eSports
Exclusive Q&A w/ Gary Denham, founder and CEO of Wamba Technologies and Gamer’s Oasis
Gary, as the CEO and founder of Wamba Technologies, can you shed some light on the inspiration behind developing the patented technology for “in-game wagering” in skill-based video games?
Right now there are approximately 500 million people around the world participating in Esports. These are people who are earning money by competing in video games. Unfortunately, the vast majority of these people are not competing online when money is involved because of the anonymity and the rampant cheating anonymity causes. Only the best are able to compete online and actually make money. Instead, the majority of gamers are traveling to physical locations and competing “in person” where opponents and skill levels can be verified. What’s crazy to me is that down to every last man, woman, and child, these people DO compete against each other online for fun with the very same games that they are traveling to compete in for money. This shows us that these players desire to compete online, however they just don’t have a safe, user-friendly option with which to do so. This very issue is what inspired us to build a product that will give users that online, “compete-from-my-own-home” experience that they are looking for where they can pay an entry fee online, compete, and win money right then and there.
What’s surprising is that most real money online video game competitions are still operating on the honor system which has led to a lot of cheating. Warzone is a great example of this. Activision had to ban over 100,000 players from Warzone in a single week and they were not even competing for money. That was just the “for fun” play. Simply put, the honor system doesn’t work. For me, the most prominent indicator of this is seeing a marketplace with 500 million users that can’t seem to clear $2B in annual revenue going on 10 plus years now. That says a lot.
Our technology is called Gamers Oasis. It will allow gamers of all skill levels to compete against other players, who are at their same skill level, right from their phones, where they pay an entry fee, compete, and win money back. Gamers Oasis won’t just be for professional players either. Very much to the contrary, the basic idea is that anybody, regardless of skill level, can join, compete, and have a fair and reasonable chance of winning large monetary prizes. Our platform will give beginners the opportunity to compete for thousands of dollars and actually have a reasonable chance of winning, opening up the industry to something that previously was only available to the best of the best, the professionals.
With your extensive experience in the Esports and gaming industry, how do you perceive the current revenue challenges despite the massive user base? What factors contribute to this disparity?
There are a number of reasons for this disparity. Before I answer, I want to point out that there is a comparable industry that has done phenomenally well and has not had to make any excuses for their revenue. Online poker in the United States had a mere 2 million players and was generating $900M a year in the US in 2008. That is compared to our Esports market with 500M players generating a mere $1.38B last year. The global Esports market is 250 times larger than the US online poker market but only generated 50% more money than the poker market. That isn’t just a disparity. That is a tragedy. What is more of a tragedy though is I’ve been to several Esports conferences and most of the people I’ve seen seem to think they’ve accomplished something with these numbers. They are hi-fiving and patting each other on the back with congratulations. Maybe if more of their colleagues would be honest and just speak the truth, which is “hold up there cowboy. These numbers suck. Not only can we do better, but we must. What’s broken?”, then maybe they’d have already taken this market to where it should be. When it comes to players competing for money, developers need to start thinking like wagering entities rather than game development entities. If they had done THAT over the past 10 years, this industry would be a $100B a year industry right now. The good news is with what we are doing, with what FanDuel is doing, and with what others like us are working to do, I think the industry is beginning to find its way onto the right track to getting to where it can get to.
Originally, Esports consisted of single event competitions where players went to an event, paid an entry fee, competed, won their money, and that was it. From the Asteroids world championship tournament in 1980 until 30+ years later, that was Esports! But around 10 years ago, the large developers tried to reinvent the wheel to facilitate online Esports. Rather than sticking with the model that had existed for 30+ years at that point, the model that was proven and that worked, they abruptly tried to make online Esports like an actual sports league, like basketball or football, where players would compete for a season to win prizes at the end of the season rather than at individual events. They were trying to build a model where the professionals played and then audiences watched, and they generated revenue from the audience. While that can be a fine model in some circumstances, unfortunately, the reality is that this model is generating around $2.80 per participant, per year, through ad sales. That just doesn’t compare to that poker model featuring player values at closer to $450 per year domestically and around $205 per player per year globally. In a market where 3 billion people play video games, we want to focus on total inclusion and try to include as many of those players as possible. Whereas the current industry seems to be focused on creating viewers to watch “the best of the best”, we want to create players in everybody. You have to remember, every player is also a viewer. Don’t get me wrong, we will still be streaming everything and focusing on viewers as well, but that’s kind of my point. Our model gets all the same viewers, but exponentially more players at an exponentially more valuable “per player” rate of revenue.
Online poker got it right by featuring hundreds or even thousands of events, every day, fully automated, available 24/7, where the host company charges a fee every time a player buys into a competition. As a result of this model, online poker was generating around $450 per player per year in the United States as compared to the $2.80 per participant per year that the current Esports model is generating. In fact, a company by the name of Skillz followed a model similar to ours and, as a result, generated almost 25% of the global Esports revenue last year despite only having 0.8% of the players. That really says it all right there. That is a terrific real world example of what I am saying.
After 10 years of trying this league-based model for online Esports, game developers need to finally admit that it’s just not working. They need to stand up, say “this failed, and that’s ok. We learned from it”, and then get back to what we know has been proven. It is time to get back to the basics! Back in 1980, when the game “Asteroids” held a world championship tournament, they had the same player turnout as the largest World Series of Poker event in history which happened this year in 2023. More than 10,000 players showed up, in person, from around the globe! Single event tournaments where players pay an entry fee, compete, and can win money back right then and there is what players have always done and is what they want. They don’t want to have to wait 13 weeks to get paid at the end of a season. They don’t want to be forced to travel to compete in a real money tournament. They want simplicity and instant results. If developers will get back to that, utilizing today’s technology to make it online, automated, and available 24/7, they will make exponentially more money and turn this industry around on its head.
How does the introduction of “in-game wagering” capabilities potentially revolutionize the profitability landscape for Esports?
It changes everything. There is nothing else that comes remotely close to generating revenue like this model. If we can cause Esports to achieve comparable results as to online poker, and we can, then we are talking “per player per year” values skyrocketing to the $400 to $500 per year range. Compared to modern successful games clocking in at between $5 – $15 per player per year from ad sales and in-game purchasing, or current Esports values of around $2.80 per participant per year, there’s just no limit to the possibilities once this more profitable option becomes widespread. When games begin realizing the massive difference in returns by adding this feature and having it properly monetized, they will be able to spend a significantly larger amount of money on things that ultimately lead to a better player experience; Customer service, quality control, more aggressive beta testing leading to less bugs on launch, anti-cheating countermeasures which are truly effective, etc. When the difference is this significant, there may come a time where if a game does not feature this capability, it will be very difficult to compete with the quality of games which do due to all of the enhanced capabilities I just mentioned.
In your opinion, what are the ethical considerations when introducing wagering into skill-based video games, especially considering the diverse age demographics of players?
Wagering into skill-based video games has been done since 1980 when Asteroids had their first world championship and more than 10,000 players showed up to compete and hand their entry fees over. From that point in time until now, it has been available to all ages, though sometimes requiring parental consent for those under 16 or 18, depending on the region’s laws.
But when speaking of ethics as it pertains to the diverse age demographics of players, I would have to suggest that ethics do not play a part where age is concerned. Rather, ethics plays a part where skill level is concerned, regardless of age. To address this particular matter, the platform we are designing, “Gamers Oasis,” will match up players based on their skill level to ensure that regardless of your experience you still have a fair and reasonable chance of earning money by competing with us. Whether you are a phenomenal player or just plain out suck at your favorite game, it won’t matter. If we’ve done our job right, both players will have a fair chance of winning big money when competing on our platform. If this is accomplished, then I think we are satisfying all ethical issues here.
To address any concerns with age, kids competing with Esports has been a staple of the sport since its inception. In 2019, 16-year-old Kyle Giersdorf just won $3M competing in Fortnite. I think that the morality of kids competing is something that each family needs to decide for themselves. We live in a society of tech companies that have continuously and increasingly been imposing their vision of morality on the world around them. We want to make sure to stay away from that where this matter is concerned. If you do not want your child to compete, we will have parental safeguards in place to ensure that your wishes are supported and respected. And if you are ok with your child competing, well, we will accommodate that as well.
Esports has seen exponential growth in terms of viewership and participation in the past decade. How do you envision its trajectory in the next 5 years, especially in terms of revenue generation?
There is a lot of chaos where Esports is concerned and this has led to tremendous confusion. With our patent, we have an opportunity to seize a degree of control in this industry. Our desire is not to mold it to our beliefs, but rather to hold the industry true to what we have seen that it wants. Offering league and season based Esports play rather than the single event structure that players had become used to for over 30 years is a really good example of that. So, as we use our patent to get an automated system going where anyone, regardless of skill level, can sign up and enjoy the competition, we expect to see revenue generation going up exponentially throughout the industry as per player value increases alongside this exponential increase in user participation.
Lastly, could you share some insights on how Wamba Technologies plans to collaborate with game developers and Esports organizers to integrate and popularize the “in-game wagering” feature?
We patented the methodology of programming video games so that players could pay an entry fee, compete, and win money back over a computerized network. While we absolutely will offer this “in-game wagering” feature, considering that there are presently around 500 million people who are competing with video games to try and win money in real life, it doesn’t need popularization. I’d say it simply needs visibility.
We will be working with game developers and licensing our patent to them to ensure that more and more games offer this type of competition where players can pay an entry fee online, compete, and win money back. This will help create a degree of consistency across a wide range of games. We intend to eventually put together an advisory board consisting of representatives from the games offering this feature so that we can constantly have our finger on the pulse that is the lifeblood of this industry, the games themselves. We want to work with the developers to ensure that this industry gets to a point where the players are actually worth $400-$500 per player per year or more. Then, we can then focus on taking a significant portion of that money and putting it into things that will ultimately give gamers a better overall experience, things like R&D, security, customer service, anti-cheating, and more.
Esports, the competitive side of video gaming, has evolved exponentially over the past few decades. From small gatherings of friends competing in local tournaments to massive international leagues and arenas filled with thousands of fans, the landscape of esports has dramatically shifted. With its growth, new trends continue to emerge, bringing about changes in both the games that dominate and the ways in which audiences experience these events. As we look ahead to 2025, several key trends will shape the future of esports, from technological advancements to shifts in fan engagement. In this article, we’ll explore the most significant trends in esports that will likely define the landscape of 2025 and beyond.
1. Rise of Mobile Esports
One of the most important trends in esports in 2025 will be the further rise of mobile gaming. Traditionally, esports has been dominated by PC and console games, but with the advent of powerful smartphones and mobile devices, mobile gaming is now on the rise as a competitive platform. Games like PUBG Mobile, Free Fire, and Brawl Stars have already carved a niche for themselves, attracting millions of players and viewers globally.
Mobile gaming has the distinct advantage of the fact that it’s played on what’s already in your pocket. The fact that 4.3 billion people own at least one smartphone (compared to 1.86 billion PC gamers and 1.6 billion console owners) means that the bar for entry has never been lower.
Historically, esports has been dominated by North American (NA) and European (EU) players, with EU players typically having the edge in skill and performance. However, as the mobile esports scene continues to grow, emerging regions will most likely play a much bigger part in the global esports scene. Indeed, mobile esports has already gained immense popularity in regions such as Southeast Asia, Latin America, and India, where smartphones are more prevalent than gaming PCs or consoles.
In 2025, we can expect to see more titles being optimized for mobile platforms, leading to more inclusive and geographically diverse esports tournaments. Furthermore, the integration of 5G technology will significantly enhance mobile gaming experiences by heavily reducing latency and increasing connection speed, making it even more appealing for professional players and fans.
2. The Continued Convergence of Traditional Sports and Esports
Esports and traditional sports have already begun to overlap in several areas, and this convergence will only grow stronger by 2025. Traditional sports leagues, teams, and athletes are increasingly investing in esports teams and tournaments. For example, major soccer clubs like Paris Saint-Germain and FC Barcelona have their own esports teams competing in popular games such as FIFA and Rocket League. Similarly, the NBA has its NBA 2K League, which draws in a new generation of fans while also engaging current basketball enthusiasts.
Notably, certain motorsports leagues have begun trying out notable “sim-racing” champions and giving them chances and tryouts in real race cars. This style of esports to real sports promotion could prove even more common as more real-life sports leagues more closely examine the talent found in esports champions.
The online betting scene has also begun to take notice of the rising popularity of esports and competitive gaming. Most notably, Stake offers both sports betting and eSports betting, which are easier to have fun with than ever.
The collaboration between traditional sports and esports will likely intensify in the coming years, with more partnerships, cross-promotion, and even possible hybrid events. These collaborations will provide new opportunities for esports to reach wider audiences and gain mainstream legitimacy. Fans of traditional sports who may not yet be engaged with esports will become more familiar with the esports scene as their favorite teams and athletes become involved.
In recent years, major TV networks have increasingly embraced esports, recognizing its immense popularity and potential to attract younger, tech-savvy audiences. Networks such as ESPN and TBS have begun broadcasting major esports tournaments, including events like the League of Legends World Championship and NBA 2K League. These partnerships have helped legitimize esports as a mainstream form of entertainment, drawing in millions of viewers and boosting sponsorships and advertising revenue. The inclusion of esports in traditional media platforms also reflects the growing popularity of esports as a whole.
3. The Growth of Virtual Reality (VR) and Augmented Reality (AR) in Esports
Virtual Reality (VR) and Augmented Reality (AR) are two of the most exciting technologies poised to revolutionize the gaming and esports industries. By 2025, VR and AR are expected to enhance the way fans and players experience esports, providing more immersive and interactive environments.
In esports, VR has the potential to offer a fully immersive competitive gaming experience. Players may be able to step into digital worlds with greater interactivity and presence than ever before. VR was in a bit of a slump before Facebook Inc. notoriously changed its company name to Meta Inc., while betting everything on VR and the “Metaverse” being the next big thing. While the Metaverse hasn’t quite yet gained popularity as Meta had hoped, the big push has definitely revived VR and VR gaming, and player numbers are at an all-time high. VR esports could be a lot more prominent in the near future, with some possible contenders for games being Beat Saber and Pavlov.
AR, on the other hand, could change the way fans watch live esports events by overlaying real-time stats, player profiles, and other dynamic content directly into the live broadcasts, as well as onto the smartphones of live attendees. Some traditional sports, (such as Formula 1) have already begun doing so, and esports could very well follow.
4. Increased Focus on Content Creators, Streaming Platforms, and Online Betting
Esports and streaming platforms like Kick, Twitch, and Youtube are deeply intertwined, with content creators and streamers playing a pivotal role in driving viewership, engagement, and revenue. By 2025, these figures will continue to be central to the esports ecosystem, bridging the gap between professional players and casual fans by offering entertainment, educational content, and community-building activities.
Notably, in the past few years, we’ve seen many different Content creators and streamers popularize the genre of speedrunning, the concept of competing in order to fully beat a single-player game in the shortest possible time. In the days of the COVID-19 pandemic, hours-long video essays covering different games’ speedrunning scenes exploded in popularity and viewership, driving never-before-seen audiences to speedrunning events and tournaments.
Examples like these show that online personalities have a huge influence on the popularity of esports and gaming tournaments, both in offline single-player gaming and online hyper-competitive multiplayer tournaments.
Moreover, online betting platforms, particularly Stake.com, will see greater prominence within the esports landscape. As esports fans continue to engage with their favorite games, teams, and events, platforms like Stake will allow users to bet on outcomes, adding an exciting new dimension to the esports experience. This integration of online betting with streaming and content creation will provide fans with even more ways to interact with the esports world, further blurring the lines between gaming entertainment and real-world stakes.
5. Increased Professionalization of Esports Leagues
As esports continues to mature, the structure of its leagues and competitions will become more professionalized. By 2025, we can expect a more established framework for esports leagues, akin to the way traditional sports leagues such as the NFL or NBA are organized. This shift will include increased focus on player welfare, standardized rules, and higher production value for events.
We could very possibly see esports organizations implementing stricter player contracts, better health and wellness programs, and improved support systems for players transitioning into new stages of their careers. Additionally, esports leagues will likely aim for better governance to ensure fairness and transparency in player management, league operations, and tournament outcomes.
Large corporations such as Valve Corporation and Riot Games have already been funding entire leagues on their own, but we could expect to see these leagues become more self-sufficient, as well as potentially new grassroots esports leagues popping up.
6. Expansion into New Games and Genres
While League of Legends, Dota 2, and Counter-Strike 2 dominate the esports scene today, new games and genres will continue to emerge and challenge the status quo. We are poised to see new competitive games in genres never before heard of appear in the future.
The current mainstream of 5v5 first-person shooters and top-down MOBAs is definitely popular for now, but the future is, as always, unpredictable. As the esports audience diversifies and seeks new experiences, the demand for new games that offer different styles of gameplay will grow. One game that’s earned a lot of recent attention is Valve’s Deadlock, a fresh take that attempts to wrap a MOBA and a third-person shooter into one game. It borrows all kinds of mechanics from both genres and is currently available for beta testing.
Additionally, one historical genre of gaming that’s been somewhat neglected in the mainstream esports scene is fighting. Popular fighting franchises such as Tekken and Street Fighter are ultra-competitive 1 on 1 experiences that would fit into the modern esports scene incredibly well. They would also fit incredibly well into a traditional tournament bracket, which most modern esports leagues use in their events. It could be a matter of time until we see these games truly explode into the mainstream esports scene.
7. The Impact of Artificial Intelligence (AI) and Machine Learning on Esports
AI and machine learning are increasingly being integrated into esports, both in-game and behind the scenes. In-game AI can be used to enhance the gameplay experience, provide better matchmaking, and even develop more intelligent NPCs (non-playable characters) for single-player games. Additionally, AI and machine learning are already being used in order to develop more sophisticated anti-cheat software. More advanced and sophisticated anti-cheat will ensure that anyone from regular run-of-the-mill players to battle-hardened esports competitors is all on a completely level playing field.
Behind the scenes, AI can help analyze player performance, predict outcomes, and optimize tournament structures. As these technologies advance, their role in esports will grow, providing more personalized and efficient experiences for players and fans alike.
8. Gender equality in Esports
The future of esports holds immense promise in terms of gender equality, offering the opportunity for both men and women to compete together at the highest levels. Unlike traditional physical sports, where physical strength can be a determining factor, esports provides a level playing field where skill, strategy, and teamwork take precedence. This opens up a world of untapped potential, where an equal participation of men and women could elevate the entire industry, driving innovation and diversity.
By 2025, as barriers to entry continue to diminish, the growing recognition of female players, content creators, and professionals will help shape a more inclusive esports scene. Once we overcome societal hurdles and biases, the industry will see a more unified, competitive, and dynamic environment.
9. Esports as a Career Path
In 2025, esports looks sure to continue to be a legitimate career path for players, coaches, analysts, and content creators. As the industry matures, more individuals will pursue esports as a viable career option.
In addition to competitive gaming, roles such as event organizers, team managers, game developers, and data analysts will become more prominent within the esports ecosystem. The increasing number of job opportunities within esports will help professionalize the industry and ensure its growth in the future.
Educational institutions will most likely offer more dedicated programs and degrees in esports management, broadcasting, and game design, offering professional pathways for future talents. Some high schools and universities have even been starting up their own amateur esports clubs and leagues, as a way for students to socialize and find common interests with each other.
Conclusion
As we head into 2025, esports will continue to evolve, with major transformations driven by mobile gaming, VR/AR integration, and the growing influence of content creators and streaming platforms. The professionalization of leagues and the expansion into new genres will ensure esports remains dynamic, offering exciting opportunities for players, fans, and industry professionals alike.
Wamba Technologies, a think tank consisting of leaders in the online gaming industry, is excited to announce the appointment of Aaron Thibault as oversight for its upcoming esports venture, Gamers Oasis. This key addition comes as they move to launch their Gamers Oasis platform which allows gamers to compete for real money directly from their mobile devices.
Thibault began his gaming industry career in 1998, initially working as a sound designer and cinematic director at EA/Origin Systems. Today, he brings over 30 years of experience in game development and education. Thibault spent 16 years at Gearbox Entertainment as Vice President. There, he led major projects, including developing the billion dollar Borderlands franchise. Borderlands 3 was nominated for Best Game Design and Best Art Direction. Currently, Thibault serves as the director of games and esports at Texas A&M University. His industry knowledge will play a significant role in driving the development of Gamers Oasis, which aims to revolutionize online esports competitions.
Meanwhile, a platform like “Gamers Oasis” is only possible due to a patent that gives Wamba Technologies and Gamers Oasis the exclusive capability to offer “real money” capabilities into skill-based video games in the United States where players can actually compete for real money online (Patent 10,424,160). Their patent allows them (and ONLY them) to offer a software feature which will allow gamers to pay an entry fee into tournaments online, compete against each other, and actually win money back (where such capability is integrated into the game in some fashion). This will ultimately give developers previously untapped revenue streams and players the ability to win large amounts of real money while utilizing their skills from the comfort of their very own homes.
“At Wamba Technologies, we are committed to making esports accessible to everyone,” said Denham. “With Aaron’s oversight and experience, we will be able to move into the next phase of development and make Gamers Oasis a reality for dedicated esports players everywhere”
“What Gary and I are going to do with Wamba Technologies and Gamers Oasis has never been done before in esports,” said Thibault. “There is so much incredible potential in this patent, and we can’t wait to start putting it to use and creating a product that is going to completely revolutionize the esports industry.”
Online, real money competition (online esports) is still in its infancy, but Wamba Technologies is currently engaging with gamers, game designers, coders, programmers, esports influencers and financial consultants to aid in the development of Gamers Oasis.
In the United States alone, 215 million people play mobile video games and globally, more than 700 million people are involved with esports. Among those 700 million people worldwide, only a very small percentage are competing online when real money is involved, while the rest of the players are competing in real life (IRL) at physical locations. Wamba anticipates that when offered and monetized properly, a mere 10% of the global market share could generate $13B-$15B in annual revenue from tournament buy-ins and ad revenues alone.
Aaron is not the first major player recently signed on board by Wamba Technologies. Wamba has also previously signed Andy Ashcraft (God of War 2, God of War 3, Disney’s Cars 2, and more), Brian Upton (Lead game designer for Tom Clancy: Rainbow 6, Tom Clancy: Ghost Recon), Marty Denham (genius mind behind the Pentium wafers for Intel), Joe Bagdon (CSO, formerly Military Intelligence Cyber Security in Afghanistan), Jared Goetz (former Lionsgate VP), and a number of other “rock star” individuals behind, or working with, multi-billion dollar products/companies.
PandaScore, the premier provider of esports betting odds, data, and innovative products, has announced an exciting new collaboration with BET99, one of Ontario’s top-ranking sportsbook and casino operators. This marks another major milestone for PandaScore as it continues to build its network of high-profile operators.
The deal gives BET99 access to PandaScore’s industry-leading Odds feed, which delivers comprehensive coverage of the world’s most popular esports titles, including Counter-Strike 2 (CS2), Dota 2, and League of Legends (LoL). Powered by advanced algorithms and supported by a team of specialized traders, PandaScore’s feed enables operators like BET99 to offer competitive odds while hitting a standard-setting margin of 6%.
In addition to PandaScore’s Odds feed, BET99 will integrate cutting-edge features such as BetBuilder and MicroBetting markets. These tools empower players to customize their wagers and enjoy dynamic, fast-paced betting experiences, aligning perfectly with the demands of today’s esports audiences.
The move into esports betting comes at a pivotal moment for the sector, which continues to see exponential growth. PandaScore recently surpassed €1 billion in esports bets processed through its platform, underscoring its expertise and leadership in this space.
Oliver Niner, Head of B2B, PandaScore, said: “Esports betting is rapidly becoming a cornerstone of the betting industry, and we’re thrilled to support BET99 as they take this exciting step. With our powerful Odds feed and innovative products like BetBuilder, BET99 is uniquely positioned to deliver a premium esports betting experience to players across Ontario.
“Our collaboration with BET99 is representative of the incredible momentum PandaScore has built in expanding our operator network. We’re excited to collaborate with BET99 and support their ambitious plans to become a leader in esports betting.”
Andre Bewerungen, Head of Sportsbook, BET99, added: “At BET99, our mission has always been to deliver a world-class player experience through personalization and innovation. With esports rapidly emerging as a key vertical, we see an incredible opportunity to engage the next generation of bettors who are passionate about this dynamic space.
By collaborating with PandaScore, we can provide tailored, engaging, and cutting-edge betting options that resonate with esports fans. Their comprehensive odds feed and advanced betting tools allow us to create a seamless, interactive experience that enhances player engagement and builds lasting connections with this growing audience. We’re excited to collaborate with PandaScore and take esports betting to the next level in Ontario.”
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