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The Rise of No Deposit Bonuses: How Tech Innovation Made Them Possible

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In this article, we will be delving into some of the common reasons why casinos give out no deposit bonuses, as it relates to the rise of this type of offering in the online gambling industry today.

Why Do Online Casinos Offer No Deposit Bonuses?

Online casinos often provide no deposit bonuses to attract new players. Users can play games with free credit from these casino bonuses without a deposit. No deposit incentives let gamers try the casino risk-free. New players can explore the casino’s software, games, and features before depositing real money using these offers. 

These bonuses reduce financial obstacles to trying a new gambling site by requiring no deposit. As casinos compete for customers in the tech-driven gambling environment, no deposit bonuses have become a key marketing tactic for operator sites. Players benefit from being able to access free plays on the latest online casino games.

It is not out of the ordinary that there is an increase in no deposit bonuses (which comes in free spins, free wager, and so much more)  among online casinos today. There are many reasons why a lot of casinos are falling over themselves in offering this type of bonus today, and here, we will be exploring them.

To Attract New Players

This is a no-brainer. It is common knowledge that players are more likely to gamble at an online casino offering no deposit bonuses. The appeal of no deposit bonuses stems from the fact that it requires no financial commitment from the users In this case, one’s winning chances are to be favored.

To Gain Trust

As with most businesses, customers are more likely to stay loyal if they feel they can trust the company. For online casinos, one of the ways they establish trust with their users is by offering this type of online casino bonus. 

It goes a long way to present the casino as a brand that is not concerned about the players’ money but their satisfaction, and it is only a given that such a convincing strategy would impress customers.

To Beat Competitors

A quick look at the no deposit promotions today shows that these online casinos are competing to beat each other. The idea behind this is that whoever offers the most attractive no deposit bonus offer stands a better chance to attract more players. As such, they stretch themselves to make their no deposit bonuses as appealing as possible to bring more people on board.

How Tech Innovation Has Favored the Application of No Deposit Bonuses in Casinos Today

While it has already been established that no deposit bonuses have become a mainstay, tech innovations deserve credit for making it attainable in casinos today.

With the application of analytics and set systems in place, it is now easy for websites to distribute these bonuses to new users as soon as their registration and verification are complete. 

More so, tech has been more instrumental in helping casinos study the behavior of bettors to enable them to assign tailor-made offers specific to their individual preferences. This analytic tool is also applied to foster responsible gambling on the platform, which is a win for the user on both ends.

Tips to Consider Before Using a No Deposit Bonus

  • Ensure the online gambling platform is licensed and regulated by a top authortiy in the iGaming industry.
  • Ensure the terms and conditions, which include wagering requirements and withdrawal limit of the bonus, are fair
  • Ensure the no deposit bonus is applicable to a wide variety of games, including slots and table games.
  • Ensure the no deposit bonus has a favorable validity period that’s not below 30 days.
  • Ensure the no-deposit bonus has relaxed rules in regard to the banking options allowed to withdraw the bonus.

No Deposit Bonuses Have Become a Staple in Online Casinos Today

In the online gambling industry today, it is not far from the truth to say no deposit bonuses are the most popular type of bonuses attainable today. It has become so popular that it looks like a red flag for an online casino not to include it in its range of offers.

In conclusion, while we recommend looking out for this bonus offer, we also recommend you stay safe by only playing at safe online casinos and practice responsible gambling without exception.

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Gambling.com Group Reports First Quarter 2024 Results

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Gambling.com Group Limited (Nasdaq: GAMB) (“Gambling.com Group” or the “Company”), a fast-growing provider of digital marketing services for the global online gambling industry, today reported financial results for the first quarter ended March 31, 2024. The Company also updated its 2024 revenue and Adjusted EBITDA guidance as detailed below.

“We are off to a great start to the year furthering our confidence in our ability to generate strong Adjusted EBITDA and Free Cash Flow growth this year and for years to come,” commented Charles Gillespie, Chief Executive Officer and Co-Founder of Gambling.com Group. “The investments we have made for years in our proprietary technology, website portfolio, and accretive acquisitions are driving consistent growth. As we continue to expand our industry leadership and influence across global online gambling markets and leverage the many growth drivers we have, we see a clear road ahead to generate substantially higher Adjusted EBITDA and Free Cash Flow.”

Elias Mark, Chief Financial Officer of Gambling.com Group added, “By growing year on year in every one of our geographic reporting markets, we delivered record Q1 revenue with top line growth of 9% despite the comparable period benefiting from significantly more new state launch activity.”

First Quarter 2024 and Recent Business Highlights

Delivered more than 107,000 new depositing customers (“NDCs”)
Strong initial contribution from North Carolina following launch on March 11th
Secured new $50 million credit facility with Wells Fargo Bank, National Association
Repurchased 329,490 shares for an average price of $9.10
Completed highly accretive acquisition of Freebets.com and related assets on April 1st
Board of Directors approved an additional $10 million for the Company’s ordinary shares repurchase program in May
First Quarter 2024 Results Compared to First Quarter 2023

Revenues rose 9% year-over-year to a first quarter record $29.2 million, reflecting growth across all geographic reporting markets. The Company delivered more than 107,000 NDCs to customers, an increase of 22%.

Gross profit increased 5% to $27.0 million, including a $1.2 million increase in cost of sales related to the Gannett and Independent partnerships.

Total operating expenses increased 9% to $19.1 million, reflecting increases in sales and marketing, technology and general and administrative expenses.

Net income attributable to shareholders and net income per share rose 11% to $7.3 million and $0.19, respectively. Adjusted net income of $7.6 million and adjusted net income per share of $0.20 were flat, reflecting fair value movement related to acquisitions in the comparative period.

Adjusted EBITDA for the first quarter of 2024 was $10.2 million, reflecting an Adjusted EBITDA margin of 35% as compared to Adjusted EBITDA of $10.7 million and Adjusted EBITDA margin of 40%, in the year-ago period. The Q1 2024 Adjusted EBITDA margin reflects higher costs of sales related to media partnerships.

Operating cash flow increased 24% to $8.8 million. Free Cash Flow increased 32% to $8.2 million reflecting positive working capital movements within operating cash flow and lower capital expenditures. The Company converted 28% of revenues and 81% of Adjusted EBITDA to Free Cash Flow in the first quarter of 2024.

2024 Outlook

Reflecting changes made in early May to how Google treats commercial content on high authority websites that, at present, diminishes the effectiveness of the Company’s media partnerships, Gambling.com Group today updated its 2024 full-year revenue and Adjusted EBITDA guidance. The Company now expects full year revenue of $118 to $122 million and Adjusted EBITDA of $40 million to $44 million. This compares to the initial guidance provided on March 21, 2024, for revenue of $129 million to $133 million and Adjusted EBITDA of $44 million to $48 million. The midpoint of the updated Adjusted EBITDA outlook of $42 million reflects expected year-over-year growth of 14%.

Charles Gillespie commented, “Even with these shifts in the digital landscape, the strength and resilience of our business will enable us to deliver strong year over year Adjusted EBITDA and Free Cash Flow growth. With less competition in the search engine results pages, our owned and operated assets are better positioned for the long term than ever before.”

The Company’s guidance assumes:

Following the launch of sports betting in North Carolina on March 11th, no additional North American markets come online over the balance of 2024
Apart from the acquisition of Freebets.com and related assets, no impact from any additional acquisitions in 2024
Full year cost of sales of approximately $4.8 million, of which $2.2 million was incurred in Q1
An average EUR/USD exchange rate of 1.09 throughout 2024

To access, please dial in approximately 10 minutes before the start of the call. An archived webcast of the conference call will also be available in the News & Events section of the Company’s website at gambling.com/corporate/investors/news-events. Information contained on the Company’s website is not incorporated into this press release.

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Play’n GO announces partnership with Canadian operator Loto-QuĂ©bec

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Play’n GO announces partnership with Canadian operator Loto-QuĂ©bec

 

Play’n GO, the world’s leading casino entertainment provider, has today announced a partnership with Canadian operator Loto-QuĂ©bec, launching the Swedish gaming giant’s games into another Canadian province.

Already active in another Canadian province , this partnership sees Play’n GO’s content available in the province of QuĂ©bec exclusively with Loto-QuĂ©bec, a state-owned corporation, where online players now have access to titles such as Tome of Madness. 

Magnus Olsson, Chief Commercial Officer, Play’n GO said: “At Play’n GO, we have always been clear in our vision to be active in every regulated market in the world, and this partnership with Loto-QuĂ©bec is the next step on that journey.

“Our past success in Canada gives us confidence that players in QuĂ©bec will enjoy the best Play’n GO content, and we look forward to many years of success with Loto-QuĂ©bec in the province.”

StĂ©phane Martel, Head of Product and Innovation at Loto-QuĂ©bec added: “As the sole iGaming operator in QuĂ©bec, we pride ourselves on offering titles that truly add value to our platform, lotoquebec.com. We are happy to bring Play’n GO games to our players.”

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Relax Gaming enhances Latin American presence with Betsala partnership

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Relax Gaming enhances Latin American presence with Betsala partnership

 

Relax Gaming, the iGaming aggregator and supplier of unique content, has further increased its footprint in the LatAm market, by partnering with leading Chilean brand Betsala.

The agreement will see Betsala significantly boost its offering to players across Chile, with curated content from Relax’s award-winning portfolio becoming available to the operator.

Betsala players will now be able to enjoy top-performing titles such as Money Train 4, Temple Tumble and Beast Mode, all of which have proven to be huge hits in key regulated markets.

This latest LatAm development for Relax sees the supplier further improve its profile within the region, where it has already cemented its status as a leading supplier of iGaming content after a successful launch in Colombia in 2022.

Betsala launched in 2020 and is fronted by Chilean football legend Marcelo Salas, with the former Lazio and Juventus star also serving as a brand ambassador.

Nadiya Attard, CCO at Relax Gaming, said: “We are delighted to partner with Betsala. The LatAm market is one of the most exciting in the world with Chilean players seeking the most comprehensive offerings from suppliers.

“Partnering with the best brands is important in enhancing our footprint in such a key jurisdiction. Betsala’s leading platform will help present our offering to a wider audience.”

Albert Bellavista, CEO at Betsala added: “Relax Gaming has earned a reputation as a leading content provider across all regulated markets and we are thrilled to be able to integrate curated content into our platform. We pride ourselves on delivering a best-in-class offering and Relax’s content is a game-changer for us and will significantly boost engagement and enjoyment with our players.”

Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 names the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.

Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.

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