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OpenBet Extends BCLC Partnership with Platform Integration for PlayNow’s Saskatchewan offering

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OpenBet, a global leader in betting entertainment, has strengthened its long-term partnership with British Columbia Lottery Corporation (BCLC) after the Lottery Operator delivered its PlayNow.com brand to the Saskatchewan Indian Gaming Authority (SIGA).

PlayNow.com is now live in Saskatchewan with OpenBet’s omni-channel Player Account Management platform and market leading sports betting technology, which BCLC has combined with a wide range of third-party content delivering best-in-class Gaming and Sports betting experiences to players across the province.

The launch follows an agreement whereby BCLC provides SIGA with the province’s first legal, regulated, online sports betting and gaming platform. It offers safe and secure online gaming and betting entertainment for players, with OpenBet facilitating an array of safer gambling tools.

OpenBet’s partnership with BCLC has set a standard for betting and gaming for World Lottery Association (WLA) members, with the full suite of OpenBet’s platform, technology and services driving growth that has consistently outperformed the black market.

Cathryn Lai, Chief Commercial Officer at OpenBet, said: “Congratulations to SIGA and BCLC on bringing regulated sports betting and iGaming to Saskatchewan. Now, players have an opportunity to enjoy best-in-class betting entertainment in a safe and secure environment through the renowned PlayNow brand.

“We are enormously proud of our contribution to regulated gaming and betting in Canada and adding a fifth province to our ecosystem, alongside our activity in Atlantic Canada, British Columbia, Manitoba and Quebec, means more players will have access to the great experiences offered by BCLC on PlayNow. BCLC have been fundamental to our success in Canada and our collaboration on product and technology remains a blueprint for quality partnerships with operators. It’s also great to welcome SIGA to the OpenBet family, and we are excited to start a new partnership with such an innovative operator.”

Dan Beebe, COO at BCLC, said: “OpenBet’s unrivalled platform technology provides us with the confidence to take our PlayNow.com brand into provinces beyond British Colombia.

“We have enjoyed significant growth in Manitoba in recent years, and believe we are well positioned to enjoy similar success in Saskatchewan with a similar model.

Zane Hansen, President and CEO at SIGA, said: “When introducing the first legal online sports betting and gaming platform in Saskatchewan, we wanted to work alongside a technology partner that was highly experienced in operating within regulated markets.

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“OpenBet’s platform, through BCLC’s PlayNow.com brand, was the perfect choice given their track-record of success with WLA partners and their commitment to player health and responsible gaming.”

Canada

INCENTIVE GAMES SECURES ONTARIO GAMING LICENSE

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INCENTIVE GAMES SECURES ONTARIO GAMING LICENSE

 

Incentive Games, a leading B2B games provider, is proud to announce that it has been awarded an Ontario Gaming License by the Alcohol and Gaming Commission of Ontario (AGCO), effective today. This achievement enables the company to offer its portfolio of real-money games to licensed operators and players across the province.

The license underscores the Incentive Games’ commitment to meeting the highest standards of compliance, security, and operational excellence. The rigorous application process demands robust security protocols and comprehensive responsible gaming measures and affirms the company’s readiness to enter one of Canada’s most dynamic iGaming markets.

The North American market is a strategic focus for Incentive Games, and this milestone follows closely on the heels of the company receiving its Provisional Michigan gaming licence from the Michigan Gaming Control Board earlier this month.

Incentive Games will distribute its real-money gaming content in Ontario through Incentive Studios, the company’s dedicated Real-Money Gaming division, ensuring a focused and tailored approach to the market.

“Ontario represents a huge opportunity for us, and securing this license is a proud moment for the whole team,” said John Gordon, Chief Executive Officer at Incentive Games. “It reinforces our dedication to meeting the highest standards while delivering compelling real-money content. We’re looking forward to building strong relationships in the region and continuing our momentum across regulated markets worldwide.”

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AGLC Announces New Board Chair

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Alberta Gaming, Liquor and Cannabis (AGLC) has announced the appointment of Larry Spagnolo as the new Board Chair, effective August 15, 2025. This announcement follows the official Order in Council issued by the Alberta Government and marks a new chapter in AGLC’s ongoing commitment to support communities, encourage responsible choices and position Alberta as the best place to do business.

Larry brings a wealth of experience in technology and business leadership to the AGLC Board and will play an integral role in guiding AGLC’s strategic direction. He is currently serving as VP and GM of Emerson’s SaaS SCADA business and has held senior roles at Zedi and Telus, driving innovation, growth, and global success.

A strong advocate for education and community, Larry serves as Vice Chair of Athabasca University’s Board of Governors and has held board roles with NAIT and Polytechnics Canada. He was awarded the King Charles III Coronation Medal for his community contributions.

AGLC and the Board of Directors extend their heartfelt thanks to Len Rhodes for his leadership and dedication as Board Chair since August 2019. He decided not to seek a third term and will continue to serve in this role until August 14, 2025. Len led AGLC through some significant milestones, including reducing red tape by 51%, growth of the emerging cannabis industry and ensuring AGLC delivered a balanced approach to business development, social responsibility, and regulatory oversight.

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Pinnacle Ontario live with CasinoEngine in North America debut

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Pinnacle Ontario live with CasinoEngine in North America debut

 

EveryMatrix has expanded its partnership with tier-1 operator Pinnacle powering its new casino in Ontario, Canada, using CasinoEngine platform technology – the first time its platform solution has gone live in North America. 

The latest agreement builds on the two companies’ previous collaboration that saw EveryMatrix’s CasinoEngine productivity platform power the well-known brand’s global casino offering.

The new launch takes the relationship to North America, marking EveryMatrix’s debut CasinoEngine platform integration in that market.

BonusEngine, EveryMatrix’s cross-vertical bonusing tool will be integrated in the second phase of launch. This will equip Pinnacle Ontario with a host of bonus types as well as AI-powered bonus abuse solution Bonus Guardian.

BonusEngine is the first of multiple engagement tools from EveryMatrix’s EngageSuite that Pinnacle plans to integrate.

With this comprehensive toolkit at its disposal, and the opportunity to add even more casino products in the future, Pinnacle Ontario can tailor campaigns, segment audiences, and reward players more effectively, creating a world-class digital entertainment experience for its customers.

EveryMatrix has more than 300 global customers and holds North American licences in Ontario, New Jersey, Michigan, West Virginia, Connecticut and Pennsylvania.

Stian Enger Petersen, CEO, Casino, EveryMatrix, said: “This launch marks a key milestone for EveryMatrix as we bring our market-leading CasinoEngine platform to Canada for the first time.

“We’re delighted to expand our partnership with Pinnacle and support their ambitions in Ontario with a powerful combination of platform, content, and engagement tools that are proven to drive success.”

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