengthen its presence across North and South America. As part of this initiative, seasoned gaming executive Roger Hawkins has been appointed Brand Ambassador and Strategic Consultant for the Americas.
With more than 20 years of executive leadership in the global casino and gaming industry, Hawkins will spearhead the company’s efforts to expand its footprint throughout the Western Hemisphere. His role will include market development, strategic partnerships, regulatory positioning, and the promotion of Abbiati’s legacy of Italian innovation, craftsmanship, and integrity.
“This partnership is about more than market entry – it’s about building deeper awareness, driving product adoption, and reinforcing Abbiati’s commitment to quality across every pit and poker room in the hemisphere,” said Hawkins.
Giorgio Abbiati, CEO of Abbiati Casino Equipment, said: “We have proudly served clients in the Americas for many years, but the time is right to deepen our focus. Roger’s knowledge of our products and his insight into the market make him the ideal partner to lead this next phase.”
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