eSports
Esports US: Shaping the next generation of betting content
Although only considered a niche market just a few years ago, Esports has now firmly established itself as one of the industry’s standout performers, offering some of the industry’s highest growth opportunities for the decade ahead. We talk to Max Sevostianov, Chief Commercial Officer at Betbazar, Alex Kornilov, CEO at Betegy and Rohini Sardana, Head of Product Propositions at SIS to get the latest on Esports’ development across the US, examining the role each of the suppliers are playing in shaping the vertical’s exciting development.
Talk us through the US Esports betting scene – how does it differ to what we’re seeing in Europe and LatAm?
Max Sevostianov, Betbazar: What sets the US apart is how the audience engages with Esports. The country has a distinct heritage of video gaming, being home to some of the most influential developers coming, such as Riot Games and Blizzard. That being said, we see a great deal of competitive Esports teams in South Korea and China. The US doesn’t have teams at that level, so while engagement in the vertical is steadily growing, we are yet to see this reflected in a competitive way.
This will only be a matter of time though. The US has all the right cultural ingredients and infrastructure for a thriving and competitive Esports landscape. Looking at demographics, it’s also a
sports betting market that’s still very much in the development phase, so it will no doubt take time for it to truly become part of the sports culture there. What is very promising for us, however, is the way that sports betting and Esports are evolving at tandem in the US – which is creating a real synergy between both verticals.
Alex Kornilov, Betegy: As a vertical, Esports are shaped by the global online community. People play CS:GO, DOTA2, Rocket League, FIFA etc, all over the world – and it’s the same everywhere. This is part of what makes Esports so successful – it unifies different regions and can be enjoyed as a product with little to no regional changes necessary.
In how the US Esports betting scene differs – its rollout has been more cautious than in Europe and LatAm, due to regulatory issues, especially given the age of the demographics involved in Esports stateside. As a consequence, most legislators will naturally approach it conservatively.
How much has Esports betting grown over the last 18 months and to what extent has it proven itself as a pandemic-proof alternative for US bettors?
Rohini Sardana, SIS: There has been a considerable appetite for Esports content across the globe in last two years, and the same certainly applies to the US market. The suspension of live sports last year undoubtedly helped to bring Esports to the attention of a wider betting audience, and its continued popularity would not be possible without a strong product in the first place. It’s the immersive experience that Esports betting content offers which is what ultimately keeps bettors and fans coming back for more.
Esports has now embedded itself within the overall sportsbook offering, which wasn’t the case pre-2018, with operators unsure of whether bettors wanted to take a chance on it. That view has now relatively gone, and operators know that a younger, new demographic want to engage with Esports betting content.
Our own Esports betting product, SIS Competitive Gaming, is testament to this. It has increased output of events from an eight-hour live stream to multiple streams running 24/7/365 due to strong customer demand. We are currently offering four concurrent live 24/7 streams of Esports betting content for online and retail customers and up to 150,000 fast-paced live events a year. It’s safe to say that Esports betting has established itself within the wider sportsbook ecosystem and that demand continues to grow.
Max Sevostianov, Betbazar: The vertical has proven itself as a pandemic-proof alternative, as it is a reliable entertainment market as well as a betting market. The numbers make that very clear – and there were 27 million monthly Esports viewers during 2020, which is an 11.5 increase compared to the previous year.
I expect this will continue across DoTA 2 and LoL tournaments, as the prizes for these competitions are also growing exponentially, which has greatly increased the popularity of the Esports brand and ecosystem. Looking at the other disciplines available, US Esports didn’t see the same level of growth as Europe did with Efootball, although of course the demand for ‘soccer’ mixed with the excitement of the Euros over the summer was an unstoppable combination that would have been hard to compete with.
Looking at the more familiar sports to US Esports fans such as ice hockey and basketball, Esports’ popularity in the US hasn’t waned significantly as live sport has returned. This growth has been driven principally by millennials and Gen-Z, and it shows no signs of abating. Key now is for developers is to focus on supplying first-class content, as well as an unbeatable entertainment experience to go with it.
Alex Kornilov, Betegy: We work with companies that deliver betting content to operators, and the demand when the pandemic started was incredible. Esports became a must-have in portfolios, and was something that probably even exceeded most expectations – even for the esports enthusiasts in the industry.
While it has levelled off since then with the return of sporting events, it has significantly increased in standing, ensuring it has a place in offerings regardless of the sporting landscape.
For US bettors, it was the same. Operators needed to get content into their sportsbooks, and Esports was the solution. With a huge fanbase already, the US is a strong market for the vertical, and one that will continue to be adopted at a rapid pace, well as fast as regulation permits anyway!
What Esports betting disciplines are proving most popular? How much of a split are seeing across the likes of Counter Strike vs. sports?
Max Sevostianov, Betbazar: The Esports disciplines reflect those that are popular in real sports in the country, with the NBA and NHL being most popular. This means it is vital to have Esports in the same section of the sportsbooks as the real sport – as they are very much synergistic. It’s easy to see why, players who enjoy hockey are much more likely to switch over to Ehockey than they are to another sport. The trick, of course is making its availability abundantly clear to the player.
Taking a wider look at the market – the potential for growth in this space is huge. Sports fans logically like to bet on sports, and almost all are versed with the world of video game-based sports, so this represents a fantastic cross-sell opportunity between the two. From there, players can also be converted over to Esports battles and the like. Streamers are also key to introducing sports fans to games like DOTA2 and Counter Strike. Given that large parts of the US are still only being introduced to online sportsbook, a more interactive approach may be necessary to engage them in this kind of betting, which Esports is perfectly adapted for.
Alex Kornilov, Betegy: We can see how popular certain titles are when working with clients, but it’s quite unanimous that CS:GO and DOTA2 are the most popular by some margin.
Then you get a slightly more variable split. Some players love PUBG, some love sporting games like FIFA, NFL, NBA, while we’re increasingly seeing more popularity in racing simulations, such as your F1 or Forza titles.
This split is expected, as like many things, players have different preferences. Some may love sports games, others driving, others combat. The variety is what makes Esports so exciting – and with the right segmentation and personalisation tools as an operator, you can be onto a real winner.
Rohini Sardana, SIS: While there are regional differences across different regions around the world, in terms of the most popular Esports titles, we have not witnessed a major shift in popularity away from the traditional top three Esports games: League of Legends, DOTA2, and Counter-Strike: Global Offensive. This is why at SIS we have plans to launch our next betting proposition with Counter-Strike, which already has proven betting appeal.
That said, the appetite for sports themed titles is also clearly there, which is why SIS Competitive Gaming also features Ebasketball and Esoccer titles. To ensure our Competitive Gaming portfolio evolves and remains a truly global proposition, we are aware of the importance of offering content that is popular across the world and in a number of different territories.
For example, given basketball’s popularity across the Americas, the UK and Asia, we have been able to provide a premium Ebasketball betting product that appeals to a global audience. With matches taking place all day in four five-minute quarters, our Ebasketball product has proven to be a huge hit with operators and bettors globally.
How much is the split segmented by demographics? In your eyes, which holds the highest growth potential?
Max Sevostianov, Betbazar: This audience tends to be a young one – predominately ranging from 18-30 years old. What we need to talk about is converting the audience that bet on real sports to betting on Esports, and this is where marketing is hugely important. For many in the age demographic above millennials, the game mechanics of the like of DOTA2 or League of Legends are simply not accessible – but they can be.
The first step is the migration from betting on real sport to betting on its equivalent Esport. After that, really engaging content is the most important factor. The US is a world of its own when it comes to fan engagement and customers there will react to high quality. But in the meantime, betting operators hoping to attract an Esports audience need to be willing to invest in marketing while it gets into its stride. This demographic could then hold endless growth potential.
Alex Kornilov, Betegy: The demographic makeup of bettors is very diverse across multiple segments, but one thing in that really stands out is the majority of bettors are under 40. These are players that would have grown up with video games, who understand the rules of many of them, thus need minimal learning time when understanding betting markets.
It is essentially just about familiarity. It’s much harder for someone with no experience of games to learn the intricacies and rules, while someone bought up in the era when they’ve been commonplace will be more amenable. Of course, that needs to be adjusted to their expectations for entertainment – content needs to be fast, short and instantly enjoyable, and of course – pay out quickly.
Rohini Sardana, SIS: With SIS Competitive Gaming being an Esports betting product that appeals to both sports bettors and Esports bettors, we see the growth potential across both verticals. The core elements of the product ultimately remain the same, regardless of whether you are offering Esoccer matches or first-person shooter events. The availability of quality live streams and a variety of markets, all underpinned by strong integrity, are the key fundamentals that are required for every single Esports betting opportunity, which is what we’re able to offer. Moving forwards, we are planning additional titles across both verticals to help us expand our content offering, which will further help operators drive profitable revenues, be it through sports titles or first-person shooters.
Esports betting has been touted as a key cross-sell for the next generation, but is it more of a case of converting sports fans to Esports betting, or alternatively using Esports betting as an acquisition tool for introducing gamers to casino?
Max Sevostianov, Betbazar: It’s all about marketing. We have to look at it not only from the viewpoint of the betting markets but also from that of brand captial. Riot Games has been very clever here, releasing a Netflix series based on League of Legends, called Arcane. This has been extremely well received and, without a doubt, it will significantly help boost the number of people playing the game across several demographics.
Sponsorship of teams and players and events is also necessary. We’re seeing this happening now, with key operators investing in certain teams, and in turn creating an ecosystem within the region that can further build on the existing esports culture. In short, Esports will have maximum cross-sell opportunity when it starts selling itself and marketing itself more like sports. As for casino, we are already seeing some mechanics like lootboxes in gaming, which reflects the RNG element, so this is another route to connect the two.
Alex Kornilov, Betegy: It’s more likely that Esports betting is key for the next generation, regardless of cross-sell. Operators who market this properly will have this as one of the most exciting products in their arsenal.
Rather than looking at converting Esports to casino though, operators would be better served to introduce new disciplines within the vertical for players to try for the first time. This has demonstrably worked already, and converting players from CS:GO into more sports, such as FIFA, or DOTA2 holds plenty of potential. Much like in sports betting, how players learn to be more comfortable betting on other sports, Esports has such scope for growth inside its own vertical, and that’s what makes it so exciting.
Rohini Sardana, SIS: SIS Competitive Gaming was the first Esports betting product to be built specifically for sportsbooks and was designed initially to appeal to existing sports and casual bettors, in a format that is familiar to them, featuring fast-paced action that allows multiple betting opportunities.
As well as providing frequent live head-to-head events around the clock, with live streams at ultra-low latency, operators can receive the product as an end-to-end solution with streaming, data, on-screen bet prompting graphics, betting commentary and pre-match and in-play markets, helping to create that familiar and compelling betting experience for current sports bettors. This ease of access and familiarity has resonated extremely well with bettors, with frequent and quality betting opportunities driving increased turnover for operators, which is testament to the fact that SIS Competitive Gaming was shaped with operators and bettors in mind.
Last but not least, how do you see the Esports betting scene developing in the US by the end of 2022? What key tournaments and events are in the calendar next year for gamers?
Max Sevostianov, Betbazar: Next year is going to be huge for US Esports. One of the biggest events, Riot Games’ League of Legends World Championship, will take place across New York, Toronto, Mexico City and San Francisco. This will be the first-ever multi-country edition of the event. It’s also the first time the event will take place in North America since 2016.
I predict that the revenue of Esports will increase as the US becomes more familiar with sports betting, and events like this will continue to boost the vertical’s popularity across the country. This all indicates that the US is expected to hit above half a billion dollars during 2022, close to 10% of the vertical’s worth globally, which is of course huge.
Rohini Sardana, SIS: We’re expecting considerable appetite for Esports across the globe to continue and to see further growth in the US through 2022 as more states regulate Esports. We’ve never had more opportunities than we do now in the US, with the market set to continue to open up next year, and so that will only help fuel Esports’ rise. No doubt, the US Esports betting market will prove to be a key target area next year for most international operators, and at SIS we will be looking to build upon Competitive Gaming’s presence in the US as we see huge potential in the region.
After experiencing great success across Europe and Latin America with our Competitive Gaming product, targeting the US is the natural next step for us. We recently launched our US subsidiary, SIS Content Services Inc., led by Michele Fischer, showcasing our commitment to the US and the opportunities available to digital and retail sportsbook operators, and this will aid us greatly as we look to extend our presence in the region.
Esports, the competitive side of video gaming, has evolved exponentially over the past few decades. From small gatherings of friends competing in local tournaments to massive international leagues and arenas filled with thousands of fans, the landscape of esports has dramatically shifted. With its growth, new trends continue to emerge, bringing about changes in both the games that dominate and the ways in which audiences experience these events. As we look ahead to 2025, several key trends will shape the future of esports, from technological advancements to shifts in fan engagement. In this article, we’ll explore the most significant trends in esports that will likely define the landscape of 2025 and beyond.
1. Rise of Mobile Esports
One of the most important trends in esports in 2025 will be the further rise of mobile gaming. Traditionally, esports has been dominated by PC and console games, but with the advent of powerful smartphones and mobile devices, mobile gaming is now on the rise as a competitive platform. Games like PUBG Mobile, Free Fire, and Brawl Stars have already carved a niche for themselves, attracting millions of players and viewers globally.
Mobile gaming has the distinct advantage of the fact that it’s played on what’s already in your pocket. The fact that 4.3 billion people own at least one smartphone (compared to 1.86 billion PC gamers and 1.6 billion console owners) means that the bar for entry has never been lower.
Historically, esports has been dominated by North American (NA) and European (EU) players, with EU players typically having the edge in skill and performance. However, as the mobile esports scene continues to grow, emerging regions will most likely play a much bigger part in the global esports scene. Indeed, mobile esports has already gained immense popularity in regions such as Southeast Asia, Latin America, and India, where smartphones are more prevalent than gaming PCs or consoles.
In 2025, we can expect to see more titles being optimized for mobile platforms, leading to more inclusive and geographically diverse esports tournaments. Furthermore, the integration of 5G technology will significantly enhance mobile gaming experiences by heavily reducing latency and increasing connection speed, making it even more appealing for professional players and fans.
2. The Continued Convergence of Traditional Sports and Esports
Esports and traditional sports have already begun to overlap in several areas, and this convergence will only grow stronger by 2025. Traditional sports leagues, teams, and athletes are increasingly investing in esports teams and tournaments. For example, major soccer clubs like Paris Saint-Germain and FC Barcelona have their own esports teams competing in popular games such as FIFA and Rocket League. Similarly, the NBA has its NBA 2K League, which draws in a new generation of fans while also engaging current basketball enthusiasts.
Notably, certain motorsports leagues have begun trying out notable “sim-racing” champions and giving them chances and tryouts in real race cars. This style of esports to real sports promotion could prove even more common as more real-life sports leagues more closely examine the talent found in esports champions.
The online betting scene has also begun to take notice of the rising popularity of esports and competitive gaming. Most notably, Stake offers both sports betting and eSports betting, which are easier to have fun with than ever.
The collaboration between traditional sports and esports will likely intensify in the coming years, with more partnerships, cross-promotion, and even possible hybrid events. These collaborations will provide new opportunities for esports to reach wider audiences and gain mainstream legitimacy. Fans of traditional sports who may not yet be engaged with esports will become more familiar with the esports scene as their favorite teams and athletes become involved.
In recent years, major TV networks have increasingly embraced esports, recognizing its immense popularity and potential to attract younger, tech-savvy audiences. Networks such as ESPN and TBS have begun broadcasting major esports tournaments, including events like the League of Legends World Championship and NBA 2K League. These partnerships have helped legitimize esports as a mainstream form of entertainment, drawing in millions of viewers and boosting sponsorships and advertising revenue. The inclusion of esports in traditional media platforms also reflects the growing popularity of esports as a whole.
3. The Growth of Virtual Reality (VR) and Augmented Reality (AR) in Esports
Virtual Reality (VR) and Augmented Reality (AR) are two of the most exciting technologies poised to revolutionize the gaming and esports industries. By 2025, VR and AR are expected to enhance the way fans and players experience esports, providing more immersive and interactive environments.
In esports, VR has the potential to offer a fully immersive competitive gaming experience. Players may be able to step into digital worlds with greater interactivity and presence than ever before. VR was in a bit of a slump before Facebook Inc. notoriously changed its company name to Meta Inc., while betting everything on VR and the “Metaverse” being the next big thing. While the Metaverse hasn’t quite yet gained popularity as Meta had hoped, the big push has definitely revived VR and VR gaming, and player numbers are at an all-time high. VR esports could be a lot more prominent in the near future, with some possible contenders for games being Beat Saber and Pavlov.
AR, on the other hand, could change the way fans watch live esports events by overlaying real-time stats, player profiles, and other dynamic content directly into the live broadcasts, as well as onto the smartphones of live attendees. Some traditional sports, (such as Formula 1) have already begun doing so, and esports could very well follow.
4. Increased Focus on Content Creators, Streaming Platforms, and Online Betting
Esports and streaming platforms like Kick, Twitch, and Youtube are deeply intertwined, with content creators and streamers playing a pivotal role in driving viewership, engagement, and revenue. By 2025, these figures will continue to be central to the esports ecosystem, bridging the gap between professional players and casual fans by offering entertainment, educational content, and community-building activities.
Notably, in the past few years, we’ve seen many different Content creators and streamers popularize the genre of speedrunning, the concept of competing in order to fully beat a single-player game in the shortest possible time. In the days of the COVID-19 pandemic, hours-long video essays covering different games’ speedrunning scenes exploded in popularity and viewership, driving never-before-seen audiences to speedrunning events and tournaments.
Examples like these show that online personalities have a huge influence on the popularity of esports and gaming tournaments, both in offline single-player gaming and online hyper-competitive multiplayer tournaments.
Moreover, online betting platforms, particularly Stake.com, will see greater prominence within the esports landscape. As esports fans continue to engage with their favorite games, teams, and events, platforms like Stake will allow users to bet on outcomes, adding an exciting new dimension to the esports experience. This integration of online betting with streaming and content creation will provide fans with even more ways to interact with the esports world, further blurring the lines between gaming entertainment and real-world stakes.
5. Increased Professionalization of Esports Leagues
As esports continues to mature, the structure of its leagues and competitions will become more professionalized. By 2025, we can expect a more established framework for esports leagues, akin to the way traditional sports leagues such as the NFL or NBA are organized. This shift will include increased focus on player welfare, standardized rules, and higher production value for events.
We could very possibly see esports organizations implementing stricter player contracts, better health and wellness programs, and improved support systems for players transitioning into new stages of their careers. Additionally, esports leagues will likely aim for better governance to ensure fairness and transparency in player management, league operations, and tournament outcomes.
Large corporations such as Valve Corporation and Riot Games have already been funding entire leagues on their own, but we could expect to see these leagues become more self-sufficient, as well as potentially new grassroots esports leagues popping up.
6. Expansion into New Games and Genres
While League of Legends, Dota 2, and Counter-Strike 2 dominate the esports scene today, new games and genres will continue to emerge and challenge the status quo. We are poised to see new competitive games in genres never before heard of appear in the future.
The current mainstream of 5v5 first-person shooters and top-down MOBAs is definitely popular for now, but the future is, as always, unpredictable. As the esports audience diversifies and seeks new experiences, the demand for new games that offer different styles of gameplay will grow. One game that’s earned a lot of recent attention is Valve’s Deadlock, a fresh take that attempts to wrap a MOBA and a third-person shooter into one game. It borrows all kinds of mechanics from both genres and is currently available for beta testing.
Additionally, one historical genre of gaming that’s been somewhat neglected in the mainstream esports scene is fighting. Popular fighting franchises such as Tekken and Street Fighter are ultra-competitive 1 on 1 experiences that would fit into the modern esports scene incredibly well. They would also fit incredibly well into a traditional tournament bracket, which most modern esports leagues use in their events. It could be a matter of time until we see these games truly explode into the mainstream esports scene.
7. The Impact of Artificial Intelligence (AI) and Machine Learning on Esports
AI and machine learning are increasingly being integrated into esports, both in-game and behind the scenes. In-game AI can be used to enhance the gameplay experience, provide better matchmaking, and even develop more intelligent NPCs (non-playable characters) for single-player games. Additionally, AI and machine learning are already being used in order to develop more sophisticated anti-cheat software. More advanced and sophisticated anti-cheat will ensure that anyone from regular run-of-the-mill players to battle-hardened esports competitors is all on a completely level playing field.
Behind the scenes, AI can help analyze player performance, predict outcomes, and optimize tournament structures. As these technologies advance, their role in esports will grow, providing more personalized and efficient experiences for players and fans alike.
8. Gender equality in Esports
The future of esports holds immense promise in terms of gender equality, offering the opportunity for both men and women to compete together at the highest levels. Unlike traditional physical sports, where physical strength can be a determining factor, esports provides a level playing field where skill, strategy, and teamwork take precedence. This opens up a world of untapped potential, where an equal participation of men and women could elevate the entire industry, driving innovation and diversity.
By 2025, as barriers to entry continue to diminish, the growing recognition of female players, content creators, and professionals will help shape a more inclusive esports scene. Once we overcome societal hurdles and biases, the industry will see a more unified, competitive, and dynamic environment.
9. Esports as a Career Path
In 2025, esports looks sure to continue to be a legitimate career path for players, coaches, analysts, and content creators. As the industry matures, more individuals will pursue esports as a viable career option.
In addition to competitive gaming, roles such as event organizers, team managers, game developers, and data analysts will become more prominent within the esports ecosystem. The increasing number of job opportunities within esports will help professionalize the industry and ensure its growth in the future.
Educational institutions will most likely offer more dedicated programs and degrees in esports management, broadcasting, and game design, offering professional pathways for future talents. Some high schools and universities have even been starting up their own amateur esports clubs and leagues, as a way for students to socialize and find common interests with each other.
Conclusion
As we head into 2025, esports will continue to evolve, with major transformations driven by mobile gaming, VR/AR integration, and the growing influence of content creators and streaming platforms. The professionalization of leagues and the expansion into new genres will ensure esports remains dynamic, offering exciting opportunities for players, fans, and industry professionals alike.
Wamba Technologies, a think tank consisting of leaders in the online gaming industry, is excited to announce the appointment of Aaron Thibault as oversight for its upcoming esports venture, Gamers Oasis. This key addition comes as they move to launch their Gamers Oasis platform which allows gamers to compete for real money directly from their mobile devices.
Thibault began his gaming industry career in 1998, initially working as a sound designer and cinematic director at EA/Origin Systems. Today, he brings over 30 years of experience in game development and education. Thibault spent 16 years at Gearbox Entertainment as Vice President. There, he led major projects, including developing the billion dollar Borderlands franchise. Borderlands 3 was nominated for Best Game Design and Best Art Direction. Currently, Thibault serves as the director of games and esports at Texas A&M University. His industry knowledge will play a significant role in driving the development of Gamers Oasis, which aims to revolutionize online esports competitions.
Meanwhile, a platform like “Gamers Oasis” is only possible due to a patent that gives Wamba Technologies and Gamers Oasis the exclusive capability to offer “real money” capabilities into skill-based video games in the United States where players can actually compete for real money online (Patent 10,424,160). Their patent allows them (and ONLY them) to offer a software feature which will allow gamers to pay an entry fee into tournaments online, compete against each other, and actually win money back (where such capability is integrated into the game in some fashion). This will ultimately give developers previously untapped revenue streams and players the ability to win large amounts of real money while utilizing their skills from the comfort of their very own homes.
“At Wamba Technologies, we are committed to making esports accessible to everyone,” said Denham. “With Aaron’s oversight and experience, we will be able to move into the next phase of development and make Gamers Oasis a reality for dedicated esports players everywhere”
“What Gary and I are going to do with Wamba Technologies and Gamers Oasis has never been done before in esports,” said Thibault. “There is so much incredible potential in this patent, and we can’t wait to start putting it to use and creating a product that is going to completely revolutionize the esports industry.”
Online, real money competition (online esports) is still in its infancy, but Wamba Technologies is currently engaging with gamers, game designers, coders, programmers, esports influencers and financial consultants to aid in the development of Gamers Oasis.
In the United States alone, 215 million people play mobile video games and globally, more than 700 million people are involved with esports. Among those 700 million people worldwide, only a very small percentage are competing online when real money is involved, while the rest of the players are competing in real life (IRL) at physical locations. Wamba anticipates that when offered and monetized properly, a mere 10% of the global market share could generate $13B-$15B in annual revenue from tournament buy-ins and ad revenues alone.
Aaron is not the first major player recently signed on board by Wamba Technologies. Wamba has also previously signed Andy Ashcraft (God of War 2, God of War 3, Disney’s Cars 2, and more), Brian Upton (Lead game designer for Tom Clancy: Rainbow 6, Tom Clancy: Ghost Recon), Marty Denham (genius mind behind the Pentium wafers for Intel), Joe Bagdon (CSO, formerly Military Intelligence Cyber Security in Afghanistan), Jared Goetz (former Lionsgate VP), and a number of other “rock star” individuals behind, or working with, multi-billion dollar products/companies.
PandaScore, the premier provider of esports betting odds, data, and innovative products, has announced an exciting new collaboration with BET99, one of Ontario’s top-ranking sportsbook and casino operators. This marks another major milestone for PandaScore as it continues to build its network of high-profile operators.
The deal gives BET99 access to PandaScore’s industry-leading Odds feed, which delivers comprehensive coverage of the world’s most popular esports titles, including Counter-Strike 2 (CS2), Dota 2, and League of Legends (LoL). Powered by advanced algorithms and supported by a team of specialized traders, PandaScore’s feed enables operators like BET99 to offer competitive odds while hitting a standard-setting margin of 6%.
In addition to PandaScore’s Odds feed, BET99 will integrate cutting-edge features such as BetBuilder and MicroBetting markets. These tools empower players to customize their wagers and enjoy dynamic, fast-paced betting experiences, aligning perfectly with the demands of today’s esports audiences.
The move into esports betting comes at a pivotal moment for the sector, which continues to see exponential growth. PandaScore recently surpassed €1 billion in esports bets processed through its platform, underscoring its expertise and leadership in this space.
Oliver Niner, Head of B2B, PandaScore, said: “Esports betting is rapidly becoming a cornerstone of the betting industry, and we’re thrilled to support BET99 as they take this exciting step. With our powerful Odds feed and innovative products like BetBuilder, BET99 is uniquely positioned to deliver a premium esports betting experience to players across Ontario.
“Our collaboration with BET99 is representative of the incredible momentum PandaScore has built in expanding our operator network. We’re excited to collaborate with BET99 and support their ambitious plans to become a leader in esports betting.”
Andre Bewerungen, Head of Sportsbook, BET99, added: “At BET99, our mission has always been to deliver a world-class player experience through personalization and innovation. With esports rapidly emerging as a key vertical, we see an incredible opportunity to engage the next generation of bettors who are passionate about this dynamic space.
By collaborating with PandaScore, we can provide tailored, engaging, and cutting-edge betting options that resonate with esports fans. Their comprehensive odds feed and advanced betting tools allow us to create a seamless, interactive experience that enhances player engagement and builds lasting connections with this growing audience. We’re excited to collaborate with PandaScore and take esports betting to the next level in Ontario.”
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