eSports
Lexus Returns for Fifth Year as Titular Sponsor of The Esports Awards
The Esports Awards, the most prestigious night in the esports calendar, is excited to announce the return of luxury automaker Lexus as its official title sponsor.
Once again, Lexus will continue its tradition of honouring excellence in the esports industry by presenting two of the most coveted awards: ‘Esports Organisation of the Year’ and ‘Streamer of the Year’. These awards celebrate the outstanding contributions of esports organisations and individuals who have significantly impacted the industry.
Lexus and the Esports Awards will also collaborate on several pulse-pounding campaigns to deliver unforgettable experiences to attendees and viewers alike. The ceremony will provide remarkable activations that recognise excellence in the esports space and help build legacies. For instance, Lexus will showcase a never-before-seen custom vehicle in the brand-new Esports Awards village.
In 2019, Lexus made its official entrance into the esports arena through an exciting partnership with the Esports Awards. This debut showcased a thrilling collaboration, featuring a lineup of iconic supercars reminiscent of those seen in popular films, and these eye-catching vehicles took centre stage at the Esports Stadium Arlington. Last year, Lexus upped the ante, adorning the Resorts World Theatre with two noteworthy vehicles â the LC 500 and NX 350 (100 Thieves NX). Since that momentous debut, Lexus has steadily expanded its commitment to the esports industry, playing a pivotal role in supporting the Esports Awards as they navigate their journey towards this year’s ceremony.
“Weâre thrilled to welcome Lexus back for the fifth year in a row! Lexus has been a cornerstone of support for the Esports Awards, showcasing their unwavering dedication to the competitive gaming community.â said Michael Ashford, CEO of the Esports Awards. âTheir commitment to excellence and innovation consistently pushes us to create the ultimate experience for our global audience. We’re excited to raise the bar once again and deliver an unparalleled event that celebrates the very best in esports.”
âThe Esports Awards have played a critical role in helping the Lexus brand cement its place within the world of esports and gaming,â said Vinay Shahani, Vice President of Lexus Marketing. âWe look forward to celebrating with the gaming community as they recognize those in the industry who share our passion and commitment to technology, performance and innovation.â
The Esports Awards ceremony is the highlight of a thrilling three-day celebration including the PWR UP Las Vegas esports conference, hosted at the luxurious Resorts World Las Vegas. The ultimate esports, tech and gaming extravaganza will feature groundbreaking events like the Esports Awards Open, a unique golf tournament that blends networking and entertainment with industry leaders and celebrities, shaping the future of esports, tech, and gaming.
Following the ceremony, a glamorous after-party awaits attendees. Limited seats are available, so interested individuals are urged to contact the Esports Awards organisers promptly to secure their tickets and confirm their attendance.
The Esports Awards 2023 campaign key dates:
- 13th â 20th November: Turbo voting periodâvotes are worth double
- 20th November: Voting closes on all categories but 3
- 25th November: Voting closes for Esports PC Player, Esports Organisation and Esports Team of the Year
- 27th & 28th November: Inaugural Scholars
- 29th & 30th November: Esports Awards 2023
The 2023 Esports Awards presented by Lexus is brought to you in partnership with Xfinity, Oakley, and 5GRV.
eSports
CREAM CITY CONVERGENCE ESPORTS TOURNAMENT SELECTED AS CAPCOM PRO TOUR EVENT
Bucks Gamingâs Cream City Convergence Esports Tournament has been selected as a Capcom Pro Tour event, becoming one of just three tournaments in North America chosen to be a qualifier for the prestigious Capcom Cup.
The Capcom Cup is an annual Street Fighter 6 competition, hosted by video game developer and esports organizer Capcom, with a $1 million first place prize. Each year, Capcom selects a small number of tournaments worldwide to serve as Capcom Pro Tour events, with the winning players from each event qualifying for the Capcom Cup. As one of the tournaments selected by Capcom for the honor this year, Cream City Convergence will become the first esports event run by an NBA team to work with a major esports organizer.
Top-ranked Street Fighter 6 players will compete at Cream City Convergence when it returns for its second year on Saturday, Aug. 24, at Baird Center. In addition to Street Fighter 6, this yearâs tournament will also have brackets for Tekken 8; Super Smash Bros Ultimate; Super Smash Bros Melee; and Guilty Gear: Strive.
eSports
Gen.G Acquires League of Legends Data Analytics Platform YOUR.GG
Global esports organization Gen.G announced their acquisition of YOUR.GG, a data analysis and networking platform for League of Legends players. This partnership comes as a new method for Gen.G to enhance the Gen.G Global Academy experience for students in the program. Gen.G is the first global esports academy equipped with such advanced analytical tools to help expand their offering to players looking to improve their game to a professional level.
âOver the last few years, weâve been hard at work pioneering what is now the worldâs largest esports academy. With over 10,000 students having gone through our curriculum, we see the clear need to develop better tools that gamers, coaches, and parents need to create the best gamers possible. YOUR.GGâs best-in-class data, technology and analytics combined with millions of hours of our professional and academy student coaching will be able to unlock the next generations of esports tools that can help realize the true potential of every student and pro in our program,â Arnold Hur, CEO of Gen.G, said.
This acquisition underscores the importance of data and analytics in developing and refining esports talent, a core principle at Gen.G. YOUR.GG will power both its pro team players and its academy students with data-driven tools and reports to foster growth and provide better insight into scouting for new talent.
âWe plan to pioneer a shift in how talent is developed and measured in esports. By developing a tool that will bring a level of analysis and precision to esports that mirrors the most sophisticated training environments in traditional sports. We want to take a holistic approach to measure not just the data within the game, but how a student responds to coaching and feedback,â Min Chang Cha, Founder of YOUR.GG and current VP of Technology at Gen.G, said.
eSports
Motorsport Games Launches RaceControl.gg and Announces Partnership with Coach Dave Academy
Motorsport Games Inc., a racing game developer and esports ecosystem provider, announced the launch of RaceControl.gg, a new dedicated platform designed to enhance player engagement with the latest news, updates, tips, and tricks its most recent game, Le Mans Ultimate. As part of this exciting initiative, Motorsport Games has partnered with Coach Dave Academy (Speed Capital Ltd) to manage the content and development of RaceControl.gg.
Under this partnership, Coach Dave Academy (CDA), renowned for their expertise in creating car setups in racing simulations, will curate and manage the content on RaceControl.gg, ensuring fans and players have access to the most relevant and useful information. CDA will further contribute to the Le Mans Ultimate gaming experience by providing new and optimized car setups directly in the game in a future update – allowing players to enhance their performance on the track.
Stephen Hood, CEO of Motorsport Games, commented on the launch and partnership: âWe are excited to unveil RaceControl.gg as a brand-new destination for Le Mans Ultimate lovers, in collaboration with Coach Dave Academy. This platform is not just a news site; itâs a comprehensive resource that will grow, with time, to include live schedules and account functionalities to boost game engagement even when players are not logged into the app. Our partnership with Coach Dave Academy ensures that the site will be managed by the best in the business, enhancing the game experience with top-tier content and cutting-edge racing setups.â
Dave Perel, Founder of Coach Dave Academy, said: âWe are thrilled to announce our collaboration with Motorsport Games on RaceControl.gg and our contribution of setups for Le Mans Ultimate. This partnership marks a significant milestone for us, underscoring our broad expertise in the sim racing domain. Weâve built our reputation on delivering first-class setups and tutorials. Weâre excited to bring this proven formula to the Le Mans Ultimate player base, enhancing their gaming experience with the same dedication and quality that have been key to our success. Together with Motorsport Games, we are committed to enhancing the user experience, providing both novices and seasoned players with the tools they need to succeed on the track.â
The launch of RaceControl.gg and partnership with CDA marks a significant step forward in Motorsport Gamesâ strategy to expand the accessibility and visibility of Le Mans Ultimate and its RaceControl service beyond the traditional game environment. This initiative is designed and expected to create a more connected and engaged community around the game, providing a dynamic platform that evolves with the needs of its users.
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