Latest News
Small, Highly Engaged Group of Largely Young Men Driving Sports Gambling Growth in America, New Ipsos Polling Finds
Ipsos released new polling ahead of the Super Bowl, the largest sporting event and biggest gambling moment on the American calendar, which finds that in the wild west of sports gambling, the industry is growing largely with a very engaged group of sports bettors who tend to be younger, men, or white. This report is the first in a series of polls from Ipsos examining American attitudes toward and participation in sports, gambling, and athletics broadly.
Despite the explosive growth in gambling revenue, rising from $1.55 billion in 2020 to $4.33 billion in 2021, a very small number of Americans are responsible for that number. Ipsos found that only about 8% of Americans say theyâve bet on sports via an app or online, and only 4% have bet on sports in-person in the past year.
âAs the dollar spent on bets suggests, those who do bet on sports are very engaged in the sporting world. Compared to the general public, they are more likely to self-describe as sports fans, play fantasy sports, go to live sporting events, and watch more niche types of sports, like esports,â Chris Jackson, Senior Vice President at Ipsos, said.
Football and basketball are the most popular sports to gamble on, with bettors preferring professional sports to college sports. The NFL is by far the most popular sports league to gamble on, with 59% of bettors placing a bet on the NFL. This is followed by the NBA (34%), NCAA Football (30%), and NCAA Basketball (28%). Unsurprisingly, majorities of sports bettors tuned into major sporting events last year, like the Super Bowl or March Madness.
The polling also shows that sports bettors are more likely to be men (68%), under the age of 35 (39%), white (51%), or high-income earners (44% make over $110k).
While a small group of people is extremely engaged with sports gambling, most Americans are not tuned into the debate over legalization and display ambivalence toward the issue. Overall, only one in three Americans want to allow in-person or app-based sports betting in their state, and another one in three donât have an opinion. In fact, the only group not ambivalent about allowing sports betting seems to be the group actively participating â sports bettors themselves.
The polling also shows that money is the main reason people do not bet on sports. When asked to select any and all reasons they do not bet on sports, half of the people who donât bet on sports choose not to because they believe it is a waste of money. Non-bettors are also deterred from participating because they donât know enough about sports or about betting to partake.
âWhile some segments of the population remain intractable, there are non-betting Americans who donât partake because they just donât know enough about gambling. This provides a potential new group for the industry to expand into and is likely where advertising dollars are being spent by sportsbook operators to attract new customers,â Mallory Newall, Vice President at Ipsos, said.
Latest News
THE MONEYMAKER TOUR RETURNS TO HARD ROCK CINCINNATI WITH MORE THAN $1 MILLION UP FOR GRABS
Following a hugely successful first event in Cincinnati, Ohio in September 2023, the Moneymaker Tour is returning to the Hard Rock Casino Cincinnati on September 17 – 30, 2024 with a packed schedule that will guarantee more than $1 million across 15 trophy events.Â
In September 2023âs inaugural stop at Hard Rock Cincinnati, the $1,500 Main Event was contested by 788 players and won by Joseph Bakun for $208,034. He was joined at the final table by Chris Moneymaker himself and WSOP Champion Joseph McKeehen and as well as the top cash prize, he also took home a crystal Moneymaker Tour trophy and a guitar trophy.
The Moneymaker Tour was created in 2023 by 2003 WSOP Champion and ACR Team Pro, Chris Moneymaker and Moneymaker Tour Executive Manager, Tony Burns. The Tour was conceived as a way for Moneymaker to give poker players opportunities to have their own ordinary to extraordinary moments as he did.
Despite its relative newcomer status, the Moneymaker Tour has made a name for itself, recently being voted the third most popular live poker tournament series behind only the World Series of Poker and the World Poker Tour, in a State of Poker survey. Since its inception, there have been eight events throughout Florida, Cincinnati and Houston.
The Tour has also recently announced new venues including a first visit to the birthplace of the Moneymaker boom with an event in Las Vegas from June 28 – July 6 at MGM Grand and its first international Main Event at Casino Aruba in October.
âHard Rock Casino Cincinnati will team up with the Moneymaker Tour for a return in 2024â said Christopher Herbert, Hard Rock Cincinnati Manger of Poker & Sportsbook. âHard Rock Cincinnati is grateful to be a part of the fastest growing poker tour in 2023. Chris Moneymaker, Tony Burns and their staff delivered an incredible experience for our guests during the 2023 Moneymaker Tour stop. Thereâs no better place to be in September 2024 than Cincinnati Ohio!â
âAfter an amazing series last September, we are excited to return to Hard Rock Casino Cincinnatiâ, said Tony Burns, Executive Manager of the Moneymaker Tour. âContinuing to partner with one of the most recognisable brands in the world amplifies our reach, resonates with our audience, and rocks our business to a whole other level.â
eSports
Zenni Optical Announces Partnership with ESL FACEIT Group (EFG)
Zenni Optical, the worldâs leading online eyewear retailer, announced a partnership with ESL FACEIT Group (EFG), the leading esports and video game entertainment company. Designed to integrate eye health education with innovative eyewear solutions for the esports community, the partnership will officially launch at DreamHack festival in Dallas, taking place from May 31 to June 2.
This collaboration will showcase a co-branded collection of lifestyle and competitive eyewear and accessories, highlighting Zenni Opticalâs commitment to promoting overall eye health, particularly in addressing issues like eye fatigue and strain. Additionally, the initiative will incorporate essential eye health education across various DreamHack Festivals, in alignment with EFGâs broader mission to foster inclusive gaming worlds and engaged, supported communities.
âDreamHack and ESL represent some of the most community-centric and prestigious competitive events in the world. In their own unique ways, they embody esports for everyone. By partnering with these incredible brands across the gaming and esports spaces, we aim to create engaging experiences that combine eye-health education with innovative eyewear solutions for players and fans at all levels,â said Robb Chiarini, Head of Gaming, Sports, & Events at Zenni Optical.
âWe are thrilled to partner with Zenni Optical as the Official Eyewear Partner of DreamHack and ESL. The genuine passion that Zenni has for the esports industry is a refreshing sight to see, and a major driving factor for the decision behind our partnership. Zenniâs ongoing commitment to provide eyewear for everyone mirrors our own drive to create worlds beyond gameplay for gamers everywhere,â Craig Levine, Co-CEO at EFG, said.
Latest News
Circa Sports Launches Mobile App in Kentucky
Circa Sports has expanded its operations into Kentucky with the launch of its popular mobile betting app. Debuting via a licensing agreement with ECL Corbin LLC at its Cumberland Run harness track, the brand will take the highest betting limits in the industry along with offering tight money line splits, transparent odds, exceptional customer service, and more.
Marking the fifth state for Circa Sports, the app is now available for download through partnership with the Cumberland Run property in Corbin, Kentucky. The Circa Sports Kentucky app can be downloaded and funded remotely from anywhere. Bettors will have access to transparent and fair limits, made possible with a business model of providing betting lines and odds that are more favorable for the customer.
âWe are thrilled to launch Circa Sports in the great state of Kentucky. Weâve always had our sights set here as we know it is a major hub for college sports, horse racing and more. We are looking forward to providing Kentucky bettors with some of the best odds and expertise out there,â Derek Stevens, CEO of Circa Sports, said.
The Circa Sports Kentucky app was designed by players, for players. Available to patrons ages 18 and over, highlights include high betting limits, tight money line splits, transparent odds, exceptional customer service, option to browse the complete menu and live odds from anywhere at any time, and aggressive, higher-than-most betting limits for everyone â even winners.
The Circa app also includes future bets in parlays, two-sided Yes/No future betting, remote registration that can be done from anywhere on a mobile device and deposits and withdrawals that can be done through the app from anywhere.
Marc Falcone, co-owner of the ECL Corbin LLC properties, said: âWeâre delighted to welcome Circa Sports to the Commonwealth as a sports-betting partner. They allow us to offer another amenity to complement our existing gaming.â
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