Gambling in the USA
United States is land of esports and sports betting opportunity, states Betinvest
The American people’s enthusiasm for sports, inclusivity of esports and the increased roster of sporting events in the USA are just some of the reasons why Betinvest’s VP of Business Development, Valentyn Kyrylenko, believes the American market presents unlimited possibilities in 2019 as the company prepares to exhibit its Sports Betting, iFrame, eSports and AI solutions at the first ever ICE North America in Boston (May 13-15).
As a leading sports betting provider in both Europe and the US, what are the key differences to operating in North America?
When it comes to European sports, a number of famous championships can be held in just one year, as was the case in 2018, but it’s not always the case and despite lots of engaging annual tournaments taking place it can have an impact on betting. If you look at US sports, every bookmaker will be pleased to learn the country has top sporting events both monthly and annually and as Americans are real sports enthusiasts, it doesn’t end there! In addition to this regular season, before the final they have playoffs and knockout competitions which last all year, so it goes without saying there are always a lot of opportunities for betting.
Another important aspect to note is, whereas in Europe, we often bet on one of three outcomes – a victory, draw or defeat. With NBA, NHL, baseball and American football, there is no ‘draw’ option. This is an attractive prospect for customers who can focus on placing bets on the winning team which is an important detail for bookmakers to understand when heading to the US market.
What does the US market represent to your company?
The American market presents unlimited possibilities, but bookmakers wishing to get started there need to consider their how own goals line up with the specificities of every state. Regulations and player preferences vary from state to state. Let’s take Pennsylvania as an example: it’s a northern state where people tend to like ice hockey, so it’s important to offer NHL events. We also know that this state has professional basketball and American football teams, so customers living there are sure to be interested in those sports.
Another thing to consider about the US market is that college games are very popular and attract enough fans to fill huge stadiums. This could be another interesting direction with lots of potential for betting.
The younger millennial market is a key focus for esports. How is Betinvest targeting this part of the US population responsibly?
The recent tremendous growth in esports is evident across the world. This is partly thanks to its appeal to the younger generation, but also because esports provides a new opportunity for anyone and everyone to become a sportsperson. This type of sport has a real sense of competition, so people enjoy it and have fun for the same reasons they do with traditional sports.
The popularity of esports depends on the region. In Europe, it is still not as popular as a football, for example, but in Asia, the prize funds for esports tournaments are on a par with those of tennis matches. Interest in the tournaments is therefore very high. The popularity of esports is equivalent to that of Rugby in England and Eastern European countries. Last year, the US and China generated over half the global esports revenue. These two markets are the largest when it comes to esports.
One of the most appealing things about esports is that it promotes inclusivity. Even if you have an unsportsmanlike figure or a disability, you can still be an athlete: you are one of us. I think this is a great idea. People succeed in this sport without having any special physical abilities/gifts.
You’re making waves in the esports world with your new technology and solutions. Can you discuss your strategy for investment in US eSports?
As you know, we formed a new esports department at Betinvest to develop this aspect of the business. Everyone in the team has their own experience of being casual esports customers which helps us to better understand our esports audience. We know which games attract the biggest audiences, and this helps us to design our products. What’s more, we’ve assembled a strong team of traders and analysts who spend hours analysing esports data and new information from various games. Our live traders keep their eyes peeled, offering a wide selection of live odds which are made available to the end customer.
At present, we offer odds for over 20 esports games. It’s important to remember that, although there might not be monthly tournaments running for all of those games at the same time, you’d be guaranteed to see at least six disciplines offered on our partners’ websites at any one time. Of those, the top three are Dota 2, CS:GO and League of Legends. We offer approximately 2,000 pre-match and up to 1,000 live markets for these three major games.
As for our next steps, we will invest in developing our esports products. Our goal for 2019 is to become one of the top three leading esports odds providers in the world.
What’s the significance of Clarion consolidating its US events into ICE North America and what are you preparing to showcase there?
It’s great that the ICE event is coming to North America to bring together gaming providers and operators from all over the world. Our team will be attending the event, offering our Sportsbook product as well as a variety of other solutions, all of which we are constantly improving. We understand that the US market is different from the European one in terms of sports and seasons and already have a very competitive Data Feed with pre-match and live odds for the top American championships and sports: NHL, AHL, NBA, NCA, NLB, etc. We have gained our expertise through 20 years’ experience in the betting industry and our selection of odds is very strong. It’s even better than that which local bookmakers are offering in the States, and it won’t be difficult for us to add more American sports to our selection.
Recent changes in legislation means that the American market has opened up, making this exhibition an excellent opportunity for anyone looking to seize the chance to start a betting business in the States.
Betinvest will be exhibiting at ICE North America. For more information or to arrange a meeting, contact Valentyn Kyrylenko, [email protected], +38 95 231 30 44 .
BetConstruct, a leading company in iGaming technology and services, is heading to Sigma Americas in Sao Paulo, Brazil from April 23-25, 2024.
Sigma Americas is a major event focusing on iGaming with 10,000 delegations and more than 200 professional speakers. This event serves as an exceptional platform for participants to present their innovative offerings, engage with fellow industry leaders, and establish new business relationships.
BetConstruct is poised to introduce its cutting-edge products and solutions to the growing Brazilian market at the upcoming event. As a premier provider of online iGaming solutions, the company will showcase its comprehensive range of services to all attendees, offering diverse solutions tailored to meet their specific needs and preferences.
Moreover, BetConstruct will demonstrate its newest Spettacolare offer by Mr. First, which is a fleeting opportunity to maximise user profits and explore the potential of FTN.
Attendees of the event can find BetConstruct in the Transamerica Expo Center at Stand O60, where they will have the opportunity to gain a comprehensive understanding of BetConstruct’s products and solutions.
Swedish gaming giants’ games now live with leading US operator in Michigan, West Virginia, New Jersey, and the Keystone State
Play’n GO, the world’s leading casino entertainment provider, has today announced further expansion of its partnership with leading US operator BetMGM,with the Swedish gaming giant’s content now available with the group in Pennsylvania.
Play’n GO and BetMGM’s US partnership has already proven stunningly successful in Michigan, New Jersey, and West Virginia, and this expansion sees the partnership extend to a fourth US state. Having secured its Pennsylvanian gaming license in March, Play’n GO is now live with two operators in this key state. BetMGM players in Pennsylvania now have access to classic Play’n GO titles, such as Reactoonz.
Play’n GO is now licensed in six US states and is aiming to be active in every regulated market, in the US and around the world.
Magnus Olsson, Chief Commercial Officer at Play’n GO said: “We’re pleased to expand our partnership with BetMGM into a fourth US state, and look forward to continued success together. We have always been committed to a safe, regulation-led industry to secure a sustainable future for us all. BetMGM share our vision, and so are a perfect partner for us. We will continue our mission of being active in every regulated market around the world, and we’re excited for further growth opportunities well into the future, in the US and beyond.”
Gambling in the USA
Casino Management Systems Market size worth $ 30.36 Billion, Globally, by 2031 at 15.5% CAGR – Report By Verified Market Research®
The Global Casino Management Systems Market is projected to grow at a CAGR of 15.5% from 2024 to 2031, according to a new report published by Verified Market Research®. The report reveals that the market was valued at USD 9.59 Billion in 2024 and is expected to reach USD 30.36 Billion by the end of the forecast period.
Scope Of The Report
| REPORT ATTRIBUTES | DETAILS |
| STUDY PERIOD | 2021-2031 |
| GROWTH RATE | CAGR of ~15.5% from 2024 to 2031 |
| BASE YEAR FOR VALUATION | 2024 |
| HISTORICAL PERIOD | 2021-2023 |
| FORECAST PERIOD | 2024-2031 |
| QUANTITATIVE UNITS | Value in USD Billion |
| REPORT COVERAGE | Historical and Forecast Revenue Forecast, Historical and Forecast Volume, Growth Factors, Trends, Competitive Landscape, Key Players, Segmentation Analysis |
| SEGMENTS COVERED |
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| REGIONS COVERED |
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| KEY PLAYERS | International Game Technology, Scientific Games Corporation, Everi Holdings Inc., NCR Corporation, Micros Systems, Konami Gaming, Light & Wonder, Astra Gaming Group, Novomatic AG Group, Gauselmann Group, Gamesys Group plc, BetConstruct, Melco Resorts & Entertainment, Galaxy Entertainment Group, SJM Holdings Limited, Suncity Group, Paradise Entertainment Limited |
| CUSTOMIZATION | Report customization along with purchase available upon request |
Casino Management Systems Market Overview
Technological Advancements Propel Growth: Technological advancements play a crucial role in driving the ever-changing Casino Management Systems Market. Advancements like AI-powered analytics, integration with IoT, and mobile compatibility contribute to improved operational efficiency and increased customer engagement. These advancements fuel the need for businesses to improve their operations and provide exceptional customer experiences, leading to the growth of the market.
Rising Demand for Enhanced Security Solutions: Security is a major concern in the Casino Management Systems Market, leading to a high demand for cutting-edge security solutions. Given the rising number of fraudulent activities and data breaches, casinos are actively looking for strong security measures to protect their assets and ensure the safety of customer information. Addressing these concerns, solutions that provide biometric authentication, encryption, and real-time monitoring can foster trust among stakeholders and contribute to market growth.
Increasing Regulatory Compliance Requirements: The Casino Management Systems Market is seeing a notable increase in demand due to the growing importance of regulatory compliance. Comprehensive compliance solutions are required to meet the stringent regulations in the gaming industry. By utilising systems that provide regulatory reporting, audit trails, and age verification capabilities, casinos can ensure compliance with legal requirements and prevent potential penalties. The increasing emphasis on compliance highlights the significance of advanced management systems, driving the growth of the market.
High Initial Investment Costs: One of the main challenges in the Casino Management Systems Market is the significant upfront costs involved in implementing comprehensive management solutions. Acquiring, integrating, and customising these systems can result in significant upfront expenses for casinos. The financial obstacle hinders the expansion of the market, especially for small and medium-sized businesses. Nevertheless, companies that offer adaptable pricing structures and scalable solutions can help alleviate this limitation, thereby expanding the market’s accessibility to a wider array of businesses.
Integration Challenges and Legacy Systems: The Casino Management Systems Market faces significant challenges due to the complexities of integration and the presence of legacy systems. It is common for casinos to have a wide range of IT infrastructures, some of which may be outdated and incompatible with modern management solutions. Implementing new systems and ensuring smooth compatibility with current infrastructure demands significant time, resources, and specialised knowledge. The integration challenges mentioned can impede market growth as they result in longer implementation timelines and higher deployment costs.
Concerns Regarding Data Privacy and Security: In the ever-growing landscape of data breaches and privacy scandals, the Casino Management Systems Market faces significant challenges when it comes to data privacy and security. Casinos are responsible for managing extensive amounts of sensitive customer data, which includes personal and financial information. This makes them highly attractive to cyber threats. With increasing regulatory scrutiny, casinos are under growing pressure to maintain data protection standards and ensure the privacy of their customers. Tackling these concerns necessitates strong security measures and adherence to data privacy regulations, which introduces additional complexity and expenses to system implementations, thereby limiting market expansion.
Geographic Dominance:
The forecast period is expected to see the Asia Pacific region experiencing the most significant growth. Several countries in the Asia Pacific region, such as Macau, Singapore, the Philippines, and South Korea, have experienced significant expansion in their casino industry. Emerging markets are actively expanding their gaming sectors in order to attract more tourists and boost revenue. This expansion requires sophisticated management systems to optimise operations, enhance visitor experiences, and ensure compliance with regulations.
In addition, the Asia-Pacific region has experienced a notable rise in middle-class populations and disposable incomes. As a result, there has been a growing trend of increased leisure spending, with a particular focus on gaming and entertainment. With the increasing number of casino visitors, there is a growing need for cutting-edge casino management systems. This has led to the creation of innovative technologies that enhance customer service, marketing strategies, and overall operational efficiency.
Casino Management Systems Market Key Players Shaping the Future
Major players, including International Game Technology, Scientific Games Corporation, Everi Holdings Inc., NCR Corporation, Micros Systems, Konami Gaming, Light & Wonder, Astra Gaming Group, Novomatic AG Group, Gauselmann Group, Gamesys Group plc, BetConstruct, Melco Resorts & Entertainment, Galaxy Entertainment Group, SJM Holdings Limited, Suncity Group, Paradise Entertainment Limited. and more, play a pivotal role in shaping the future of the Casino Management Systems Market. Financial statements, product benchmarking, and SWOT analysis provide valuable insights into the industry’s key players.
Casino Management Systems Market Segment Analysis
Based on the research, Verified Market Research® has segmented the global Casino Management Systems Market into Module, Application, And Geography.
- Casino Management Systems Market, by Module
- Slot Games
- Table Games
- Casino Management Systems Market, by Application
- Accounting
- Security & Surveillance
- Players Tracking
- Marketing & Promotions
- Gaming Analytics
- Others
- Casino Management Systems Market, by Geography
- North America
- U.S
- Canada
- Mexico
- Europe
- Germany
- France
- U.K
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- Rest of Asia Pacific
- ROW
- Middle East & Africa
- Latin America
- North America
Leading Casino Management Systems taking gambling to new heights
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