Latest News
Sumsub releases a KYC guide for the US and Canada gaming industry
The guide helps gaming, betting and gambling platforms prevent fraud and stay compliant with KYC/AML regulations in the US and Canada.
Sumsub, an all-in-one verification platform offering customizable KYC, KYB, KYT and AML solutions, has published “Identity verification for the gaming industry: US and Canada. A complete guide to balancing compliance, pass rates, and fraud protection”.
The guide focuses on the main challenges of the gambling industry, such as staying compliant with regulatory requirements while combating fraud and keeping user pass rates high.
Gross gaming revenue approached $53 billion last year in the US. In Canada, approximately 18.9 million (64.5%) Canadians aged 15 or older reported gambling in 2021. So while the industry is undoubtedly growing in North America, platforms need to pay even greater attention to responsible gaming to address social issues—particularly underage gambling.
Apart from that, fraud and money laundering remain a constant threat for gaming platforms and, ultimately, for the entire sector’s growth. Sumsub created this guide to help gambling businesses in the US and Canada fight fraud at every step of the customer journey and optimize verification procedures to increase onboarding speed and conversion.
Other pressing issues for the gaming industry include complex regulations. In the US, gambling is legal under federal law, but each state can regulate it separately. In Canada, each province manages gambling legislation on its own.
Failing to follow local requirements may result in fines and possible license suspension. For instance, the Iowa Racing and Gaming Commission fined three sportsbooks a total of $150 thousand for credit card betting violations in April.
Outside the US and Canada, penalties for non-compliance can get especially severe. In August, the UK Gambling Commission imposed a record £17 million fine on Entain, a British gambling company, for serious AML failures. Penalties like this could easily destroy a company’s reputation and operational integrity, so staying compliant is now becoming existential for gambling businesses worldwide.
This guide is based on insights from Sumsub’s certified compliance team and the best practices of its gambling clients. Its recommendations for optimized user verification flow include: 1) maximizing automation of checks to minimize wait time and retain more customers; 2) using the most appropriate documents in the verification process, like an SSN check for US citizens; 3) never obliging applicants to do the full KYC (Know Your Customer) procedure at the onboarding stage; 4) using level-based verification and introducing extra checks only when they’re truly necessary; 5) tailoring verification flows for different client segments based on their risk profiles.
“The principles of effective user onboarding and compliance for gaming, betting and gambling platforms are simple to grasp yet tricky to implement. The key to this challenge is finding a trusted verification provider that offers not only impeccable KYC and anti-fraud solutions, but also has enough expertise to help you navigate a shifting regulatory landscape and customize verification flows in the best possible way. Sumsub is an all-in-one provider with international expertise in KYC/AML and the highest conversion rates in both core and emerging markets–94.59% in Canada, 91.64% in the US and 90.98% in Brazil. We are happy to share compliance advice and verification tips with our global audience and showcase best practices for gambling clients seeking to grow outside North America”. — said Andrew Sever, co-founder and CEO of Sumsub.
Latest News
Endorphina Enters into Partnership with Luckia
Endorphina has entered into a partnership with Luckia, a leading company in the gaming sector. Combining Endorphina’s passion for slots with Luckia’s innovative spirit, this partnership is set to provide incredible gaming experiences to all iGaming enthusiasts.
Endorphina’s Senior Partnership Manager, Zdenek Llosa, shared his excitement about the partnership: “We are thrilled to join forces with Luckia, a respected and influential operator in Colombia, Spain, Mexico, and Portugal. This partnership is a significant step forward in our global expansion strategy, allowing us to reach new players and markets. We are confident that Luckia’s players will appreciate the quality and diversity of our games, and we look forward to a fruitful and enduring collaboration.”
Luckia is a commercial brand of Luckia Gaming Group that combines offline and online gaming, including traditional businesses such as gaming machines in bars and restaurants and gaming arcades, new online gaming activities, and land-based sports betting. By advancing the current concept surrounding gaming, Luckia aims to provide an extensive entertainment experience, democratizing gaming and making it a social, accessible, and trust-inspiring activity.
Eloy Fernandez, Head of Product at Luckia, said: “We’re thrilled to announce our new partnership with Endorphina, with Mexico being the first market to go live with their creative slot content on Luckia’s platform! Endorphina’s distinctive games will not only enhance our offering but also provide a fresh and engaging experience for our Mexican players. Their unique approach aligns with our mission to elevate entertainment and optimize our services in key markets.”
Compliance Updates
eCOGRA Approved to Operate in Arizona, Indiana and Panama
eCOGRA, a leading international authority in Testing, Inspection and Certification services for the iGaming industry, has secured new regulatory approvals across three key jurisdictions: Arizona, Indiana and Panama. With these developments, eCOGRA strengthens its position in the U.S. and Latin American markets, offering excellence in compliance through their Quality, Speed, and Service promise.
This strategic expansion allows eCOGRA to conduct independent compliance audits and certification services in each region, addressing the growing demand for rigorous regulatory oversight in the fast-evolving global iGaming industry.
Securing approval in Arizona, where eCOGRA has now been licensed as an Event Wagering Ancillary Supplier, enables the International Testing Laboratory (ITL) to audit event wagering licensees in line with Arizona’s expanding regulatory landscape. Indiana, which introduced online sports betting in September 2019, has authorised eCOGRA to perform regulatory compliance audits, providing licensed operators with crucial assurance in meeting the state’s high standards.
In Panama, the Board of Gaming Control officially recognised eCOGRA as an Authorised Entity for Compliance Certification, specifically for slot machines and gaming software. This endorsement reinforces eCOGRA’s role as a trusted partner for operators seeking to meet stringent regulatory requirements in Latin America’s emerging iGaming sector.
“Our recent approvals in Indiana, Arizona, and Panama underline our dedication to continually expand our offering, to support our growing portfolio of clients with their global growth plans. We are committed to ensuring that we bring the same quality, speed and service that marks us out to both our clients and regulators in these dynamic markets,” said Will Shuckburgh, Group CEO of eCOGRA.
Bradley Khoury, Chief Technology Officer at eCOGRA, said: “Securing licensure as an Event Wagering Ancillary Supplier in Arizona and an Authorised Entity in Panama underscores our dedication to supporting responsible and sustainable iGaming operations. We are committed to driving trust and accountability within the industry by providing compliance solutions that uphold the highest standards.”
Latest News
Aposta Ganha launches Black Friday promotion with new ambassador Luva de Pedreiro
Aposta Ganha, the fastest growing Brazilian sports betting and casino site in Brazil, has launched its Black Friday promotion with its newest ambassador Luva de Pedreiro, AKA Bricklayer’s Glove.
With over 21 million followers on Instagram, the digital influencer and social media phenomenon will strengthen the brand’s presence in the market and shake up Black Friday with a campaign full of special offers for bettors.
Known for his catchphrase “Receeeeba!” and his irreverent personality, Luva de Pedreiro will be the main face of the campaign, creating a direct connection with the public, football fans and social media enthusiasts. The partnership aims to increase Aposta Ganha’s visibility in the market, attract new bettors and offer an even more dynamic experience.
Aposta Ganha is taking advantage of Black Friday to reinforce its commitment to ethical and transparent operations in the market. The platform complies with the new regulations of the Federal Government and invests in education and awareness initiatives, ensuring a safe experience for its users. Vitor Paulin, Chief Marketing and Growth Officer at Aposta Ganha, said: “Signing an ambassador like Luva de Pedreiro is a huge milestone for Aposta Ganha. His authenticity and connection with the public make him the ideal partner to boost our brand and make the betting experience even more exciting.”
Aposta Ganha’s Black Friday brings unmissable offers for all types of bettors. One highlight is that bettors will receive 10% cashback on the amount lost in the Aviatrix game and daily offers for sports betting. The promotions will be valid from November 21 to 30, with exclusive advantages in selected games each day.
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