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Industry Expert Reveals Key Factors Responsible for Ohio’s Sports Betting Success Forecasted in 2023

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At the beginning of January up to 12 million Ohioans will be able to wager online across a multitude of sports, markets, players and outcomes, and our research shows that a combination of factors, plus fortuitous timing, will unite to create THE best offering any US consumer will have, nationwide. And that’s just based on the data alone. The industry in 2023 promises to start with a real bang, despite being a year that many commentators have already written off in so many ways.
The world may be suffering financially due to a ‘perfect’ storm of inflation, energy costs and conflict, but one thing is certain: online wagering, a traditionally recession-proof industry, has so far remained largely unscathed and is likely to remain that way. For example, just last week New York recorded its third consecutive month of online sports betting revenue growth with player spend also rising, but while larger states enjoy a great run of numbers, it is Ohio that will soon be lapping them… and with almost half the population.
The quarterly BonusFinder.com study, Bonus Index, tracks the 24 regulated US States’ and Canadian Provinces’ quarterly performance, and how favorable each one is for consumers, reveals that Ohio will be the number one US Sports Betting state for consumers in 2023.
The Bonus Index measures factors including number of licenses, approved licensees, and average bonus offerings across all licensed brands to calculate an overall score. By focusing on the consumer experience and competition among operators to attract those consumers BonusFinder.com can identify which states will be the long-term winners.
Looking at the evidence we firmly believe the ‘Buckeye State’ will soar higher than a flock of Cardinals from January 1 2023.
Brands: Expected to have up to 25 approved operators – the largest number of licensees (second only to Colorado) in the US sports betting market
Bettors: Up to 12 million die hard sports fans with an accelerating appetite for betting
Buckeyes, Browns, Bengals: Combined seven professional and major college teams across the MLB, NBA, NHL and the NFL, including one of the country’s most prestigious college football teams
Our figures show that these combination of factors mean Ohio will immediately leapfrog its biggest rivals, including New Jersey, Pennsylvania and Michigan.
Brands
The big hitters such as FanDuel, DraftKings, BetMGM and Caesars will all be there spending millions in marketing dollars to attract ‘Buckeyes’ to bet but the choice for consumers will be so much wider than anywhere else in the US.
Disruptive brands such as Betr, from YouTube star Jake Paul, offering the instant gratification of microbetting on every possible moment, will be available as an alternative. Will the next play be a run or a pass? Will the next drive be a touchdown, field goal, punt or turnover or will the next at-bat be a single, double, triple, home run, walk, or out?
The opportunities are endless and Ohioans will be one step ahead of other states when it comes to how and what to bet on.
Bettors
Pennsylvania, previously in the top five of the Bonus Index, dropping to 17th in our most recent analysis, collected $793m in betting revenue in January 2022. It only has one million more adults than Ohio, the seventh most populated US state, meaning the state’s revenue potential is enormous.
In addition, Ohio bettors have shown a growing appetite for betting and gaming with latest figures from the state’s Casino Control and Lottery commissions showing a rise in land-based casino and racino figures, with its combined 11 facilities reporting $188.6m in revenue in September.
Buckeyes above the Browns or the Bengals
Research from BonusFinder.com carried out in December this year found that Ohioans passion for, and engagement with sport is among the highest in the country, with the state boasting two NFL franchises (Cleveland Browns and Cincinnati Bengals), NBA playoff hopefuls, the Cleveland Cavaliers, two teams in the Major Baseball League (Cleveland Guardians and Cincinnati Reds) and Columbus Blue Jackets playing in the NHL.
Our survey of 1,001 Ohioans found that almost 20% more people were fans of college football team, the Ohio State Buckeyes (45.5%), than NFL franchise the Cincinnati Bengals (26.6%), while 20% said their partner supporting the same team as them is more important than their political beliefs.
The state also boasts some of the greatest US sporting heroes of all time. Asked to select their greatest local heroes, more than a third (35.8%) told us their sporting icon was Ohioan LeBron James followed by legendary athlete Jesse Owens (14%) and Pete ‘Charlie Hustle’ Rose, member of the infamous Cincinnati ‘Red Machine’ team that dominated 1970s baseball.
The Browns or the Bengals may not be favorites for the SuperBowl but all the right pieces are in place for Ohio to become the best online betting consumer state in all the US and its timing could not be better.
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Amusnet to Participate in the Third Edition of SiGMA Americas

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Amusnet, a leading international provider of all-casino solutions, has announced its participation in the third edition of SiGMA Americas, taking place from April 8 to 10 at the Transamerica Expo Center in São Paulo, Brazil. With over 18,000 delegates expected, the event stands as one of the region’s most important gatherings for the gaming industry. Brazil plays a pivotal role in the global gaming landscape and is a central focus in Amusnet’s expansion strategy. In line with this commitment, the company will showcase its latest products and actively contribute to the event.

“SiGMA Americas is a key moment for us to reinforce our long-term commitment to Brazil. With over 180 games already certified for the newly regulated sector, we are fully prepared to support our partners and deliver top-notch products and entertainment to local players. At the event, we will showcase a strong mix of top-performing and exciting new releases set to differentiate in the dynamic and rapidly growing region,” said Georgi Izov, Head of Business Development LATAM at Amusnet.

As part of the official agenda at SiGMA Americas, Marco Pequeno, Amusnet’s Country Manager for Brazil, will join the discussion panel “Excitement in Real Time: How Live Games Transform the Gaming Experience.” His participation underscores Amusnet’s strategic focus on Brazil’s evolving gaming landscape and the company’s commitment to driving meaningful conversations around the future of the industry in regulated markets.

Among the player-favorite titles to be showcased is the video slot 20 Golden Coins. Visitors can explore the vibrant cascade slot Candy Palace, bursting with colorful visuals and additional features, along with Hot Deco, a stylish fusion of classic fruit slot aesthetics, smooth graphics, and a captivating soundtrack.

Amusnet will showcase top-performing Live Casino titles, including Dynamic Roulette 120x, and three next-generation Virtual Roulette games: Virtual Monaco Roulette 72x, Virtual Space Roulette 120x, and Virtual Vegas Roulette 500x. They offer thrilling gameplay, excellent-quality graphics, captivating themes and soundtracks. Inspired by iconic casino destinations, they feature additional multipliers of up to x500 and have gained significant recognition in many European markets.

Join the Amusnet team at Stand L145 to explore its latest gaming offerings, experience high-quality entertainment, and discover partnership opportunities in Brazil’s fast-evolving gaming market.

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Potawatomi Casino Hotel Partners with White Hat Gaming

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White Hat Gaming has entered into a multi-year partnership with Wisconsin’s Potawatomi Casino Hotel – one of the largest casino operators in the Midwest.

Under the agreement, White Hat Gaming will deliver its world-class PAM platform to support mobile sports betting and Class II slot wagering for patrons located on tribal land in Milwaukee and Carter Wisconsin. This partnership underscores White Hat’s commitment to providing cutting-edge, compliant gaming solutions tailored to the unique needs of tribal operators.

White Hat Gaming’s pioneering platform technology – already live in multiple U.S. states and Ontario, Canada – will power Potawatomi transition into mobile wagering, enabling the tribe to deliver a seamless, best in-class player experience.

Potawatomi Casino Hotel selected the White Hat platform for its robust in-house cashier, which offers a wide range of payment options through multiple integrated gateways. The platform’s real-time risk monitoring capabilities help identify and manage potential issues instantly, while its award-winning Traveling Wallet technology provides multijurisdictional flexibility within a single player account. Additionally, Potawatomi recognized White Hat’s early leadership in the emerging Class II mobile slots sector – a promising and potentially transformative sector for the tribal wagering industry.

White Hat’s PAM platform stands as the most widely distributed independent solution in the U.S., and its latest partnership with Potawatomi Casino Hotel underscores the company’s commitment to supporting the tribal gaming sector. By delivering advanced technology and operational tools, White Hat empowers tribal operators to optimize performance, enhance player experiences, and maintain long-term adaptability in a fast-evolving market.

Max Wright, Founder at White Hat Gaming, said: “We remain focused on expanding our presence in North America, continuously evolving and enhancing our PAM solution to empower iGaming operators with the technology needed to elevate the player experience and drive operational efficiency. This collaboration further demonstrates our commitment to delivering a cutting-edge platform that combines flexibility and speed to market. We’re confident that Potawatomi’s mobile presence will significantly benefit from our proprietary cashier, expert compliance and regulatory support, and Traveling Wallet technology.”

Dominic Ortiz, Chief Executive Officer of Potawatomi Casino Hotel, said: “We continually seek strategic opportunities to strengthen our market position, and our partnership with White Hat Gaming represents a key step forward as we enter a new era of mobile on premise gaming. By integrating White Hat’s PAM solution, we are enhancing our digital capabilities with industry-leading expertise and providing a best in class experience for our guests.”

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BETBY STRENGTHENS LATAM PRESENCE THROUGH STRATEGIC PARTNERSHIP WITH CALÍMACO

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BETBY STRENGTHENS LATAM PRESENCE THROUGH STRATEGIC PARTNERSHIP WITH CALÍMACO

 

BETBY, an industry-leading sports betting provider, has announced a long-term partnership with Calímaco, a premium B2B sportsbook supplier with a strong foothold across Latin America. This collaboration aligns with BETBY’s expansion strategy in the LATAM market, reinforcing its commitment to delivering state-of-the-art sportsbook solutions in the region.

As part of the agreement, Calímaco will integrate BETBY’s award-winning sportsbook solution, including its proprietary esports feed BETBY Games, and comprehensive trading and risk management services. Additionally, by leveraging BETBY’s AI-driven technology, AI Labs, Calímaco’s partners will gain access to an unparalleled betting experience tailored to the needs of the LATAM market.

Known for its scalable and robust casino and lottery platform, Calímaco will significantly enhance its offering with an additional 300,000+ events, 8,000+ markets, 125+ sports, and 35+ esports provided by BETBY, cementing its position as a go-to supplier in the region’s competitive iGaming landscape.

Stefanos Karakidis, Head of Business Development at BETBY, commented: “We are excited to partner with Calímaco, a company that shares our vision for technological excellence and operator-focused innovation. Integrating our complete sportsbook solution into Calímaco’s platform will enable brands across LATAM to elevate their sports betting offerings and provide their users with an exceptional experience.”

Alejandro Serrano, Head of Business Development at Calímaco, added: “BETBY’s sportsbook technology is renowned for its flexibility, scalability, reliability, and comprehensive coverage. Incorporating their award-winning solution into our platform will empower our partners with world-class sports betting capabilities, further strengthening our presence in the Latin American market.”

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