Gambling in the USA

Incentive Games: New Products Release

Published

6 years ago

April 15, 2019

Incentive Games is a business-to-business (B2B) software developer specializing in building games which deliver value to the iGaming industry. Incentive Games’ proprietary software platform, STAR (Sports Tool for Acquisition & Retention), assists their clients to drive traffic through the gamification of real-life sports and betting events that people are passionate about. They then upsell highly customised versions of their clients’ high value products and services based on the user’s in-game choices and behaviour.

Whether reinvigorating stale userbases or building them from scratch, Incentive Games engages and monetises users by delivering high quality, dynamic gaming content set within a casual, social framework – making users go further.

Formerly ‘Premier Punt Group’, Incentive Games have been moving from strength to strength since completing their B2B rebrand in late 2018. Previously designing industry-specific customer acquisition and retention software, Incentive Games has diversified their offering significantly with general purpose products now applicable to any industry.

Incentive Games are announcing two new jackpot-driven products:

Predict 6, a score results predictor game, and
Quick 6, a single match fantasy game.

These games can be combined with other games into a single application or as progressive web apps (PWAs) located on the client website/app.

Both of these new games are market-ready and available on the new Incentive Games’ STAR platform – a single, centralised games platform which hosts their full range of products. Incentive Games’ clients can now ‘plug and play’, choosing from their full suite of games with each being fully customisable to different sports, leagues and more.

Combining these games in one platform offers a uniquely comprehensive fantasy sports experience for both seasoned fantasy players and the casual sports fan, with instantaneous match updates and best-in-class user experience from beginning to end. And this combination is likely to entice iGaming operators too, by allowing an upsell to both player and team markets by the nature of the two games.
To win the Jackpot in Predict 6, users must accurately predict score-lines from a day or week’s matchups, and for Quick 6; users are challenged to build the best performing fantasy team of players from a chosen match to beat out the competition. Once users have entered the competitions, Incentive Games’ proprietary algorithms take the user’s predictions and line-up selections and produce bespoke pre-populated betting slips tailored to each user that link directly to the same bet slips prepopulated on the client’s sportsbook.

Continuing from initial success in the UK and Africa, Incentive Games are expanding to target the US sports market. Beginning with deploying the ‘big 4’ American sports, American Football, Baseball, Basketball and Ice Hockey, with new games designed specifically for the Americas that offer a novel, localised user experience.

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With stats refreshed live by the second, the ‘Sports Tool for Acquisition and Retention’ boasts industry-leading update latency – refreshing in seconds: with every pass, yard, hit, dunk, and goal users can keep up to date with the action live in-play and never miss out on the action.

Incentive Games will be exhibiting at this year’s Betting on Sports America conference in New Jersey. If you would like to book a meeting with Incentive Games at either event, please contact [email protected] or visit the team in New Jersey in April at stand number 428.

Gambling in the USA

Aristocrat Interactive™ to Showcase Innovative iLottery Solutions at NASPL 2025 Annual Conference & Trade Show

Published

1 day ago

September 4, 2025

Peter Tolan

Aristocrat Interactive Secures Landmark iLottery Contract with the Michigan Lottery

Aristocrat Interactive™, the Real Money Gaming (RMG) division of Aristocrat, today announced its participation as a Level II Sponsor at the North American Association of State and Provincial Lotteries (NASPL) 2025 Annual Conference & Trade Show.

NASPL, the leading trade association representing 53 lottery organizations across North America, serves as a platform for collaboration, research, standards, and best practices that drive the future of the industry. Taking place September 8–11, 2025 at the Niagara Falls Convention Center in Ontario, Canada, the event, themed “Here to Play”, will gather lottery leaders from across North America to explore the evolving future of the industry.

Aristocrat Interactive will be showcasing its latest innovations for the iLottery sector through an interactive booth setup, one-on-one director’s dialogue sessions, a product and services showcase, and more. Attendees will get a first look at new eInstant titles, featuring fresh game mechanics and the business’s first cross-over game with its iGaming & Sports division. Aristocrat Interactive will also highlight its successful omnichannel solutions, which connect retail and online play to enhance player engagement and experience.

Building on this momentum, Aristocrat Interactive recently launched the New Hampshire Lottery’s new digital platform, signed long-term contracts with the Michigan Lottery and the Massachusetts Lottery, and secured a two-year extension with its NeoPollard Joint Venture in North Carolina—where Aristocrat Interactive provides the iLottery platform. These partnerships underscore Aristocrat Interactive’s commitment to helping lotteries deliver engaging digital experiences and sustainable growth.

“NASPL always sets the table for engaging discussions that can advance our customer-driven strategies to drive real digital growth for lotteries,” said Chris Shaban, Managing Director, iLottery at Aristocrat Interactive. “We’re looking forward to another opportunity to showcase Aristocrat Interactive as a solidified, future-ready unit with global gaming expertise.”

Attendees can connect with Aristocrat Interactive at Booth #209 and meet the team for one-on-one discussions in Room #205. Aristocrat Interactive will also hold a showcase on Wednesday, September 10 at 1:30 p.m. at its booth.

For more information about Aristocrat Interactive and its iLottery solutions, please visit aristocratinteractive.com.

Gambling in the USA

Scientific Games Introduces Obsidian, All-Black Holographic Lottery Scratch Games

Published

1 day ago

September 4, 2025

Peter Tolan

Premium Instant Scratch Game Innovation Adds Luxury and Uniqueness at Retail with Exclusive Play Experience

Scientific Games announces Obsidian, its latest breakthrough in instant scratch game innovation. A revolutionary addition to the global lottery company’s holographic product offerings, Obsidian will debut at the North American Association of State & Provincial Lotteries 2025 Conference taking place September 8 to September 11 in Ontario, Canada.

With 18 unique design concepts, Obsidian games feature a dramatic combination of all-black tones and holographics to create a sleek, glasslike appearance. Named after naturally occurring volcanic rock, the Obsidian line offers a bold, ultra-premium look and scratch experience.

Obsidian is one of a number of new product designs from Scientific Games to be unveiled at NASPL 2025. The new products were developed by Scientific Games’ Innovation and Discovery teams at its metro Atlanta global headquarters, the largest lottery instant game production facility in the world. Obsidian games will also be produced at the company’s Canadian and UK facilities.

“Our game innovators have followed holographic trends on high-end luxury items and were inspired to create fresh, new games centered on value proposition design for our lottery partners,” said Danielle Hodges, Senior Director, Global Product Innovation & Development for Scientific Games. “At a time when the market basket average is increasing, holographic games allow lotteries to differentiate their games by adding a touch of luxury and uniqueness. In sneak previews of Obsidian with several lotteries, the response we’ve received is pure excitement.”

The company continues to lead the industry in scratch game innovation, using holographics to heighten retail appeal and create immersive player experiences.

Scientific Games, the world’s largest creator, producer and manager of lottery instant games, offers more than 100 strategic enhancements for its world-leading scratch products. The company’s products represent 70% of global instant game retail sales.

Innovating products and solutions that move the global lottery industry forward since 1973, Scientific Games provides retail and digital games, technology, analytics and services to 150 lotteries in 50 countries around the globe, including nearly every North American lottery.

Gambling in the USA

ETPL APPOINTS LONDON-BASED OAKVALE CAPITAL AS EXCLUSIVE INVESTMENT BANKER TO LEAD CAPITAL RAISE AND GROWTH STRATEGY

Published

2 days ago

September 3, 2025

Peter Tolan

The European T20 Premier League (ETPL), an ICC-approved T20 league co-owned by Abhishek Bachchan and backed by Cricket Ireland, Cricket Scotland, and the Royal Dutch Cricket Association, has appointed Oakvale Capital as its exclusive investment banker.

“Oakvale’s deep expertise in sports finance will be a game-changer for ETPL’s long-term vision. We look forward to working closely with their expert team to help bring our event to fruition,” said Warren Deutrom, CEO, Cricket Ireland.

“Oakvale is one of the leading London-based investment banks in the sports and gaming ecosystem. Their sector depth, global network, and track record advising rights-holders, clubs, and technology platforms make them the right partner for ETPL as we scale,” said Saurav Banerjee, Co-owner and Director, ETPL.

“We’re excited to support ETPL’s bold and innovative approach to cricket. The vision to elevate the sport in Europe with a premium, differentiated offering aligns well with Oakvale’s strategic focus in global sports properties,” said Sandford Loudon, Partner, Oakvale Capital.

Blending world-class cricket with a distinctively European experience, ETPL aims to redefine the sport through elite talent, immersive fan experiences, and data-driven innovation. In addition, KPMG in India has been appointed as ETPL’s strategic advisor.