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Scientific Games CMO Jennifer Welshons Named 2023 Lottery Industry Hall of Fame Inductee

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Scientific Games Chief Marketing Officer Jennifer Welshons has been named a 2023 Lottery Industry Hall of Fame Inductee, joining an elite group of global professionals. A pioneer in the area of analytics and insights, Welshons will be honored at a ceremony this fall during the North American Association of State and Provincial Lotteries 2023 Annual Conference. The Lottery Industry Hall of Fame is a prestigious recognition honoring those who have made a significant contribution to the global lottery industry and its contributions to good cause programs that positively affect the quality of life in communities around the world.

“Jennifer’s innovative marketing vision and committed leadership have impacted the global lottery industry in the areas of analytics, research, products, services, channels, and game categories. Her leadership, focus and integrity are embedded in Scientific Games’ analytical culture – the ‘science’ inside Scientific Games. Jennifer’s deep understanding of consumers, culled from thousands of research projects and sales analyses, has provided the industry with outstanding games and game portfolio performance,” said Scientific Games CEO Pat McHugh.

Joining Scientific Games 23 years ago, Welshons helped establish many of the analytical tools, methods, and metrics used across the industry today. Her innovation in market research and consumer insights has established Scientific Games as the global leader in lottery analytics and insights. Her teams have pioneered breakthrough player research studies and developed unique analytics platforms to provide insights on player motivations and behavior, game performance, prize structure, payout, theme, play action, and more. These insights are translated into actionable marketing plans to help lotteries generate maximum retail and digital sales.

As CMO, Welshons is responsible for global marketing and communications, including strategic product marketing, analytics and insights, business intelligence, company branding, advertising, customer and winner events, and global proposals – a critical component in the industry’s sales cycle to help drive sales performance and growth for the 130 lotteries the company serves worldwide.

Most recently, Welshons was instrumental in the company’s sale to Brookfield Business Partners and helped create and launch Scientific Games’ new branding as well as “The Science Inside” analytics initiative to raise visibility for the importance of data-based product marketing and innovation decisions to drive lottery performance.

As a member of Scientific Games’ Executive Leadership Team, Welshons takes part in the company’s major business operational and organizational decision-making. She is active in Women’s Initiative in Lottery Leadership and serves as a mentor to local students through Tech Alpharetta’s Women’s Forum STEAM Mentoring program.

Welshons holds a Master of Arts in Mass Communication and a Bachelor of Science in Advertising from the University of Florida. She is a graduate of the Advanced Management Program at Columbia University in New York City.

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ZITRO’S CONCEPT CABINET MAKES #1 DEBUT IN US EILERS-FANTINI REPORT

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Zitro continues to raise the bar in slot performance, with its CONCEPT cabinet debuting as the #1-ranking cabinet among US emerging suppliers in the July 2025 Eilers-Fantini Cabinet Performance Report.

This milestone underscores Zitro’s growing presence in the North American market and reflects strong operator demand for innovative form factors paired with high-performing content.

Further building on this momentum, Zitro’s latest title, Legendary Sword, has joined the Top Indexing NEW Games – Core, Video ranking, highlighting the company’s strength in delivering compelling game experiences that resonate with players.

“Our consistent focus on innovation and quality is what drives Zitro forward,” said Johnny Ortiz, Founder of Zitro. “This is a proud moment for us and every team member behind the CONCEPT cabinet. We’ve always believed our products could stand alongside the industry’s best — and seeing CONCEPT debut at #1 confirms that operators and players believe it too. And this is just the beginning of what we have in store for the market.”

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CyberArena Officially Rebrands from 188BET to taptap

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CyberArena, a global leader in online gaming and interactive entertainment, has announced the official rebranding of its flagship platform from 188BET to taptap, effective July 1, 2025. This marks a bold evolution in the company’s journey, reinforcing its mission to provide modern, secure, and seamless gaming experiences for audiences around the world.

The transition to taptap represents more than a name change it introduces a refreshed brand identity designed to meet the demands of today’s fast-moving, mobile-first users. Combining cutting-edge technology with global design sensibilities, taptap elevates the user experience while preserving the trust, familiarity, and excitement that millions of users have come to expect.

“taptap reflects our forward-thinking approach and our commitment to providing intuitive, high-performance gaming for global players. While the brand is new, the values remain: reliability, innovation, and exceptional entertainment,” said a CyberArena spokesperson.

What’s Changing?

• New Brand Identity: 188BET is now officially taptap

• Enhanced User Interface: A modern, mobile-first design for faster navigation and improved performance

• Refreshed Look and Feel: Updated visual elements that reflect taptap’s global outlook and digital-first philosophy

What Stays the Same?

• Your Account: All login credentials, balances, and play histories remain fully intact

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• No Registration Needed: Existing users can continue using their accounts as normal

• Full Game Line-Up: All services, promotions, and favorite games are available without interruption

A Comprehensive Global Gaming Experience

• With the launch of taptap, users will continue to enjoy access to a complete portfolio of entertainment, including:

• Sports and Esports Interactive Play

• Live Gaming and RNG Table Games

• Virtual Sports, Lottery, and Skill-Based Games

• Tournaments, Promotions, and Exclusive Global Campaigns

Whether on desktop or mobile, taptap is engineered to deliver smooth, reliable performance, backed by industry-leading security protocols and 24/7 multilingual customer support.

A Global Vision for the Future of Online Gaming

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CyberArena’s rebrand to taptap is a strategic step forward in shaping the future of digital gaming. Built with scalability and international expansion in mind, the platform combines next-generation usability with a strong foundation of trust, compliance, and responsible entertainment.

“This rebranding represents a renewal of our promise to global users. As taptap, we will push boundaries, embrace innovation, and set new standards for excellence in online gaming,” added the spokesperson.

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Fantasy Sports

Betsperts Media & Technology Group Acquires Fantasy National Golf Club

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Betsperts Media & Technology Group, a leading innovator in sports betting and fantasy sports content, announced the acquisition of Fantasy National Golf Club from SportsHub Games Network. This move significantly enhances Betsperts’ successful Betsperts Golf platform, solidifying its position as a premier destination for golf enthusiasts and bettors.

Fantasy National Golf Club has long been recognized as a cornerstone for golf analytics and data, providing tools and insights to a dedicated community of fantasy golf players and golf bettors. Integrating Fantasy Nationa’s robust data capabilities and loyal user base into Betsperts Golf will create an unparalleled resource for golf content, data, and strategic tools.

“This acquisition marks a pivotal moment for Betsperts Media & Technology Group and our commitment to delivering best-in-class golf content. Fantasy National Golf Club brings an incredible depth of data and a highly engaged community that perfectly complements our vision for our golf strategy. We are excited to integrate their powerful tools and welcome their users, creating an even more comprehensive and indispensable platform for golf fans,” said Reid Rooney, CEO of Betsperts Media & Technology Group.

Renowned media personality Pat Mayo (one of the co-founders of Fantasy National Golf Club) will be joining Betsperts Media & Technology Group. Mayo will play a crucial role in promoting the newly expanded product offering and contributing to the future development of Betsperts’ golf product strategy. His extensive knowledge and influential voice in the golf and fantasy sports communities will be instrumental in driving engagement and innovation.

“I’ve always been passionate about providing the best possible resources for golf fans, and joining Betsperts at this exciting time is a natural fit. The combination of Betsperts Golf and Fantasy National Golf Club creates a powerhouse of information and tools. I’m thrilled to help shape the future of this product and deliver even more value to the golf community,” said Pat Mayo.

The acquisition underscores Betsperts Media & Technology Group’s aggressive growth strategy across key sports verticals. This deal marks the 5th completed acquisition for Betsperts Group.

“We will continue to look to growth through an aggressive acquisition and roll up strategy,” Rooney said.

Users of both Betsperts Golf and Fantasy National Golf Club can look forward to enhanced features, deeper analytics, and an even more seamless experience.

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