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Industry Expert Reveals Key Factors Responsible for Ohio’s Sports Betting Success Forecasted in 2023

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At the beginning of January up to 12 million Ohioans will be able to wager online across a multitude of sports, markets, players and outcomes, and our research shows that a combination of factors, plus fortuitous timing, will unite to create THE best offering any US consumer will have, nationwide. And that’s just based on the data alone. The industry in 2023 promises to start with a real bang, despite being a year that many commentators have already written off in so many ways.
The world may be suffering financially due to a ‘perfect’ storm of inflation, energy costs and conflict, but one thing is certain: online wagering, a traditionally recession-proof industry, has so far remained largely unscathed and is likely to remain that way. For example, just last week New York recorded its third consecutive month of online sports betting revenue growth with player spend also rising, but while larger states enjoy a great run of numbers, it is Ohio that will soon be lapping them… and with almost half the population.
The quarterly BonusFinder.com study, Bonus Index, tracks the 24 regulated US States’ and Canadian Provinces’ quarterly performance, and how favorable each one is for consumers, reveals that Ohio will be the number one US Sports Betting state for consumers in 2023.
The Bonus Index measures factors including number of licenses, approved licensees, and average bonus offerings across all licensed brands to calculate an overall score. By focusing on the consumer experience and competition among operators to attract those consumers BonusFinder.com can identify which states will be the long-term winners.
Looking at the evidence we firmly believe the ‘Buckeye State’ will soar higher than a flock of Cardinals from January 1 2023.
Brands: Expected to have up to 25 approved operators – the largest number of licensees (second only to Colorado) in the US sports betting market
Bettors: Up to 12 million die hard sports fans with an accelerating appetite for betting
Buckeyes, Browns, Bengals: Combined seven professional and major college teams across the MLB, NBA, NHL and the NFL, including one of the country’s most prestigious college football teams
Our figures show that these combination of factors mean Ohio will immediately leapfrog its biggest rivals, including New Jersey, Pennsylvania and Michigan.
Brands
The big hitters such as FanDuel, DraftKings, BetMGM and Caesars will all be there spending millions in marketing dollars to attract ‘Buckeyes’ to bet but the choice for consumers will be so much wider than anywhere else in the US.
Disruptive brands such as Betr, from YouTube star Jake Paul, offering the instant gratification of microbetting on every possible moment, will be available as an alternative. Will the next play be a run or a pass? Will the next drive be a touchdown, field goal, punt or turnover or will the next at-bat be a single, double, triple, home run, walk, or out?
The opportunities are endless and Ohioans will be one step ahead of other states when it comes to how and what to bet on.
Bettors
Pennsylvania, previously in the top five of the Bonus Index, dropping to 17th in our most recent analysis, collected $793m in betting revenue in January 2022. It only has one million more adults than Ohio, the seventh most populated US state, meaning the state’s revenue potential is enormous.
In addition, Ohio bettors have shown a growing appetite for betting and gaming with latest figures from the state’s Casino Control and Lottery commissions showing a rise in land-based casino and racino figures, with its combined 11 facilities reporting $188.6m in revenue in September.
Buckeyes above the Browns or the Bengals
Research from BonusFinder.com carried out in December this year found that Ohioans passion for, and engagement with sport is among the highest in the country, with the state boasting two NFL franchises (Cleveland Browns and Cincinnati Bengals), NBA playoff hopefuls, the Cleveland Cavaliers, two teams in the Major Baseball League (Cleveland Guardians and Cincinnati Reds) and Columbus Blue Jackets playing in the NHL.
Our survey of 1,001 Ohioans found that almost 20% more people were fans of college football team, the Ohio State Buckeyes (45.5%), than NFL franchise the Cincinnati Bengals (26.6%), while 20% said their partner supporting the same team as them is more important than their political beliefs.
The state also boasts some of the greatest US sporting heroes of all time. Asked to select their greatest local heroes, more than a third (35.8%) told us their sporting icon was Ohioan LeBron James followed by legendary athlete Jesse Owens (14%) and Pete ‘Charlie Hustle’ Rose, member of the infamous Cincinnati ‘Red Machine’ team that dominated 1970s baseball.
The Browns or the Bengals may not be favorites for the SuperBowl but all the right pieces are in place for Ohio to become the best online betting consumer state in all the US and its timing could not be better.
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Zimpler Becomes Certified Payment Institution in Brazil, Strengthens Local Open Finance Ecosystem

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Zimpler Becomes Certified Payment Institution in Brazil, Strengthens Local Open Finance Ecosystem

 

Zimpler, a leading Swedish company in Pay-by-bank solutions, has become a certified Payment Institution (PI) in Brazil, authorized by the Central Bank. Now Zimpler is allowed to facilitate payments and other Open Finance ecosystem resources, streamlining the checkout process and reducing friction by allowing direct transactions without redirecting users to bank apps. This movement solidifies Zimpler’s plans and structure in Brazil.

“We are thrilled to receive this authorization from the Brazilian Central Bank. The recognition of Zimpler as a payment initiator reinforces our commitment to this local market, which offers a great opportunity for growth and value in a very dynamic and competitive environment,” said Johan Strand, CEO of Zimpler.

The authorization, which also allows Zimpler to act as an electronic money institution, strengthens the Open Finance ecosystem in Brazil, one of the most advanced in the world and which now welcomes the leading payments fintech from Sweden. Businesses looking to thrive in the country can now benefit from the Zimpler’s seamless payment experience, giving them a competitive edge in a dynamic and fast-moving market.

“This milestone showcases the strength of Swedish innovation and the mutual benefits that come from closer economic collaboration between Sweden and Brazil. Sweden has long been a leader in financial technology, and we are proud to see companies like Zimpler bring their experience and trusted solutions to contribute to Brazil’s dynamic digital economy,” said Andreas Rentner, Trade Commissioner and Country Manager of Business Sweden in Brazil.

“With our experience powering over 80% of Sweden’s population through Swish, we’re bringing the same proven technology and approach to Brazil through Pix, one of the most successful real-time payment systems in the world. We’re looking forward to helping businesses unlock the full potential of Open Finance in Brazil with seamless, secure payments that drive market growth,” Strand said.

The authorization by the Central Bank is another step in strengthening Zimpler’s foundation in Brazil, following the opening of its São Paulo office in 2022. The company remains focused on expanding its footprint and deepening its partnerships across key verticals such as iGaming, where it sees strong growth potential.

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AGS Interactive Makes Market Debut in Connecticut

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AGS Interactive Makes Market Debut in Connecticut

 

AGS Interactive has made its market debut in Connecticut, taking a selection of its best-performing games live in the Constitution State.

Local players in Connecticut can now enjoy three of AGS’ hit titles, with Capital Gains, Blazing Luck, and Dragon Fa initially available, all proven with both land-based and online players across North America.

AGS plans to roll out its full interactive portfolio, ensuring a steady cadence of new content for operators and players alike.

The launch represents AGS’ sixth regulated US market entry, further extending its footprint across the country and cementing its position as a supplier of beloved land-based classics with cunning interactive forward games.

Zoe Ebling, VP of Interactive at AGS, said: “Entering Connecticut is a huge milestone for us. It’s not just another market, it’s a testament to the momentum our interactive division has built across the US.

“By bringing Capital Gains, Blazing Luck, and Dragon Fa to Connecticut players, we’re giving them a taste of our best-in-class titles right out of the gate. Every new state launch is a fresh opportunity to show operators that AGS doesn’t just deliver games, we deliver experiences that resonate. We’ve seen firsthand how our land-based hits translate online, and we’re excited to roll out even more content throughout the year.”

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NFL Announces Partnership with ICRG

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NFL Announces Partnership with ICRG

 

The National Football League (NFL) announced a partnership with the International Center for Responsible Gaming (ICRG) to address growing concerns around gambling behaviors among college athletes and students. The NFL Foundation will contribute $600,000 over three years to support independent, peer-reviewed research being led by the ICRG that aims to explore the prevalence, risk factors, and impacts of gambling behaviors in these populations.

While initial studies have indicated that college athletes may be at higher risk for gambling problems, there remains a lack of comprehensive, current data on how college populations interact with online sports betting platforms. This NFL-ICRG initiative will empower independent researchers to explore a wide range of topics with the goal of informing data-driven prevention strategies, education, and policies aimed at reducing gambling-related harm. Grant applications will be peer-reviewed prior to the selection of the final recipient by the ICRG Independent Scientific Advisory Board.

Additionally, the NFL will fund an update to the ICRG’s “Talking with Children About Gambling” educational resources to equip parents, coaches, and educators with practical guidance to help prevent youth gambling exposure before college. Educational materials will be widely available online and distributed to schools, community sports organizations, and youth programs nationwide.

“We’re proud to partner with the ICRG to advance research that can drive meaningful solutions and address a critical gap in the understanding of gambling behaviors among college athletes and students. This initiative reflects our ongoing commitment to promoting responsible gambling and fostering a safe and supportive environment for athletes, fans, and communities,” said Anna Isaacson, NFL senior vice president of social responsibility.

“The NFL has once again demonstrated its commitment to player and fan protection by supporting this critical research targeting young adults. The NFL and ICRG together will make a meaningful contribution to understanding and implementing policies and programs that support a safer gambling environment,” said Arthur Paikowsky, president of ICRG.

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