WA.Technology has successfully become an official member of AIEJA, the esteemed Mexican Association for Permit Holders, Operators, and Suppliers of the Entertainment and Gambling Industry.

Axel Antillon, Regional Director of LATAM for WA.Technology, expressed his enthusiasm for this new partnership, stating, “Joining AIEJA not only strengthens our foothold in the Mexican market but also aligns us with the top industry leaders dedicated to promoting transparency and innovation. This membership is a testament to our commitment to delivering secure, high-quality gaming experiences.”

AIEJA plays a crucial role as a civil association aimed at fostering a collaborative environment where members can enhance their dialogue capabilities. This association is instrumental in highlighting the entertainment and gaming sectors’ economic, tax, and social contributions to Mexico.

The association’s collective efforts are focused on advocating for responsible practices within the industry, pushing for legislative reforms concerning the General Law of Gaming and Lotteries, safeguarding against potential unfair practices, and endorsing equitable labour conditions for both direct and indirect employment opportunities created by the sector.

WA.Technology’s deepening commitment to the Mexican iGaming market is reflected in its decision to join AIEJA. This membership assures operators of robust support in their market entry decisions, offering them a secure, efficient, and compliant integration into the Mexican market. Membership also verifies that WA.Technology adheres to all necessary security measures, cyber protection, and development protocols, ensuring their products meet the highest quality standards.

As a key supplier in the region, WA.Technology reinforces investor confidence and consumer trust by aligning with local regulations, best practices, and control measures.

Enteractive, the leader in player conversion and reactivation services, today announced a strategic partnership with Optimove, the #1 CRM Marketing solution for the iGaming sector. The partnership means Enteractive’s expertise in outbound calling for conversion and reactivation of players will complement Optimove’s existing marketing channels suite that includes email, mobile, SMS, in-app messaging, as well as web and mobile push.

Through Enteractive’s unique services, operators are empowered to boost player retention as well as identify and help tackle problematic gambling issues by adding a personal interaction with their players in a seamless integration with Optimove’s holistic Customer-Led Marketing approach.

Enteractive helps iGaming operators improve player retention, increase customer lifetime value, enhance overall profitability, and tackle problematic gambling issues in a personal, first-hand manner using personalized communication and customer engagement strategies facilitated by a robust technology platform, from dialing to deposit confirmation.

For example, an operator can activate Enteractive’s outbound calls channel for two key purposes: 1) to reactivate players who lapsed as part of their holistic, orchestrated CRM marketing strategy and 2) to empower the operator to identify players who display signs of problematic gambling behavior, often triggered by specific events; plus provide problem players with personal, hands-on advice to help them manage their gambling habits.

“Sometimes you need a bit of human touch,” said Dan De Souza, Director of iGaming Partnerships at Optimove. “We’re thrilled to kick off this strategic partnership with Enteractive.  This new marketing channel represents a significant addition, offering operators an impactful avenue to rekindle connections with inactive players and bolster their efforts in addressing problematic gambling issues more effectively.”

“Addressing player churn is a pivotal marketing challenge within the iGaming industry, and this partnership marks a significant step forward in empowering operators to address this challenge effectively,” said Pedram Padidar, Enteractive COO. “Our service aligns perfectly with the capabilities of Optimove’s comprehensive all-in-one CRM Marketing platform. Combining Enteractive’s well-established services with Optimove’s advanced CRM marketing functionalities provides a formidable marketing tool that spares no resource in reactivating churned players.”

SkillOnNet has today announced that it has signed a partnership with renowned global gaming content provider Playtech.  As part of this collaboration, SkillOnNet’s market-leading game content will now be accessible to players in Argentina through PlayUZU, an online casino platform powered by SkillOnNet.

As per the regulation where licensees must partner with a local gaming operator, last year SkillOnNet received a license to operate in Buenos Aires City and went live with popular spanish language brand PlayUZU and  gambling operator BuenosAiresSlots as its local licensing partner.

Since release PlayUZU.ar, which positions itself as a “fair” casino, has gone from strength to strength and with the additional integration  of Playtech games it means  thousands of players will now have access to a huge portfolio of award-winning games across multiple verticals.

Jani Kontturi at SkillOnNet said: “Playtech is one of the most reputable providers of casino content in the industry and has long garnered a reputation for being a Tier 1 supplier.

“Our entry into Buenos Aires has massively exceeded our expectations. Our transparent and “player first” approach has really appealed to players and therefore it’s important to keep offering the best games in the market and why I’m really pleased that we can now offer Playtech’s games to our Argentinian audience.”

Diane Crookes, Senior Commerical Director at Playtech said: “We have maintained a long-established relationship with SkillOnNet and this edition is a great endorsement of the collaborative nature of our relationship.

“We understand the importance of providing great, localised content and we are very excited to see how our games perform in Buenos Aires City and look forward to the next few months.”