partnerships
Lucas Oil Products, WinStar World Casino and Resort announce partnership, naming rights of casino-resort’s new events arena
Officials with Lucas Oil Products and WinStar World Casino and Resort announced a partnership that includes the naming rights for WinStar’s new events arena set to open in 2023. The casino-resort’s new 6,500-seat arena will be called Lucas Oil Live.
“The Lucas Oil Live venue enhances the resort experience for our patrons and music fans alike as we welcome back live entertainment,” said Jack Parkinson, WinStar World Casino and Resort general manager. “Our guests will be able to enjoy an electric atmosphere in a venue that’s almost twice the capacity of our previous venue and offers added amenities that enhance the live entertainment experience. The sound and technical capabilities of this new venue enable us to continue attracting the industry’s most popular entertainers.
“We are excited and honored for this partnership with Lucas Oil, and we’re looking forward to the return of live entertainment at WinStar World Casino and Resort in a world-class music venue,” Parkinson added.
Indianapolis-based Lucas Oil produces high performance automotive lubricants and additives. Lucas Oil boasts more than 300 premium products with a distribution network across 48 countries.
“The continued evolution of the Lucas Oil brand is giving us the chance to form unique and exciting new partnerships, which is why we are thrilled to be working with WinStar World Casino and Resort,” said Morgan Lucas, Lucas Oil president. “This opportunity presents us with a chance to reach new audiences of vehicle owners and drivers who can benefit from our products, and we are extremely proud to have the Lucas name associated with WinStar’s new events arena, an entertainment destination that will serve as host to some of the nation’s best live music and events.”
Lucas Oil Live at WinStar World Casino and Resort is a 250,000-square-foot, state-of-the-art entertainment venue with a capacity of over 6,500, including dedicated VIP, Club and Suite seating. The venue’s concourse adjoins WinStar’s newly opened, 304-room Spa Tower Hotel and features a new eatery, Session House Gastropub, and two new bars dedicated to concerts. Lucas Oil Live’s amphitheater-style venue gives concertgoers easy access to multiple concessions venues on each level to serve patrons’ needs conveniently. The venue also features a flexible VIP lounge that can be sized to fit the needs of groups for concerts, events and midweek meetings.
Guests can easily access Lucas Oil Live’s concourse three ways: from a new exterior parking lot, through the existing casino/hotel or via a skybridge from a new parking garage with over 1,200 parking spaces. Once inside the venue, guests can navigate to their seats using elevators, stairs or escalators as well as numerous wayfinding digital directories.
Lucas Oil Live replaces the Global Event Center as the casino-resort’s primary indoor concert venue. The Global Event Center was renovated in 2022 into a non-smoking gaming destination in the Rome Gaming Plaza.
Concerts and events will return to WinStar World Casino and Resort this fall with the grand opening of Lucas Oil Live. An event schedule and ticket information will be found on WinStar.com and on WinStar’s social channels soon.
HGB Design of Memphis, Tenn., is serving as the architect for Lucas Oil Live and Manhattan Construction Co. of Tulsa, Okla., is the contractor to build the venue. Civil engineering services are being provided by EST of Oklahoma City while Uzun + Case of Atlanta and Kimley-Horn and Associates of Oklahoma City are serving as the project’s structural engineers. Smith Seckman Reed of Dallas is providing mechanical, electrical and plumbing engineering.
Schuler Shook of Dallas is providing the specialty lighting and theater planning. Jaffe Holden of Norwalk, Conn., is serving as the audio/visual engineer and Sturm Consulting of Tulsa, is serving as the food service consultant. Landscape architecture is being provided by Innovations Design Group of Orlando, Fla., and the signage consultant is Lorenc + Yoo Design of Roswell, Ga.
Two proven game technology companies are joining forces in what promises to be a devilish collaboration that disrupts the iGaming industry.Â
Design Works Gaming (DWG) and Bluberi Gaming announced an exciting partnership that will bring together DWGâs chart-topping LuckyTapâą mechanic and Bluberiâs top-performing titles.
Fueled by a unique mix of creativity, innovation and undeniable player appeal, Bluberi has made waves with their iconic games, including their breakout hit Devilâs Lockâą.
Enter DWG â the team behind the proprietary LuckyTapâą mechanic. Known for blending simplicity with explosiveness, DWGâs games consistently top the charts and deliver next-level engagement.
âDevilâs Lock has always topped our favorites list when we hit the casino floor as a team. And just a few months ago, as we were trying our luck with the Devil, inspiration struck. We knew we could turn up the heat and reimagine this fan-favorite as a high-voltage LuckyTapâą,â said founder and CEO of DWG Troy Zurawski. âBluberi brings the legendary IP, and we bring the power of LuckyTapâą.â
This partnership kicks off a new era for both companiesâone where creative chaos reigns and boundaries are pushed. Together, DWG and Bluberi are cooking up gameplay thatâs bold, mischievous and unruly.
âPartnering with Design Works Gaming marks a new milestone in iGaming for Bluberiâs iGaming strategy,â said Scott Richards, VP of Commercial Strategy at Bluberi. âDWGâs LuckyTapâą is a proven game-changing technology that pushes boundaries and resonates with Bluberiâs approach to developing unique gaming experiences. Our teams share a passion for pushing boundaries and delivering unforgettable player experiences. We canât wait to unveil what weâre creating together.â
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Defy the Odds and EDGE Markets Announce Strategic Partnership to Drive Innovation in Betting and Gaming Payments
The two companies will work together to continue to springboard newly funded EDGE MarketsÂ
Defy the Odds (DTO), a startup launchpad supporting entrepreneurs in the gaming and betting industry, announced a strategic partnership with EDGE Markets, the company behind EDGE Boost, one of the first debit card products designed specifically for responsible gaming. Together, the two companies aim to enhance financial accessibility and innovation within the gaming space while also promoting more responsible gaming. DTO will provide a host of advisory, consultative and partnership development services within the gaming sector to EDGE Markets.
âFrom our more than 80 collective years of experience in the betting industry, Sue Schneider, Kelly Kehn and I feel that EDGE Boost is exactly what the betting community needs right now,” said Paris Smith, Co-Founder of Defy the Odds. “Not only does it give players easy access to their own funds while promoting responsible gaming, but its built-in tools encourage smarter play. For operators, it identifies responsible players without adding extra costs or complexity. Weâre excited to partner with Seni and the EDGE Markets team and help drive EDGE Boost to the next level.”
Defy the Odds will join EDGE Boostâs advisory network and also provide insights on how EDGE Boost can integrate itself further into the betting and gaming industry. Last month, EDGE Markets came out of stealth mode, announcing it had closed a $17.2 million funding round and that, since the start of 2024, the EDGE Boost debt card has already processed over $300 million in transactions.
 âEDGE Boost is focused on providing bettors with financial tools that enhance their experience while keeping responsible gaming at the forefront,â said Seni Thomas, Founder and CEO of EDGE Markets. âWorking with Defy the Odds will allow us to introduce our technology to many more eyes and innovators in the betting and iGaming space, giving them the financial flexibility they need to succeed while also promoting responsible gaming.â
The EDGE Boost bank account is FDIC-insured up to $250,000*, providing financial security, while all user data is safeguarded on a private, encrypted platform. EDGE Boost users are already using the card for transactions across all major digital gaming platforms, without any fees or integration required for operators.
The 2025 PaulistĂŁo Feminino, Brazilâs premier state-level womenâs football championship, kicked off this Tuesday, May 6, and brings with it a historic partnership: 7K, a brand under the Ana Gaming Group, has joined as the exclusive betting sponsor of the tournament.
This move further reinforces 7Kâs growing presence in national football, as it also sponsors Santos FCâs womenâs team, positioning itself as a strong backer of womenâs sports in Brazil.
âWe believe in the transformative power of sport and its societal impact,â said Talita Lacerda, Chief Operating Officer at Ana Gaming Group. âSupporting PaulistĂŁo Feminino at this pivotal time of growth and visibility reflects our commitment to gender equity and diversity. Womenâs football is finally gaining the space it deserves, and 7K is proud to contribute to this important journey alongside such prominent brands.â
Record-Breaking Investment and Visibility in 2025
This yearâs edition sees a record investment, surpassing the R$8 million of 2024. The total club distribution increases to R$3.3 million, with the champions receiving R$840,000 and runners-up awarded R$350,000 in prize money.
The competition features eight powerhouse teams:
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AD Taubaté
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Corinthians
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FerroviĂĄria
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Palmeiras
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Realidade Jovem
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Red Bull Bragantino
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Santos
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SĂŁo Paulo
Broadcast and Media Coverage
For the first time, all matches of the PaulistĂŁo Feminino will be televised or streamed. The tournament will be broadcast by SporTV, TV Globo, Record News, Warner (via Max and Space), as well as digital channels like CazĂ©TV and the official PaulistĂŁo YouTube channel, expanding the reach of womenâs football like never before.
A New Era of Sponsorships
The 2025 edition also breaks the record for number of sponsors, with seven brands backing the competitionâup from five in 2024. In addition to 7K and Sicredi (which holds the naming rights), sponsors include Amazon, AssaĂ, Centauro, GuaranĂĄ Antarctica, and Lays.
Previously, 7K gained major visibility during the 2025 Campeonato Paulista (menâs) by sponsoring the tournament and securing the naming rights for the âMan of the Matchâ trophy, further showcasing its dedication to Brazilian football at all levels.
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