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United Soccer League Extends Partnership with Stats Perform

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United Soccer League Extends Partnership with Stats Perform

 

The United Soccer League and global soccer data leader Stats Perform have agreed to expand and extend their partnership through at least 2028. Under the new agreement, Stats Perform’s Opta service will enter a new phase powering the USL’s fan-facing platforms, broadcasts and on-field performance tools for its professional divisions.

The agreement includes the USL Championship, League One, and Super League, the USL’s new professional women’s league, which will kick off in the summer of 2024. Opta has served as the official soccer data provider for the USL since the start of the 2017 season.

USL President Jake Edwards said: “We are on a mission to dramatically raise the profiles of our competitions domestically and internationally. Opta is universally used by the world’s top soccer teams, players, and media. We want the same tools for our elite leagues – and that is Opta.”

Sophisticated new Opta tools such as Pressbox Live will be incorporated into broadcasts across the USL Championship, League One and Super League via commentators and graphics.

Opta’s data will also support USL technical initiatives and the league’s continued integration with the global transfer market.

The wide-ranging partnership also includes access to a wealth of Opta products and deep data that enables in-depth analysis for USL Championship, League One and Super League clubs and fans.

Opta covers more than 1000 leagues and competitions around the world and serves as the official data provider for the Premier League, La Liga, Ligue 1, and Serie A, among others. Opta data has become the industry standard used by the world’s professional soccer teams and scouts.

Stats Perform Chief Revenue Officer Steve Xeller said: “Opta data is integral to the world’s leading sports federations, teams and broadcasters, and nowhere more so than in soccer. It is globally trusted to power insightful, entertaining coverage that puts sport right at the front of fans’ minds – and keeps it there. At Stats Perform we are proud of Opta’s unparalleled heritage in sports data and excited to see it used more widely in North America ahead of the FIFA Women’s World Cup in 2023 and the FIFA Men’s World Cup in 2026.”

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Paysecure expands reach across LATAM, showcasing solutions at SIGMA Americas

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Paysecure expands reach across LATAM, showcasing solutions at SIGMA Americas

 

Paysecure is strengthening its presence across Latin America, addressing the region’s complex payment landscape with advanced payment orchestration solutions. As part of this strategic plan, Paysecure will showcase its cutting-edge platform at SIGMA Americas, taking place April 7-10, at booth N115.

Expanding into new LATAM markets presents businesses with significant challenges, including navigating diverse local payment methods, multi-currency processing, managing multiple Payment Service Providers (PSPs), or ensuring compliance with varying regulations and reducing fraud (Brazil experiences a chargeback rate of approximately 3.48%, while Mexico’s rate stands at about 2.81%).

Already operational in key LATAM markets such as Mexico, Brazil, Argentina, Colombia, Costa Rica and more, Paysecure is poised to address these payment barriers by offering a single, streamlined API integration and a fully customizable dashboard that allow merchants to gain access to advanced capabilities including:

  • Smart transaction routing – The company optimizes payment flows, managing to achieve up to a 15% decrease in payment processing costs by finding the lowest-cost routing options through dynamic selection.
  • Comprehensive merchant controls: Paysecure’s intelligent engine allows transaction limits settings, applies cascading logic, and enables 10+ types of real-time reports that analyze trends and customer behavior.
  • Dynamic fraud prevention: Its User Trust Score system and adaptive fraud detection tailored to each market ensure an over 10% decrease in fraud-related losses.
  • Global payment network: With access to 500+ PSPs and acquirers, Paysecure enables businesses to offer customers their preferred payment methods in any country or currency.

In addition, the company has been shortlisted for ‘Best Online Payments Service 2025’ at the SIGMA Americas Awards Ceremony. The company will also exhibit at the event and attendees can visit Paysecure’s booth (N115) to explore how its solutions can enhance payment security and efficiency in the LATAM market.

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AGS Ignites IGA 2025 with Next-Level Slot & Table Game Innovations

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AGS (NYSE: AGS), a global leader in gaming solutions, is set to showcase a dynamic array of new products at the 2025 Indian Gaming Association (IGA) trade show, April 2-3, in San Diego. From premium slot cabinets and innovative new games to industry-leading table progressives and real-money online gaming solutions, AGS is redefining the gaming experience. With deep roots in tribal gaming, AGS remains committed to advancing technology, enhancing casino floors, and delivering unforgettable player experiences.

Premium Cabinets & Featured Games: The Spectra Experience

  • Spectra™ SL49+ Premium & SL75+: A Premium Gaming Experience
    • Known for its dynamic game mechanics and visually stunning display, the Spectra™ SL49+ Premium offers a top-tier gaming experience built for high-performance play.
    • A large-format cabinet designed for maximum versatility and flexibility, the Spectra™ SL75+ allows operators to access the entire Spectra game library, making it adaptable for diverse floor setups. This cabinet is available in both pod and inline configurations, giving operators multiple options for customizing their game floors.
  • New Games on Spectra™
    • Available on both the Spectra SL49+ Premium and Spectra SL75+, Lion Cash™ introduces vibrant visuals and exciting gameplay, with massive payout potential that adds another thrilling option to AGS’ premium game lineup.
    • AGS introduces its first multi-play experience with So Hot Super 4 Legends™ and So Hot Super 4 Ultimate™, bringing together popular titles like So Hot Frenzy™ and Monkey in the Bank™ on four windows at once. Players get more action with every spin, offering a fresh way to enjoy the beloved So Hot® series.
    • In addition, AGS will showcase more game families on Spectra, including Fortune Frenzy™Mariachi Fortunes Trio™Da Da Da Jin Bao™Kraken’s Fortune™Cash Chain™Dragon Diamond™, and Rakin’ Bacon Triple Oink™.

Step Into the Action: Video Mechanics Meet Classic Stepper Play

  • Revel™ Mech Reel Cabinet
    • Since its debut at IGA 2024, the Revel™ mechanical stepper has made waves, ranking #3 among mechanical reel cabinets in the latest Eilers & Krejcik Gaming cabinet performance report. Its first four titles–Triple Treasure®, Liberty Diamond®, Flaming Reels™ and Diamond Reels™–all landed in the top 7 for new core mechanical games in the most recent Eilers & Krejcik Gaming game performance report. With its strong performance and enduring appeal, Revel continues to captivate and dazzle players.
  • New Games: Diamond Nudge™ & Straight Cash Triple Double Spin™
    • Diamond Nudge™ premiered on March 17 at Graton Resort & Casino and is the first AGS stepper game with a reel nudge feature, shifting reels by 2 or 3 positions based on diamond sub-symbols.
    • Straight Cash Triple Double Spin™ is the stepper version of AGS’ popular 3-reel video game and real-money online game, Straight Cash®. It introduces individual reel play in a concatenation-style game. The four-tier progressive scales by denomination and is awarded with max bet symbol combinations.
  • So Hot Grand™ Link
    • The So Hot Grand™ progressive jackpot system can link select mechanical reel stepper and 3-reel video games like Mega Diamond®, Gold Nudge™, and Rakin’ Bacon! Jackpots Bonus Board™, creating faster-growing jackpots and keeping excitement high across the floor.

Table Games That Pay Off: Progressives & Big Payouts

  • Bonus Spin Xtreme™ Red Dragon for Baccarat
    • Tailored for high-stakes baccarat players, Bonus Spin Xtreme™ Red Dragon features a stacked wheel, with the smallest prize starting at $588, alongside fast-growing jackpots. Designed for big-reward thrills, it can link across an entire table game pit, amplifying excitement and jackpot potential.
  • Bonus Spin Xtreme™ for Poker Rooms
    • AGS brings its award-winning table game progressive, Bonus Spin Xtreme™, to the poker room, offering operators the opportunity to earn incremental gaming revenue. The system links all progressives within the poker room and can extend across the entire table game pit, driving faster-growing and larger jackpots.

Real-Money Online Gaming: Winning on Every Front

  • Leading the Pack in Online Gaming
    • AGS continues to dominate the online gaming space, holding the #1 new overall supplier spot in the latest Eilers & Krejcik Gaming U.S. online game performance report for five consecutive months and the #1 new slots supplier for eight straight months. Additionally, in the same report, AGSi ranked #1 indexing slot supplier, further solidifying its leadership in the U.S. online gaming market.
  • Award-Winning Online Slot: 3x Ultra Diamond
    • AGS recently took home the Top Performing New Online Slot Game award at the 2025 EKG Awards for its hit game 3x Ultra Diamond™, solidifying its place at the top of the online gaming industry.
  • Expanding Horizons: AGSi in Brazil
    • With its recent launch in Brazil, AGS is gaining momentum in international markets, further expanding its reach and strengthening its global footprint.

Visit AGS at booth 741 to check out the latest slot cabinets, exciting new games, revolutionary table progressives, and industry-leading real-money online products. AGS is setting the stage for the future of gaming with technology that keeps players engaged and delivers real results for operators.

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More bang for your buck

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More bang for your buck

 

Troy Paul of SGG Media, on why streamers and influencer amplification are fast becoming the cornerstone of media activation for sportsbook and casino brands

 

Amplification is crucial to getting the most out of marketing activity and spend, but it’s something that very few online sportsbook brands are doing, let alone getting right.

Amplification means taking marketing campaigns and materials and “amplifying” them through targeted influencers that get the messaging in front of even more people.

Let me explain by way of example.

An operator will pay an athlete millions of dollars a year to create social posts about its sportsbook and offering, including new bonuses and Sunday Football Picks.

Let’s say the athlete is making a post on Monday that says he loves the Kansas City Chiefs in that week’s game and that DraftKings is offering a boost to all players who tail his bet slip.

This post will generate a decent number of impressions and clicks, but this can be “amplified” by having the top Kansas City Chiefs fan accounts retweet it on X or create an Insta story around it.

These influencers will then say things like “I love this play” or “KC fans, don’t miss out!”, boosting the message to more people and ultimately driving engagement and interaction.

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In many cases, we have taken posts that will generate around 50,000 impressions and through our network of influencers, make that post go viral with 10x-20x engagement and reach.

Sportsbooks spend millions on their celebrity partnerships and brand ambassadors, but for a few thousand dollars, amplification can turbo-charge engagement with that content and transform KPIs.

And it’s not just sportsbooks that can benefit from this – so too can online casinos, casinos, racetracks and tribal casinos and sportsbooks.

 

Mastering the art of amplification

The channels through which amplification is the most effective are evolving with live streaming very much king these days.

The audiences behind popular sports and casino live streams are extremely loyal, and those who can lead an audience through an entertaining stream are becoming instrumental to operator growth.

Streamers are the new celebrities and the space as a whole has tons of latent potential to explore and growth to unlock, especially in terms of a media play.

In terms of how it works relating to amplification, let’s take a Tuesday NBA team in a mid-level market as an example. Most NBA fans don’t even know the game is on, let alone where to watch it.

If a popular streamer had the necessary media access to live stream the game, his loyal audience would tune in to watch the stream regardless and then in turn be introduced to the NBA.

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Streamers ultimately create a community around the content they are watching, and this can directly translate to a growing audience around a sport, team, player or, of course, a betting brand.

 

Sportsbook and casino brands need to get in on the amplification action

This is why sportsbook and casino brands need to sign with streamers early and use them to support marketing campaigns and growth initiatives.

For me, developing a product around a streamer’s audience will prove to be an immensely important aspect for growing brand equity and boosting engagement in the months and years ahead.

For example, a client of ours recently created a 1SC promo link for the first 5,000 users to log into their account through the link. The stream reached the 5,000-user cap in 24 hours.

This means 5,000 unique accounts logged into and/or wagered through the social casino account in the 24-hour period, which is an insane metric.

This stands as a perfect example of how an operator can build out a campaign targeted at streaming, and how amplification through streaming resulted in success.

 

There are tons of opportunities to explore

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Of course, this is just one example and there are loads of opportunities for both operators and content creators to get into.

Streamers that can leverage platforms like X, Instagram and TikTok to create a loyal audience that shows up daily for their content will be in an excellent position to monetise through partnerships.

The operators that recognise this trend early, and we are still in the early days of streaming and amplification, will get ahead of the curve in the ever-changing landscape of media activation.

But where there are opportunities there are also challenges and streaming is no different. The big one here is that no post-editing can be done as everything is broadcast in real-time.

This makes it imperative that streaming hosts are well versed in the sportsbook/casino’s brand guidelines and the compliance and responsible gambling elements that come along with it.

 

Influencer amplification is the cornerstone of media activation

With influencer amplification, brands don’t need to spend millions of dollars with Google AdSense or Meta ads to target fans – even though this is what’s been done up until this point.

With streaming and general influencer amplification, campaigns can be delivered directly to fans that genuinely care about the content.

What’s more, this can be done for pennies on the dollar of what traditional media would cost, and with a much better return.

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In short, online and land-based gambling brands can get more bang for their buck.

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