Gambling in the USA
Flashtalking Strategic Services Debuts New Martech Solution for Sports Betting and Gambling Marketers
Newest digital marketing “accelerator” equips major gambling ad marketers to activate and succeed with personalized dynamic creative and attribution at scale
Flashtalking, the leading global independent platform for ad management, data activation and unified insights, announces the debut of a new offering for its growing worldwide roster of gambling marketers, the company’s latest “accelerator” playbook within its vertical suite. Having long served gambling marketers in the EU, the debut of Flashtalking’s new Sports Betting and Gambling accelerator coincides with the opening of the U.S. market in the wake of the U.S. Supreme Court’s vote to overturn the Professional and Amateur Sports Protection Act (PASPA). In the first eight months, the U.S. Sports Betting market has already eclipsed $500 million in revenues and is expected to exceed $8 billion by 2030.
As with Flashtalking’s other vertical accelerator solutions, the Sports Betting & Gambling Accelerator playbook is the brainchild of the company’s Strategic Services team led by John Mruz. The group supports Flashtalking clients in developing their data-driven creative strategies with precision and scale, incorporating proven use cases and best practices for specific verticals.
“As the U.S. Sports Betting market opens up, these marketers need help developing and implementing their customer acquisition and growth strategies, as well as building the analytics capabilities to assess the impact of their creative,” said Mruz. “Combining Flashtalking’s long history of serving Gambling marketers in Europe and our expertise and leadership in data-driven creative, we are excited to debut our U.S. Sports Betting & Gambling Accelerator playbook in the U.S. market. We look forward to helping Sports Betting brands to globally leverage our technology to optimize their interactions with their customers and, in turn, grow their business and the market as a whole.”
The Sports Betting and Gambling Accelerator playbook addresses the unique personalization and analytics needs of the gambling vertical, demonstrating how to leverage Flashtalking’s technology platform to personalize the message across the customer journey and maximize the impact of data-driven creative. Leveraging Flashtalking’s vast experience serving large Gambling clients worldwide, the Accelerator presents tangible use cases to acquire, engage, and grow customer relationship leveraging a suite of data-driven personalization tactics, including audience targeting, geo-fencing, day-of-week, and real-time odds presentment with Flashtalking’s proprietary Power Feeds Betting solution.
“Quite a lot of SkyBet external display relies heavily on offering ‘live markets.’ To do this, we must be able to trust our market feeds. We needed a partner platform dependable and robust enough to load markets with a latency of 15 seconds or less,” said Sky Betting & Gaming Lead Designer Martyn Brook. “Flashtalking Power Feeds Betting allows our media team to quickly populate feeds with real time specific markets. This has allowed us to create our in-play markets banners. These offer the most up to date markets during football matches with the ability to update within seconds of fixture events.”
“Clients in all verticals have continued to look to Flashtalking to help them deliver on the ‘better creative’ imperative, and as the gambling vertical opens wide in the U.S., we are excited to see the outcomes with our Gambling & Sports Betting Accelerator, as the solution is especially effective for this unique vertical”, said Flashtalking CEO John Nardone. “John Mruz and his team have cracked the code on precision at scale, and almost nowhere is that more important than within the gambling vertical.”
About Flashtalking:
Flashtalking is a data-driven ad management and analytics technology company. We help sophisticated marketers use data to personalize advertising, analyze its effectiveness and optimize performance across channels and formats. Our platform leads the market with innovative products and services to ensure creative relevance and unbiased, actionable insights, powered by proprietary cookieless tracking, data unification and algorithmic attribution. Born in the UK, established worldwide, Flashtalking spans the globe with offices in New York, San Francisco, Los Angeles, Chicago, London, Leeds, Cologne, Hamburg, Amsterdam, and Sydney. For more information visit www.flashtalking.com.
Pennsylvania continues to lead the way in the US when it comes to online casino revenue. For July, PA online casinos produced $277.9 million in revenue, which tops the nation for the month.
The $277.9 million is the fifth-highest revenue month for the state in its iGaming history. It finished over $27 million ahead of Michigan ($250.5 million) and over $30 million ahead of New Jersey ($247.3 million) for July.
This past month’s revenue was a 22.2% jump from a year ago, when the state generated $227.4 million in July 2024.
The Pennsylvania Gaming Control Board releases its monthly data and highlights adjusted gaming revenue, which takes promotional dollars out of the gross gaming revenue. The adjusted revenue for the month was $228.3 million.
PGCB reports also list revenue by licensee. When iGaming launched in 2019, 10 different retail casinos in the state were granted licenses to operate online casinos, while two operators (Bally, Golden Nugget) earned untethered licenses. Some licensees have multiple online casinos operating under their umbrella. However, revenue is reported collectively.
Penn National continues to lead the way in revenue. They feature online casino operators like DraftKings Casino, BetMGM Casino, Hollywood Casino, and Fanatics Casino.
Valley Forge finished second, they feature two operators in FanDuel Casino and Stardust Casino.
Some other notable date points from the July report include:
• A total of $67.4 million in state tax revenue was generated from online casinos in July. An additional $36.5 million was generated in local taxes and county grants.
• Slots made up the vast majority of revenue with $226.8 million coming from the online slot games. Table games brought in $48.5 million, while poker generated $2.5 million in revenue.
• Poker revenue was up 9.7% year over year, as it was at $2.3 million in July 2024.
Delaware casinos generated $34.8 million in revenue last month, down from $36.4 million the previous year, a 4.5% year-over-year decline.
In a report published by the Delaware Lottery, Harrington Casino saw the most significant year-over-year loss, with revenues decreasing from $7.8 million to $7.2 million, a drop of 7.2%. Slots and table games experienced year-over-year losses, with slots revenue declining by 5.9% and table games seeing a loss of more than 25%.
Delaware Park also experienced a decline of 4.3% but generated the highest revenue, at $15.1 million. Slots at the casino saw a loss of 5.9%, with its revenue decreasing from $13.8 million to just less than $13 million. Table games revenue increased by 5.1% year-over-year from just more than $2 million to $2.1 million.
Bally’s Dover also reported a revenue decline last month, but not as much as the others. Revenue dropped from $12.9 million to $12.5 million, showing a 3% decline. Table games saw increased revenue for the casino, with profits rising from $1.1 million to $1.3 million, a 16.6% increase. Slots declined 4.8% from $11.7 million to $11.2 million year-over-year.
Gambling in the USA
BetMGM Brings Exclusive Rakin’ Bacon! Titles to NJ Online Casino, Borgata Hotel Casino
An exclusive new slot game is making its way to BetMGM Casino NJ and one of the state’s retail locations.
This week, BetMGM announced, in partnership with AGS, a pair of new Rakin’ Bacon! titles will be hitting New Jersey online casinos.
Currently, Rakin’ Bacon! Jackpots Bonus Wheel is available to play, while Rakin’ Bacon! Jackpots Bonus Board will be released in mid-September.
On top of the iCasino release, these new slot titles will also be made available at the Borgata Hotel Casino & Spa in Atlantic City.
The Rakin’ Bacon! series will be the first third-party game at BetMGM with an online and on-property exclusivity period.
Oliver Bartlett, VP of Gaming at BetMGM, said: “We want to set the standard for creating the most seamless experiences for players to enjoy the games they love. The period of exclusivity reinforces our priority to be the top online casino destination where players can find the largest variety of games they can’t find anywhere else. Rakin’ Bacon! is a fun franchise that brings big brand recognition and we are proud to collaborate with AGS to add these titles to our stellar roster of games.”
BetMGM has shown a commitment to working with a diverse group of gaming suppliers to provide players with unique content. That continues to be the case in this pairing with AGS. This partnership will allow BetMGM customers to enjoy the slot title from home or at the Borgata.
“At AGS, we’re focused on bringing the energy of land-based favorites into the digital world in ways that feel meaningful for players. Rakin’ Bacon! is a proven brand with broad appeal; this launch is another step forward in our player-first strategy and our commitment to bridging physical and digital play in ways that drive real engagement,” AGS Vice President of Interactive Zoe Ebling said.
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