Betr Launches Combat Sports Media Vertical Betr Combat
Betr, the first microbetting-focused sports betting and media company, announced the launch of its combat sports media vertical, Betr Combat, and the signings of professional mixed martial artist, Bo Nickal, and combat sports personality, David “The Schmo” Schmulenson.
As the first verticalized media arm launched by Betr, Betr Combat will provide fans with 24/7 coverage of the combat sports world, including original shows, commentary on upcoming bouts, exclusive interviews, and post-fight analysis. Betr Combat is the first of several new verticals set to roll out under the Betr Media umbrella as part of their sports verticalization strategy, which consists of a strategic launch cadence of targeted portfolio brands across various sports leagues and audience interests.
“Combat sports and content creation are my passions, so the launch of Betr Combat was both exciting and inevitable. We are building a media enterprise with the goal of attracting top tier talent in every sport and this is no exception. Bo Nickal is a Penn State legend and one of the biggest MMA prospects in recent history, while The Schmo is one of the most unique and charismatic media personalities in combat sports. We are so excited to have them join our team and together we will make Betr Combat the go-to combat sports media channel for all boxing and MMA fans,” Jake Paul, Founder and President of Betr, said.
“I’m so excited to partner with Jake Paul and Betr. It just makes sense for the #1 MMA prospect and the #1 boxing prospect to team up. I love the energy of the company and what they are trying to do in the media and sports betting space. I’m grateful to my agent, Malki Kawa, at First Round Management for getting this deal done, and to Jake Paul for bringing me on board,” Nickal said.
“The Schmo and Betr Combat are a world class tag team. I have enjoyed covering and interviewing Jake Paul as a fighter, but now pumped to join his vision conquering the sports media & gaming landscape. I take pride knowing my involvement with Betr Combat will further cement our footprints in the combat sports world. There is no limit to what we can achieve in this partnership,” Schmulenson said.
