Texas Lottery players are bracing for a chance to have an instant hit when they play four new scratch ticket games that launched on May 6. The HIT family of games, ranging in price from $1 to $20, features more than $220 million in total combined cash prizes with top prizes ranging from $5000 to $1 million. In addition, the HIT family is paired with the Sedona Day of Luck Promotion, offering players with non-winning tickets a chance to win a luxurious trip to Sedona, Arizona.

“The new HIT family of scratch ticket games brings Texas Lottery players the ultimate blend of exciting cash prizes and the chance to have an unforgettable journey to Sedona through a series of promotional second-chance drawings that are integrated into all four games. In addition to the impressive prizes, the vibrant artwork and holographic effects on every ticket will be sure to make the HIT family stand out at retail, leading to strong sales that will yield much-needed revenue for public education in Texas,” Ryan Mindell, executive director of the Texas Lottery, said.

Players will look to strike a $1 million top prize when they play HIT $1,000,000. With 30 chances to win a cash prize on every ticket, the $20 game in the family features over $88.5 million in total cash prizes, including four $1 million top prizes throughout the game.

At the $10 price point, HIT $500,000 gives players 30 chances to win on every ticket, including five top prizes worth $500,000. The game is loaded with more than $76.7 million in total cash prizes, including more than 1.6 million prizes ranging from $20 to $100.

HIT $200,000 offers 25 chances to win a cash prize, including one of six $200,000 top prizes, on every ticket in the $5 game. The game has over $47.3 million in total cash prizes up for grabs and more than 1.8 million prizes between $10 and $200.

Players can cash in big when they play HIT $5,000 for just one $1. Featuring more than $7.7 million in total cash prizes in the game, HIT $5000 offers five chances to win a cash prize on every ticket, including one of 15 top prizes worth $5000.

For those that don’t win an instant cash prize, the excitement and the chance to win continues. Texas Lottery players can enter their non-winning HIT scratch tickets into the Sedona Day of Luck Promotion through their Luck Zone account for a chance to win $100 plus an entry into a drawing for a chance to win a Trip Prize to Sedona.

Those selected for a Trip Prize will enjoy a luxurious trip to Sedona from Oct. 5-9, 2025. Eighty total winners selected from five drawings and their guests will have a chance to participate in the Day of Luck Game Show with guaranteed cash prizes, including the opportunity to win up to $2 million. The adventure includes private airfare, luxurious accommodations at the Enchantment Resort, exclusive activities, custom dining experiences, a $1500 spending allowance, daily cash prizes and more.

The PGA of America and PENN Entertainment announced a multiyear sports betting partnership. Under the agreement, ESPN BET becomes the “Official Sports Betting Sponsor” of the PGA Championship through 2026. The 2024 PGA Championship will take place at Valhalla Golf Club in Louisville, Kentucky from May 16-19.

This agreement marks a milestone for the PGA Championship as it becomes the first men’s golf major to establish an official sports betting sponsor. ESPN BET is a best-in-class online sportsbook that combines PENN’s proprietary in-house technology and deep sportsbook operational expertise with ESPN’s industry-leading brand and multiplatform reach.

“We are incredibly proud to partner with PENN Entertainment and immerse ESPN BET into the spectator experience throughout the PGA Championship. The added onsite presence of ESPN BET as well as broadcast and content offerings will provide spectators with exciting new ways to enjoy and engage with all of the action during the PGA Championship,” said Jeff Price, PGA of America Chief Commercial Officer.

“We’re pleased to be the PGA of America’s first ever gaming partner and align ESPN BET with this prestigious men’s golf major. We look forward to accessing highly engaging touchpoints to bring ESPN BET onto the course and into the PGA Championship broadcast on ESPN. With the PGA Championship set to take place in states where ESPN BET operates through 2026, this partnership provides us with a great opportunity to interact with and engage golf fans,” said Jason Birney, Vice President of Operations at PENN Interactive.

The 2024 PGA Championship will feature the ESPN BET Members Lounge located adjacent to the green on the par-4 13th hole. The ESPN BET Members Lounge is a premium hospitality space available only to ESPN BET account holders. The lounge offers views of Valhalla’s newly renovated signature 13th green and includes a variety of amenities including beverages, covered seating, a VR simulator of the 13th hole, special ESPN BET offers for patrons on site, and more. Additional consumer-facing activities will also take place in the lounge throughout the week.

In addition to activating onsite at the Championship, ESPN BET will be integrated into broadcasts on ESPN networks, with betting odds and insights provided to enhance storytelling within the Championship. The sponsorship also includes opportunities for collaborative content across PGA of America digital media platforms. In the leadup to the Championship, ESPN BET will offer specially curated PGA Championship betting offers prior to and during all four rounds of competition.

WinnaVegas Casino Resort, a premier destination in Western Iowa, announced the extension of its partnership with Quick Custom Intelligence (QCI), a leading provider of advanced analytics solutions for the gaming industry. This renewal underscores WinnaVegas’ commitment to leveraging cutting-edge technology and superior support to drive business success.

WinnaVegas Casino Resort has experienced remarkable growth and operational efficiency since implementing the award-winning QCI Enterprise platform. By harnessing the power of QCI’s innovative analytics tools, WinnaVegas has optimized marketing strategies, enhanced guest experiences, and achieved unprecedented levels of performance.

Tom Teesdale, General Manager of WinnaVegas Casino Resort, said: “QCI has been instrumental in our success, providing invaluable insights that have allowed us to make data-driven decisions and elevate our operational efficiency. Their unwavering support and dedication to innovation align with our vision for delivering exceptional experiences to our guests.”

The extension of the partnership between WinnaVegas and QCI not only underscores the significant impact of the QCI Enterprise platform but also highlights the exemplary support that WinnaVegas receives from QCI’s team of experts. This collaborative approach ensures that WinnaVegas remains at the forefront of the industry, constantly evolving to meet the dynamic needs of its guests.

Dr. Ralph Thomas, CEO of Quick Custom Intelligence, said: “We are thrilled to continue our partnership with WinnaVegas Casino Resort and are honored to be a part of their ongoing success story. Our mission at QCI is to empower our clients with the tools and insights they need to thrive in a competitive landscape. We look forward to furthering our collaboration with WinnaVegas and delivering innovative solutions that drive tangible results.”