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How To Succeed in The Netherlands: Tailor-Made Casino Games

After long deliberation, the Netherlands decided to adopt the new Remote Gambling Bill in February 2019 seeing the first regulated online casinos opening their virtual doors two years later in October 2021. While some might have stuck to the question of why it took a country as liberal as the Netherlands to legalize online gambling, both operators and providers were quick to grab their chances in this new casino market.
Both online casinos and providers need a license to be able to operate in the Netherlands with some companies showing to put some extra effort into their activities by launching tailor-made casino games that are fully adapted to the preferences of Dutch consumers. As the number of available operators is gradually increasing (24 at the time of writing), online casinos are trying to find new ways to make them stand out from the rest.
Simon Lucas, expert in iGaming in the Netherlands, therefore suggests that tailor-made casino games are highly effective to do so, with some successful examples discussed in this guide. These slot games are available in different online casinos in the Netherlands of which TOTO, Unibet, and BetCity have turned out to be the most popular websites since the market opened in October 2021.
Taking a closer look at which providers perform well it is fair to say that the usual likes of Nolimit City and Play’n Go have gained widespread popularity in the country while Stakelogic’s success can be explained by their Dutch roots and the impressive growth of their live dealer titles. Playtech, responsible for most of Holland Casino Online’s platform, is another provider that has been able to earn recognition in the Dutch iGaming market. This brings us to the tailor-made casino games with some popular titles being:
Oranjekoorts Mega Moolah
Oranjekoorts literally translated to “Oranje Fever” which refers to the madness the country sees during massive football tournaments like the WC 2022. TOTO Casino and Inspired Gaming teamed up for this one and launched a special slot inspired by Mega Moolah.
Mega Player
You won’t find a lot of countries where traditional fruit machines are so popular as in the Netherlands and fellow Dutchies Stakelogic were eager enough to come up with Mega Player; a slot game that stands for nostalgia and pays a maximum win of 1086x the stake.
Flodder
If you’re Dutch, and a 90’s kid (or older), then you’ll have a pretty good idea of what’s waiting for you in the Flodder slot game by Red Tiger Gaming. The 6,500x potential is solid, although you’ll need to bear in mind that the RTP rate is capped at 95,75%.
The importance of targeting the audience the right way
Despite being one of the last countries in the European Union to legalize online casinos, the Dutch iGaming market has shown to have a huge potential, especially for slot providers with tailor-made casino games. Simon Lucas, an expert in iGaming in the country, therefore recommends software providers carefully analyze the possibilities of adapting slot games to the Dutch market or even consider fully tailor-made casino games. Oranjekoorts Mega Moolah is one of the most recent examples, “but with our yearly Kings Day, you won’t have to wait for a new football tournament”, according to Simon Lucas.
“Dutch players have shown large interest in both casino games with typically Dutch themes explaining the popularity of games such as Flodder and Oranjekoorts Mega Moolah. I would encourage providers to release a slot with a Kings Day game theme, which is the most important national holiday in the Netherlands and is as Dutch as it can get. Alternatively, other Dutch themes and symbols also work well.”
Simon Lucas, part of team CasinoScout.nl
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Aviatrix partners with TQJ and joins the Bet do MilhĂŁo portfolio

The popular crash game Aviatrix has entered a strategic partnership with Brazilian operator Todos Querem Jogar (TQJ) to bring the hit title to the recently launched brand Bet do Milhão.
TQJ is a Brazil-licensed operator and an investee company of the Silvio Santos Group, one of the country’s largest media conglomerates. Its first brand, Bet do Milhão, is inspired by Show do Milhão, the iconic Brazilian TV game show, and debuts with a full portfolio of sports betting and online gaming, with a strong focus on innovation, security, and responsible play.
Through the partnership, Bet do MilhĂŁo players will now enjoy the full Aviatrix experience, including one of the most dynamic and engaging crash game mechanics in the world.
Anastasia Rimskaya, Chief Account Officer at Aviatrix, said: “This partnership with TQJ and Bet do Milhão is a perfect fit. Aviatrix is about delivering exciting and intuitive gameplay, which aligns perfectly with the Bet do Milhão concept. This is another key milestone in establishing Aviatrix as one of the most popular online casino games in Brazil.”
Leonardo Sampaio, Chief Operating Officer at Todos Querem Jogar, added: “We want to combine the Brazilian way of having fun with the very best in technology and content available in the market. That’s why bringing Aviatrix to our new brand was a priority. We are excited to build a long-term relationship with the team and are confident the game will be hugely successful with our players.”
Aviatrix has been rapidly expanding in Brazil in recent months. In April 2025, the game received full federal certification to operate via licensed operators nationwide, as well as a dedicated certification for the state of Paraná.
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Bede Gaming awarded NASPL Associate Membership

Pioneering iGaming technology company becomes the latest member of North American Association of State and Provincial Lotteries trade group, reinforcing its commitment to advancing the lottery sector through innovative digital solutions
Bede Gaming, the data-driven iGaming technology provider known for its market leading software and full-service platform solutions, announced this month that it has officially joined the prestigious North American Association of State and Provincial Lotteries trade group as an Associate Member.
NASPL is the largest trade association in the lottery space, representing 53 state and provincial lottery members throughout North America. The group plays a pivotal role in advocating for lottery organisations on matters of general policy and best practice, while also leveraging collaboration, communication, education, and information for the betterment of the industry.
“NASPL is pleased to have Bede Gaming as our newest Associate Member Partner; we look forward to collaborating this year and beyond with the goal of strengthening our industry.” Jake Coy, Director of Partner Relations, NASPL.
Reflecting on the company’s new NASPL membership, Colin Cole-Johnson, Chief Executive Officer at Bede Gaming, said: “We’re absolutely thrilled to be joining NASPL as an Associate Member. As a company that’s passionate about supporting lottery customers in achieving their digital transformation goals, this membership provides an opportunity for us to further demonstrate our capabilities and do so in alignment with the highest industry standards.
“Bede is looking forward to working closely with NASPL members and partners to learn about the challenges that they face. Our goal is to explore how our pioneering platform technology can best support their needs, while also contributing to the broader advancement of the lottery industry.”
The NASPL ’25 Annual Conference and Tradeshow this month presents the first opportunity for Bede to do precisely that, with many NASPL members attending, including event host and current Bede partner, the Ontario Lottery and Gaming Corporation (OLG).
As existing members of both the World Lottery Association and European Lotteries, Bede holds a strong commitment to supporting the future of the industry through innovative digital solutions. In the North American market, this is exemplified by the company’s ongoing successful partnership with OLG, which was a key factor in the decision to pursue NASPL membership and a move that was wholeheartedly supported by the provincial lottery.
“Bede has been a trusted partner to OLG for five years, providing us with innovative products and technical solutions that continue to enhance the digital lottery experience for our players in Ontario,” confirmed Andrew Darley, VP of iCasino and iLottery at OLG. “We were happy to recommend them for this esteemed membership and believe that by joining NASPL, they’ll now have the perfect platform to showcase how their expertise can assist the industry going forward.”
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Genius Sports Expands its Long-term Partnership with Hard Rock Bet Sportsbook

Genius Sports Limited has expanded its long-term partnership with Hard Rock Bet Sportsbook (Hard Rock Bet) to power the top-rated platform with its market-leading official data, trading and marketing solutions, as well as its ground-breaking BetVision product.
Genius Sports has worked in partnership with the leading operator since 2021, providing the highest quality official data and pinpoint trading solutions across top tier leagues globally, including the Premier League, Serie A, European Leagues, Liga MX, NFL, and more.
Hard Rock Bet will be able to provide its customers with Genius Sports’ first-of-its-kind BetVision low latency streaming solution. BetVision is the world’s first immersive live betting product, giving Hard Rock Bet customers access to real-time stats, augmented viewing options, and an integrated betslip from a single interactive player.
Hard Rock Bet will also deploy BetVision’s new “Touch to Bet” capability, allowing users to immediately access player stats and betting markets in real-time by simply tapping on a player during live games. This feature allows fans to wager without navigating away from the low latency live stream. BetVision will give fans a new way to enjoy global soccer leagues, including Serie A, as well as in-market and national NFL games on phone and tablet.
Through its proven advertising technology, Genius Sports will also help Hard Rock Bet to attract, engage, and retain bettors.
“Sports fans don’t just want to watch — they want to engage, interact, and be part of the action. This expanded partnership with Genius Sports and the addition of BetVision will help us deliver a dynamic, more entertaining experience for every player on our top-rated app,” said Matt Primeaux, Executive Managing Director & President at Hard Rock Digital.
“By providing Hard Rock Bet Sportsbook with the highest quality official data and immersive live viewing modes across the world’s biggest sports leagues, Genius Sports is supercharging the live betting experience. We’re excited to roll out the latest version of BetVision across Serie A and the NFL, providing a compelling platform for fans to watch and bet on live matches,” said Sean Conroy, Executive Vice President, North America at Genius Sports.
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