Canada
NeoGames Studio launches its eInstant games with Atlantic Lottery in Canada
NeoGames S.A., a technology-driven provider of end-to-end iLottery and iGaming solutions, has significantly expanded its reach in Canada through the launch of its premium eInstant games from NeoGames Studio with Atlantic Lottery (AL).
The agreement, through NeoPollard Interactive LLC (NPi), a company jointly owned by Pollard Banknote Limited and NeoGames S.A., and powering the most profitable iLottery programs, sees AL gain access to a rich stream of content created by NeoGames Studio. The lottery can now benefit from a portfolio of award-winning, top-performing games, in a deal that is NeoGamesâ first pure digital content partnership in Canada.
AL and NeoGames Studio will work together on a roadmap of future games and technological enhancements.
With the latest, most innovative creations from NeoGames reaching the Lotteryâs players, the launch is expected to support the overall experience AL offers its customers.
As the only regulated iLottery and iGaming operator in Atlantic Canada, AL currently offers a variety of digital entertainment through its alc.ca platform and is the largest eInstant game operator in Canada.
The launch of NeoGamesâ portfolio of eInstant games represents an expansion in the Canadian lottery market, with AL becoming NeoGamesâ second lottery customer in the country.
Hili Shakked, Managing Director of NeoGames Studio, said: âWe are excited to announce the launch of NeoGames Studioâs premium eInstant titles with the Atlantic Lottery. The partnership is our first content-only deal in Canada, and it underscores our commitment to providing advanced solutions that meet the unique needs of our lottery customers.
We are confident that our range of innovative games, such as Desert Fantasy, winner of the 2023 EGR North America Award for âBest New Gameâ, will enhance AL’s online footprint and attract new audiences, supporting the company’s growth in the iLottery market. It is a partnership designed to help AL maximize profitability and proceeds to good causes, while also providing players in Atlantic Canada with the best possible gaming experience.â
Robert Lalonde, Director of iGaming at AL, said: âAL is thrilled to launch NeoGames Studioâs innovative content library to further enhance the digital gaming experience in Atlantic Canada. Through this partnership, we will aim to expand our game content and broaden our appeal to players, while maintaining our commitment to responsible gambling.â
Canada
Playân GO announces partnership with Canadian operator Loto-QuĂ©bec
Playân GO, the worldâs leading casino entertainment provider, has today announced a partnership with Canadian operator Loto-QuĂ©bec, launching the Swedish gaming giantâs games into another Canadian province.
Already active in another Canadian province , this partnership sees Playân GOâs content available in the province of QuĂ©bec exclusively with Loto-QuĂ©bec, a state-owned corporation, where online players now have access to titles such as Tome of Madness.Â
Magnus Olsson, Chief Commercial Officer, Playân GO said: âAt Playân GO, we have always been clear in our vision to be active in every regulated market in the world, and this partnership with Loto-QuĂ©bec is the next step on that journey.
âOur past success in Canada gives us confidence that players in QuĂ©bec will enjoy the best Playân GO content, and we look forward to many years of success with Loto-QuĂ©bec in the province.â
StĂ©phane Martel, Head of Product and Innovation at Loto-QuĂ©bec added: âAs the sole iGaming operator in QuĂ©bec, we pride ourselves on offering titles that truly add value to our platform, lotoquebec.com. We are happy to bring Playân GO games to our players.â
Canada
Court Decision Upholds iGaming Ontario’s Model
iGaming Ontario has welcomed the decision of the Ontario Superior Court, which found that iGaming Ontarioâs model is consistent with the Criminal Code and that iGaming Ontario is conducting and managing igaming in the province.
âWe have always been confident in our model and are pleased that the court has ruled in our favour, and that Ontarians can continue to play with confidence in our regulated igaming market,â said Martha Otton, Executive Director of iGaming Ontario.
âOntarioâs model meets the requirements and contributes to the public good by protecting players, their data and their funds, while helping to fund priority public services in Ontario, and bringing well-paid, high-tech jobs and economic development to Ontario,â Otton added.
In dismissing the application brought forward by the Mohawk Council of KahnawĂ :ke (MCK), the Superior Court found that iGaming Ontario is the âoperating mindâ behind Ontarioâs competitive igaming market in accordance with the conduct and manage requirements of the Criminal Code.
iGaming Ontario will continue to conduct and manage igaming as it has since the launch of the regulated market on April 4, 2022.
Canada
Bragg Gaming Appoints Renowned iGaming Executive Neill Whyte as Chief Commercial Officer
Bragg Gaming Group, a global iGaming technology and content provider, announced that Neill Whyte has been appointed as Chief Commercial Officer (CCO), effective 1st May 2024, establishing a new global commercial structure at the Company and bolstering its leadership team.
Whyte brings over 18 years of experience in the iGaming sector, most recently in the role of Chief Commercial Officer at Digital Gaming Corporationâs (DGC), B2B iGaming Division. After joining DGC in early 2020, he was responsible for the commercially successful launch and growth of its content distribution business in the US.
Prior to joining DGC, Whyte held multiple positions in the gaming industry including as Head of Business Development at Isle of Man-based iGaming specialist Apricot Investments, as Board Member at Swedish iGaming product and Lottery content distributor Genera Networks, and in various senior roles over eleven years at leading iGaming content supplier Microgaming, including as Head of Product Channels.
In his new role with Bragg, Whyte will be tasked with leading the Companyâs global commercial teams to drive growth across all of the Companyâs product verticals which include proprietary online casino content from its Atomic Slot Lab, Indigo Magic and Wild Streak Gaming studios, exclusive content from content partners, HUB a leading casino content aggregation platform, Fuze player engagement, as well as its award-winning player account management (PAM) platform and turnkey solutions.
MatevĆŸ Mazij, Chief Executive Officer at Bragg, said: âI am very pleased to be announcing today the appointment of Neill Whyte as Chief Commercial Officer at Bragg. His iGaming product and market knowledge, together with his record in driving growth from developing successful and mutually beneficial commercial partnerships are exceptional.
âAs we leverage our broad content and product portfolio to grow in existing and new markets, including in the United States, Canada, Latin America and Europe, Neillâs unique combination of knowledge, skills and experience in this sector are a perfect fit for our ambitions at Bragg.â
Neill Whyte, Chief Commercial Officer at Bragg, said: âItâs an honor to join MatevĆŸ and the wider teams at Bragg already in place across North America, Europe and in India. I have been impressed with the depth and quality of the content, product and technology offerings at Bragg, and its ability to rapidly adapt, certify and deploy this content and technology in newly regulated markets is a distinct advantage.
âWe also have a huge opportunity to grow our footprint with our existing customers in markets in which we are already established. Our content and product roadmaps are second to none, and Iâm planning to get on the road in the coming weeks and months to meet the team and our customers and to start building for the next stage of mutual growth. I canât wait to get going.â
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