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Neil Seymour Promoted to COO of DiffusionData
DiffusionData Strengthens C-Level Team as Global Demand for Real-Time Bi-directional Stream Processing Accelerates
DiffusionData, the pioneer and leader in real-time data streaming and messaging solutions, today announced that Neil Seymour has been promoted to the role of Chief Operating Officer (COO). Neil was formerly Head of Engineering at the company. Prior to DiffusionData, he worked at Vizolution as Delivery Director and was a Professional Services Manager at Lexmark Enterprise Solutions.
Neil Seymour, COO of DiffusionData, said: “I am honoured to have this opportunity to take on the COO role and to be part of the continuing success of DiffusionData. Working with a team of seasoned professionals over the past 18 months has made my job so much easier. The industries we align with are experiencing some volatility, but I am convinced we have a world class product and team that will help us achieve DiffusionData’s strategic business goals.”
Neil has over 30 years experience of system development, implementation, integration with project and programme delivery knowledge, particularly within SME technology companies. He specialises in driving technically complex, business critical projects and business transformation engagements.
Grethe Brown, CEO of DiffusionData, said: “Neil’s promotion is of significant strategic value to us as we look to expand our senior team. Neil will have a focus on increasing our presence in financial services, building on our growth in the cloud and supporting our expansion into the Americas. The promotion is fully deserved and for a long time we have recognised his ability to build and manage multi-skilled teams to deliver a strong project focus and provide added value to new and existing customers. He is experienced in collaborating with internal teams to build commitment and momentum , which is vital for client success. ”
Seymour concluded: “The next phase in our growth will be challenging, so we need to be resilient when anticipating and reacting to change. Our focus remains on operational excellence whilst continuing to support customers on their journeys using the Diffusion product.”
DiffusionData’s framework, Diffusion, is used by companies worldwide in sectors such as financial services, eGaming, retail, travel and transportation, health and digital media. The framework is purpose-built to simplify and speed data-driven, real-time application development, reduce operational costs, and economically deliver hyper-personalised data.
About DiffusionData
Founded in 2006, with offices in London and Silicon Valley, DiffusionData (formerly Push Technology) is a pioneer and leader in real-time bidirectional data streaming and messaging. Diffusion, the company’s Intelligent Data Framework, is used by companies worldwide in sectors such as financial services, eGaming, retail, travel and transportation, health and digital media sectors.
Working with DiffusionData organisations with demanding real-time bi-directional data streaming and messaging requirements can successfully redefine the boundaries of their performance across often unreliable and inconsistent networks at scale e.g. the Internet, cloud platforms, IoT, satellite and mobile. The framework is purpose-built to simplify and speed data-driven, real-time application development, reduce operational costs, and economically deliver hyper-personalised data.
DiffusionData customers have hundreds to thousands of connected end points serving up millions of event driven real-time messages and updates per second. DiffusionData assures delivery of data and unrivalled Quality of Service to its customer base. Learn more at www.diffusiondata.com.
Digital Footprints, a leading full-service iGaming marketing agency, is proud to announce its shortlisting in three major categories at the upcoming EGR B2B Awards 2025. The agency has been recognised for excellence in the following categories:
- Marketing Services Supplier
- Corporate Services Supplier
- Best Customer Service
The EGR B2B Awards are widely regarded as the benchmark for performance and innovation within the online gaming industry, celebrating the very best service providers across all verticals.
“This recognition from EGR reflects the dedication, creativity, and expertise of our team,” said Sharon McFarlane, Managing Director at Digital Footprints. “Being shortlisted across three highly competitive categories not only validates the results we’ve achieved for our clients, but also showcases our commitment to exceptional service and forward-thinking strategy in the iGaming space.”
A Testament to Innovation and Service Excellence
Digital Footprints has consistently delivered high-impact marketing solutions to some of the industry’s most recognisable brands, combining data-driven strategies with creative execution to drive measurable results. The agency’s inclusion in the Marketing Services Supplier category underlines its reputation for cutting-edge campaign management, performance marketing, and brand development tailored specifically to iGaming audiences.
The Corporate Services Supplier nomination recognises Digital Footprints’ ability to deliver robust support solutions that help clients scale sustainably and compliantly in an increasingly regulated environment.
Meanwhile, the Best Customer Service shortlist position reflects the agency’s people-first approach and relentless focus on providing transparent, responsive, and personalised support to every partner.
Looking Ahead
Winners of the EGR B2B Awards 2025 will be announced at the official awards ceremony on 2nd July, where industry leaders will gather to celebrate innovation and service excellence across the iGaming ecosystem.
Digital Footprints is honoured to stand alongside the industry’s top performers and remains committed to pushing the boundaries of what’s possible in iGaming marketing.
Media Contact:
Sharon McFarlane
Managing Director
Digital Footprints
sharon@digital-footprints.co.uk
+44 7885 910 472
www.digital-footprints.co.uk
The Brazilian sports betting brand doubles down on its national presence with a humorous new campaign spotlighting customer benefits, responsible gaming, and celebrity appeal.
One of Brazil’s rising names in the online betting industry, LuckBet, has launched a new nationwide advertising campaign featuring acclaimed actor and motorsport enthusiast Caio Castro. The commercial, which blends humor with strategic brand messaging, is now airing on Globoplay and will debut on Sportv.
The witty commercial stars Caio Castro in a creative split-role talk show, where he plays both the host and the guest. While only one version of him gets to talk (the host, of course), the dialogue cleverly introduces LuckBet’s key strengths—focusing on entertainment, trust, and unique player benefits.
“Caio Castro communicates our message with natural charisma and humor, while staying aligned with our brand’s core values: entertainment, simplicity, and responsibility,” said Ivan Dutra, CEO of LuckBet. “This new commercial is fast-paced, engaging, and truly represents who we are as a company.”
LuckBet: A Responsible and Player-First Betting Platform
As the only betting operator from Mato Grosso officially listed by Brazil’s Ministry of Finance, LuckBet offers a wide range of player-centric features. These include:
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Unlimited withdrawals
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24/7 humanized customer support
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Weekly cashback on losses
LuckBet’s informal, street-smart communication style—rich in slang and expressions familiar to younger audiences—helps it stand out in Brazil’s crowded iGaming market. This distinctive approach is designed to foster a more authentic connection with bettors across all touchpoints.
Celebrity-Driven Brand With Social Impact
Since its founding in 2021, LuckBet, headquartered in Cuiabá, Mato Grosso, has rapidly grown its reputation through high-profile partnerships and sponsorships, including support for Cuiabá EC football club. Alongside Caio Castro, the brand also works with rapper PKFreestyle and sports journalist Isa Pagliari to broaden its appeal.
Importantly, LuckBet is a strong advocate for Responsible Gaming, offering tools such as self-exclusion, reality checks, and integrations with international support organizations like Gambling Therapy and GambleAware. The company adheres strictly to Brazil’s 2025 gambling regulations, operating transparently under newly defined federal guidelines.
Zitro Digital is set to present its latest digital gaming innovations at the upcoming SBC Summit Americas in Fort Lauderdale, taking place from May 13-15. Visitors to booth #D270 will get a first look at the company’s new products, including the highly anticipated Legendary Sword series.
The Legendary Sword series launches with Avalon, a game adapted from the highly successful land-based title, bringing its proven gameplay to the digital world. In addition, Zitro Digital will showcase its growing portfolio, including Fu Pots Spring, the latest addition to the Fu Pots series, Twist Casino, and Empress, the newest game in the Bashiba Link series. Attendees will also have the chance to explore a variety of digital video bingo and video slot games, all adapted from Zitro’s successful land-based offerings.
“We’re excited to launch the Legendary Sword series at SBC Summit Americas,” said José Javier Martí, COO at Zitro Digital. “This expansion into the online market is a natural progression for Zitro Digital as we continue to provide exceptional gaming experiences across all platforms. We look forward to strengthening partnerships, exploring new opportunities, and sharing our progress within the iGaming industry at this event,” concluded José Javier Martí.
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