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Industry Expert Reveals Key Factors Responsible for Ohio’s Sports Betting Success Forecasted in 2023

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At the beginning of January up to 12 million Ohioans will be able to wager online across a multitude of sports, markets, players and outcomes, and our research shows that a combination of factors, plus fortuitous timing, will unite to create THE best offering any US consumer will have, nationwide. And that’s just based on the data alone. The industry in 2023 promises to start with a real bang, despite being a year that many commentators have already written off in so many ways.
The world may be suffering financially due to a ‘perfect’ storm of inflation, energy costs and conflict, but one thing is certain: online wagering, a traditionally recession-proof industry, has so far remained largely unscathed and is likely to remain that way. For example, just last week New York recorded its third consecutive month of online sports betting revenue growth with player spend also rising, but while larger states enjoy a great run of numbers, it is Ohio that will soon be lapping them… and with almost half the population.
The quarterly BonusFinder.com study, Bonus Index, tracks the 24 regulated US States’ and Canadian Provinces’ quarterly performance, and how favorable each one is for consumers, reveals that Ohio will be the number one US Sports Betting state for consumers in 2023.
The Bonus Index measures factors including number of licenses, approved licensees, and average bonus offerings across all licensed brands to calculate an overall score. By focusing on the consumer experience and competition among operators to attract those consumers BonusFinder.com can identify which states will be the long-term winners.
Looking at the evidence we firmly believe the ‘Buckeye State’ will soar higher than a flock of Cardinals from January 1 2023.
Brands: Expected to have up to 25 approved operators – the largest number of licensees (second only to Colorado) in the US sports betting market
Bettors: Up to 12 million die hard sports fans with an accelerating appetite for betting
Buckeyes, Browns, Bengals: Combined seven professional and major college teams across the MLB, NBA, NHL and the NFL, including one of the country’s most prestigious college football teams
Our figures show that these combination of factors mean Ohio will immediately leapfrog its biggest rivals, including New Jersey, Pennsylvania and Michigan.
Brands
The big hitters such as FanDuel, DraftKings, BetMGM and Caesars will all be there spending millions in marketing dollars to attract ‘Buckeyes’ to bet but the choice for consumers will be so much wider than anywhere else in the US.
Disruptive brands such as Betr, from YouTube star Jake Paul, offering the instant gratification of microbetting on every possible moment, will be available as an alternative. Will the next play be a run or a pass? Will the next drive be a touchdown, field goal, punt or turnover or will the next at-bat be a single, double, triple, home run, walk, or out?
The opportunities are endless and Ohioans will be one step ahead of other states when it comes to how and what to bet on.
Bettors
Pennsylvania, previously in the top five of the Bonus Index, dropping to 17th in our most recent analysis, collected $793m in betting revenue in January 2022. It only has one million more adults than Ohio, the seventh most populated US state, meaning the state’s revenue potential is enormous.
In addition, Ohio bettors have shown a growing appetite for betting and gaming with latest figures from the state’s Casino Control and Lottery commissions showing a rise in land-based casino and racino figures, with its combined 11 facilities reporting $188.6m in revenue in September.
Buckeyes above the Browns or the Bengals
Research from BonusFinder.com carried out in December this year found that Ohioans passion for, and engagement with sport is among the highest in the country, with the state boasting two NFL franchises (Cleveland Browns and Cincinnati Bengals), NBA playoff hopefuls, the Cleveland Cavaliers, two teams in the Major Baseball League (Cleveland Guardians and Cincinnati Reds) and Columbus Blue Jackets playing in the NHL.
Our survey of 1,001 Ohioans found that almost 20% more people were fans of college football team, the Ohio State Buckeyes (45.5%), than NFL franchise the Cincinnati Bengals (26.6%), while 20% said their partner supporting the same team as them is more important than their political beliefs.
The state also boasts some of the greatest US sporting heroes of all time. Asked to select their greatest local heroes, more than a third (35.8%) told us their sporting icon was Ohioan LeBron James followed by legendary athlete Jesse Owens (14%) and Pete ‘Charlie Hustle’ Rose, member of the infamous Cincinnati ‘Red Machine’ team that dominated 1970s baseball.
The Browns or the Bengals may not be favorites for the SuperBowl but all the right pieces are in place for Ohio to become the best online betting consumer state in all the US and its timing could not be better.
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Gambling in the USA

Expanse Studios (GMGI) Enters the U.S. Sweepstakes Market

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North American Expansion Kicks Off Through Strategic Partnership with Moozi

North American Expansion Kicks Off Through Strategic Partnership with Moozi

Golden Matrix Group’s game development division, Expanse Studios, has officially entered the U.S. sweepstakes market, marking a significant milestone in its North American growth strategy. This move is powered by a strategic content partnership with Moozi, one of the most dynamic sweepstakes social casino platforms in the region.

With Moozi now featuring over 50 of Expanse Studios’ top-performing games—including immersive slots, crash games, and table games—this partnership positions GMGI to capture a share of the $5.6 billion U.S. sweepstakes market, projected to more than double to $11 billion by 2025 (Eilers).

Damjan Stamenkovic, CEO of Expanse Studios, commented:

“This partnership signifies our formal entry into the U.S. market, showcasing the innovation and player-first experiences that define Expanse Studios. Collaborating with Moozi enables us to deliver advanced gaming content to a growing audience in North America, a key region for our global growth.”

James Anderson, Moozi’s CCO, added:

“Expanse Studios has set a high bar for engaging and innovative gaming experiences. Their addition to our platform elevates Moozi’s offerings and strengthens our mission to lead the U.S. sweepstakes social casino space.”

This launch underscores Expanse Studios’ commitment to innovation and its long-term growth trajectory in regulated markets. By entering the North American sweepstakes market, Expanse Studios takes a bold step in expanding its footprint while delivering cutting-edge gaming experiences.

 

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ZITRO CELEBRATES THE LAUNCH OF ITS FIRST WAP IN ARGENTINA AT THE HIPÓDROMO DE PALERMO

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Zitro, a leading global gaming company, has announced the successful launch of its first Wide Area Progressive (WAP) in Argentina, with over 45 slot cabinets initially installed in five gaming halls located at the Hipódromo de Palermo. The product selected for this project is the successful game “Mighty Hammer Ultimate” on Zitro’s premium cabinet, “Altius Glare.”

This system represents the first WAP in South America. A shared jackpot called “Mega Pozo Mighty Hammer” starts at 50 million Pesos and grows progressively, making it the largest accumulated prize in the region. The official inauguration was held on December 19th during the exclusive “Noche de Palermo” event, including a live performance by the renowned Argentinian band Los Totora.

Company Directors commented: “We are very pleased to introduce Argentina’s first WAP at the Hipódromo de Palermo. This project – for which we partnered with Zitro – reiterates Casino Club’s commitment to innovation, always under the premise of offering our customers an entertainment experience that exceeds all their expectations.”

For her part, Alejandra Burato, Regional Director of Zitro for LatAm, commented: “The launch of our first WAP in Argentina is a very important milestone for Zitro, as it confirms our company as a supplier of machines for WAPs. Attending the inauguration event and seeing firsthand how our products connect with players has been a pleasure, providing a unique and different entertainment experience in the region. Additionally, I want to highlight the excellent marketing surrounding the launch, contributing to its success. Finally, I would like to thank Casino Club for their trust and collaboration, which has allowed us to present this innovative proposal in such a renowned and emblematic place as the Hipódromo de Palermo.”

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SOFTSWISS Game Aggregator: Largest Content Hub Certified in Brazil

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The SOFTSWISS Game Aggregator, the largest content hub in the iGaming industry, has secured Brazilian certification, becoming one of the first in the market to achieve this milestone.

The SOFTSWISS Game Aggregator, the largest content hub in the iGaming industry, has secured Brazilian certification, becoming one of the first in the market to achieve this milestone.

Regulatory rules for iGaming come into effect in Brazil on 1 January 2025. According to them, platforms, aggregators, sportsbooks, and providers must undergo certification. Companies aiming to provide their services in Brazil in 2025 and beyond have been preparing for this transition throughout the year.

The SOFTSWISS team announces that its Game Aggregator is the first to fully comply with regulations, completing all necessary preparations and receiving the certificate to ensure smooth and efficient operations for its clients.

SOFTSWISS has also obtained certification for integration with the world’s largest game providers – Pragmatic Play, Evolution, and Playtech. These providers offer a diverse range of games tailored to suit the preferences of Brazilian players, from immersive live dealer experiences to engaging slots and table games, ensuring entertainment for every type of player.

According to recent Kantar research conducted in November 2024, the overall satisfaction index for the SOFTSWISS Game Aggregator is 8.1 out of 10. Remarkably, half of the respondents rated the product a 10 or 9. Customer support service satisfaction scored even higher, at 8.4 out of 10

The Game Aggregator also boasts a key advantage: consistent 99.999% uptime, which is crucial for the iGaming business.

Ivan Montik, Founder of SOFTSWISS, notes: “According to our information, the SOFTSWISS Game Aggregator is the first aggregator fully prepared, both technically and legally, to work in Brazil when the new regulations take effect. This is a significant achievement that the team has worked on diligently and systematically. Our work doesn’t stop here – we are actively adding new providers to help our clients expand their presence in this promising Brazilian market, which is no longer ‘the sleeping giant’. It has awakened, and SOFTSWISS is at the forefront of this exciting transformation.”

To support this high level of performance, earlier this year SOFTSWISS appointed Rubens Barrichello, the Brazilian Formula 1 legend, as a Non-Executive Director, demonstrating its strong commitment to the local market. To ensure efficient operations and promptly address ongoing matters, SOFTSWISS also has a dedicated team of local business development managers in Brazil.

SOFTSWISS team will be available to discuss partnership in Brazil and other markets at the first major  iGaming event of 2025 – ICE Barcelona, taking place on 20–22 January, at stand 2G42.

 

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About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

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GamingAmericas.com (part of HIPTHER) is your one-stop portal for the latest news, insights, and analyses in the gaming industry across the Americas. From legislative updates and market trends to interviews with industry leaders, we provide a comprehensive look at the dynamic landscape of both online and land-based gaming. Whether you're a stakeholder looking to stay ahead of the curve or a gaming enthusiast eager for reliable updates, GamingAmericas.com has got you covered. Follow us on social media and subscribe to our newsletter for real-time updates and exclusive content. Make informed decisions and stay ahead in the game with GamingAmericas.com.

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