Gambling in the USA
Lottery Organizations Work with NCPG to Raise Awareness About the Risks of Youth Gambling
Recent research has shown that the earlier the participation or exposure to gambling in childhood, the more likely a person is to develop a gambling problem later in life.
In response, 63 lotteries and 53 non-lottery organizations from around the world have joined the 2022 Gift Responsibly Campaign. Participants of the campaign work to raise awareness about the risks of buying lottery tickets for children. The campaign is organized by the National Council on Problem Gambling (NCPG) and the International Center for Youth Gambling Problems and High-Risk Behaviors at McGill University.
During November and December, participating organizations will work to educate communities about the dangers of buying lottery tickets for children, raise awareness about the risks of youth gambling, and support responsible gambling practices. The campaign offers several levels of engagement for lotteries, with higher levels of participation indicating additional campaign activity commitments. These activities may include TV and radio public service announcements, social media messaging, digital advertising, in-store signage, or retailer training. Every activity is designed to convey the overarching message: lottery products are not appropriate gifts for underage children.
âYouth problem gambling has emerged as a significant and growing public health issue. We are thrilled to have such support from the lottery community, as well as the non-lottery participants, for the 2022 Gift Responsibly Campaign as we work to minimize gambling-related harm,â NCPG Executive Director Keith Whyte said.
For the fifth year in a row, 100% of eligible U.S. and Canadian lotteries, along with numerous international lotteries and non-lottery organizations have joined the campaign to promote responsible gambling. The campaign is endorsed by the North American Association of State and Provincial Lotteries (NASPL) and the European Lotteries (EL).
âThe Gift Responsibly Campaign is a great way to promote responsible gambling by encouraging adults to only gift lottery tickets to other adults,â Jeffrey Derevensky, Director of the International Centre for Youth Gambling Problems and High-Risk Behaviors, said.
Gambling in the USA
Kambi Group plc extends Mohegan partnership with on-property sports betting agreement in Pennsylvania
Kambi Group plc (âKambiâ), the worldâs trusted sports betting partner, has agreed a long-term on-property sportsbook partnership with Mohegan to provide its award-winning sportsbook at two retail locations in the state of Pennsylvania.
The partnership will see Mohegan utilise Kambi’s cutting-edge retail sportsbook offering across more than 20 kiosks in sportsbook locations at Mohegan Pennsylvania and Mohegan Pennsylvania at Lehigh Valley Race and Sportsbook.
The deal further strengthens Kambi’s relationship with Mohegan, which already utilises Kambi’s suite of sports betting products at ilani in Washington, as well as online and on-property in the Canadian province of Ontario at Fallsview Casino Resort and Casino Niagara.
Kristian NylĂŠn, Kambi CEO and Co-founder, said: âWith several successful partnerships with Mohegan already in place, we are pleased to agree this new partnership as we continue to build on our strong relationship.
âThis latest deal further reinforces Kambiâs position as the sportsbook provider of choice for tribes across North America, and we look forward to our ongoing collaboration with Mohegan.â
Tony Carlucci, President & GM of Mohegan Pennsylvania, said: âMohegan Pennsylvania is excited to continue utilising the same Kambi technology platform that existed under our Kindred partnership, which will help to create a seamless process as the Sportsbook at Mohegan Pennsylvania fully rebrands later this Spring.â
Blockchain
JuicyBet Launches Its Innovative GambleFi Platform
 JuicyBet, a Web3 startup, announced the launch of its GambleFi platform. This platform combines finance technology and gambling via blockchain to create unique opportunities and experiences for users. The company strives to revolutionize the principles of the online betting industry and the interaction between platforms and users in this market.
What is GambleFi?
GambleFi uses blockchain technology to ensure the fairness and transparency of games and betting outcomes and for players to get their share of the platformâs earnings and participate in its governance and day-to-day by holding its tokens.
How JuicyBet works
JuicyBet fully utilizes blockchain technology to establish a new ecosystem that has never been seen in the gambling industry. It is centered around user participation and transparency while providing gambling thrills and quality entertainment.
All game records on the platform are kept in a public blockchain, while a set of smart contracts automates gaming outcomes and payouts and provides for the platform governance via the DAO model. This reduces fraud risks and operational costs, making JuicyBet a more efficient platform.
However, the platform’s main feature is the unprecedented level of user engagement via the platformâs native tokens.
- First, the tokens provide access to betting.
- Second, token holders get their share of the platformâs profit.
- Third, token holders can vote on key decisions on the platformâs development in JuicyBet DAO.
- And finally, DAO participants can also perform the role of oracles for bets and earn rewards.
In other words, JuicyBet doesnât try to be just another gambling platform. It establishes a new ecosystem where users are in control of the platform and bets and are the beneficiaries of the platform.
In addition, JuicyBet offers additional earning opportunities, such as Double Farming and staking for token holders.
JuicyBet has already been noticed by users and investors – the platformâs 3-month turnover has exceeded $1,5 million, according to on-chain data available via Dune, and multiple centralized exchanges and launchpads have listed it.
eSports
R&D rethink needed for sportsbooks to harness esportsâ power
Esports betting is still grappling with a perception problem amongst operators. Despite the leaps and bounds in product development made by suppliers â particularly in the last two years â esports hasnât shaken off the image built in the late 2010s.
Our good friend, Oliver Niner, Head of Sales at PandaScore, has been kind to share the below article with us.
Thereâs scepticism around esports bettingâs value, how well it can actually perform and whatâs needed to make it appeal to bettors. A big part of that comes down to perception, which shapes the research and development (R&D) choices made by each operator.
Self-fulfilling prophecy?
Operators who have put the research and development (R&D) resources into esports are seeing excellent growth, while others are still treating it like part of a long tail. The lack of a uniform approach to esports often translates into hesitancy to be bullish and invest in esports.
Whereas in the United States, post-PASPA sports betting has exploded and operators are seeking to capture as much territory and market share as possible because in most cases, you switch the lights on and the money comes in. Itâs, of course, good business sense to take opportunities like this â you can apply the same templates used elsewhere on an incredibly lucrative market.
This kind of approach has been attempted for esports and hasnât found the same success. Granted, the legislation for betting on esports has been somewhat slower than that of sports betting and iGaming.
However, bullish operators have acknowledged the fact that esports hasnât found the same success in regulated states and asked what can be done differently, while for others, esports has been thrown into the too-hard basket or relegated to the bargain bucket.
For the latter, the fate of the esports vertical becomes a self-fulfilling prophecy â especially if an operator already using a budget esports product that throttles its very growth.
It takes two to tango
When esports is discussed in broader betting circles, youâll often hear different versions of the same talking point: the problem with esports is no one is doing it well, it doesnât innovate.
This argument is a case of the pot calling the kettle black. Esports is a driver of innovation, and it is sportsbook R&D that is holding it back.
Multiple suppliers on the market are investing significant resources into R&D, and bullish operators are leveraging these product innovations to acquire new customers and create engagements made for the internet age.
There are understandable reasons why sports betting doesnât innovate. Itâs largely because operators focus on acquisition, entering new territories and spending money on data rights. But the actual R&D on sportsbook products is left lacking, with ever-increasing cost-per-acquisition (CPA) numbers a clear symptom of this.
It means that if an operator does decide to use or acquire an esports specialist supplier but does little to cater its product and attempts to just lay the sports betting template over the top, of course performance will be throttled.
Itâs like putting a Ferrari engine in a Prius â no offence to Toyota or Prius owners.
The same problem exists on the platform supplier front. Platforms are understandably focused on compliance and getting customers live, not necessarily improving models or their products.
Even the idea that if you just acquire an innovative company the problem is solved or you have found the solution, doesnât hold water. In many cases, the company is acquired and plenty of noise is made about it, but thereâs little organisational investment in R&D afterwards.
Itâs not just in esports
These problems extend to customer acquisition and marketing for most emerging markets, not just esports. Thereâs a rush to use the same old playbook in newer sectors because itâs easy.
The fantasy vs. house sector in the US is already experiencing an acquisition arms race. As analyst Dustin Gouker points out, deposit match bonuses for new users on fantasy vs house products have jumped from $100 to as high as $500 in some places.
This is the same race that played out in sports betting and despite the costs, thereâs little effort from most operators to try something different. Thereâs less work when you just put the same acquisition template on an emerging sector and call it a day. This seems to be an accepted practice in the industry, for better or for worse.
Esports betting success requires ongoing dialogue
Rather than attempting to wedge esports into hegemonic sportsbook approaches, sportsbooks need to take a completely unique approach.
The fact is the betting sector has barely scratched the surface â communities of esports fans are still dormant. Canadian operator Rivalry has built a successful, esports-first business by embracing the ever-changing internet culture that esports inhabits. French esports organisation Karmine Corp recently sold out a 30,000-person stadium for an event with no prize money up for grabs.
Innovative products developed on the supplier side like microbetting and betbuilders are only half of the equation.
Maximising esports revenues requires institutional investment, ongoing R&D and collaboration between suppliers and operators to create products and experiences. This includes having staff on the operator side that can drive and push the product further, and crucially, rethinking current sportsbook strategies and practices.
Building experiences for bettingâs greatest emerging market â one that caters to your future core audience â takes investment, innovation and a willingness to experiment. If the industry wants to make the most of the Millennial and Gen Z audience that will become its primary customers, investment into R&D and close collaboration between suppliers and operators is needed. Many hands makes light work.
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