partnerships
Scrimmage Announces New Partnership with Kutt
Innovative loyalty program provider, Scrimmage, strikes strategic deal with sports and social gaming app
The unique gamified loyalty program provider Scrimmage (www. Scrimmage .co) today announced the launch of a new partnership with the peer-to-peer (P2P) sports and social gaming app Kutt.
This latest partnership will feature a custom loyalty program that allows bettors to earn cashback on their bets with personalized questlines, perks and tailored rewards and, since the program went live, Kutt has already seen a double-digit increase in bet volume and user referrals.
âWe couldnât be happier to be partnering with Kutt and are excited to offer users an entirely personalized playthrough on the app,â stated Scrimmage founder Dan Taren. âThis partnership showcases the shift from operators to focus on retention and the user experience rather than purely acquisition. Kutt is well positioned for the new generation of bettor that requires the social features and personalization that Scrimmage provides.â
Scrimmage is a rising star in the online gambling industry, building gamified loyalty programs for iGaming operators. Whether itâs enhancing an existing loyalty program or customizing one from scratch, Scrimmage specializes in increasing engagement and improving retention for clients. Clients can segment their users and create custom quests, boosts, rewards and level progression for each segment, allowing for personalization for every different type of user.
According to a study by McKinsey, 71% of consumers expect companies to deliver personalized interactions and 76% get frustrated when this does not happen. Additionally, 78% of consumers said personalization makes them more likely to repurchase.
Kutt is a P2P sports and social gaming app that allows users to wager directly against each other on sports, politics and pop culture events; the ultimate âput-your-money-where-your-mouth-isâ platform that also acts as a social network for bettors.
âThe Scrimmage integration was a no-brainer for us,â the founder of Kutt, Sim Harmon, said. âThe custom rewards program incentivizes users to complete a variety of betting-related tasks, which results in more platform activity, and therefore revenue, for Kutt.â
More information on Scrimmage can be found on its website at Scrimmage .co and on their LinkedIn (@Scrimmage). You can start betting at Kutt at https:// Kutt .com and find their community on Twitter (@KuttBet).
eSports
Zenni Optical Announces Partnership with ESL FACEIT Group (EFG)
Zenni Optical, the worldâs leading online eyewear retailer, announced a partnership with ESL FACEIT Group (EFG), the leading esports and video game entertainment company. Designed to integrate eye health education with innovative eyewear solutions for the esports community, the partnership will officially launch at DreamHack festival in Dallas, taking place from May 31 to June 2.
This collaboration will showcase a co-branded collection of lifestyle and competitive eyewear and accessories, highlighting Zenni Opticalâs commitment to promoting overall eye health, particularly in addressing issues like eye fatigue and strain. Additionally, the initiative will incorporate essential eye health education across various DreamHack Festivals, in alignment with EFGâs broader mission to foster inclusive gaming worlds and engaged, supported communities.
âDreamHack and ESL represent some of the most community-centric and prestigious competitive events in the world. In their own unique ways, they embody esports for everyone. By partnering with these incredible brands across the gaming and esports spaces, we aim to create engaging experiences that combine eye-health education with innovative eyewear solutions for players and fans at all levels,â said Robb Chiarini, Head of Gaming, Sports, & Events at Zenni Optical.
âWe are thrilled to partner with Zenni Optical as the Official Eyewear Partner of DreamHack and ESL. The genuine passion that Zenni has for the esports industry is a refreshing sight to see, and a major driving factor for the decision behind our partnership. Zenniâs ongoing commitment to provide eyewear for everyone mirrors our own drive to create worlds beyond gameplay for gamers everywhere,â Craig Levine, Co-CEO at EFG, said.
Latest News
Circa Sports Launches Mobile App in Kentucky
Circa Sports has expanded its operations into Kentucky with the launch of its popular mobile betting app. Debuting via a licensing agreement with ECL Corbin LLC at its Cumberland Run harness track, the brand will take the highest betting limits in the industry along with offering tight money line splits, transparent odds, exceptional customer service, and more.
Marking the fifth state for Circa Sports, the app is now available for download through partnership with the Cumberland Run property in Corbin, Kentucky. The Circa Sports Kentucky app can be downloaded and funded remotely from anywhere. Bettors will have access to transparent and fair limits, made possible with a business model of providing betting lines and odds that are more favorable for the customer.
âWe are thrilled to launch Circa Sports in the great state of Kentucky. Weâve always had our sights set here as we know it is a major hub for college sports, horse racing and more. We are looking forward to providing Kentucky bettors with some of the best odds and expertise out there,â Derek Stevens, CEO of Circa Sports, said.
The Circa Sports Kentucky app was designed by players, for players. Available to patrons ages 18 and over, highlights include high betting limits, tight money line splits, transparent odds, exceptional customer service, option to browse the complete menu and live odds from anywhere at any time, and aggressive, higher-than-most betting limits for everyone â even winners.
The Circa app also includes future bets in parlays, two-sided Yes/No future betting, remote registration that can be done from anywhere on a mobile device and deposits and withdrawals that can be done through the app from anywhere.
Marc Falcone, co-owner of the ECL Corbin LLC properties, said: âWeâre delighted to welcome Circa Sports to the Commonwealth as a sports-betting partner. They allow us to offer another amenity to complement our existing gaming.â
Canada
Playân GO announces partnership with Canadian operator Loto-QuĂ©bec
Playân GO, the worldâs leading casino entertainment provider, has today announced a partnership with Canadian operator Loto-QuĂ©bec, launching the Swedish gaming giantâs games into another Canadian province.
Already active in another Canadian province , this partnership sees Playân GOâs content available in the province of QuĂ©bec exclusively with Loto-QuĂ©bec, a state-owned corporation, where online players now have access to titles such as Tome of Madness.Â
Magnus Olsson, Chief Commercial Officer, Playân GO said: âAt Playân GO, we have always been clear in our vision to be active in every regulated market in the world, and this partnership with Loto-QuĂ©bec is the next step on that journey.
âOur past success in Canada gives us confidence that players in QuĂ©bec will enjoy the best Playân GO content, and we look forward to many years of success with Loto-QuĂ©bec in the province.â
StĂ©phane Martel, Head of Product and Innovation at Loto-QuĂ©bec added: âAs the sole iGaming operator in QuĂ©bec, we pride ourselves on offering titles that truly add value to our platform, lotoquebec.com. We are happy to bring Playân GO games to our players.â
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