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SPORTFIVE to Manage New PGA Tour Event Myrtle Beach Classic Starting in 2024

New PGA Tour event becomes the latest professional golf tournament for which the global agency provides event management services
Global sports marketing agency SPORTFIVE will manage and operate the Myrtle Beach Classic, a new PGA Tour event sponsored by Visit Myrtle Beach that will debut in 2024.
In its role, the agency’s Golf Events division will oversee all aspects of the event’s operation and management including sponsorships, hospitality, pro-am, volunteers and driving event ticket sales. SPORTFIVE’s management of the event will include several volunteer opportunities for the Myrtle Beach community to get involved as well as sponsorship opportunities for local businesses.
The Myrtle Beach Classic will be part of the PGA Tour’s 2024 FedExCup Regular Season as a Full-Field event played the same week as a Designated event. The tournament will feature a purse of $3.9 million with 300 FedExCup points awarded to the champion. It will be hosted at Dunes Golf and Beach Club, a Robert Trent Jones-designed course that was incorporated in May of 1948 and hosted the season-ending Charles Schwab Cup Championship on PGA Tour Champions from 1994 to 1999. Tournament dates will be announced at a later date.
“Myrtle Beach has a long history as a world-class golf destination and we are thrilled to bring the best professional golfers in the world to Dunes Golf and Beach Club,” said Steve Loy, President of Global Golf and Co-President Americas at SPORTFIVE. “All of the key elements that contribute to a successful event are easily apparent in the Myrtle Beach community and we’re thrilled to help play a role in the next phase of its legacy in professional golf by managing the new Myrtle Beach Classic.”
The Myrtle Beach Classic will be one of two stops in ‘The Palmetto State’ for the PGA Tour in 2024 along with the RBC Heritage at Harbour Town Golf Links, an event that made its debut in 1969.
“Visit Myrtle Beach and our partners at Golf Tourism Solutions are looking forward to working with the SPORTFIVE team to make the inaugural Myrtle Beach Classic a world-class tournament,” said Karen Riordan, Visit Myrtle Beach President and Chief Executive Officer. “The level of experience that its Golf Events division brings to this event is phenomenal and will surely add to the prestige that our golfing destination embodies.”
SPORTFIVE also manages several professional golf events around the world including PGA Tour events The American Express, the Fortinet Championship, Barbasol Championship and Puerto Rico Open and the Korn Ferry Tour’s LECOM Suncoast Classic. The agency also internationally manages the Singapore Open, the Singapore Women’s Open, the Simone Asia Pacific Cup and the BNI Indonesian Masters. It is also the exclusive sales agency for the DP World Tour tournament the BMW International Open, providing full partner support during the tournament, among other services.
SPORTFIVE also has one of the top client rosters in the golf industry with clients playing in the top professional tours around the world. The roster is highlighted by Phil Mickelson, Jon Rahm, Brian Harman, Tom Kim, Keegan Bradley, Harris English and Davis Love III. Its clients include five Major Championship winners, four PGA Tour Rookie of the Year Award winners and two members of the World Golf Hall of Fame.
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Amusnet to Participate in the Third Edition of SiGMA Americas

Amusnet, a leading international provider of all-casino solutions, has announced its participation in the third edition of SiGMA Americas, taking place from April 8 to 10 at the Transamerica Expo Center in São Paulo, Brazil. With over 18,000 delegates expected, the event stands as one of the region’s most important gatherings for the gaming industry. Brazil plays a pivotal role in the global gaming landscape and is a central focus in Amusnet’s expansion strategy. In line with this commitment, the company will showcase its latest products and actively contribute to the event.
“SiGMA Americas is a key moment for us to reinforce our long-term commitment to Brazil. With over 180 games already certified for the newly regulated sector, we are fully prepared to support our partners and deliver top-notch products and entertainment to local players. At the event, we will showcase a strong mix of top-performing and exciting new releases set to differentiate in the dynamic and rapidly growing region,” said Georgi Izov, Head of Business Development LATAM at Amusnet.
As part of the official agenda at SiGMA Americas, Marco Pequeno, Amusnet’s Country Manager for Brazil, will join the discussion panel “Excitement in Real Time: How Live Games Transform the Gaming Experience.” His participation underscores Amusnet’s strategic focus on Brazil’s evolving gaming landscape and the company’s commitment to driving meaningful conversations around the future of the industry in regulated markets.
Among the player-favorite titles to be showcased is the video slot 20 Golden Coins. Visitors can explore the vibrant cascade slot Candy Palace, bursting with colorful visuals and additional features, along with Hot Deco, a stylish fusion of classic fruit slot aesthetics, smooth graphics, and a captivating soundtrack.
Amusnet will showcase top-performing Live Casino titles, including Dynamic Roulette 120x, and three next-generation Virtual Roulette games: Virtual Monaco Roulette 72x, Virtual Space Roulette 120x, and Virtual Vegas Roulette 500x. They offer thrilling gameplay, excellent-quality graphics, captivating themes and soundtracks. Inspired by iconic casino destinations, they feature additional multipliers of up to x500 and have gained significant recognition in many European markets.
Join the Amusnet team at Stand L145 to explore its latest gaming offerings, experience high-quality entertainment, and discover partnership opportunities in Brazil’s fast-evolving gaming market.
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Potawatomi Casino Hotel Partners with White Hat Gaming

White Hat Gaming has entered into a multi-year partnership with Wisconsin’s Potawatomi Casino Hotel – one of the largest casino operators in the Midwest.
Under the agreement, White Hat Gaming will deliver its world-class PAM platform to support mobile sports betting and Class II slot wagering for patrons located on tribal land in Milwaukee and Carter Wisconsin. This partnership underscores White Hat’s commitment to providing cutting-edge, compliant gaming solutions tailored to the unique needs of tribal operators.
White Hat Gaming’s pioneering platform technology – already live in multiple U.S. states and Ontario, Canada – will power Potawatomi transition into mobile wagering, enabling the tribe to deliver a seamless, best in-class player experience.
Potawatomi Casino Hotel selected the White Hat platform for its robust in-house cashier, which offers a wide range of payment options through multiple integrated gateways. The platform’s real-time risk monitoring capabilities help identify and manage potential issues instantly, while its award-winning Traveling Wallet technology provides multijurisdictional flexibility within a single player account. Additionally, Potawatomi recognized White Hat’s early leadership in the emerging Class II mobile slots sector – a promising and potentially transformative sector for the tribal wagering industry.
White Hat’s PAM platform stands as the most widely distributed independent solution in the U.S., and its latest partnership with Potawatomi Casino Hotel underscores the company’s commitment to supporting the tribal gaming sector. By delivering advanced technology and operational tools, White Hat empowers tribal operators to optimize performance, enhance player experiences, and maintain long-term adaptability in a fast-evolving market.
Max Wright, Founder at White Hat Gaming, said: “We remain focused on expanding our presence in North America, continuously evolving and enhancing our PAM solution to empower iGaming operators with the technology needed to elevate the player experience and drive operational efficiency. This collaboration further demonstrates our commitment to delivering a cutting-edge platform that combines flexibility and speed to market. We’re confident that Potawatomi’s mobile presence will significantly benefit from our proprietary cashier, expert compliance and regulatory support, and Traveling Wallet technology.”
Dominic Ortiz, Chief Executive Officer of Potawatomi Casino Hotel, said: “We continually seek strategic opportunities to strengthen our market position, and our partnership with White Hat Gaming represents a key step forward as we enter a new era of mobile on premise gaming. By integrating White Hat’s PAM solution, we are enhancing our digital capabilities with industry-leading expertise and providing a best in class experience for our guests.”
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BETBY STRENGTHENS LATAM PRESENCE THROUGH STRATEGIC PARTNERSHIP WITH CALÍMACO

BETBY, an industry-leading sports betting provider, has announced a long-term partnership with Calímaco, a premium B2B sportsbook supplier with a strong foothold across Latin America. This collaboration aligns with BETBY’s expansion strategy in the LATAM market, reinforcing its commitment to delivering state-of-the-art sportsbook solutions in the region.
As part of the agreement, Calímaco will integrate BETBY’s award-winning sportsbook solution, including its proprietary esports feed BETBY Games, and comprehensive trading and risk management services. Additionally, by leveraging BETBY’s AI-driven technology, AI Labs, Calímaco’s partners will gain access to an unparalleled betting experience tailored to the needs of the LATAM market.
Known for its scalable and robust casino and lottery platform, Calímaco will significantly enhance its offering with an additional 300,000+ events, 8,000+ markets, 125+ sports, and 35+ esports provided by BETBY, cementing its position as a go-to supplier in the region’s competitive iGaming landscape.
Stefanos Karakidis, Head of Business Development at BETBY, commented: “We are excited to partner with Calímaco, a company that shares our vision for technological excellence and operator-focused innovation. Integrating our complete sportsbook solution into Calímaco’s platform will enable brands across LATAM to elevate their sports betting offerings and provide their users with an exceptional experience.”
Alejandro Serrano, Head of Business Development at Calímaco, added: “BETBY’s sportsbook technology is renowned for its flexibility, scalability, reliability, and comprehensive coverage. Incorporating their award-winning solution into our platform will empower our partners with world-class sports betting capabilities, further strengthening our presence in the Latin American market.”
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