eSports
DreamHack San Diego Sets Record As Largest-Ever U.S. Festival With More Than 41,000 Attendees
DreamHack San Diego, a three-day gaming lifestyle festival, has concluded with more than 41,000 total attendees, setting the record for the largest-ever U.S. DreamHack festival. On April 7-9 at the San Diego Convention Center, the first-ever DreamHack San Diego featured a variety of experiences for the gaming community, including esports tournaments across the most popular titles, an assortment of LAN competitions totaling nearly $1 million in prizing, musical performances, retro arcade, and much more.
“We are immensely proud of the success of DreamHack San Diego, breaking the record as the most attended U.S. festival in DreamHack history,” said Shahin Zarrabi, VP of Strategy & Growth for DreamHack. “Across three days, the festival showcased the best of gaming, esports, music, and pop culture under one roof – bringing together the global gaming community. Thank you to all our festival goers for their enthusiastic participation across both professional and amateur competitions, and congratulations to our winners.”
Special guests throughout the weekend included voice actors and actresses from the God of War, Overwatch, and Assassin’s Creed franchises, popular gaming influencers FaZe Sway and Jake Lucky, and many more.
FESTIVAL HIGHLIGHTS
Dream Big by DreamHack and Autism Society San Diego
In celebration of Autism Acceptance month, DreamHack San Diego partnered with Autism Society San Diego to introduce its “Dream Big” initiative to raise funding and awareness for autism. As part of Dream Big, DreamHack donated $25,000 to the organization and raised additional proceeds for the non-profit to ticket sales. Dozens of celebrities attended DreamHack San Diego in support of Dream Big, including voices from the God of War, Overwatch, and Assassin’s Creed franchises, and famous cosplayers and content creators.
DreamHack gives back to local San Diego community
DreamHack launched multiple initiatives to support San Diego during its first visit to the city including contributing $1 million worth of tickets to students at schools through the area and providing discounts for U.S. military members.
​​Set It Off, City of Sound rocked centerstage on Saturday night
Los Angeles-based rock band Set It Off headlined the Main Stage on Saturday. The band, which has 528 million plays on its top 10 Spotify tracks, was joined by opening acts City of Sound and Scene Queen.
COMPETITION RESULTS
Rocket League Championship Series Winter Major
- $310,000 Prize Pool
- WINNER: Karmine CorpÂ
The top 16 internationally ranked Rocket League squads battled it out in San Diego for the most exciting major of the season, with online viewership peaking at over 270,000. Karmine Corp edged out FaZe Clan to secure the victory and took home the lion’s share of the $310,000 prize pool.
Snapdragon Pro Series Powered by Samsung Galaxy Mobile Challenge Finals: North AmericaÂ
- $100,000 Prize Pool ($50,000 per title)
- BRAWL STARS WINNER: STMN Esports
- CLASH OF CLANS WINNER: Lotus Gaming
The Snapdragon Pro Series powered by Samsung Galaxy featured top North American mobile esports competitors as they battled for $100,000 in total prizing. Lotus Gaming took home the Snapdragon Pro Series Clash Of Clans championship title, while STMN Esports lifted the Brawl Stars trophy. Tribe Gaming and STMN Esports additionally secured spots at the highly anticipated $200,000 Mobile Masters competition at DreamHack Japan (May 13-14).
DreamHack Open Ft. Fortnite
- $250,000 Prize Pool
- WINNER: Kwanti & Threats
Kwanti & Threats claimed the top spot and their share of the $250,000 prize pool at the DreamHack Open Ft. Fortnite, which kicked off this weekend. The three-part Zero Build competition continues at DreamHack Dallas (June 2-4) and DreamHack Summer in Sweden (June 16-19), with the top 10 duos from each festival qualifying for the $2 million Gamers8 Featuring Fortnite event from July 6-9 in Riyadh, Saudi Arabia.
DreamHack Fighters
- $100,000 Prize Pool
- WINNERS: All details are available on the website.Â
DreamHack San Diego featured a number of professional and amateur fighting game tournaments throughout the weekend, including Brawlhalla, Super Smash Bros. Ultimate, Super Smash Bros. Melee, Street Fighter V, Tekken 7, and many more. More than 11,000 viewers tuned into the official DreamHack Fighters broadcast on the final day of competition, which featured some of the event’s top competitors.
BYOC LAN Tournaments & Freeplay
- $40,000 Prize Pool
BYOC LAN is the core of any DreamHack festival. DreamHack San Diego featured 10 BYOC tournaments across eight titles, including Overwatch 2, VALORANT, Rocket League, and more.
DreamHack Magic
- $130,000 Prize Pool
- WINNER: Joshua WillisÂ
DreamHack San Diego hosted Round 2 of the United States Magic: The Gathering Regional Championship. The country’s best Magic: The Gathering players competed for their chance to qualify for The Gathering Pro Tour and the Magic World Championship.
Cosplay Championships
- $3,000 Prize Pool
DreamHack San Diego offered a hub for local and national cosplayers. Competitors toured the festival floor, participated in the Cosplay Championships, and walked the audience through their creative process.
Novice
- 1st — Ashleythegraham
- 2nd — X_PROT_492
- 3rd — Kat.Cos.11
Artisan
- 1st — VivSai
- 2nd — Maike Huster
- 3rd — Chaosplay Karma
Expert
- 1st — Sinister Propz
- 2nd — Divine Creations
- 3rd — Nylo Ren
eSports
CAPCOM’S STREET FIGHTERTM 6 GOING TO COLLEGE THIS FALL
- CSMG will create and operate College Street FighterTM Tour in North America for the 2024-25 academic year
- College conference Street Fighter 6 champions will punch their ticket to the national Collegiate Esports Commissioner’s Cup (CECC) & May Madness in 2025
eSports
R&D rethink needed for sportsbooks to harness esports’ power
Esports betting is still grappling with a perception problem amongst operators. Despite the leaps and bounds in product development made by suppliers – particularly in the last two years – esports hasn’t shaken off the image built in the late 2010s.
Our good friend, Oliver Niner, Head of Sales at PandaScore, has been kind to share the below article with us.
There’s scepticism around esports betting’s value, how well it can actually perform and what’s needed to make it appeal to bettors. A big part of that comes down to perception, which shapes the research and development (R&D) choices made by each operator.
Self-fulfilling prophecy?
Operators who have put the research and development (R&D) resources into esports are seeing excellent growth, while others are still treating it like part of a long tail. The lack of a uniform approach to esports often translates into hesitancy to be bullish and invest in esports.
Whereas in the United States, post-PASPA sports betting has exploded and operators are seeking to capture as much territory and market share as possible because in most cases, you switch the lights on and the money comes in. It’s, of course, good business sense to take opportunities like this – you can apply the same templates used elsewhere on an incredibly lucrative market.
This kind of approach has been attempted for esports and hasn’t found the same success. Granted, the legislation for betting on esports has been somewhat slower than that of sports betting and iGaming.
However, bullish operators have acknowledged the fact that esports hasn’t found the same success in regulated states and asked what can be done differently, while for others, esports has been thrown into the too-hard basket or relegated to the bargain bucket.
For the latter, the fate of the esports vertical becomes a self-fulfilling prophecy – especially if an operator already using a budget esports product that throttles its very growth.
It takes two to tango
When esports is discussed in broader betting circles, you’ll often hear different versions of the same talking point: the problem with esports is no one is doing it well, it doesn’t innovate.
This argument is a case of the pot calling the kettle black. Esports is a driver of innovation, and it is sportsbook R&D that is holding it back.
Multiple suppliers on the market are investing significant resources into R&D, and bullish operators are leveraging these product innovations to acquire new customers and create engagements made for the internet age.
There are understandable reasons why sports betting doesn’t innovate. It’s largely because operators focus on acquisition, entering new territories and spending money on data rights. But the actual R&D on sportsbook products is left lacking, with ever-increasing cost-per-acquisition (CPA) numbers a clear symptom of this.
It means that if an operator does decide to use or acquire an esports specialist supplier but does little to cater its product and attempts to just lay the sports betting template over the top, of course performance will be throttled.
It’s like putting a Ferrari engine in a Prius – no offence to Toyota or Prius owners.
The same problem exists on the platform supplier front. Platforms are understandably focused on compliance and getting customers live, not necessarily improving models or their products.
Even the idea that if you just acquire an innovative company the problem is solved or you have found the solution, doesn’t hold water. In many cases, the company is acquired and plenty of noise is made about it, but there’s little organisational investment in R&D afterwards.
It’s not just in esports
These problems extend to customer acquisition and marketing for most emerging markets, not just esports. There’s a rush to use the same old playbook in newer sectors because it’s easy.
The fantasy vs. house sector in the US is already experiencing an acquisition arms race. As analyst Dustin Gouker points out, deposit match bonuses for new users on fantasy vs house products have jumped from $100 to as high as $500 in some places.
This is the same race that played out in sports betting and despite the costs, there’s little effort from most operators to try something different. There’s less work when you just put the same acquisition template on an emerging sector and call it a day. This seems to be an accepted practice in the industry, for better or for worse.
Esports betting success requires ongoing dialogue
Rather than attempting to wedge esports into hegemonic sportsbook approaches, sportsbooks need to take a completely unique approach.
The fact is the betting sector has barely scratched the surface – communities of esports fans are still dormant. Canadian operator Rivalry has built a successful, esports-first business by embracing the ever-changing internet culture that esports inhabits. French esports organisation Karmine Corp recently sold out a 30,000-person stadium for an event with no prize money up for grabs.
Innovative products developed on the supplier side like microbetting and betbuilders are only half of the equation.
Maximising esports revenues requires institutional investment, ongoing R&D and collaboration between suppliers and operators to create products and experiences. This includes having staff on the operator side that can drive and push the product further, and crucially, rethinking current sportsbook strategies and practices.
Building experiences for betting’s greatest emerging market – one that caters to your future core audience – takes investment, innovation and a willingness to experiment. If the industry wants to make the most of the Millennial and Gen Z audience that will become its primary customers, investment into R&D and close collaboration between suppliers and operators is needed. Many hands makes light work.
eSports
North Star Network Acquires Um Dois Esportes
North Star Network has acquired Um Dois Esportes, a sports coverage and analysis site created from the merger of Gazeta Do Povo and Tribuna do Paraná in 2020.
Julien Josset, co-founder of North Star Network, said: “Thank you to the team at GRPCOM for their faith in us to take the brand forward. Um Dois Esportes is an established and renowned site in Paraná State, and we’re excited about the challenge of developing this asset.
“We’re happy to maintain the collaboration with the existing editorial team, and look forward to working with them, bringing our unique NSN approach, to take UDE forward.”
NSN’s signing of Um Dois Esportes is the media house’s fourth acquisition of 2024, following the recent deals to purchase UK-based SportsMole and MrFixitsTips, as well as Chilean site AlAireLibre, which was announced in March.
The latest addition to the North Star media portfolio joins existing assets including Top Mercato, Afrik-Foot, and Vringe. The Paris-based company already oversees a significant Brazilian operation, delivering over 6 million sessions per month, from the likes of Trivela, Premier League Brasil and Lakers Brasil.
NSN will retain Curitiba-based journalists from the Um Dois Esportes legacy team to maintain the asset’s unique tone and popular coverage of the Paraná sports scene across site and social.
Rafael Mello, Director of GRPCOM, said: “We were surprised by the interest, and initially had no intention of selling Um Dois, but as the conversations evolved, we realised this was a serious group with good intentions. We were very happy to see our project being valued by a large international group and going global, demonstrating the quality of the content we produced.
“We’re also proud that North Star inherited our journalists, who are truly responsible for the success of the product we offer readers every day.”
-
Gambling in the USA5 days ago
Kambi Group plc extends Mohegan partnership with on-property sports betting agreement in Pennsylvania
-
Interviews7 days ago
Women in iGaming Interview: White Hat Studios’ Holly Fairweather
-
Gambling in the USA4 days ago
Clark County residents can bring a friend for free to next week’s Super Bingo $160,000 tournament at the Plaza Hotel & Casino, May 6-8
-
Latest News7 days ago
White Hat Gaming strengthens executive team with Justin Psaila announced as new Chief Financial Officer
-
Compliance Updates5 days ago
OpenBet bolsters compliance technologies with the launch of geolocation product, OpenBet Locator™, powered by Amazon Web Services (AWS)
-
Latest News7 days ago
CT Interactive’s Team Visited SIGMA Brazil 2024
-
Compliance Updates7 days ago
North Carolina Lawmaker to Introduce Bill to End College Player Prop Bets
-
Compliance Updates7 days ago
Reputation matters – the importance of supplier licensing