The Point Casino & Hotel in Kingston is attracting attention with a unique digital signage installation featuring 12 suspended 2.9mm DSS CUBES from JCM Global (JCM) over the casino’s slot machines near the new non-smoking casino entrance.
The new DSS CUBES hang at various heights, starting at 10 feet above the casino floor. Content on the CUBES will draw visitor foot traffic, announce casino promotions, create a welcoming environment, and more. The incredible flexibility of the CUBES configuration allows The Point’s marketing team to maximize their creativity.
The installation is the latest in the relationship between JCM and The Point. The casino utilizes JCM’s UBA bill validators, GEN5 Thermal Printers, and ICB Intelligent Cash Box system.
“The cubes look amazing! The digital experience is unique and has created a lot of attention. The ‘Chandelier of Digital Cubes’ create energy on the casino floor that excites our players with its fabulous colorful displays. We are always pleased when we partner with JCM,” Sam J. Cocharo, VP of Ops and General Manager at The Point Casino & Hotel, said.
“Our DSS CUBES are an innovative signage solution for casinos of all sizes. Whether they are suspended or stacked, they create an unparalleled digital experience that enhances the guest experience. We are thrilled to be a part of The Point Casino, both in the slot devices and above the casino floor,” JCM SVP of Sales, Marketing & Operations Dave Kubajak said.
