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Hard Rock Continues Fight Against Human Trafficking

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Hard Rock Continues Fight Against Human Trafficking

 

Hard Rock International continues to proactively combat human trafficking by implementing several programs this month. The company kicked off its programs on January 11, as part of National Human Trafficking Awareness Day.

Human trafficking, which includes commercial sexual exploitation and forced labor, is a complex challenge for the entire global hospitality industry because it intersects a range of organized criminal activities.

For several years, Hard Rock has implemented comprehensive protocols to increase awareness of and prevent human trafficking, including training over 27,000 hotel and casino team members globally and collaborating with community partners and advocacy groups. In May 2022, the company signed the ECPAT Tourism Child-Protection Code of Conduct, the world’s first and only voluntary set of business principles travel and tourism companies can implement to prevent sexual exploitation and trafficking of children.

“Hard Rock is committed to working with our community partners across the country and the world to innovate solutions that help prevent human trafficking,” Jim Allen, Chairman of Hard Rock International, said.

This January, Hard Rock is expanding and innovating its direct support for victims, survivors, and at-risk youth, through partnership programs.

Youth Employment Program with Covenant House New York

To help vulnerable youth avoid risks or escape a life of trafficking, Hard Rock is providing access to careers in hospitality. Through a partnership with Covenant House New York, the largest provider of runaway and homeless youth services in New York City, the program aims to enable youth to overcome systemic barriers, achieve sustainable independence, and break free from cycles of poverty and homelessness.

“Vulnerable and exploited youth need stable employment to transition their lives from the street to a better future. This program seeks to not only offer jobs at Hard Rock, but to help these youth build careers by offering the experience, training and knowledge to build long-term futures in the global hospitality industry,” Julie Farer, Executive Director of Covenant House New York, said.

Participants will receive employment with Hard Rock Cafe Times Square and Hard Rock Hotel New York. After completing a 90-day transition period, they can work to forge opportunities across a range of roles, to learn and grow as hospitality professionals.

First Hospitality Company to Implement Twentyfour-Seven QR Code

Hard Rock is improving how the hospitality industry provides information and support to those who need it, while also deterring traffickers from targeting its properties. To advance communications, Hard Rock and Seminole Gaming represent the first hospitality company to pilot a QR code on its properties that will provide information on trafficking, and for those who may need it, direct access to immediate help resources.

The Twentyfour-Seven Anti-trafficking QR Code was created by survivors to help those vulnerable to trafficking, the QR code sticker will be placed in bathrooms, elevator waiting areas, transportation waiting areas, and parking lots.

“Victims who are being trafficked are constantly fed false information by their traffickers. The Twentyfour-Seven Anti-Trafficking QR code breaks the cycle by providing relevant and accurate information to victims so they may obtain help. Hard Rock is the first company in the hospitality sector to implement this program designed to help victims in bad situations. Using the anti-trafficking QR code will explain what laws and resources are available to victims,” Tsvetelina Thompson, Managing Director of Twentyfour-Seven, said.

When scanned, the person selects their location, selects prompts for the specific information they want, and can choose actions to take, whether it is calling for immediate help, filing a report, or understanding the law. The pilot will test the QR code stickers at properties in New York City, Hollywood Florida, Cincinnati Ohio, and Madrid Spain.

Expanded Education to Prevent Online Luring with ECPAT-USA

In January 2022, Hard Rock launched the Social Identity Quest, an education program designed to help teens understand risks of being lured online. Content was co-developed with experts at ECPAT-USA and EduNetwork Partners. By June 2022, 1.2 million students completed the curriculum, taught by 60,000 teachers in high schools across 45 states. This innovative program increased students’ human trafficking awareness and capacity to make informed decisions within social media practices.

The program is now being adapted to help prevent online exploitation amongst youth in Mexico, and indigenous communities in the USA.

“The Social Identity Quest (SIQ) helps young people examine how they interact and express themselves online. This creative approach is successful with youth because online games resonate with them. Rather than allow sexual perpetrators to exploit social media by identifying and contacting young people, the SIQ provides strategies to help kids protect themselves. By adapting this successful program for Mexico and indigenous youth in the USA, we are extending its reach to prevent grooming for sexual exploitation and trafficking,” Lori L. Cohen, CEO of ECPAT-USA, said.

Local Champion with the Broward Human Trafficking Coalition

In the community of its headquarters, Hard Rock will join the Broward Human Trafficking Coalition (BHTC), community leaders, and elected officials on January 21 to raise awareness about the plight and rights of trafficking victims. Hard Rock is the lead sponsor of the BHTC Town Hall and Community event, which takes place at The African American Research Library & Cultural Center.

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Navajo Gaming Honors 186 Team Members for Employee Milestones

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This month The Navajo Nation Gaming Enterprise (Navajo Gaming) honored 186 of its total 1200 team members for reaching significant employment milestones including 15, 10, and 5 years of service for the enterprise. The event at Twin Arrows Navajo Casino Resort in Flagstaff, Ariz. showcased the impact and journey of each hard-working team member, with a special highlight for 29 employees who have served for 15 years.

Less than 10 years after Navajo Gaming was created by the Navajo Nation and charged with the mission of creating jobs, increasing revenues, and stimulating incremental economic development within the Navajo Nation, the gaming enterprise created over 7425 direct, indirect and induced jobs with an overall economic output of over a billion dollars.

“Navajo Gaming employs 1200 people, 85 percent of whom are Navajo citizens. The award-winning AAA’s coveted Four Diamond Twin Arrows Casino Resort shares Navajo Culture through architectural nuances and local artists. Each of the property dining eateries feature ‘Navajo Beef,’ and traditional cuisine of the Navajo people, and our invitation to stay, play and relax at one of our four properties or Travel Center is an open welcome to the Navajo Nation’s beautiful scenic transformation,” Matthew Shunkamolah, Interim Chief Executive Officer of Navajo Gaming, said.

Team members recognized for 15 years of services have worked their way up to a wide variety of position within the enterprise from General Manager and Executive Director of Slots, to Director of Security, Food and Beverage Supervisor and Executive Director of Government Affairs.

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The International Association of Gaming Advisors (IAGA) Announces 2024 International Gaming Summit in Washington, D.C.

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The International Association of Gaming Advisors (IAGA) will hold its 41st International Gaming Summit Monday, May 27 through Thursday, May 30, 2024 at The Ritz-Carlton Washington, D.C.

As a premier event that brings together leaders from all global gaming sectors, the Summit will provide operators, suppliers, attorneys, investors, bankers, regulators and other advisor delegates with an unparalleled opportunity to meet and discuss the most important issues facing gaming.

“We are looking forward to holding this year’s 41st Annual International Gaming Summit in Washington, D.C., and are pleased to announce an agenda that includes a specific focus on some of the key sports betting issues the rapidly expanding US market is facing. As part of this focus, we will bring together representatives from global sports betting operators, regulatory agencies, professional sports leagues and other experts to discuss how the industry’s sports betting stakeholders can better work together to ensure a sustainable, responsible sports betting environment that is built on best practices lessons learned from other markets,” John Stawyskyj, President of IAGA, said.

“Beyond our sports betting focus, our diverse agenda includes discussions on other issues of importance including the growing impact of fraud and cyber breaches on regulated operators, a look into the federal and state lobbying process, an update on what’s happening in other gaming markets outside North America, a deep dive into new technologies and how they might impact gaming and more. I look forward to welcoming our delegates to Washington and participating with them in lively discussions about these critical issues and more,” Stawyskyj added.

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Marker Trax Appoints John Henderson as Senior Vice President of Operations

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Marker Trax, a leader in cashless payment solutions for the gambling industry, has announced the appointment of John Henderson as its senior vice president of operations.

As the company continues solidifying its cashless payments sector leadership position, Henderson joins the team to play a key role in leading strategic planning efforts, executing new operator and customer initiatives, directing pursuit of key performance indicators, and ensuring overall product and technology quality control. He reports directly to, and will work closely with, Marker Trax President Charlie Skinner.

Henderson is a seasoned, energetic industry veteran who brings to Marker Trax more than four decades of success in delivering technology-based business solutions, leading innovation-forward companies seeking to increase their industry footprints and to solidify their market shares.

“We’re cementing our leadership position in the cashless space, and John is the right leader, at the right time, to help guide us there. He has tactical expertise, and a long track record of success in the IT space. More than that, though, he’s always eager to innovate – which aligns perfectly with our philosophy and goals. We’re lucky to have him on board,” Charlie Skinner, President of Marker Trax, said.

Immediately prior to joining Marker Trax, Henderson served as chief information officer at WorldStrides, a global leader in educational travel services, and helped the company navigate a business and IT transformation program. Henderson has also held client partner roles at Accenture, IBM, and Cognizant, and has served numerous global brands including Choice Hotels, Hilton Hotels, MGM Resorts, Wynn, Disney, and Royal Caribbean.

“Every step of his career, John’s shown natural aptitude for client relationship management and large-scale systems integrations, and a keen, tactical eye for optimizing performance at all levels of an operation. At Marker Trax, we’re increasing our market footprint through continual innovation, and John’s tactical leadership will be of tremendous benefit to reaching our goals,” Skinner said.

Henderson’s addition caps a prolific run of recent accomplishments for the company. It recently unveiled its innovative consumer product, Moolah Play, secured renewed commitment from partner and global payments leader Euronet Worldwide Inc., and is introducing its cashless credit technology into more markets around the country.

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