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IGT Extends Contracts with Kentucky Lottery Until 2036

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International Game Technology PLC announced that its subsidiary, IGT Global Solutions Corporation, has extended its two contracts with the Kentucky Lottery Corporation until 2036. Under the terms of the new extensions, IGT will upgrade the Kentucky Lottery’s central system to IGT’s high-performing Aurora platform, deliver new point-of-sale hardware for 3400 lottery retailers across the State, and deploy an upgraded iLottery system that includes cloud integration.

“The Kentucky Lottery has partnered with IGT since operations first began and we have continued to look for ways, in partnership with IGT, to modernize our offerings over the last 30-plus years. Enhancing our lottery solutions with IGT’s retail and iLottery systems and convenient self-service retail terminals will provide more opportunities for us to responsibly grow our sales and return additional funds for scholarships and grants for Kentucky college students,” Mary R. Harville, President & CEO of Kentucky Lottery Corporation, said.

“The Kentucky Lottery has always been at the forefront of lottery innovation and IGT is pleased to continue supporting these modernization efforts. IGT’s future-forward mindset and next-generation product portfolio are critical in today’s evolving lottery space. Over the next 10 years, we will build upon our longstanding partnership with the Kentucky Lottery and deploy our sophisticated technology to further enhance the player experience,” said Jay Gendron, IGT Chief Operating Officer Global Lottery.

“In 2016, the Kentucky Lottery became one of IGT’s first U.S. customers to launch an iLottery program. Since then, IGT has worked with the Kentucky Lottery to triple the number of online draw games available to players, as well as provide a vast portfolio of compelling eInstant games. IGT’s cloud-based iLottery platform will offer the Lottery more flexibility, increased analytics and a full suite of advanced player-management features and responsible gaming tools,” said Srini Nedunuri, IGT Senior Vice President Global iLottery.

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As part of the Company’s player-centric omnichannel solution OMNIA, IGT’s Aurora platform was developed to drive lottery innovation and profitability, and will provide the Kentucky Lottery with intuitive, user-friendly applications, tools, and reporting capabilities. Components of Aurora such as Performance Wizard, Retailer Wizard, and Sales Wizard will be deployed to the cloud for optimal functionality. IGT will also deliver 4000 new Retailer Pro terminals and ticket checkers, and an additional 850 GameTouch 28 lottery vending machines.

The Kentucky Lottery will also receive IGT’s upgraded iLottery system. Among many benefits included in this upgrade are added security, dynamic scalability, and a reduced time to market for system enhancements. It also facilitates faster and easier integration of data and insights as a further enrichment to the overall player experience. IGT’s iLottery system also incorporates comprehensive responsible gaming features.

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21VIRAL ADDS BITBLOX CRYPTO PREDICTION GAMES

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21VIRAL has confirmed the integration of Bitblox’s unique crypto-price-based games into its platform. This distribution deal allows 21VIRAL access to popular games such as “3 in a Row,” “Up or Down?” and “Up or Down? Turbo.”

In these prediction games, players can guess whether the price of Bitcoin will rise or fall. The timing is particularly favourable, as the recent bull run in cryptocurrencies and heightened mainstream awareness following the US presidential election have contributed to their popularity.

Christoph Härtel, CEO of 21VIRAL, stated, “We are excited to onboard Bitblox Games to our GameConnector platform. These unique games, based on the crypto market, are highly entertaining and engaging, providing our operator partners with an innovative way to attract and retain players across Latin America.”

Brandt Page, CEO of Bitblox Games, added, “Working with the 21VIRAL team has been a pleasure, from our initial discussions to the contract exchange. The fast integration took less than four weeks, which is a significant advantage for any game studio like ours. Speed to market is crucial for optimal distribution of our crypto-prediction games.”

“The recent developments in the US have led to a surge in the crypto market, increasing the demand for our games within the iGaming ecosystem. As awareness of cryptocurrencies continues to grow in mainstream media, we look forward to collaborating with 21VIRAL and expanding our distribution in the Latin American market”.

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Play’n GO announces partnership with US operator Stardust Casino

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Play’n GO announces partnership with US operator Stardust Casino

 

Play’n GO content now live with Boyd Interactive-owned brand Stardust in New Jersey and Pennsylvania  

Play’n GO, the world’s leading casino entertainment provider, has today announced a new US operator partnership with leading brand Stardust Casino. 

Stardust Casino, owned by Boyd Interactive, will now host Play’n GO content in New Jersey and Pennsylvania, meaning Stardust Casino players in these states will now have access to classic Play’n GO titles such as Piggy Blitz, Fire Joker, and Colt Lightning. 

Play’n GO entered New Jersey in September 2022, and entered Pennsylvania earlier this year, making a total of five states where it is licensed as a games provider.   

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Magnus Olsson, Chief Commercial Officer at Play’n GO, commented, “It’s great to join forces with Stardust Casino in New Jersey and Pennsylvania, two of our most important markets globally, not just in the US. The Stardust Casino brand goes back decades in the gaming landscape of the United States, and the introduction of our games to their platform is an exciting prospect for both businesses.  

“Play’n GO is the world’s leading casino entertainment provider. We set the industry standard for game content and innovation. This partnership is another significant milestone on our journey in the US, and our focus now turns to unlocking the full potential of this partnership for both Play’n GO and Stardust Casino.” 

Alexander Angelo, CRM Director, Stardust Casino, added “We’re equally enthusiastic to welcome Play’n GO to the Stardust Casino family, and we’re excited to introduce our players in Pennsylvania and New Jersey to some classic Play’n GO games. We’re determined to offer our players the best online casino gaming experience possible, so adding Play’n GO’s games to our portfolio of over 200 online games was a no-brainer. We’re looking forward to many years of success together.” 

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Endorphina Enters into Partnership with Luckia

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Endorphina has entered into a partnership with Luckia, a leading company in the gaming sector. Combining Endorphina’s passion for slots with Luckia’s innovative spirit, this partnership is set to provide incredible gaming experiences to all iGaming enthusiasts.

Endorphina’s Senior Partnership Manager, Zdenek Llosa, shared his excitement about the partnership: “We are thrilled to join forces with Luckia, a respected and influential operator in Colombia, Spain, Mexico, and Portugal. This partnership is a significant step forward in our global expansion strategy, allowing us to reach new players and markets. We are confident that Luckia’s players will appreciate the quality and diversity of our games, and we look forward to a fruitful and enduring collaboration.”

Luckia is a commercial brand of Luckia Gaming Group that combines offline and online gaming, including traditional businesses such as gaming machines in bars and restaurants and gaming arcades, new online gaming activities, and land-based sports betting. By advancing the current concept surrounding gaming, Luckia aims to provide an extensive entertainment experience, democratizing gaming and making it a social, accessible, and trust-inspiring activity.

Eloy Fernandez, Head of Product at Luckia, said: “We’re thrilled to announce our new partnership with Endorphina, with Mexico being the first market to go live with their creative slot content on Luckia’s platform! Endorphina’s distinctive games will not only enhance our offering but also provide a fresh and engaging experience for our Mexican players. Their unique approach aligns with our mission to elevate entertainment and optimize our services in key markets.”

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