Latest News
Acquire.bet Names Allan Petrilli as Managing Director
Industry veteran to take the reins of player acquisition agency, remains as Growth Advisor to Intelitics Software
Acquire.bet, the player acquisition agency that has been driving targeted, measurable traffic to casino, sports betting, daily fantasy and social brands for more than 20 years, has named Allan Petrilli (pictured) as its new Managing Director.
As the North American market continues to embrace legal, regulated online sports betting and iGaming, the demand for Acquire.bet’s services among operators has skyrocketed. Petrilli, who was previously the Sales and Growth Vice-President for Intelitics, which shares the same ownership group, will be leveraging his many years of experience in player acquisition to drive the business forward.
Acquire.bet offers a full customer acquisition service to operators in North America and beyond including paid media, performance marketing (via CasinoAffilliatePrograms) and its owned media assets, which include SportsCashDaily and CasinoCashDaily. These channels are vital as pressure mounts for brands to spend profitably on acquiring new users and provide incremental, measurable growth outside of above-the-line and traditional SEO.
It holds licenses in all key regulated states such as New Jersey, Pennsylvania, Michigan, Colorado and beyond and is already working with big-name operators, challenger brands and affiliate groups to turbocharge their player acquisition activity.
“Allan’s rise through the Acquire.bet group has been meteoric over the past four years and the impact he has made at Intelitics Software has been significant,” the President for Acquire.bet and the co-founder and Chief Executive Officer for Intelitics Software, Allan Stone, said.
“That’s what makes this move such an important one as Allan will be able to use the experience and knowledge gained during his time at Intelitics Software and over a stellar career and apply it to the tremendous growth opportunities that exist for Acquire.bet, which will ultimately benefit both companies. It’s also great to have been able to promote from within the organization and to give Allan the opportunity to continue to grow personally and within the group.”
“I am incredible excited to lead Acquire.bet into this next phase of growth after supporting the business through the early stages of United States regulated sports betting and iGaming,” Petrilli said.
“Paid media and performance marketing are powerful, measurable and scalable channels and with operators under pressure to deliver strong ROI on marketing spend I look forward to working closer with them to realize this through our services.”
Latest News
Endorphina Enters into Partnership with Luckia
Endorphina has entered into a partnership with Luckia, a leading company in the gaming sector. Combining Endorphina’s passion for slots with Luckia’s innovative spirit, this partnership is set to provide incredible gaming experiences to all iGaming enthusiasts.
Endorphina’s Senior Partnership Manager, Zdenek Llosa, shared his excitement about the partnership: “We are thrilled to join forces with Luckia, a respected and influential operator in Colombia, Spain, Mexico, and Portugal. This partnership is a significant step forward in our global expansion strategy, allowing us to reach new players and markets. We are confident that Luckia’s players will appreciate the quality and diversity of our games, and we look forward to a fruitful and enduring collaboration.”
Luckia is a commercial brand of Luckia Gaming Group that combines offline and online gaming, including traditional businesses such as gaming machines in bars and restaurants and gaming arcades, new online gaming activities, and land-based sports betting. By advancing the current concept surrounding gaming, Luckia aims to provide an extensive entertainment experience, democratizing gaming and making it a social, accessible, and trust-inspiring activity.
Eloy Fernandez, Head of Product at Luckia, said: “We’re thrilled to announce our new partnership with Endorphina, with Mexico being the first market to go live with their creative slot content on Luckia’s platform! Endorphina’s distinctive games will not only enhance our offering but also provide a fresh and engaging experience for our Mexican players. Their unique approach aligns with our mission to elevate entertainment and optimize our services in key markets.”
Compliance Updates
eCOGRA Approved to Operate in Arizona, Indiana and Panama
eCOGRA, a leading international authority in Testing, Inspection and Certification services for the iGaming industry, has secured new regulatory approvals across three key jurisdictions: Arizona, Indiana and Panama. With these developments, eCOGRA strengthens its position in the U.S. and Latin American markets, offering excellence in compliance through their Quality, Speed, and Service promise.
This strategic expansion allows eCOGRA to conduct independent compliance audits and certification services in each region, addressing the growing demand for rigorous regulatory oversight in the fast-evolving global iGaming industry.
Securing approval in Arizona, where eCOGRA has now been licensed as an Event Wagering Ancillary Supplier, enables the International Testing Laboratory (ITL) to audit event wagering licensees in line with Arizona’s expanding regulatory landscape. Indiana, which introduced online sports betting in September 2019, has authorised eCOGRA to perform regulatory compliance audits, providing licensed operators with crucial assurance in meeting the state’s high standards.
In Panama, the Board of Gaming Control officially recognised eCOGRA as an Authorised Entity for Compliance Certification, specifically for slot machines and gaming software. This endorsement reinforces eCOGRA’s role as a trusted partner for operators seeking to meet stringent regulatory requirements in Latin America’s emerging iGaming sector.
“Our recent approvals in Indiana, Arizona, and Panama underline our dedication to continually expand our offering, to support our growing portfolio of clients with their global growth plans. We are committed to ensuring that we bring the same quality, speed and service that marks us out to both our clients and regulators in these dynamic markets,” said Will Shuckburgh, Group CEO of eCOGRA.
Bradley Khoury, Chief Technology Officer at eCOGRA, said: “Securing licensure as an Event Wagering Ancillary Supplier in Arizona and an Authorised Entity in Panama underscores our dedication to supporting responsible and sustainable iGaming operations. We are committed to driving trust and accountability within the industry by providing compliance solutions that uphold the highest standards.”
Latest News
Aposta Ganha launches Black Friday promotion with new ambassador Luva de Pedreiro
Aposta Ganha, the fastest growing Brazilian sports betting and casino site in Brazil, has launched its Black Friday promotion with its newest ambassador Luva de Pedreiro, AKA Bricklayer’s Glove.
With over 21 million followers on Instagram, the digital influencer and social media phenomenon will strengthen the brand’s presence in the market and shake up Black Friday with a campaign full of special offers for bettors.
Known for his catchphrase “Receeeeba!” and his irreverent personality, Luva de Pedreiro will be the main face of the campaign, creating a direct connection with the public, football fans and social media enthusiasts. The partnership aims to increase Aposta Ganha’s visibility in the market, attract new bettors and offer an even more dynamic experience.
Aposta Ganha is taking advantage of Black Friday to reinforce its commitment to ethical and transparent operations in the market. The platform complies with the new regulations of the Federal Government and invests in education and awareness initiatives, ensuring a safe experience for its users. Vitor Paulin, Chief Marketing and Growth Officer at Aposta Ganha, said: “Signing an ambassador like Luva de Pedreiro is a huge milestone for Aposta Ganha. His authenticity and connection with the public make him the ideal partner to boost our brand and make the betting experience even more exciting.”
Aposta Ganha’s Black Friday brings unmissable offers for all types of bettors. One highlight is that bettors will receive 10% cashback on the amount lost in the Aviatrix game and daily offers for sports betting. The promotions will be valid from November 21 to 30, with exclusive advantages in selected games each day.
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