partnerships
Tally Technology Delivers Fan Activation Program for Concacaf Gold Cup
As part of ongoing partnership with Concacaf, Tally Technology is providing pre-tournament and in-tournament fan gamification
Tally Technology (www .PlayTally .com), the premier fan engagement platform, in partnership with Concacaf (The Confederation of North, Central America and Caribbean Association Football), has launched a comprehensive entertainment program for the 2023 Concacaf Gold Cup.
As part of an ongoing partnership with the international football confederation, Tally Technology is offering a prediction game (Concacaf. PredictionsGame .com) for fans throughout the tournament, which comes to a climax with the final on July 16 at SoFi Stadium in Inglewood, California. Additionally, Tally Technology offered a trivia game in the weeks leading up to the competition.
âSince working alongside the great team at Concacaf, theyâve been highly committed to engaging with their fans on an elevated level, and this campaign for the Gold Cup is yet another example of that commitment,â the Chief Executive Officer for Tally Technology, Brad Vettese, said. âA program like this connects with fans at several levels, both in anticipation of the event and throughout the tournament on the world stage.â
Utilized by broadcasters, leagues and teams to drive fan engagement and retention through prediction games and trivia, Tally Technologyâs platform is designed to create new revenue streams through sponsorship activations, player conversion and data creation.
Tally Technology was founded in 2018 as a free-to-play prediction game for brands, professional sports teams, leagues and media platforms seeking a turnkey fan engagement platform. As part of the natural game play, Tally Technology is building a database of unique users.
Tally Technology has recorded more than 20 million predictions from unique users across North, Central and South America. It is the fan engagement platform choice of some of the biggest names in sports including AB InBev, Los Angeles Rams, Green Bay Packer, Buffalo Bills, Seattle Seahawks, Atlanta Hawks, Buffalo Sabres, St Louis Blues, Cearå, Atlético MG and more.
Canada
Playân GO announces partnership with Canadian operator Loto-QuĂ©bec
Playân GO, the worldâs leading casino entertainment provider, has today announced a partnership with Canadian operator Loto-QuĂ©bec, launching the Swedish gaming giantâs games into another Canadian province.
Already active in another Canadian province , this partnership sees Playân GOâs content available in the province of QuĂ©bec exclusively with Loto-QuĂ©bec, a state-owned corporation, where online players now have access to titles such as Tome of Madness.Â
Magnus Olsson, Chief Commercial Officer, Playân GO said: âAt Playân GO, we have always been clear in our vision to be active in every regulated market in the world, and this partnership with Loto-QuĂ©bec is the next step on that journey.
âOur past success in Canada gives us confidence that players in QuĂ©bec will enjoy the best Playân GO content, and we look forward to many years of success with Loto-QuĂ©bec in the province.â
StĂ©phane Martel, Head of Product and Innovation at Loto-QuĂ©bec added: âAs the sole iGaming operator in QuĂ©bec, we pride ourselves on offering titles that truly add value to our platform, lotoquebec.com. We are happy to bring Playân GO games to our players.â
Latest News
Relax Gaming enhances Latin American presence with Betsala partnership
Relax Gaming, the iGaming aggregator and supplier of unique content, has further increased its footprint in the LatAm market, by partnering with leading Chilean brand Betsala.
The agreement will see Betsala significantly boost its offering to players across Chile, with curated content from Relaxâs award-winning portfolio becoming available to the operator.
Betsala players will now be able to enjoy top-performing titles such as Money Train 4, Temple Tumble and Beast Mode, all of which have proven to be huge hits in key regulated markets.
This latest LatAm development for Relax sees the supplier further improve its profile within the region, where it has already cemented its status as a leading supplier of iGaming content after a successful launch in Colombia in 2022.
Betsala launched in 2020 and is fronted by Chilean football legend Marcelo Salas, with the former Lazio and Juventus star also serving as a brand ambassador.
Nadiya Attard, CCO at Relax Gaming, said: âWe are delighted to partner with Betsala. The LatAm market is one of the most exciting in the world with Chilean players seeking the most comprehensive offerings from suppliers.
âPartnering with the best brands is important in enhancing our footprint in such a key jurisdiction. Betsalaâs leading platform will help present our offering to a wider audience.â
Albert Bellavista, CEO at Betsala added: âRelax Gaming has earned a reputation as a leading content provider across all regulated markets and we are thrilled to be able to integrate curated content into our platform. We pride ourselves on delivering a best-in-class offering and Relaxâs content is a game-changer for us and will significantly boost engagement and enjoyment with our players.â
Established as one of the industryâs leading B2B suppliers, Relax Gaming was awarded GGAâs Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 names the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.
Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.
Latin America
Vibra Gaming releases content through Czar Gaming
Spanish-language facing LatAm brand to offer Vibraâs best performing localized games.
Vibra Gaming, well-known for its creative and innovative localized content, will see its games available across Czar and potentially multiple other Czar owned brands in the future.
The deal will further increase Vibra Gamingâs reach and enhance its reputation as the âgo-toâ games and platform developer for LatAm facing operators.
This includes its highly engaging slots such as Carnaval AlegrĂa and branded slots such as Condorito. Quick Games including Crash, Vibra Double and Vibra Dice containing action-packed features players will come back to time and again. Crash games are among the fastest growing real-money games segment in LatAm with millions of concurrent players engaging with simple to understand, high-action, quickfire content.
Vibraâs portfolio also includes a set of table games featuring Roulette and Blackjack, as well as unique video bingo content including titles like Egyptian Riches Gold and Underwater.
Ramiro Atucha, CEO, Vibra Gaming, said: âWeâve made huge strides with our games distribution and coverage in the last year to 18 months especially across LatAmâ.âThis continues to rapidly accelerate with brands such as Czar Gaming integrating our top performing content and offering it to their players. Weâre delighted with our progress and there is plenty more to come, so watch this space!â
Pramod Padamati, CEO, Czar Gaming said: âWe are delighted to be partnered with Vibra Gaming for Latam and we would like to take these to the rest of the worldâ.
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