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Geo checks rocket 71.5 percent for NFL opening weekend as legal betting thrives

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Geo checks rocket 71.5 percent for NFL opening weekend as legal betting thrives

 

The opening weekend of the NFL season was “an unbelievable start,” according to figures released from geolocation and fraud specialist GeoComply. Geolocation volumes shot up 71.5 percent from 60.1m in 2021 to a record 103.1m for NFL opening weekend 2022, according to GeoComply’s statistics.

“Our data indicates 71.5 percent growth from this same period last year. Clearly an unbelievable start to the NFL season,” said Anna Sainsbury, GeoComply’s Chief Executive Officer. “The growth of legal betting suggests that Americans are ditching offshore sportsbooks for regulated options in their home states. This is exactly the outcome legislators and regulators looked to achieve through legalization as they now protect consumers and increase tax revenues.”

The addition of Arkansas, Connecticut, Kansas, Louisiana and New York since opening day 2021 takes the number of live, regulated online sports betting states to 25, plus the District of Columbia. New York shot straight to number one in GeoComply’s chart of states with the highest volumes of transactions.

Data for the NFL opening weekend analysis was collected from Thursday, September 8th through midnight ET on Sunday, September 11th.

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“New York continues its reign as ‘King of the Hill’ with 15.3 percent market share for US betting, but we are also seeing strong growth across the country,” said Sainsbury.

Pennsylvania’s total number of geolocation checks rose 29.7 percent to 15.3m from 11.8m last year. It moved up to second place in the US market with a 14.8 percent market share. It trailed New York by just 400,000 transactions.

Illinois jumped 60 percent from 5m in 2021 to 8m this weekend after legislators allowed mobile registration instead of the in-person registration at the state’s casinos and tracks, which was previously required. New Jersey and Michigan complete the top five.

“GeoComply has worked hand in glove with our customers over the offseason to ensure a seamless and, most importantly, safe start to the NFL season. Whether it’s confirming location, verifying identities or detecting and thwarting possible fraud, our technology solutions are leading the way to support the regulated online gaming environment,” concluded Sainsbury.

GeoComply has a unique view of the US online sports betting market as the trusted geolocation supplier for almost 100 percent of the country’s operators. Therefore its statistics provide a reliable overview and insight into the state of the industry.

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Endorphina Enters into Partnership with Luckia

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Endorphina has entered into a partnership with Luckia, a leading company in the gaming sector. Combining Endorphina’s passion for slots with Luckia’s innovative spirit, this partnership is set to provide incredible gaming experiences to all iGaming enthusiasts.

Endorphina’s Senior Partnership Manager, Zdenek Llosa, shared his excitement about the partnership: “We are thrilled to join forces with Luckia, a respected and influential operator in Colombia, Spain, Mexico, and Portugal. This partnership is a significant step forward in our global expansion strategy, allowing us to reach new players and markets. We are confident that Luckia’s players will appreciate the quality and diversity of our games, and we look forward to a fruitful and enduring collaboration.”

Luckia is a commercial brand of Luckia Gaming Group that combines offline and online gaming, including traditional businesses such as gaming machines in bars and restaurants and gaming arcades, new online gaming activities, and land-based sports betting. By advancing the current concept surrounding gaming, Luckia aims to provide an extensive entertainment experience, democratizing gaming and making it a social, accessible, and trust-inspiring activity.

Eloy Fernandez, Head of Product at Luckia, said: “We’re thrilled to announce our new partnership with Endorphina, with Mexico being the first market to go live with their creative slot content on Luckia’s platform! Endorphina’s distinctive games will not only enhance our offering but also provide a fresh and engaging experience for our Mexican players. Their unique approach aligns with our mission to elevate entertainment and optimize our services in key markets.”

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Compliance Updates

eCOGRA Approved to Operate in Arizona, Indiana and Panama

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eCOGRA, a leading international authority in Testing, Inspection and Certification services for the iGaming industry, has secured new regulatory approvals across three key jurisdictions: Arizona, Indiana and Panama. With these developments, eCOGRA strengthens its position in the U.S. and Latin American markets, offering excellence in compliance through their Quality, Speed, and Service promise.

This strategic expansion allows eCOGRA to conduct independent compliance audits and certification services in each region, addressing the growing demand for rigorous regulatory oversight in the fast-evolving global iGaming industry.

Securing approval in Arizona, where eCOGRA has now been licensed as an Event Wagering Ancillary Supplier, enables the International Testing Laboratory (ITL) to audit event wagering licensees in line with Arizona’s expanding regulatory landscape. Indiana, which introduced online sports betting in September 2019, has authorised eCOGRA to perform regulatory compliance audits, providing licensed operators with crucial assurance in meeting the state’s high standards.

In Panama, the Board of Gaming Control officially recognised eCOGRA as an Authorised Entity for Compliance Certification, specifically for slot machines and gaming software. This endorsement reinforces eCOGRA’s role as a trusted partner for operators seeking to meet stringent regulatory requirements in Latin America’s emerging iGaming sector.

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“Our recent approvals in Indiana, Arizona, and Panama underline our dedication to continually expand our offering, to support our growing portfolio of clients with their global growth plans. We are committed to ensuring that we bring the same quality, speed and service that marks us out to both our clients and regulators in these dynamic markets,” said Will Shuckburgh, Group CEO of eCOGRA.

Bradley Khoury, Chief Technology Officer at eCOGRA, said: “Securing licensure as an Event Wagering Ancillary Supplier in Arizona and an Authorised Entity in Panama underscores our dedication to supporting responsible and sustainable iGaming operations. We are committed to driving trust and accountability within the industry by providing compliance solutions that uphold the highest standards.”

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Aposta Ganha launches Black Friday promotion with new ambassador Luva de Pedreiro

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Aposta Ganha launches Black Friday promotion with new ambassador Luva de Pedreiro

 

Aposta Ganha, the fastest growing Brazilian sports betting and casino site in Brazil, has launched its Black Friday promotion with its newest ambassador Luva de Pedreiro, AKA Bricklayer’s Glove.

With over 21 million followers on Instagram, the digital influencer and social media phenomenon will strengthen the brand’s presence in the market and shake up Black Friday with a campaign full of special offers for bettors.

Known for his catchphrase “Receeeeba!” and his irreverent personality, Luva de Pedreiro will be the main face of the campaign, creating a direct connection with the public, football fans and social media enthusiasts. The partnership aims to increase Aposta Ganha’s visibility in the market, attract new bettors and offer an even more dynamic experience.

Aposta Ganha is taking advantage of Black Friday to reinforce its commitment to ethical and transparent operations in the market. The platform complies with the new regulations of the Federal Government and invests in education and awareness initiatives, ensuring a safe experience for its users.

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Vitor Paulin, Chief Marketing and Growth Officer at Aposta Ganha, said: “Signing an ambassador like Luva de Pedreiro is a huge milestone for Aposta Ganha. His authenticity and connection with the public make him the ideal partner to boost our brand and make the betting experience even more exciting.”

Aposta Ganha’s Black Friday brings unmissable offers for all types of bettors. One highlight is that bettors will receive 10% cashback on the amount lost in the Aviatrix game and daily offers for sports betting. The promotions will be valid from November 21 to 30, with exclusive advantages in selected games each day.

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