Industry News
5 AI Trends on the Horizon for 2024
Without a doubt, 2023 has proven to be the year for artificial intelligence (AI), and the upcoming year, 2024, is expected to follow suit.
According to Forrester’s data, 2024 is set to be another significant year for AI, bringing about what we can call “intentional AI.” This means AI is moving away from mere experimentation and gimmicks, focusing instead on purposeful applications. Evidence of this shift is apparent in Forrester’s July 2023 AI Pulse Survey, which shows that 67% of businesses are actively incorporating genAI (AI technology) into their broader AI strategies.
In summary, 2023 has laid the foundation for AI’s continued growth, and 2024 promises to be a year where AI becomes more purposeful and integral to businesses.
Let me now share the five trends that we at InclusionCloud predict will dominate the AI landscape in 2024 and beyond.
Trend 1: AI Changing Jobs Forever
Is AI ready to take over all human jobs? It’s a widespread concern, but let’s check whether there’s any truth behind it. While AI undoubtedly excels in certain areas, it falls short of matching human creativity and nuanced thinking in others. This distinction becomes evident when we dissect AI systems into two categories: open and closed. Open systems, characterized by external variables that remain beyond the machine’s control, are prone to unpredictability. For example,autonomous cars where another driver could unexpectedly cross a red light. On the contrary, closed AI systems, operating within controlled environments, exhibit remarkable efficiency, as seen in AI-powered chess software where the machine knows all potential moves.
However, within this context of AI’s transformative potential, real-world collaborations between humans and AI underscore a different narrative. In healthcare, AI-powered diagnostics equip doctors with faster and more accurate insights, ultimately improving patient care. Similarly, the manufacturing sector showcases seamless collaboration between AI-powered robots and human workers, resulting in heightened productivity and superior quality control. As I often emphasize, this collaborative approach shows that AI’s role is not in displacing jobs but in enriching them.
Trend 2: Who Is in Charge? The Year of AI Laws
The rapid proliferation of AI has inevitably captured the attention of governments worldwide. Striking a delicate balance between fostering AI innovation and safeguarding public interests is the central challenge. In 2024, laws and regulations will be indispensable for deciding the worldwide trajectory of AI.
We’re now finding ourselves at an intersection where robust AI regulations aren’t just a choice, but actually imperative if we are to continue to move forward. It’s about ensuring responsible AI deployment without stifling innovation. Various industries, including the autonomous vehicle sector, grapple with complex regulatory questions. The adoption of AI ethics frameworks, as exemplified by initiatives such as the European Union’s, will delineate the boundaries of responsible AI implementation.
Trend 3: The Growing Impact of AI on Creative Work
The amalgamation of AI and human creativity ushers in an exciting new era of innovation. AI-generated “hallucinations” are not mere glitches but powerful catalysts that inspire fresh perspectives and serve as creative brainstorming tools. However, as we navigate this creative frontier, ethical considerations take center stage.
In the entertainment industry, AI algorithms meticulously analyze viewer preferences to offer highly personalized content recommendations, enhancing the user experience. In design and art, AI collaborates with human creatives, suggesting novel ideas and even autonomously producing art. I believe that AI amplifies human creativity, but it is vital to establish ethical guidelines to navigate this exciting yet delicate collaboration.
Trend 4: AI Models Learning from Synthetic Data
The effectiveness of AI models is determined on the quality and quantity of training data available. This brings us to the debated subject of synthetic data, which has the potential to replace real-world data in a wide range of industries. For instance, in the insurance sector, synthetic data has emerged as a valuable tool for simulating complex risk scenarios, enabling insurance companies to refine their risk assessment models and streamline underwriting processes.
We see synthetic data as a means to democratize AI development, making it accessible across various sectors. However, ensuring its reliability through strict testing and validation is key.
Trend 5: Supercomputers for Super AI
AI’s continual development and sophistication needs unparalleled processing power. As AI models get increasingly complex, cutting-edge hardware developments become critical. From banking to scientific research, industries largely reliant on AI are spending considerably in infrastructure capabilities to support these emerging models.
Supercomputers are the backbone of AI’s future, enabling the training of massive models and unlocking new frontiers of possibility. Quantum computing, in particular, has the ability to tackle complicated problems at unprecedented rates. According to IBM, this innovative technique has the potential to transform sectors such as medicine research and climate modeling.
Conclusion
As we venture into 2024, the AI landscape promises a captivating narrative of change and innovation. These five trends encapsulate the profound impact of AI on our lives and industries. It’s a future where AI serves as an enhancement rather than a replacement, a future where navigating evolving regulations, fostering creative collaboration, exploring the potential of synthetic data, and investing in cutting-edge infrastructure are the guiding principles.
As the CRO of Inclusion Cloud, Nick Baca-Storni leverages his extensive industry experience to spearhead digital transformation initiatives, building strategic partnerships with tech giants such as Google, Salesforce, AWS, Oracle, and ServiceNow.
Kaizen Gaming, one of the biggest GameTech companies in the world, had an impressive double-win at the SBC Awards Latinoamérica 2024 on the 31st October in Miami, Florida. Awarded ‘Brazilian Market Entrant of the Year’, and ‘Marketing Campaign of the Year’, the two wins follow an impressive year of growth and exposure for Kaizen Gaming, as well as its premium brand Betano, across Latin America and globally.
Betano is rapidly growing its user base and presence in Brazil, serving as the main and title sponsor of Brasileirão Betano and Copa Betano do Brasil. As a founding member of the ANJL and IBJR regulatory bodies, Betano is recognised for its dedication to upholding the highest standards of responsible gaming and integrity. Furthermore, the Betano brand has launched multiple CSR initiatives across the country in partnership with sponsored team, Clube Atlético Mineiro. It also recently launched the “Juntos em Campo†long-term program in cooperation with CBF (Brazilian Football Confederation) to promote initiatives focused on gender equality.
Awarded for the results and creativity of its innovative “Football in America†marketing campaign, Betano successfully introduced Latin America to its “Confia†brand platform by leveraging on its CONMEBOL Copa Americaâ„¢ï¸ 2024 sponsorship. The campaign chimed with the spirit of fans across the continent by celebrating Latin America’s rich football heritage, playfully responding to Kylian Mbappe’s 2022 comments questioning the region’s football quality.
Vangelis Skarkalis, Kaizen Gaming Senior Commercial Director LATAM, said: “Latin America is one of the world’s most dynamic and exciting regions for i-gaming. Being recognised as a leading player in this important market with two wins at the prestigious SBC Awards Latinoamérica is a great honour – especially on the heels of our recent double-win as ‘Operator of the Year’ at both the EGR Operator Awards and SBC Awards. Achieving this success requires an exceptional team of dedicated, ambitious professionals. This award honours everyone’s hard work and commitment to always going above and beyond in delivering the best experiences for our customers not only in Latin America, but worldwide too.â€
SOFTSWISS has won the Socially Responsible Initiative of the Year nomination at the SBC Awards Latinoamérica 2024 for its impactful ‘Help Brazil’ initiative. This recognition underscores the company’s support for Brazilian communities affected by severe flooding earlier this year and its dedication to implementing meaningful social responsibility projects.
The SBC Awards Latinoamérica celebrates excellence in the Latin American gaming industry, gathering leading experts to acknowledge the achievements of operators, platform providers, affiliates, and suppliers across various sectors. SOFTSWISS’ ‘Help Brazil’ initiative distinguished itself among the top entries, with judges marking its focus on community sustainability and industry engagement.
Launched in May 2024, ‘Help Brazil’ provided immediate relief by delivering food, clothing, and clean water to flood-affected areas in Rio Grande do Sul in coordination with Movimento União BR. Further committed to sustainable recovery, SOFTSWISS partnered with PWTech, funding water purification installations in affected schools to guarantee long-term access to clean water.
Ivan Montik, Founder of SOFTSWISS, noted: “This prestigious award affirms our commitment to making a real difference. As we expand our business in Latin America, we build lasting relationships with people and partners in this region and see ourselves as part of the local communities. When action was needed, we could not remain on the sidelines. We are grateful that the Latin American industry recognised and supported our initiative and immensely thankful to everyone who joined us in this effort, both locally and internationally.â€
Rubens Barrichello, Non-Executive Director in Latin America, who helped raise awareness for the initiative, added: “I am incredibly proud of SOFTSWISS’ commitment to a sustained and compassionate approach. This recognition underscores our dedication to supporting communities in Brazil, where we focus on making a meaningful impact. Together, with such comprehensive projects, we are demonstrating how our industry can step up when it matters most.â€
Continuing its commitment to local communities, this September, SOFTSWISS and its employees provided financial aid and essential supplies to flood-affected regions in Poland, where the company operates two offices. The aid campaigns in Poland and Brazil reflect SOFTSWISS’ commitment to being a responsible partner for local communities and its broader focus on ESG principles through long-term health, environmental, and social initiatives, including World Environment Day, Pink October, and Movember.
SOFTSWISS welcomes its partners and clients to visit stand 2145 at the SiGMA Europe Summit to explore future collaboration opportunities.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
Rush Street Gaming announced that casino and hospitality veteran Cliff Ehrlich has joined the company as chief operating officer.
Ehrlich assumes the role of Rush Street COO from Bill Keena, a longtime company and industry leader, who plans to retire later this year.
“I’ve admired Rush Street’s strong leadership and steady expansion over the past two decades. I’m thrilled to join this dynamic organization and look forward to contributing to the company’s ongoing success,” said Ehrlich.
Ehrlich’s career began in marketing at the Catskills’ Pines Resort Hotel in the 80s and transitioned in the 90s to casino development and operations. In 1996, he became co-owner of the Monticello Raceway and helped recruit the Oneida Indian Nation to build a casino on the property. Following an initial public offering, Ehrlich led Monticello Casino & Raceway as president, chief operating officer and general manager until 2013.
After consulting with Mohegan Sun regarding Upstate New York development opportunities, in 2015, Ehrlich joined The Downs Racetrack & Casino in Albuquerque, serving as general manager and chief operating officer. He later ran two casinos for The Navajo Nation — Northern Edge and Flowing Water. Since 2022, Ehrlich has been Navajo Nation Gaming Enterprise’s chief operating officer, with oversight of four casinos, a resort destination hotel, travel plaza and food & beverage manufacturing.
“Cliff’s ground-up casino development experience, deep operations background and team leadership ensure that all five Rivers Casino properties remain in great hands. He will continue the strong forward momentum established by Bill Keena, for whom we wish the very best in retirement,” said Tim Drehkoff, CEO of Rush Street Gaming.
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