Press Releases
More Than Two-Thirds of Sports Bettors Find Parlays and Futures More Exciting Than Straight Bets: WagerWire Survey
WagerWire, an innovative marketplace for open sports bets, found in a new study that a strong majority of bettors believe parlays and futures are more exciting than “straight bets” (i.e. spreads, moneylines and over/unders). Findings from WagerWire’s second release of data from a 2022 study conducted by Leger, a leading market research and analytics company, revealed that 76% of bettors feel parlays are more exciting than straight bets, while 67% indicated futures are more exciting than traditional bets on the spread, moneyline or total.
WagerWire’s initial data release focused on the need for education in the sports betting market, discovering non-bettors were 78% more likely to bet online if they were educated on how to bet.
Study participants conveyed similar consensus regarding their fondness of parlays and futures, citing the high-reward nature of those bet types, the thrill of predicting something correctly over the long-term future and the ability to have a vested interest in a team over a long period of time.
Most appealing factors of making Parlay Bets:
- 88% – Generally high-reward wagers
- 83% – Thrill of predicting several different outcomes correctly all at once
- 79% – Vested interest in many different players or teams/outcomes at once
Most appealing factors of making Futures Bets:
- 88% – Generally high-reward wagers
- 81% – Thrill of predicting something correctly over the long-term future
- 80% – Vested interest in a player or team over a long period of time
While bettors derive significantly more excitement from parlays and futures, there are a variety of impediments preventing users from placing more of these wagers. 41% of bettors stated futures bets take too long to settle. 49% of bettors said parlays are very difficult to win. 40% of bettors commented both futures and parlays bets offer no control over the bet once it’s been placed.
“Parlays and futures are already entrenched as mainstream bet types among US consumers, but this study has shown that as an industry we’re still only scratching the surface in terms of their true potential for bettors and operators alike,” said Zach Doctor, the co-founder and CEO of WagerWire. “Our bet trading marketplace turns these types of bets into tradable assets that gain and lose value in accordance with how the game unfolds and the market fluctuates.
Doctor continued, “Now you can jump in and out of futures all season, or capitalize on your crazy parlay after a few legs hit before it goes bust. Also you could sell just a fraction of your bet to lock in some gains or take some chips off the table, and let the rest ride toward that big win. That increased optionality is going to foster deeper and more consistent levels of user engagement with these attractive bet types, which in turn will serve to steadily grow their share of handle for operators.”
WagerWire is partnering with sportsbooks to create more opportunities to derive new value from parlay and futures bets. They most recently partnered with Wagr, a Tennessee-based sportsbook, to help accomplish the mission of reinventing sports betting. Both companies have a social-centric ethos and are collaborating on building community and providing a differentiated and engaging user experience.
The study was completed between July 8 – July 21, 2022, including 500 U.S. sports bettors and 200 non-sports bettors.
Latest News
South African Online Casino Player Strikes Gold with R189,000 Win at Tusk Casino
In a thrilling display of fortune and skill, Tusk Casino announces a monumental win by Adelheid, a passionate player from South Africa, who secured an astonishing R189,000 from a mere R100 bet on the renowned casino slot game, Gate of Olympus. This remarkable achievement underscores the high-stakes excitement that Tusk Casino offers to its players.
Adelheid’s journey to this significant win was facilitated by his engagement with SouthAfricanCasinos.co.za, the premier online casino and gambling guide specifically designed for South African players. Since its inception in 2003, SouthAfricanCasinos.co.za has been a cornerstone in the online gambling community, offering expert reviews, trustworthy recommendations, and the latest gambling news, thereby guiding players like Adelheid to reputable and enjoyable online gambling experiences.
“I’ve always looked for the best in online casinos, and SouthAfricanCasinos.co.za has never let me down,” Adelheid remarked. “Their insightful reviews and dependable advice led me to Tusk Casino, where I’ve not only found an incredible array of games but also this life-changing win. It’s a dream come true.”
Tusk Casino is renowned for its vast selection of over 3000 slot games, provided by world-leading game developers such as Pragmatic Play, Yggdrasil, and NetEnt. The casino distinguishes itself with generous bonus offerings, including a 50 Free Spins No Deposit On Wheel of Fortune on Registration, and a R5,000 Welcome Bonus for first-time deposits, making it an enticing choice for both new and seasoned players.
Adelheid’s win is a testament to Tusk Casino’s commitment to providing a premier online gaming experience in the South African market. The casino’s elegant design, user-friendly interface, and substantial bonuses are designed to engage and excite players, promising an unmatched online gaming journey.
With the support of SouthAfricanCasinos.co.za, Tusk Casino continues to solidify its position as a leading online gaming destination, offering secure, engaging, and lucrative gaming experiences for South African players. This partnership ensures that players have access to reliable information, the latest industry news, and the best online gambling opportunities, fostering a safe and enjoyable casino online gambling ecosystem.
About SouthAfricanCasinos.co.za
SouthAfricanCasinos.co.za stands as South Africa’s largest and most reliable online casino and gambling guide, delivering unparalleled casino recommendations, unbiased reviews, and comprehensive gambling insights tailored to ZAR casino players since 2003. It remains a crucial resource for players seeking secure, high-quality, and rewarding online gambling experiences.
About Tusk Casino
As an established corporation with numerous ground casinos worldwide, Tusk Casino has successfully extended its reach into the South African online casino market, offering an exquisite blend of stylish design, player-centric features, and significant bonuses. Licensed and regulated by the Government of Curacao, it provides a diverse range of over 3000 slot games from leading global providers, ensuring a rich, rewarding, and secure online gaming experience for all South African players. With its impressive bonuses and comprehensive payment support, Tusk Casino is dedicated to delivering a distinct and superior online gaming experience.
eSports
CAPCOM’S STREET FIGHTERTM 6 GOING TO COLLEGE THIS FALL
- CSMG will create and operate College Street FighterTM Tour in North America for the 2024-25 academic year
- College conference Street Fighter 6 champions will punch their ticket to the national Collegiate Esports Commissioner’s Cup (CECC) & May Madness in 2025
Press Releases
Genome and Chilli Partners join forces to revolutionize iGaming affiliate payouts
Leading the charge in the convergence of financial technology and iGaming, Genome, a cutting-edge electronic money institution, is thrilled to announce its strategic partnership with Chilli Partners, a prominent iGaming affiliate program specializing in casino games.
The collaboration marks a pivotal moment in the iGaming industry, bringing together Genome’s expertise in online financial services and Chilli Partners’ prowess in affiliate marketing. The partnership is set to redefine the landscape of affiliate payouts, offering an array of benefits to both affiliates and the iGaming community at large.
“We are excited to embark on this journey with Chilli Partners. By combining our financial expertise with their influential position in the iGaming affiliate space, we aim to set new standards for efficiency and innovation in affiliate payouts,” – noted Genome’s CEO Daumantas Barauskas.
For one, the partnership offers efficient payouts. Affiliates can now enjoy expedited and secure payouts through Genome’s state-of-the-art financial infrastructure, enhancing their overall experience and satisfaction.
It also provides global reach for Chilli Partners, as it can extend its reach to affiliates worldwide with Genome’s international payment capabilities. This allows Chilli Partners to foster a more diverse and expansive network.
The partnership streamlines financial workflows, ensuring seamless transactions and reducing administrative overhead for Chilli Partners, allowing them to focus on delivering top-notch affiliate services.
Genome is all about innovation in payments and online financial services. This approach brings new possibilities for payment options, providing flexibility and convenience for affiliates participating in the Chilli Partners program.
Lastly, the collaboration prioritizes compliance and risk management, assuring affiliates of secure and compliant transactions in accordance with industry regulations.
“This partnership aligns perfectly with our commitment to providing the best possible experience for our affiliates. Genome’s advanced financial services will play a crucial role in elevating our affiliate program to new heights”, – added Clayton Zammit Cesare, Head of Affiliates at Chilli Partners.
As the iGaming industry continues to evolve, Genome and Chilli Partners stand united in their dedication to driving positive change, innovation, and reliability. The partnership is poised to create a ripple effect, positively impacting the entire iGaming ecosystem.
About Genome
Genome is a leading EMI that provides innovative financial services, including batch payouts, SWIFT, and SEPA transfers. With a focus on efficiency and compliance, Genome empowers businesses across various industries, including iGaming, to streamline financial operations and enhance user experiences.
For more information, please visit https://genome.eu/
About Chilli Partners
Chilli Partners is a prominent iGaming affiliate program specializing in casino games. With a commitment to excellence, Chilli Partners connects affiliates with top-tier iGaming brands, offering a lucrative partnership that includes competitive commission structures and tailored support.
For more information, please visit https://chillipartners.com/
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