eSports
Valhallan Esports Training Partners with Mavix
Valhallan Esports Training, the leading youth esports franchise that combines the fun of video games with training, coaching, league play and life skills, announced a partnership with Mavix, a premier gaming products company, to provide an ergonomic solution for gamers at any level. The partnership marks Mavix as the official outfitter of seating at all Valhallan locations.
As a pioneer in the esports industry, Valhallan strives to provide its competitive gamers with the tools and equipment they need to excel in their respective games. Adding Mavixâs offerings in arenas will provide superior comfort during intense gaming sessions – promoting better posture, reduced fatigue, and improved focus. This partnership exemplifies Valhallanâs and Mavixâs unwavering commitment to elevating the gaming experience and supporting the well-being of its players. Through Mavixâs Future-9 Functions of critical ergonomics, Valhallan arenas worldwide will have a state-of-the art-gaming solution that breaks the mold of previous gaming chairs.
âBy integrating Mavixâs exceptional gaming chairs into our esports facilities, we aim to raise the bar for player comfort and performance. Our gamers deserve the absolute best, and this partnership allows us to provide them with cutting-edge equipment that enhances their gaming experience,â Luke Zelon, Vice President of Media and Partnerships at Valhallan, said.
Valhallan continues its commitment to fostering a vibrant and inclusive esports community while empowering gamers to reach new heights by implementing more ergonomic solutions into its arenas. This strategic partnership represents a shared vision of delivering excellence and pushing the boundaries of what is possible in competitive gaming.
âOur collaboration with Valhallan combines innovation with their exceptional facilities, and together, we hope to empower gamers worldwide. This partnership embodies our shared passion for excellence in youth gaming,â said Amie Allman, far west regional sales manager at Mavix.
For Valhallan, the partnership follows several brand acquisitions, strategic partnerships and collaborative efforts that have continued to build its network to reach and help children find their passion and create new gaming opportunities.
eSports
Zenni Optical Announces Partnership with ESL FACEIT Group (EFG)
Zenni Optical, the worldâs leading online eyewear retailer, announced a partnership with ESL FACEIT Group (EFG), the leading esports and video game entertainment company. Designed to integrate eye health education with innovative eyewear solutions for the esports community, the partnership will officially launch at DreamHack festival in Dallas, taking place from May 31 to June 2.
This collaboration will showcase a co-branded collection of lifestyle and competitive eyewear and accessories, highlighting Zenni Opticalâs commitment to promoting overall eye health, particularly in addressing issues like eye fatigue and strain. Additionally, the initiative will incorporate essential eye health education across various DreamHack Festivals, in alignment with EFGâs broader mission to foster inclusive gaming worlds and engaged, supported communities.
âDreamHack and ESL represent some of the most community-centric and prestigious competitive events in the world. In their own unique ways, they embody esports for everyone. By partnering with these incredible brands across the gaming and esports spaces, we aim to create engaging experiences that combine eye-health education with innovative eyewear solutions for players and fans at all levels,â said Robb Chiarini, Head of Gaming, Sports, & Events at Zenni Optical.
âWe are thrilled to partner with Zenni Optical as the Official Eyewear Partner of DreamHack and ESL. The genuine passion that Zenni has for the esports industry is a refreshing sight to see, and a major driving factor for the decision behind our partnership. Zenniâs ongoing commitment to provide eyewear for everyone mirrors our own drive to create worlds beyond gameplay for gamers everywhere,â Craig Levine, Co-CEO at EFG, said.
eSports
CREAM CITY CONVERGENCE ESPORTS TOURNAMENT SELECTED AS CAPCOM PRO TOUR EVENT
Bucks Gamingâs Cream City Convergence Esports Tournament has been selected as a Capcom Pro Tour event, becoming one of just three tournaments in North America chosen to be a qualifier for the prestigious Capcom Cup.
The Capcom Cup is an annual Street Fighter 6 competition, hosted by video game developer and esports organizer Capcom, with a $1 million first place prize. Each year, Capcom selects a small number of tournaments worldwide to serve as Capcom Pro Tour events, with the winning players from each event qualifying for the Capcom Cup. As one of the tournaments selected by Capcom for the honor this year, Cream City Convergence will become the first esports event run by an NBA team to work with a major esports organizer.
Top-ranked Street Fighter 6 players will compete at Cream City Convergence when it returns for its second year on Saturday, Aug. 24, at Baird Center. In addition to Street Fighter 6, this yearâs tournament will also have brackets for Tekken 8; Super Smash Bros Ultimate; Super Smash Bros Melee; and Guilty Gear: Strive.
eSports
Gen.G Acquires League of Legends Data Analytics Platform YOUR.GG
Global esports organization Gen.G announced their acquisition of YOUR.GG, a data analysis and networking platform for League of Legends players. This partnership comes as a new method for Gen.G to enhance the Gen.G Global Academy experience for students in the program. Gen.G is the first global esports academy equipped with such advanced analytical tools to help expand their offering to players looking to improve their game to a professional level.
âOver the last few years, weâve been hard at work pioneering what is now the worldâs largest esports academy. With over 10,000 students having gone through our curriculum, we see the clear need to develop better tools that gamers, coaches, and parents need to create the best gamers possible. YOUR.GGâs best-in-class data, technology and analytics combined with millions of hours of our professional and academy student coaching will be able to unlock the next generations of esports tools that can help realize the true potential of every student and pro in our program,â Arnold Hur, CEO of Gen.G, said.
This acquisition underscores the importance of data and analytics in developing and refining esports talent, a core principle at Gen.G. YOUR.GG will power both its pro team players and its academy students with data-driven tools and reports to foster growth and provide better insight into scouting for new talent.
âWe plan to pioneer a shift in how talent is developed and measured in esports. By developing a tool that will bring a level of analysis and precision to esports that mirrors the most sophisticated training environments in traditional sports. We want to take a holistic approach to measure not just the data within the game, but how a student responds to coaching and feedback,â Min Chang Cha, Founder of YOUR.GG and current VP of Technology at Gen.G, said.
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